PROJECT PROFILE ON CERAMIC GLAZED WALL TILES

Detailed project Report on

CERAMIC GLAZED WALL TILES

(Small Scale production Enterprise)

1.Product :- Ceramic Glazed Wall Tiles

2.NIC Code (NIC1998):-

3.Product Code (ASICC-2000) :-

4.Production Capacity :- 2160T/ Capacity per year

(Valued Rs. 257.28 Lakhs)
5.Month& Year of Preparation :-11th March ,2011

6.Prepared by : Br.MSME-DI
W.B.S.I.D.C Industrial Estate
J.P.Avenue, Durgapur-12
Phone No. 0343-2557129

1
Introduction:

This project envisages production of Ceramic Glazed Tiles which is having a very
bright prospect in bathrooms and kitchen in modern housing and in Analytical
Laboratories and toilets attached to Railway stations. Due to the liberalized
economic policy followed and encouragement by Govt.of India future prosperity of
this product in the eastern zone is obviously bright. Moreover there is not a single
MSEs in manufacturing ceramic glazed tiles in total Eastern Region which has a
vast demand of this product.

Uses of Ceramic Glazed Tiles:

Ceramic Glazed tiles are made of porous body with a coating of white or colored
Glaze. These are used extensively in the Bathrooms, Kitchen in modern buildings
and in Hospitals and Analytical Laboratories, Toiletries attached to Railway
platforms. This is because of this products have properties like good resistance to
weather and chemicals, having high strength, hard, glossy surface with different
colors and pleasing appearance. In the near future the chances for replacing these
items by other materials look very bleak. These tiles are rather cheap, easy to
clean, have more life and are available in pleasing colours.

Market Potential:

The market of ceramic glazed Tiles are very bright since its demand is increasing
at a faster rate.The reasons are not far to seek.The improved living standard
coupled with good economic situation along with supporting Govt. policies for
housing sector speak itself for the demand for these products. Side by side
population growth is also creating a positive demand position of these products.
These items form an essential and integral part of consuming sector like housing,
educational and research institutions, hospitals, Industries, hotels, restaurants,
cinema halls and other public places. The demands of these products also increase
by the need of renovation works of the old above similar buildings. The housing

2
Development Finance Corporation and other Govt.Corporations and Banks for
financing housing will go a long way for the demand of these products.The private
sector which accounts for the lion’s share of the investment in housing and
construction is bound to increase further.Further Govt. of India as well as State
Govt.is taking more care for the up-keeping of rural sanitation and water supply
systems which will indirectly influence and increase the demand of ceramic glazed
tiles. Further during the last few years before global economic recession the export
opportunities of these tiles from Middle East and Developing countries was very
encouraging and hopefully after the recession export opportunities of these tiles
will come back.At present there are over 13 Medium scale enterprises and 60 small
scale enterprises are in this field but there are no enterprises in Eastern and North
Eastern area. The units that register EM-II Under small scale Enterprises will go on
enjoying the prevailing State Govt. Incentives and Central Govt. Incentives as per
new Industrial Policy 2006.Considering these opportunities new generation
entrepreneurs could think of manufacturing this products” Glazed Ceramic Tiles”

Quality Control and Standards:

The raw materials are tested before taken into use for production and after the
result is satisfactory they are used .During the manufacturing process quality is
checked at the times of grinding ,mixing and pressing .Finally finished products
are selected at random and tested to ascertain its asset values with the help of
Modulus of Rupture test(MOR), Warpage, Apparent porosity ,Bulk density,
Crazing test, Scratch Hardness test on a regular basis as per BIS specification.

The standards being followed while making Ceramic Glazed Wall Tiles are:

IS : 777-1970 –Glazed tiles

IS :2840-1965 –China clay for ceramic Industry

IS :4589-1979 –Plastic clay for Ceramic Industry

3
Manufacturing Process:

The raw materials like local clay, Chinaclay, Ball clay ,Wollastonite chips and
pitchers are mixed and ground thoroughly to form an uniform slip. They are
unloaded in an agitator. The slip is screened, magnetized and kept in agitating tank
with addition of required deflocculants . The material is then passed through filter
press to get rid of soluble salts to make a plastic body.The plastic body is dried in a
dryer to get the dried mass of 5-6 % moisture.The dried mass is subsequently fed
into a pan mill. The output of the pan mill is stored in vertical silos.The mixture is
now ready for pressing tiles.The pressed green tiles are stacked on the kiln car in a
stack of 3 ft.height and dried by using hot waste air from the kiln. The green tiles
are dried for 20 hrs.The dried tiles are pushed along with the kiln car and allowed
for firing for 20 hrs.The outputs are known as Biscuits. The hot tiles at above 250-
300C are allowed to cool in nature normally.The cooled tiles when come at normal
room temperature 30-40C are screened through online sorting followed by
Hammer test and Brushing,water spraying and Glazing.Then the Glazed wares are
loaded into refractory cassettes on an endless moving conveyor.

The cassettes are loaded onto Glost Kiln car and allowed for firing at a temperature
of 1040C for a cycle of 18 hrs. The cooled tiles are unloaded from the cassettes and
allowed for online inspection. The tiles are checked into 1st i.e Prime, 2nd as
commercial grade, 3rdas Reject Variety. After sorting the tiles are packed and
stripped and stamped and sent to stockyard. A single pack of tile weighs 16 kg and
ready for sale.

Pollution Control:

Glaze tile has a share in the present Environmental Degradation. So it is advisable

to get NOC from Pollution Control Authority as per statutory norms. In this project
it would be better if the installed chimney height is of 30 ft and all the machineries
are fitted with pollution arresting measures.

Energy Conservation:

Considering the fuel reserves and its spiraling price it is essential to adopt energy
conservation system by the entrepreneur. The efficiency of a furnace will depend

4
on how efficient the combustion system is and secondly how best the generated
heat is utilized.

Energy conservation could be achieved through following process:

1) Complete combustion with minimum excess air.

2) Proper heat distribution.
3) Operating the kiln at desired temperature.
4) Reducing heat losses from the openings.
5) Minimizing wall losses.
6) Waste heat recovery from fuel gasses and utilization for Drying Tiles
7) Control of Chimney draught and kiln pressure
8) Use of lubricants and proper maintenance
So the efficiency of a kiln will depend on how efficient the combustion
system is and secondly how best the generated waste heat is utilized .So, it is
always recommended that standard and good quality of fuel should be used.

Basis & Presumptions:

1. The estimates are drawn for a capacity ,generally considered techno

economically viable for a model type of manufacturing unit.
2. The cost in respect of office space,auxiliarymachineries,raw materials and
the service charges are generally considered the market value prevails at the
time of preparation of the project report and may vary depending upon
various factors.
3. Salaries and wages to be given to the officers and employees are in
accordance to the present wage structure of Govt.of West Bengal.
4. Considering inflation rate and present Global economy condition interest
rate for Term Loan and Working Capital Loan are considered to be @ 16%
per annum
5. Margin Money from the promoters will be 25% for fixed Assets and 25% for
working capital
6. Calculations have been made on the basis of three shifts operation and at
60% capacity utilization initially.

5
 Project Implementation:

It is expected that nine months will be sufficient to complete all activities of the
project till commercial production is achieved.

Infrastructural Facilities:
1. Power 205 h.p of power will be required for this project.The entrepreneur
should approach appropriate authority accordingly.
2. Raw material availability : Except one raw material from Janshi and other
raw material are locally available.
3. Water: Sufficient water @ 10KL will be required daily and suitable bore
water will suffice if normal supply water from corporation is not available.
4. Transport: The unit should be in a place where it should be connected with
road and Rail transport, so that there should be no problem in arranging raw
materials and also dispatches of finished products.
5. Man power: Total man heads requirement for this project will be around 20
and since it is an established technology and as such there will no problem in
getting suitable manheads for this project.
6. Registration & Licenses: The entrepreneur should obtain all relevant
registration from DIC and other Govt. offices before commencement of
business activities. This is must.
7. Pollution : There will be no harmful disposal of effluents .However
entrepreneur should obtain NOC From pollution control board as per
statutory norms.
Preoperative Expenses:
Sl.no Particulars Amount in Rs
01. Company formation and legal expenses 4,00,000/-
02. Project Report ,Technical assistance ,Civil 2,50,000/-
plan and Estimates
03. Travelling expenses 75,000/-
04. Miscellaneous expenses 20,000/-
Total: Rs. 7,45,000/-

6
Description of land and Building:
Sl.no Particulars Specifications Amount in Rs.
01. Land 02 Acre 9,90,000/-
@ Rs.4.5 lac/Acre + 10%
registration expenses
02. Work shed @ Rs.325/- sq/ft 25200 sq.ft 81,90,000/-
Raw material processing
area 7000sq.ft
Processing Zone 1000sq.ft.
Conveyor Area 2000 sq.ft
Glazing Bay 7200 sq.ft.
Kiln area 4000 sq.ft.
Finished Goods area
4000sq.ft.
03. Boundary wall 1176 rft. 2,35,200/-
04. Office @ Rs.350/sq.ft. 400 sq.ft. 1,40,000/-
05. Security office and Gate L.S. 20,000/-
06. Staff room and Toilet 600 sq.ft. 1,50,000/-
@ Rs.250/ - sq.ft.
07. Laboratory Room 800 sq.ft. 2,80,000/-
@ Rs.350/- sq.ft.
08. Land development L.S. 50,000/-
09. Deep Tube Well 6” L.S. 80,000/-
10. Cake dryer l.s. 3,00,000/-
11. Glazing Tanks 02 t cap L.S. 2,30,000/-
06 nos.
12. Generator Room 50,000/-
Total Rs. 107,15,200/-

List of Plant and Machinery:

Sl.no. Particulars Specifications Amount In Rs.
01. Ball Mill 04 T Cap.02 nos 5’x3’ 10,00,000/-
Connected with 20
H.P.motor and accessories
each.
02. Agitator 02 T one no. with 02 t 6,00,000/-
10H.P.motor and accessories
03. Hydraulic filter press 120 MS. 7,30,000/-
plates with 05 H.P.pump and
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 filter clothes 01 set extra 02
nos
04. Pan Mill 01 no 01 no 2,60,000/-
Connected with 7.5 H.P.
motor complete
05. Bucket Elevators and Silos 6,00,000/-
06. 80 T Hydraulic press 03 nos 14,00,000/-
connected with 15 H.P.motor
and suitable dies
07. Glazing line conveyor 4,00,000/-
connected with 02
H.P.Motor two nos. and
online blower 05 H.P.04 nos
08. Ball Mill for glazing of 500 06 nos 4,50,000/-
kg capacity connected with
05 H.P.motor
09. Glaze vat with vertical Pump 03 nos 1,50,000/-
arrangement with agitators s.s.vat
connected with 0.5
H.P.motor
10. Pot Mill connected with 04 01 no 50,000/-
pot attachment and 01
H.P.motor
11. Drier and Shuttle kiln with 20 H.P. 02 Nos 30,00,000/-
18 cars attachment with
transfer car arrangement
12. Buller Ring Apparatus 20,000/-
13. Laboratory Equipments 5,50,000/-
Total Rs. 92,10,000/-
Add sales tax 7,37,000/-
Cost of Plant & Machinery Rs. 99,47,000/-

8
Packing ,Forwarding ,Insurance, Frieght @15% Rs.14,92,000/-

Erection and Installation of Shuttle kiln Rs.13,00,000/-

Electrification and Installation & Security deposits Rs. 17,00,000/-

Generator 125 KVA 02 nos Rs.14,00,000/-

Cost of Transformer Rs.8,50,000/-

Moulds and Assembly Rs.7,50,000/-

Pollution Control Equipments Rs.6,00,000/-

Total Rs.80,92,000/-

Other Fixed Assets:

Sl.no. Particulars Amount in Rs.

01. Furnitures 10,000/-
02. Electrification 20,000/-
03. Computer ,Printer ,UPS ,Fax, 80,000/-
04. Miscellaneous 10,000/-
Total Rs. 1,20,000/-

Total Fixed Capital ( Amount in lac):

Preoperative expenses 7,45,000/-

Land & Building 107,15,200/-
Plant & Machinery 99,47,000/-
Errection ,Installation ,Electrification 80,92,000/-
,Forwarding,Packaging,Transportation,Generator,
Auxillary items and Pollution control equipment
Other Fixed Assets 1,20,000/-
Total 296,19,200/-

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Salaries and Wages per month:

Sl.no. Particulars No. Rate Amount In Rs.

01. Works Manager 01 15,000/- 15,000/-
02. Supervisor 01 6500/- 6500/-
03. Electrician 01 5000/- 5,000/-
04. Accountant 01 3000/- 3,000/-
05. Salesman 02 5000/- 10,000/-
06. Skilled workers 04 3000/- 12,000/-
07. Semi skilled workers 08 2000/- 16,000/-
08. Watchman 02 1200/- 2400/-
Total Rs. 69,900/-
Fringe benefits @ 15% 10,485/-
Total Rs. 80,385/-

Raw Materials per month ( in Rs.)

Sl.no. Particulars Rate Quantity Amount In

Rs.
01. Local clay 500/- 173.5 T 87,000/-
M.T.
02. Wollastonite 4000/- 21 T 84,000/-
M.T.
03. Talc 2000/M.T. 12.5 T 25,000/-
04. Glaze 40,000/ 6.30T 2,52,000/-
M.T.
Total Rs. 4,48,000/-
Utilities and Fuel Per Month:

Sl.no. Particulars Amount

01. Electric Power (32600 units) 1,48,000/-
02. Furnace oil (27600 lts) 414,000/-
03. Diesel 2400 lts 41,000/-
Total Rs. 6,03,000/-

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Consumables per month:

Sl.no. Particulars Quantity Rate Amount

01. Cardboard box 11250 noa Rs.10/- per 1,12,500/-
box
02. Tile cassettes 3500 nos Rs.80/- per p 2,80,000/-
Total Rs. 3,92,500/-
Other expenses per month
Sl.no. Particulars Amount
01. Postages 1,000/-
02. Tax & Insurance 5,000/-
03. Travelling and 15,000/-
conveyance
04. Frieght& Carriage 30,000/-
05. Other consumables 5,000/-
like oil & lubricants
06. Repairs and 25,000/-
Maintenance
07. Miscellaneous 10,000/-
Total : 91,000/-
Working capital Assessment
Sl.no. Particulars Amount in Rs
01. Fuel stock (2 days) 36,400/-
02. Raw materials (10 11,20,000/-
weeks)
03. Work in progress (01 4,52,168/-
week)
04. Finished stock (14 9,04,336/-
days)
05. Sundry Debtors (8 32,29,770/-
weeks)
Total : 57,42,770/-
Total Capital Investment :

Total Fixed Capital Rs.2,96,19,200/-

Working Capital Requirement Rs.57,42,500/-

Total : Rs. 3,53,61,700/-

11
Manufacturing cost Per Month :

Raw materials 4,48,000/-

Salary and wages 80,000/-
Utilities and Fuels 6,03,000/-
Consumables 3,93,000/-
Other expenses 91,000/-
Depreciation on Building @5% 41,000/-
Depreciation on Plant and M@10% 1,50,000/-
Depreciation on other Fixed Assets 2000/-
@20%
Interest on Term Loan @16% 2,79,000/-
Interest on Working Capital @ 16 57,000/-
Total : 21,44,000/-
Manufacturing cost per annum 257,28,000/-

Total production Per Month 180 T

Sales Proceeds per month :

@ Rs.19,000/-M.T. = Rs.36,00,000/-

Gross Sales Proceeds per annum = Rs.432,00,000/-

Net sales per annum (less excise) = Rs.378,00,000/-

Profit per month = Rs.10,13,000/-

Profit per annum = Rs.121,60,000/-

Return on sales = 28.15 %

Return on Investment = 34.30%

Break Even Analysis:

Contribution = 199.36 lacs

Variable cost :Sales – contribution = 378-199.36 =178.64 lac

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Fixed cost per month :

Salary and Wages (40%) Rs. 32,000/-

Utilities (20%) Rs. 1,21,000/-

Other Expenses (25%) Rs. 23,000/-

Depreciation Rs. 1,93,000/-

Interest On Term loan Rs. 2,79,000/-

Total Rs. 6,48,000/-

Fixed cost per annum Rs. 77.76 lacs

Break Even Sales (BES) = F/(C/S) = 77.76/ (199.36/378) =77.76/0.527

= 147.55Lacs or 39% of net sales

Depreciation Analysis :( Amount in Lacs)

Year Building P&M Oth.Asst 5% dep 10% 20% Total

.on dep.on dep.on Depr.
building machine other
01 97.25 180.39 1.2 4.86 18.04 0.24 23.14
02 92.39 162.35 0.96 4.62 16.24 0.19 21.05
03 87.77 146.11 0.77 4.39 14.61 0.15 19.15
04 83.38 131.50 0.61 4.17 13.15 0.12 17.44
05 79.21 118.35 0.49 3.96 11.84 0.10 15.90
06 75.25 106.52 0.39 3.76 10.65 0.08 14.49

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Sources of Finance (Rs.in lacs)

Description Total Own Margin Financial Institute

Margin Amount Margin Amount
Preoperative 7.45 100% 7.45 - -
expenses
Land 9.90 100% 9.90 - -
Civil 97.25 25% 24.31 75% 72.94
construction
Plant & 180.39 25% 45.10 75% 135.29
Machinery
Other fixed 1.20 25% 0.30 75% 0.90
assets
Working 57.43 25% 14.36 75% 43.07
Capital
Total 353.62 101.42 252.22

Term Loan Rs. 209.13 lacs

Working capital Loan Rs. 43.07 lacs

Own Margin Rs.101.42 lacs

TOTAL Rs.353.62 lacs

Term Loan Repayment Schedule :

(Interest Rate 16% per annum)

Year Opening Interest, Rate Repayment Closing

balance 16% Balance
1 209.13 33.46 41.83 167.30
2 167.30 26.77 41.83 125.47
3 125.47 20.08 41.83 83.64
4 83.64 13.38 41.83 41.81
5 41.81 6.69 41.81 -

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PROJECTED PROFITABILITY AND PERFORMANCE ANALYSIS:

Sl.no. Capacity Utilization 60% 70% 80% 85% 90%

B Production/annum 2160T 2520t 2880t 3060t 3240t
C Gross Sales 432 504 576 612 648
Less Excise 53.12 64.64 76.16 81.92 87.68
Net Sales 378.88 439.36 499.84 530.08 560.32

D Cost of Production
1 Raw material 53.76 62.72 71.68 76.16 80.64
consumed
2 Power and Fuel 72.36 84.42 96.48 102.51 108.54
3 Direct Labor and 9.65 9.65 10.62 10.62 11.68
Wages
4 Consumable store 47.1 54.95 62.8 66.73 70.65
5 Repairs and Mint 3.0 3.0 3.5 3.5 4.0
6 Other manufacturing 7.92 7.92 8.71 8.71 9.58
exp.
7 Depreciation 23.14 21.04 19.15 17.44 15.90
Total cost of 216.93 243.70 272.94 285.67 300.99
production
8 Add .opening balance - 25.12 29.31 33.50 35.39
of SIP&FPS
9 Ded.closing balance 25.12 29.31 33.50 35.59 37.68
of SIP &FPS
E Cost of Sales 191.81 239.51 268.75 283.58 298.90
F Gross Profit(c-E) 187.07 199.85 231.09 246.50 261.42
G Interest on
Term Loan 33.46 26.77 20.08 13.38 6.69
W.C.Loan 6.89 6.89 6.89 6.89 6.89
H Selling, General, 20 25 35 50 65
Adman.expenses
I Profit Before Tax 126.72 141.19 169.12 176.23 182.83
J Provision for Tax 41.82 46.59 55.81 58.16 60.34
@33%
K Net profit 84.90 94.6 113.31 118.07 122.50
L Depreciation 23.14 21.04 19.15 17.44 15.90
M Net cash Accrual 108.04 115.64 132.46 135.51 138.40
N Repayment

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 Obligation
1)Towards Term loan 41.83 41.83 41.83 41.83 41.83
2)Interest on Term
Loan 33.46 26.77 20.08 13.38 6.69

O DSCR 2.58 2.76 3.17 3.23 3.31

Projected Balance sheet:

Liabilities:

Year 1st 2nd 3rd 4th 5th

Equity 101.42 110.99 120.57 125.35 130.13
Share
capital
Reserve and 84.90 94.6 113.31 118.07 122.50
surplus
Term Loan 167.30 125.47 83.64 41.81 -
W.C.Loan 43.07 43.07 43.07 43.07 43.07
Other 41.82 46.59 55.81 58.16 60.34
liabilities
Sundry - 11.00 11.00 32.00 59.00
Creditors
Total 438.51 431.72 427.40 418.46 415.04

Assets:

Net Block 255.70 234.65 215.50 198.06 182.16

Investment
Investments 40.00 42.00 45.00 44.00 48.00
Dividend 30.00 30.00 30.00 30.00 30.00
Current 57.42 66.99 76.56 81.35 86.13
Assets
Cash & Bank 55.39 58.08 60.34 65.05 68.75
Balances
Total 438.15 431.72 427.40 418.46 415.04

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Internal Rate of Return (IRR):

Initial Investment : Rs.353.62 lacs

Year end Cash inflow Discounting Present Discounting Present

Rate @31% Value Rate @32% Value
Rs.lac Rs.lac
1st 126.72 0.763 96.69 0.758 96.05
2nd 141.19 0.583 82.31 0.574 81.01
3rd 169.12 0.446 75.43 0.435 73.57
4th 176.23 0.340 59.92 0.329 57.98
5th 182.84 0.260 47.54 0.250 45.71
361.89 354.32

+ve fig at 31%

IRR = 31% + --------------------------------------------x (32-31)

+ ve fig at 31% + -ve fig at 32%

= 31% + 0.92% = 31.92%

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List of Suppliers addresses for:

Plant and Machinery :

1) M/s.Galaxy Conveyors Pvt.Ltd., 30 AhiyaComm .Centre,Gondal Road, Rajkot ,

Pin :360002
2) M/s.Neptune Engineering Co., 252, GIDC ,IndustrialEstate,Phase:II,
ModheraRoad,Dediasan (Mehsana),India 384002

3) M/s.Ghosh Engineering Works, Gohramora,Sreerampore,Hooghly,W.B

Raw materials:

1). J.K.Minerals, Station Road,Janshi

2). Golab Chand Kotcher,AjmerRoad,Bikaneer

3). Plastic Clay and China Clay; Md.Bazar,Birbhum,W.B.

Resource Centre of Technology:

1. Br.MSME-DI,Govt.of India,J.P.Avenue,Durgapur 12, W.B

2. Central Glass and Ceramic Research Institute,Jadavpur,Kolkata,

3. Govt. College of Engg. & Ceramic Technology, A.C.BanerjeeLane, Kol 10

List of the units set up by using this project Report:

It is completely a new detailed project Report prepared for the eastern Zone of
India keeping technology at per with the technology being used in western zone of
India. At present the tiles are coming from Western Zone,Southern Zone of India
due to availability of better quality of fuel e.g.Natural Gas Or. CNG. In the eastern
Zone now a days CNG is approachableand with this any new entrepreneur may
find enough potential for this product in the eastern Zone of India.

18