Thomas J Lewis - Refutative Rhetoric As True Rhetoric in The Gorgias
Thomas J Lewis - Refutative Rhetoric As True Rhetoric in The Gorgias
Thomas J Lewis - Refutative Rhetoric As True Rhetoric in The Gorgias
177 Charles Griswold, Jr. Philosophy, Education, and Courage in Plato's Laches
265 Joseph Masciulli The Armed Founder versus the Catonic Hero:
Machiavelli and Rousseau on Popular Leadership
281 William Mathie Reason and Rhetoric in Hobbes's Leviathan
299 Peter Emberley Rousseau versus the Savoyard Vicar: the Profession
of Faith Considered
353 Peter Simpson Autonomous Morality and the Idea of the Noble
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Address
for correspondence interpretation, Queens College , Flushing ,
Thomas J. Lewis
McMaster University
Plato explores the subject of rhetoric in a number of dialogues, but the Gor
gias and the Phaedrus contain the most extensive examinations of rhetoric. How
ever, the differences between these two dialogues have led to a great deal of per
Phaedrus, or ". . . that Plato did not mean by in the Gorgias what he
"rhetoric"
Phaedrus."1
meant by in the But Black rejects both responses. He
presents the two dialogues as expressions of different, but complementary, as
and inquisitive young man, who is readily attracted by an alluring image of phi
losophy. In contrast, in the Gorgias Socrates is confronted with three interlocu
Gorgias'
tors defending art, and two of these, Polus and Callicles, are willing to
Socrates'
However, there appears to be one important fact that does not fit the view of
Socrates'
the two forms of rhetoric as complementary. In the Phaedrus rhetoric
2. Ibid., p. 361.
3 . Ibid. , p. 374. Black's interpretation of the use of rhetoric in the Phaedrus and the Gorgias has
served as a by Rollen Quimby and David Kaufer. See Quimby's "The Growth
basis for further work
Rhetoric,"
of Plato's Perception of Philosophy and Rhetoric. 7 (1974), 71-79; and Kaufer's "The
Rhetoric,"
failure to persuade his interlocutors appears to lead to the conclusion that Plato is
depicting the unsuccessful use of refutative rhetoric in the Gorgias, and it is
difficult to see how unsuccessful refutative rhetoric can be the complement of
dition, his refutative rhetoric illustrates his prowess in a public forum, for despite
Socrates'
essary to identify his primary audience; to articulate the shaming tactics Socrates
Gorgias'
uses to discredit art in front of this audience; and to explicate the
way
Socrates covers up his rhetoric by presenting himself as someone who speaks
Gorgias'
lude between formal demonstration of his art and the second part of his
public display where he will take
any questions from the audience. But the sec
Gorgias'
ond part of demonstration does not take place. It is replaced by the con
versations that make up the Gorgias, and these conversations take place before
the same audience. The first part of the Gorgias provides good evidence that the
presence of the audience is not incidental, but rather that Socrates wants the audi
ence to be present. He wants a public conversation, and to get it he injects him
self into the proceedings at the appropriate moment.5
Socrates'
Callicles acknowledges arrival with the comment that Socrates has
" warfare"
(447a).6
come as they say you should take part in Socrates allows
that he has arrivedlate, and Callicles informs him that he has missed a feast of
Gorgias'
words by being late for display. Socrates does not comment on Calli
cles' Gorgias'
depiction of speech as a feast, but he allows this evaluation to
stand by blaming Chaerephon for his late arrival. Chaerephon accepts his culpa
bility and offers a remedy. He claims that since he is a friend of Gorgias he can
arrange another display either now or later, whichever best suits Socrates. Calli
cles expresses his surprise: "What, Chaerephon? Is Socrates anxious to hear
Gorgias"
(447b). Chaerephon responds: "This is the very reason why we are
here" Socrates'
(447b). Clearly Callicles and Chaerephon have different views of
Gorgias'
interest in feast of words. Callicles is surprised that Socrates would be
interested; Chaerephon insists that Socrates is interested; Socrates does not com
Callicles then invites Socrates and Chaerephon to come to his home, where
Gorgias is staying on this visit to Athens, and where they will be treated to a spe
cial display of rhetoric by Gorgias (447b). Socrates thanks Callicles for this
offer, but he gently demurs. He asks whether Gorgias, instead of
providing an
exhibition, would be willing to converse with them about the nature of his art
and just what it is that he teaches (447c). Callicles suggests that Socrates ask
Gorgias himself, since Gorgias has just said he is open to all questions. Socrates
is pleased to have his concerns raised with Gorgias, but he presses Chaerephon
him"
by Socrates, Polus, who rudely injects himself into the conversation, answers in
place of Gorgias (448a-c). Socrates, not Chaerephon, states that the answers are
unsatisfactory and Gorgias asks for an explanation from Socrates for this conclu-
5. There has been disagreement about the location of the conversation. Some commentators have
Callicles'
interpreted the text to indicate that the conversations take place at home. There is now gen
eral agreement that this view was mistaken and that the conversations are at some public place. For a
Polus'
sion. Socrates clarifies his criticism of answers and invites Gorgias to tell
them what his art is and what it should be called. Gorgias says it is the art of rhet
oric (449a), and the conversation between Socrates and Gorgias is underway.
meet Gorgias for his own reasons; he has not, for example, come at the instiga
tion or insistence of his companion Chaerephon. Second, Socrates has come late
with the feeble excuse that Chaerephon detained him by insisting that they stay in
the market. There seems to have been no real impediment to Socrates either com
loitering.7
ing alone or insisting that the obliging Chaerephon quit We may con
clude that Socrates has chosen to come late, which is entirely consistent with
Callicles'
expression of surprise at Chaerephon 's presumption that Socrates
Gorgias'
itly (447c), but what he does not say is that he wants the conversation to be in the
Gorgias'
presence of the audience that has just feasted on words. Notice that
Callicles invites Socrates and Chaerephon to a relatively by
private exhibition
Callicles'
Gorgias at home. Socrates raises the possibility of a conversation in
Callicles'
stead of an exhibition at home, and it is with that possibility in mind
that Callicles invites Socrates to question Gorgias. But the question that Socrates
has Chaerephon ask Gorgias is not whether Gorgias will discuss his art with them
Callicles'
in lieu of a second exhibition at home; instead, it is a question about
Callicles'
his art. The possibility of an exhibition or a discussion at home is not
raised again.
Socrates initially questions Gorgias about the art of rhetoric in a polite and
And so, imagine that my interest is on your behalf, for perhaps some of those present
are anxious to become your disciples there are some, I know, quite a number in
fact who would be bashful perhaps about you. And so, just imagine that
questioning
when I inquire, they too are asking. What shall we gain, Gorgias, if we associate with
you? On what subjects shall we be able to advise the city, about right and
wrong alone,
or the subjects just mentioned by Socrates? (455cd)
ing. According to Socrates, Gorgias appears that these young men are
so grand
embarrassed to question him, and thus they may be denied the opportunity of
fully appreciating the advantages of associating with him. Gorgias accepts this
method of self display as a substitute for direct questions from the audience.8
Gorgias'
audience is portrayed as young and ambitious. These young men are
pire to if they master his art (455c). To be sensitive to the potential persuasive
Socrates'
ness of refutative rhetoric, we must be aware that the primary motive
honour"
for seeking public office was cpiXoxiuia, "love of the desire for recog
nition as a man who directs the city on the most important To "advise
matters.9
city"
the a man must be able to prevail in a public forum, and Gorgias claims that
his art provides the means to speak and to prevail.
Socrates'
conversation with Gorgias produces agreement on a number of as
pects of rhetoric: the scope of rhetoric is to persuade the soul of the listener
(453); there are two forms of persuasion, one that produces conviction on the ba
sis of knowledge, and another that produces conviction without knowledge; the
large numbers and shortness of time precludes the use of the former (454e,
455a). Socrates suggests that to the extent that rhetoric does not require a knowl
edge of the truth of its subject it is inferior to other arts and perhaps it is not an art
at all (459bcd). He also suggests that since Gorgias teaches his pupils how to
convince others about what is just and unjust and noble and base, a student must
either have knowledge of the just and unjust and the noble and base before his in
struction in rhetoric, or Gorgias must begin by instructing his students about such
matters. Otherwise one who learns rhetoric from Gorgias would appear to have
knowledge when he does not, and would appear to be a good man although he is
not (459de). Gorgias allows that he does instruct his students in this manner and
he agrees with Socrates that the true rhetorician must also be just (460c). But
then Socrates reminds Gorgias that he previously allowed that, if a student of
rhetoric were to misuse his skill, the teacher of rhetoric was not to be blamed for
he had taught the skill only for good use (457bc). Socrates concludes that Gor
gias seems to be saying that by his very nature the rhetorician must be just and do
just actions, but also to be saying that the rhetorician may misuse his skill. Since
there seems to be an inconsistency here Socrates suggests it will require a long
discussion to determine the truth of the matter (46iab). Polus sees the inconsis
Gorgias'
Socrates'
interviewer Gorgias before a composite audience of the silent dramatic
8. role as an of
audience and the reader by Steven Rendall, "Dialogue, Philosophy, and Rhetoric: The Ex
is noted
Gorgias,"
ashamed to say otherwise, and that Socrates is tasteless to have taken advantage
Gorgias'
of sense of shame (46icd).
Socrates displays a somewhat skeptical tone throughout his conversation with
Gorgias, but his irony is gentle and he adopts a tone of puzzlement and even a
Socrates'
someone else. Thus, if Socrates is not to lose access to the audience he needs
Gorgias'
auspices. If Gorgias is treated too roughly he may simply call it a day,
and Polus has already provided an adequate excuse by explaining that Gorgias
has had a long day and is tired (448a). After a fairly lengthy conversation with
Gorgias, but still with no answer to the inquiry in sight, Socrates raises the possi
Gorgias'
more; they have already heard a long demonstration and may have other things to
Gorgias'
do (458b). concern for the audience seems exaggerated; he appears to
be looking for a graceful way to end the discussion, but he does not succeed.
Chaerephon indicates that the audience is eager to hear more (458c). The word
Gorgias'
Gorgias'
10. For a similar conclusion about character, see Adele Spitzer, "The Self-reference of
Gorgias,"
the Philosophy and Rhetoric, 8 (1975), 1-22. She contends that overweening concern
Gorgias'
about how he appears to others is at the core of character, and that his gentleness is only a
result of his fear
offending his audience (7-9). Kauffman recognizes this aspect of
of char
Gorgias'
Gorgias'
acter but he contends that it does not encompass later comments at 497 and 506 where
Gorgias urges that the conversation be pressed on to a conclusion. to Kauffman these pasAccording
sages provide evidence that Gorgias is interested in the truth he had
(458), even if
as earlier claimed
the pursuit of truth reflects badly on his reputation. Gorgias does
Kauffman claims, and what
speak as
he says appears to indicate a different aspect of his character. However, the
truth-seeking Gorgias can
be reconciled with Spitzer's position if, as I have argued, Gorgias is not
only expert at knowing what
pleases an audience, but also if he has a sufficient degree of self-control
to put this knowledge to use
by always appearing as pleasing as possible. Unlike Polus and Callicles he has the good sense not to
make matters worse
by appearing to be a poor loser. Furthermore, he is sensitive to the audience's de
sire to hear and so he gives them what want, especially if he
they can extricate himself, as he does,
Socrates'
from directly suffering cross-examination.
Refutative Rhetoric as True Rhetoric in the Gorgias 201
first part of the Phaedrus (227-2300). Phaedrus has been impressed Lysias'
by
speech, just as the audience in the Gorgias has been impressed
Gorgias'
dis
by
play. As a friend
Socrates Phaedrus would normally welcome his
of company.
But because Phaedrus wishes to practice the speech and then use it to
display his
Socrates'
own rhetorical ability, he does not
entirely welcome presence. Only af
ter Socrates notices that Phaedrus is hiding a copy of the speech under his cloak
and surmises what Phaedrus is up to does Phaedrus up his intended
give
decep
tion. Socrates accosts Phaedrus, insists on hearing Lysias'
Socrates is the oddest of men because he so seldom sets foot outside the walls,
Lysias'
and Socrates jokes that with speeches such as for bait Phaedrus could
lead him all around Attica or anywhere else (230c). Knowing what Socrates
Lysias'
ence, he must do so in the presence of, indeed, with the participation of, the de
fenders of rhetoric.
Gorgias'
To counter the effect of display Socrates manipulates the conversa
Gorgias'
tion to associate rhetoric with shamelessness or indecency. There are
two stages to this manipulation. First, Socrates induces Polus and then Callicles
Gorgias'
to enter the conversation on behalf of rhetoric. Second, he provokes
Callicles to say things, which appear to violate the city's sense of decency.
As this process of manipulation unfolds a further complication about the audi
ence arises. I suggest that what Socrates says to each of the interlocutors is de
signed to influence the assembled audience the primary audience. However,
throughout the conversation with Gorgias there is a secondary audience of Polus
and Callicles, and what is said by Socrates is in part calculated to draw Polus into
the conversation. Similarly, Gorgias and Callicles are the secondary audience
during the conversation with Polus. But it is clear that Socrates is playing mainly
to Callicles rather Gorgias,
than for it is Callicles who is so astonished and frus
trated by what he hears that he thrusts himself into the conversation brushing
Polus aside.
202 Interpretation
The process of drawing Polus into the conversation overlaps somewhat with
Socrates'
effort to establish himself in front primary audience. Earlier
of the
Polus displayed his eagerness to enter the conversation. But the unsatisfactory
nature of his responses moved Gorgias to intervene. Now, however, Gorgias is
looking for
way a out and appears to welcome the chance to pass the conversa
tion to Polus. The sequence of events is important. It is at 457e that Gorgias
claims that he teaches rhetoric only for good use and so he is not to be blamed if
it is misused by a student. Socrates suggests that there may be aninconsistency
somewhere; at the very least it will require a lengthy cross-examination to clarify
what Gorgias has said. But Socrates does not launch into the cross-examination.
Instead, he suggests that Gorgias may not want to continue, prompting the pri
erwise (458e). Only after he has this agreement can Socrates afford to press hard
on the inconsistency, giving Gorgias a good reason to withdraw but now without
permission to proceed (463). Only then does Socrates present his analysis of
surprise and skepticism as in his initial question about whether Socrates really
Gorgias'
wished to hear demonstration (447b). As before, Chaerephon responds
that Socrates is quite serious and he invites Callicles to confirm this
by asking
Socrates (481b). Socrates responds to Callicles'
question with a
long speech
(4810-4820) affirming his radical assertions about rhetoric. This is too much for
Callicles; he has run out of patience with Socrates, Gorgias, and Polus. Jokes
and spoofs are one thing, but if Socrates persists in spouting nonsense and nei
ther Gorgias nor Polus can expose it for what it is, then he, Callicles, will. Here,
Socrates'
as at the beginning of the dialogue, Chaerephon takes words literally.
Socrates initially took advantage of Chaerephon's apparently guileless nature to
make excuses for arriving late, but now Chaerephon's trusting and literal accep-
Refutative Rhetoric as True Rhetoric in the Gorgias 203
Socrates'
tance of assertions about rhetoric further irritates Callicles and pro
vokes him to set things straight.
Callicles agrees with Polus that Gorgias became entangled in inconsistencies
because he was ashamed to assert what he really believed. However, Callicles
contends that Polus has fallen into the same trap. He was obliged to agree with
Socrates'
ludicrous assertions about rhetoric only because he agreed to the prem
ise that it is better to suffer injustice than to do it; and he agreed with this premise
not because he believed it but because he ashamed to it (348de).
was
deny
Callicles boasts that he cannot be ensnared Socrates in this way because he
by
has the courage to admit the consequences of his assertions. Callicles has
finally
taken the bait; he has been goaded into the conversation, and he has been induced
to say what he thinks without concern for public decency. The stage is set for the
Socrates'
(481c). view of rhetoric rests on the radical notion that it is better to
Socrates'
suffer wrong than to do it. Callicles feels obliged to match radical as
Anyone who is to live aright should suffer his appetites to grow to the greatest extent
and not check them, and through courage and intelligence should be competent to
minister to them at their greatest and to satisfy every appetite with what it craves
(492)."
Any opposition to this way of living on the basis of justice or shamefulness is,
according to Callicles, simply an attempt by the inferior to constrain the superior
and to conceal their own inferiority (492bc). Callicles does not accuse Socrates
of having to invoke a sense of shame to hide his inferiority. On the contrary, he
says that Socrates is potentially a superior man who has been blinded to the right
or natural form of human life by his preoccupation with philosophy (484cd). If
Callicles'
Socrates would only abandon philosophy he would see the truth of
words, and he would allow his superior nature to develop fully. Indeed, if only
Socrates would study and employ rhetoric he could become a useful and re
1 1 . The views expressed by Callicles are closely related to those of Thrasymachus in the Repub
lic (336b- 354a). Both Callicles and Thrasymachus are frustrated and angered by what Socrates has
obliged his previous interlocutors to agree to, and both thrust themselves into the conversation to set
nefit of the audience, whereas in the Republic speech serves to draw out Glaucon,
Thrasymachus'
who restates position in praise of the unjust life and insists that Socrates respond to it.
Socrates triggers the reckless eloquence of Thrasymachus, which in turn provokes Glaucon to set out
the basic position examined throughout the night by Socrates. But because there is no Glaucon pres
knowledge of rhetoric Socrates can be of use to no one. He can not even protect
himself from those who would drag him into court on false charges (486bc).
Callicles'
At the core of assertion is the premise that pleasure is the satisfac
tion of appetites and that no distinctions can be drawn between pleasures that are
good and pleasures that are evil. Callicles affirms this premise by allowing that
he is thinking of appetites such as hunger and thirst and the pleasure that results
from eating and drinking, and by analogy he extends this meaning to all other ap
petites (494bc). Socrates urges Callicles to hold to this position and not to falter
through shame. He adds that he too will have to throw shame aside (494c).
Socrates then asks whether someone suffering from an appetite such as an itch
which never ceases and can be scratched forever can be said to be happy. The
possibility of one such appetite as the basis of happiness is diminished as absurd
by Callicles. However, having equated all appetites, Callicles is obliged to affirm
that such a man would be happy (494d). Socrates presses Callicles still further:
socrates If it was only his head that he wanted to scratch or can I push the
question further? Think what you will answer, Callicles, if anyone should ask all the
questions that naturally follow. And as a climax of all such cases, the life of a
catamite is shocking and shameful and miserable? Will you dare to say that
not that
such people are happy, if they have what they desire in abundance?
callicles Are you not ashamed, Socrates, to drag our discussion into such
topics?
socrates Is it I who do this, my noble friend, or the man who says so unequivo
cally that pleasure, whatever its nature, is the key to happiness, and does not distin
guish between pleasures good and evil? But enlighten me further as to whether you say
that the pleasant and the good are identical, or that there are some pleasures which are
not good.
callicles To avoid inconsistency if I say they are different, I assert they are the
same.
socrates Then you ruin your earlier statement, Callicles, and you can no longer
properly investigate the truth with me, if you speak contrary to your opinions (494e,
495a)-
Although Callicles is pressed to affirm his position that all pleasures are the
device used by theimpotent many to chain the energy of the superior man.
For a public man like Callicles, whom Socrates describes as "in love with the
demos"
because of his need to pander to it, the description of the demos as the
home of a sheep morality is a very imprudent statement. The aspiring politician
can seldom afford to make such views public whatever his private views. But
Callicles'
anger and frustration have driven him to air these views. Further, al
though Callicles
initially Gorgias
by criticizing Socrates, he finds him
sides with
Gorgias'
selfindirectly attacking Gorgias by associating polite and decent behav
iour with a sheep morality. However, having staked out this ground in order to
best Socrates, Callicles now finds that his rash claims about the life of the supe
rior man have led him to affirm the happiness of the life of a catamite. He is dou
bly ashamed: First, like any decent and conventional Athenian for seeming to ap
prove of such a way of life; second, because of his claim of
being above
conventional morality, he is also ashamed of being ashamed. He is humiliated.
To this point the conversations with the three defenders of rhetoric display a
community, and each is offered a choice between rhetoric and decency. Both
Gorgias and Polus instinctively chose decency and seemed to be largely unaware
that they had undercut the type of rhetoric they had intended to defend. To his
chagrin, Callicles, determined not to be beaten by Socrates, is goaded into
indecency.12 Socrates'
route for able and ambitious men to take in order to gain access to public office
and public acclaim (455d). But success in public life requires respectability; one
must publicly embrace the community's norms whatever they may be. Only then
can a community entrust its decisions to honour him for his services.
a man and
If rhetoric is to be the route chosen by ambitious young men and their families it
must appear respectable, otherwise it will not serve their purposes. Both analyt
ically and dramatically Socrates has stripped off the respectable face of rhe
toric.13
Gorgias,'
(1984), 126-39, argues that hedonism is far more extreme than is necessary to support his
view of natural justice. Thus, he is more easily refuted than had he advanced the more moderate argu
ments suggested by Klosko. I concur with Klosko that Plato puts these extreme arguments into
Callicles'
mouth in orderSocrates to deal effectively with hedonism. However, Klosko stops
to allow
with the logical defeat of Callicles. He does not explore how the shaming tactics used on Gorgias and
Polus are preliminary to the more ruthless use of these tactics on Callicles, leading to the dramatic de
feat of Callicles.
13. The need for a foreign teacher to take care to appear acceptable to the community he visits is
explained in the Protagoras (316C-317C). Protagoras also pats himself on the back for successfully
warfar
managing this problem for so many years. In the Euthydemus Plato lampoons the "wordy of
Euthydemus and his brother Dionysodorus in much the same manner as Aristophanes characterizes
206 Interpretation
through his questioning of Gorgias, Polus and Callicles he has associated rheto
ric with ideas that violate the norms of political decency, but in so doing he has
provoked the allegations that he is shameless (461c, 483c, 489b, 494c, 494e),
that he speaks unfairly or deceptively, and that he harangues like a mob orator
(482c, 4836, 489c, 489c, 494d, 5i9d). At first Socrates ignores the charges.
The conversation has been long and very difficult for Callicles. He has lost all
enthusiasm for it, and he gives no sign of wishing to restate the reasons he
had originally given in urging Socrates to abandon philosophy for rhetoric. But
Callicles'
socrates Then distinguish for me what kind of care for the city you recommend
to me, that of doing battle with the Athenians, like a doctor, to make them as good as
possible, or to serve and minister to their pleasure? Tell me the truth, Callicles, for it is
only fair that, as you spoke your mind frankly to me at first, you should continue to say
what you think. And so speak up truly and bravely now.
callicles Yes, if you prefer the most offensive term, for if you do not .
(521).
Having pressed Callicles to reiterate his initial position, Socrates labels Cal
licles' term,"
would befall him. Then Socratesdramatically rejects rhetoric and claims that he
is well aware that this leaves him helpless in defending himself in a court of law,
and that if brought to court his trial would be like that of a doctor prosecuted by a
pastry cook before a jury of children (52ie, 522a). He claims that all he could do
in court would be to tell the truth and as a result anything might happen to him.
But he insists that he would rather meet his death than save his life through the
use of flattering rhetoric (522d). Socrates concludes with a tale about the afterlife
and an exhortation. He claims to believe the tale and he contends that it demon
strates the correctness of his decision to reject rhetoric. The tale also provides a
basis for equating philosophy with piety and justice, for the assertion that philos-
Socrates as a sophist in the Clouds. The Euthydemus also exhibits the contempt and disgust of re
spectable Athenians for sophistry when its practitioners fail to exercise the prudence of Protagoras
(Euthydemus 304d~305b, 3o6d~307e).
Refutative Rhetoric as True Rhetoric in the Gorgias 207
ophy provides the only true qualification for public life (527d), and for the claim
that philosophy is the way to happiness in this life and the life hereafter (526c,
527c)-
ophy and rhetoric, and then embellishes the easy, although perhaps misleading,
inference that philosophy as the antithesis of rhetoric must be respectable, de
cent, and at one with the community's sense of justice. Therefore, a man who
chooses philosophy chooses the welfare of his fellow citizens and he finds favor
Socrates' Gorgias'
with the Gods. message to admirers is clear. Gorgias is really
only Polus and Callicles wrapped in a veneer of respectability. Gorgias and his
art are fundamentally disreputable; you follow him at your peril.
SOCRATES'
REPUTATION FOR SPEAKING THE TRUTH
with the claim that he it for pandering rhetoric even at the cost
will not abandon
life.14
of his But the anomaly pointed out by Callicles is now compounded.
Socrates has wrapped himself in the cloak of public morality by using to good
effect the manipulative techniques of persuasion in the sphere of opinion. He has
used these techniques to portray himself as a man who speaks the truth and es
of rhetoric (456b-c). First, he recalled the many times he had employed rhetoric
to convince patients to submit to the medical treatment prescribed by their physi
cians. In his second example, Gorgias considered the situation of an orator con
tending with a doctor before an audience. Gorgias held that the orator would al
ways prevail over the doctor, or indeed, over the master of any other art or craft
Gorgias'
in a public forum. The second example is the one of interest to audi-
14. Aristotle remarks on the rhetorical force of being seen to choose the honourable as opposed
Achilles'
to the expedient, and cites decision to kill Hector as a powerful example, Rhetoric I, 3,
1358b-
1359a. In the Gorgias, Socrates makes his choice with no explicit reference to Achilles,
whereas in the Apology (28cd) he does invoke the example of Achilles.
208 Interpretation
Gorgias'
ence, for as Socrates has just indicated (455c-d), they are interested in
art as a means to a successful public career. Socrates characterizes the second use
knowledge knowledge of the body. But for this very reason the example is
worth examining. The use of the techniques of rhetoric to implant the conviction
that he should undergo the treatment. The physician's conviction that the treat
ment should be administered rests on his knowledge qua physician, but the pa
tient does not share this knowledge so he must be convinced on the basis of opin
"truth"
ion or belief rather than knowledge. The physician is able to speak the
within the scope of his art, but because of the patient's lack of knowledge the
physician is not capable of implanting the required conviction; thus, the need for
the rhetorician. The rhetorician is assumed not to have the knowledge of the phy
sician, and therefore he cannot speak the truth in the sphere of medical knowl
edge. The rhetorician, like the patient, is confined to the realm of opinion or ig
norance, and the rhetorician must implant conviction on the basis not of his
is" be," be"
knowledge of "what but of "what seems to or "appears to even
not."
ting the prescribed treatment within the context of what the patient would like to
avoid and/or obtain, and then showing the patient how the treatment would sat
Because the effectiveness of the persuasion of the patient is at least in part depen
dent on having a reputation as a man who would not resort to the use of the tech
niques of persuasion, the rhetorician must attempt to implant the conviction in
others that he would not attempt to do what he in fact does do. He must appear to
be other than he is in order to be an effective servant of knowledge.
Gorgias' Socrates'
In order to apply example of the use of rhetoric to manner
of speaking, one detail must be modified without changing the essential proper
Gorgias'
ties of the example. In example the role of rhetorician and physician are
each assumed by a different person. Let us suppose that the two roles are as
"art"
sumed by one person who has mastered both the art of medicine and the of
implanting conviction in the realm of opinion. Thus, the doctor can function as
both a practitioner of an art based on knowledge, and as a practitioner of the
technique of implanting the necessary conviction in his patients to ensure they
benefit from his knowledge, all the time taking care to polish his reputation as an
low that there is a true art of rhetoric analogous to the art of medicine. The object
of this art is the improvement of men's souls or characters, just as the object of
the art of medicine is the improvement of their bodies. The true art of rhetoric
uses words, not to gratify men, but to improve them (502e, 503a). The true art of
with the Athenians like a doctor to make them as good as (521a). But
he also claims that a commitment to this true rhetoric precludes the use of, or the
knowledge of, the techniques of the flattering false rhetoric, thus, his fate at the
ness to the audience increases the difficulty of convincing these young men to un
dergo the requisite treatment, thus, the need for refutative rhetoric: a rhetoric
Socrates'
task of defending his reputation for honest and plain speech regardless of the
consequences.
Callicles'
astuteness and aggressiveness makes this defensive
Socrates'
also provides the raw material for Socrates defense of his reputation. Socrates
manages to associate the rhetoric of Gorgias with the shameless statements of
as someone who has no use for rhetoric.By rejecting rhetoric Socrates claims the
high ground of public morality devotion to the commonweal regardless of
the personal costs. He wraps himself in the warm embrace of civic virtue; like
Achilles, he will do the noble thing come what may.
CONCLUSION
audience, but there is a basis for inference. The desire for public honour has
drawn the audience to Gorgias, from whom they hope to learn the art of prevail
Socrates'
ing in public debate. But due to intervention they are treated to the
spectacle of the defenders of the art shamed into silence by what they are pressed
to say. Plato leaves us to draw our own conclusion about the impact of this spec
tacle on the audience.