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    Governing Your Corporate Website

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    Demand Metric
    Download the PDF: https://www.demandmetric.com/content/governing-your-corporate-website You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation.

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    © All Rights Reserved

    Governing Your Corporate Website

    Uploaded by

    Demand Metric
    293 views9 pages
    Download the PDF: https://www.demandmetric.com/content/governing-your-corporate-website You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation.

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    © © All Rights Reserved

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    Download the PDF: https://www.demandmetric.com/content/governing-your-corporate-website You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation.

    Copyright:

    © All Rights Reserved
    293 views9 pages

    Governing Your Corporate Website

    Uploaded by

    Demand Metric
    Download the PDF: https://www.demandmetric.com/content/governing-your-corporate-website You have just put the finishing touches on your new corporate website. Before you market your web presence and start attracting users to your site, be sure to implement proper governance policies to reduce the risk of expensive litigation.

    Copyright:

    © All Rights Reserved
    of 9

    GOVERNING

    YOUR
    CORPORATE
    WEBSITE

    HOW-TO GUIDE
    Governing Your Corporate Website
    HOW-TO GUIDE

    You have just put the finishing touches on your new corporate website. Before you market your
    web presence and start attracting users to your site, be sure to implement proper governance
    policies to reduce the risk of expensive litigation.

    Use Demand Metric’s downloadable Privacy Policy template, and Terms of Use
    template as a baseline when creating these essential website policies.

    What Goes into a Privacy Policy?


    What Information We Collect — this section outlines what information you collect, including name,
    contact details, credit information, etc.

    How We Use This Information — the purpose for collecting information.

    Who We Share This Information With — documents who, if any, third-parties will receive informa-
    tion that your organization is collecting.

    What Goes into a Governance Document?


    At the highest level, the Website Governance Document is intended to address the following:
    Governance Goals, Governance Structure, Governance Process, Website Roles & Responsibil-
    ities, Implementation Timeline, Website Training, Website Funding Model, Website Metrics and
    Continuous Improvement.

    Use Demand Metric’s Website Governance Document to create a website


    governance document that will help you govern your corporate website.

    Bottom Line
    Before you launch your corporate website, be sure to govern its usage with a Privacy Policy and
    Terms of Use.

    2 GOVERNING YOUR CORPORATE WEBSITE HOW-TO GUIDE


    Action Plan
    STEP 1 - Define User Scenarios

    The Website Governance


    1 Define User
    Scenarios Document Offers A User
    Overview

    Set Your
    2 Privacy Policy
    Document why different
    types of users will navigate to
    your website.

    Gather your information


    requirements so that you can
    Determine
    3 Terms of Use
    include these in your Privacy
    Policy and Terms of Use.

    Obtain Legal
    4 Counsel

    Website Governance Document

    Post Your VIEW RESOURCE


    5 Policies

    Update as
    6 Necessary

    3 GOVERNING YOUR CORPORATE WEBSITE HOW-TO GUIDE


    Action Plan
    STEP 2 - Set Your Privacy Policy

    Define User Privacy Policy Template


    1 Scenarios Defines Your Unique Policy

    Use Demand Metric’s


    Set Your
    2 Privacy
    Policy
    downloadable Privacy Policy
    Template to get the ball
    rolling with customizing your
    unique policy.

    Determine
    3 Terms of Use

    Obtain Legal Privacy Policy Template


    4 Counsel
    VIEW RESOURCE

    Post Your
    5 Policies

    Update as
    6 Necessary

    4 GOVERNING YOUR CORPORATE WEBSITE HOW-TO GUIDE


    Action Plan
    STEP 3 - Determine Terms of Use

    Define User Organize Terms & Conditions


    1 Scenarios with the Terms of Use
    Template

    Set Your
    2 Privacy Policy
    Add your organization-
    specific terms & conditions
    to Demand Metric’s
    downloadable Terms of Use
    Template.

    3 Determine
    Terms of Use

    Obtain Legal
    4 Counsel Terms of Use Template

    VIEW RESOURCE

    Post Your
    5 Policies

    Update as
    6 Necessary

    5 GOVERNING YOUR CORPORATE WEBSITE HOW-TO GUIDE


    Action Plan
    STEP 4 - Obtain Legal Counsel

    Define User Get Legal Advise Once


    1 Scenarios Draft Policies Are Ready

    Consult your legal team


    Set Your
    2 Privacy Policy
    when you have finished
    your draft policies to ensure
    you have captured your
    organization’s requirements
    adequately.

    Determine
    3 Terms of Use

    Obtain Legal
    4 Counsel

    Post Your
    5 Policies

    Update as
    6 Necessary

    6 GOVERNING YOUR CORPORATE WEBSITE HOW-TO GUIDE


    Action Plan
    STEP 5 - Post Your Policies

    Define User The Corporate Website


    1 Scenarios Showcases Your Policies

    Upload your policies to the


    Set Your
    2 Privacy Policy
    corporate website.

    Determine
    3 Terms of Use

    Obtain Legal
    4 Counsel

    5 Post Your
    Policies

    Update as
    6 Necessary

    7 GOVERNING YOUR CORPORATE WEBSITE HOW-TO GUIDE


    Action Plan
    STEP 6 - Update as Necessary

    Define User Update Your Website


    1 Scenarios Policies & Processes as
    Needed

    Set Your
    2 Privacy Policy
    As your organization makes
    changes to its website
    strategy or operating
    processes, update your
    website policies accordingly.

    Determine
    3 Terms of Use

    Obtain Legal
    4 Counsel

    Post Your
    5 Policies

    Update as
    6 Necessary

    8 GOVERNING YOUR CORPORATE WEBSITE HOW-TO GUIDE


    Demand Metric helps Marketing teams get stuff done with practical tools,
    training, and a simple, modern platform for managing work.

    Our analysts identify best practices from fast-growing companies and build
    Playbooks & Toolkits, Guides & Reports, Training Courses, and Project
    Templates to help you optimize your processes, add structure to your depart-
    ment, and get your team punching above their weight class.

    Manage your work visually with our easy-to-use platform, built for small
    marketing teams by design. See what your team is working on at a glance
    so you can spend less time managing projects and more time knocking
    stuff off your list.

    Through strategic partnerships with the AMA, ANA, and AIPMM, our
    1,000+ time-saving tools & resources have become the industry standard.
    Don’t start from scratch!

    Sign up for a free trial at: www.demandmetric.com

    LEARN MORE

    © Demand Metric Research Corporation.


    All Rights Reserved.

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