What Is A Pilot Survey
What Is A Pilot Survey
What Is A Pilot Survey
A pilot survey is a strategy used to test the questionnaire using a smaller sample compared to the
planned sample size. In this phase of conducting a survey, the questionnaire is administered to a
percentage of the total sample population, or in more informal cases just to a convenience
sample.
There are two types of pilot survey according to organization external and internal. An external
pilot survey intends to administer the questionnaire to a small group of target participants who
will not be included in the main survey. On the other hand, an internal pilot survey will consider
the respondents in the pilot as the first participants in the main survey.
There are two types of pilot survey according to the participation of the respondents undeclared
and participatory. In an undeclared pilot survey, you administer the survey to a certain number of
respondents as if it is the real and full scale survey, not a pretest one. On the other hand,
participatory pilot surveys involve informing the respondents that they are in the pre-test phase.
The respondents are to be asked what they can say about the questionnaire, specifically their
reactions, comments and suggestions. For instance, you may ask them about how clear the
instructions are or which questions are hard to answer. Converse and Presser (1986) recommend
using the participatory pilot survey first, and then conducting the undeclared pilot.
Definition
Survey that is conducted with few individuals of the target population or the sample of a survey,
in order to test and refine the survey instruments (questionnaire and instruction manual, data
processing manual and programmes) before the main data collection across the target population
or the full sample.