English in Common 4 43-54 PDF
English in Common 4 43-54 PDF
English in Common 4 43-54 PDF
UNIT
Wealth
Warm Up
1a Read the quotations. Can you match any with a photo?
Money never made anyone happy.
Happiness comes from spiritual wealth, not material wealth.
Time is money.
UNIT 4 43
1 Make small talk A
N DO
C
LESSON GRAMMAR question tags
C
LESSON GRAMMAR modal verbs of obligation and prohibition
46 UNIT 4 47
Grammar modals of obligation and prohibition Writing
Hi Sophia,
4a Put the words in bold from the notes in Exercise 3c into the correct column in the Active 8 Pair Work Read the letters and emails. Then answer the questions. How are you? Im having a party on
Grammar box. 1. What is the purpose of each letter and email? Saturday at my place, around 8:00.
Ive attached a map in case you cant
2. What type of work do you think Maria Pesaro and Paul Hunter do? remember how to get there! Hope you
can come. Geraldo
Active Grammar 3. Are the letters and emails formal or informal? How do you know?
48 UNIT 4 49
3 Write a short classified ad A
N DO
C
LESSON GRAMMAR factual conditional with if/when/unless/as soon as
3a SPEAKING EXCHANGE Now work in groups of three (one Student A, one Student B, and one
Student C). Work together to complete the sentences.
Reading
1 Look at the two ads. What products are being advertised? How do the
Did you know . . . ?
ads make you feel? Do they make you want to buy the products?
1. Supermarkets often to help us relax.
2. Supermarkets became very successful after introducing in the 1940s.
2a Discuss. 3. Ads which use are 10% more effective.
1. Do you think people spend more because of ads? 4. Ads are more memorable if they are .
2. How do supermarkets and salespeople make us spend more? 5. Good salespeople can sell , to , at .
6. Salespeople may try to mirror the of a buyer.
b SPEAKING EXCHANGE Read the articles to find the answers.
Student A: Read about ads on this page.
b Does any of the information surprise you?
Student B: Read about supermarkets on page 139.
Student C: Read about salespeople on page 141.
Vocabulary opposites
4a Write the opposites using the words in the box.
Verbs Nouns
Ex: succeed/ fail 4. /failure
1. /punish 5. reward/
2. buy/ 6. /seller
3. /consume (a product) 7. producer/
Ads focus on either what products do or how the Humor is also used, as funny ads are remembered
products make us feel. Our emotional response longer. In addition, ad makers appeal to our senses. Pronunciation word stress
to a product is very important. If the ad makes us Unless your mouth waters, a chocolate ad is
feel good that is, if it has images which we enjoy probably a failure. Advertisers want you to want
5a 1.23 Listen to the pairs of words from Exercise 4a and mark the main stress.
and remember then we start to associate good their product. Ex: succeed fail
feelings with the product.
We respond well to ads which demonstrate a Advertising tricks: b Listen again and repeat.
lifestyle we would like to have. Famous people are High price: If a product costs a lot of money, it
often used in ads because of their successful lifestyle. wont necessarily be good quality. It might be just Speaking
Athletes advertise sports drinks. We buy the drink part of its image.
and hope to enjoy the same success. A survey of Reward and punishment: If you buy this, you will 6 Group Work Discuss.
4,000 ads found that ads with celebrities were stay young (the reward) also means Unless you 1. What are your favorite and least favorite ads? Explain why you think each ad is a success or failure.
10percent more effective at selling a product than buy this, you will look old (the punishment). 2. Do you prefer shopping at supermarkets or at small, specialized shops? Why?
ads without. 3. Have you ever bought something that you didnt really need because of a good salesperson?
4. Do you think companies should advertise products that are bad for your health?
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LESSON 4 Unit Wrap Up
Extra Vocabulary Study and
Extra Listening Activity
in ACTIVEBOOK
Grammar factual conditional with if/when/unless/as soon as
7 Read the example sentences (16) in the Active Grammar box. Then circle the correct Review
choices to complete the rules (ae).
1 Complete the questions with the correct tag. Then match the questions and answers.
1. I cant park here, can I ? a. No, they havent.
Active Grammar 2. I need to call him, ? b. Yes, we are.
1. If customers think of a salesperson as a friend, they will probably keep coming back. 3. The guests will be here soon, ? c. No, you cant.
2. If I buy a lot now, I wont have to come back later. 4. She had a headache, ? d. Yes, it is.
5. This game is boring, ? e. No, youre not.
3. Supermarkets will usually offer Asian pears when they are in season.
6. Im a genius, ? f. Yes, you do.
4. As soon as you walk into the shop, you can smell bread and coffee.
7. Were going out later, ? g. Yes, they will.
5. Unless you buy this (face cream), you will look old.
8. They havent called yet, ? h. Yes, she did.
6. I will call you unless it is too late. I will call you if it is not too late.
Rules 2 Circle the correct choice to complete each sentence.
For general present events, if and when have the same meaning. 1. Children under 16 dont have to/must n0t smoke in England. Its illegal.
2. You dont have to/cant eat if you dont want to. Its your choice.
Ex: If an ad is good, you want to buy the product.
3. You dont have to/must n0t be late for work.
Ex: When an ad is good, you want to buy the product. 4. Kens so rich he doesnt have to/cant work.
a. Use if + simple present + will to talk about real possibilities / imaginary situations in the future. 5. We dont have to/must n0t miss the last bus.
b. Use if / when for events in the future that are certain. 6. Mariko doesnt have to/cant work on Sundays, but she often goes into the office.
c. Use if / when for events in the future that are not certain.
3 Complete the sentences with if, when, or unless.
d. Use as soon as / unless to emphasize that an event happens immediately.
1. We havent booked our accommodations. Well find a hotel we arrive.
e. Unless + positive verb means the same as if / if not .
2. the weathers nice, its not worth going to the park.
See Reference page 130 3. you like action films, youll love The Matrix. The fight scenes are incredible.
4. Ill go home with you youre going to work late again tonight.
8 Complete the sentences using the simple present form of the verb and will + verb. 5. Shell never pass the test she starts working hard.
1. I (buy) a new car as soon as 6. Well talk about the new products the conference finishes.
I (can) afford it. 7. You wont feel good you do some exercise every week.
2. When I (see) Tom, I 8. Im leaving early. Ill call you I get home.
(tell) him.
3. If you (not pay) the bill on time, you 4 Complete the sentences with the words in the box.
(pay) a late fee.
4. Im sure he (not call) us unless there ad spare picked value up success numbers
(be) something urgent to discuss.
5. Unless Sandro (find) an apartment 1. I cant even buy you a coffee because I dont have any money to .
soon, he (have to) live with his parents. 2. This computer only cost me $400. Do you think thats a good ?
6. If they (offer) me the job, I (take) it. 3. A: Whats wrong with Joe?
B: Hes just broken with his girlfriend.
4. A: I didnt know you could speak Russian.
Writing B: Yes, I it up when I was living there.
9 Write an ad for an object you want to sell. Give details (price, benefits, etc.). 5. My wife deals with the money for the business, because Im not very good with .
6. The show was a great . More than 600 people came to see it.
A/An . Only $ .
7. We need to find a new roommate, so were putting an in the local paper.
If you buy this,
.
52 UNIT 4 53
Communication talk about the best uses of money
Nicole Kidmans
A Chanel No. 5 ad B Spider-Man 3 C Van Goghs The Sunflowers
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