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    Business Plan Outline: 1. Executive Summary

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    Asad Mahmood
    This document outlines the key sections to include in a business plan, providing a template to adapt based on individual business needs. It lists 10 sections that provide essential information for assessing loan applications, tax requirements, and attracting potential investors. These include an executive summary, company description, market analysis, product/service details, strategic plan, organization/management, operational plan, marketing/sales strategy, and financial projections with income statements and cash flow analysis. The business plan template ensures all critical details are addressed to secure necessary funding and stakeholder support.

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    Business Plan Outline: 1. Executive Summary

    Uploaded by

    Asad Mahmood
    32 views2 pages
    This document outlines the key sections to include in a business plan, providing a template to adapt based on individual business needs. It lists 10 sections that provide essential information for assessing loan applications, tax requirements, and attracting potential investors. These include an executive summary, company description, market analysis, product/service details, strategic plan, organization/management, operational plan, marketing/sales strategy, and financial projections with income statements and cash flow analysis. The business plan template ensures all critical details are addressed to secure necessary funding and stakeholder support.

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    SMEToolkit-15bis-BPoutline.docx

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    This document outlines the key sections to include in a business plan, providing a template to adapt based on individual business needs. It lists 10 sections that provide essential information for assessing loan applications, tax requirements, and attracting potential investors. These include an executive summary, company description, market analysis, product/service details, strategic plan, organization/management, operational plan, marketing/sales strategy, and financial projections with income statements and cash flow analysis. The business plan template ensures all critical details are addressed to secure necessary funding and stakeholder support.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views2 pages

    Business Plan Outline: 1. Executive Summary

    Uploaded by

    Asad Mahmood
    This document outlines the key sections to include in a business plan, providing a template to adapt based on individual business needs. It lists 10 sections that provide essential information for assessing loan applications, tax requirements, and attracting potential investors. These include an executive summary, company description, market analysis, product/service details, strategic plan, organization/management, operational plan, marketing/sales strategy, and financial projections with income statements and cash flow analysis. The business plan template ensures all critical details are addressed to secure necessary funding and stakeholder support.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Business Plan Outline

    This tool provides a list of the main topics to include in your business plan. You should
    adapt it to reflect your business needs, type of clientele, products and services you offer.
    It contains the minimum information required by financial institutions for assessing loan
    applications, tax authorities and potential investors.

    1. Executive Summary
    Your executive summary is a snapshot of your business plan as a whole and
    touches on your company profile and goals.

    2. Company description
    Your company description provides information on what you do, what
    differentiates your business from others, and the markets your business serves.

    3. Market Analysis
    It provides an overview of the industry sector that your business will be a part of,
    including industry trends, major players in the industry, and estimated industry
    sales. An examination of the primary target market for your product or service
    should be provided, including geographic location, demographics, your target
    market's needs and how these needs are being met currently. Also, an
    investigation of your direct and indirect competitors should be included, with an
    assessment of their competitive advantage and an analysis of how you will
    overcome any entry barriers to your chosen market.

    4. Service or Product Line


    What do you sell? How does it benefit your customers? What is the product
    lifecycle?

    5. Strategy and Implementation Summary


    In this section you need to define your strategic position: What do you do for your
    target market, and what makes you the best? Furthermore, you need to outline
    how youre going to develop and maintain a loyal customer base. Be specific.
    Include management responsibilities with dates and budgets, and make sure you
    can track results.

    6. Organization & Management


    An outline of your business's legal structure and management resources,
    including your internal management team, external management resources, and
    human resources needs. Include summaries of your managers backgrounds and
    experiencethese should act like brief resumesand describe their functions
    with the company.

    7. Operational plan
    A description of your business's physical location, facilities and equipment, kinds
    of employees needed, inventory requirements and suppliers, and any other
    applicable operating details, such as a description of the manufacturing process.

    8. Marketing & Sales


    How do you plan to market your business? What is your sales strategy? Include
    a detailed explanation of your sales strategy, pricing plan, proposed advertising
    and promotion activities, and product or services benefits.

    10. Financial Projections


    If you need funding, providing financial projections to back up your request is
    critical. Find out what information you need to include in your financial projections
    for your small business.
    At the very least this section should include your projected income statement and
    cash flow, and a brief description of the assumptions youre making with your
    projections. You may also want to include your balance sheet, your sales
    forecasts, business ratios and break-even analysis.

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