Pos Glossary

THE SymphonyIRI GUIDE TO
CERTIFIED INFOSCAN MEASURES
Published by Data Sciences
SymphonyIRI InfoScan Measure Guide

Copyright SymphonyIRI Group, 2013
January, 2013
-1-
Introduction to the Guide ................................................................................................ 5
How to use this Guide ................................................................................................................. 6
Description of the Entries ........................................................................................................... 7
Causal Definitions ....................................................................................................................... 8
Base and Incremental Sales Overview ...................................................................................... 18
% ACV (including ACV Weighted Distribution) (Algorithm 019) ......................................... 20
% ACV Selling (Algorithm 003) .............................................................................................. 22
% Base Decomposed Sales ....................................................................................................... 24
% Base Decomposed Sales to Total Sales (Algorithm 057) ..................................................... 25
% Base Decomposed Sales @ Size .......................................................................................... 26
% Base Decomposed Sales @ Size to Total Sales (Algorithm 065) ........................................ 27
% Base Sales @ Size to Total Sales (Algorithm 065) .............................................................. 28
% Baseline Sales to Total Sales (Algorithm 008) ..................................................................... 29
% CWD (including Category Weighted Distribution) (Algorithm 019) .................................. 30
% CWD Selling......................................................................................................................... 32
% Increase in Sales (Algorithm 037) ........................................................................................ 34
% Increase in Sales @ Size (Algorithm 107) ........................................................................... 36
% Incremental Decomposed Sales ............................................................................................ 38
% Incremental Decomposed Sales @ Size ............................................................................... 39
% Incremental Sales to Total Sales (Algorithm 060) ............................................................... 40
% Incremental Sales @ Size to Total Sales (Algorithm 061) ................................................... 41
% of Sales (Algorithm 012) ...................................................................................................... 42
% of Stores (Algorithm 021)..................................................................................................... 43
% of Stores Selling (Algorithm 066) ........................................................................................ 45
% Promoted Sales (Merchandising Mix) .................................................................................. 47
% Promoted Sales, Incremental (Trade Efficiency) ................................................................. 48
% Promoted Sales, Incremental (SP) (Trade Efficiency) ......................................................... 49
% Weekly ACV (Algorithm 088) ............................................................................................. 50
ACV ($MM) (Algorithm 997) .................................................................................................. 51
Added Dollars if 100% Distribution (Opportunity Dollars) ..................................................... 53
Additive Cumulative Weighted Weeks (Algorithm 040) ......................................................... 54
Additive Cumulative Weighted Weeks CWD (Algorithm 40) ................................................. 56
Additive Weighted Weeks (Algorithm 087) ............................................................................. 58
Additive Weighted Weeks CWD (Algorithm 087) .................................................................. 60
Average % Price Reduction with Coupon (Algorithm 102) ..................................................... 62
Average Category Weighted Distribution (Algorithm 030) ..................................................... 64
Average Items per Store Selling (Algorithm 048) .................................................................... 65
Average Items per Store Selling (CWD weighted) (Algorithm 048) ....................................... 67
Average Manufacturer Coupon Value (551) ............................................................................ 68
Average Number of Levels ....................................................................................................... 69
Average Period ACV Weighted Distribution (Algorithm 009) ................................................ 71
Average Price (Algorithm 018) ................................................................................................ 72
Average Sales per Store Selling (Algorithm 005) .................................................................... 74
Average Store Coupon Value (Algorithm 076) ........................................................................ 75
Average Weekly % of ACV (Algorithm 030) .......................................................................... 80
Average Weekly % ACV Selling (Algorithm 127) .................................................................. 81
January, 2013
-2-
Average Weekly Base Sales per $MM ACV (Algorithm 023) ................................................ 82
Average Weekly Base Volume (Algorithm A02) ..................................................................... 84
Average Weekly Category Weighted Distribution (Algorithm 030) ........................................ 85
Average Weekly Incremental Sales per $MM ACV (Algorithm 031) ..................................... 86
Average Weekly Items per Store Selling (Algorithm 180) ...................................................... 88
Average Weekly Items per Store Selling (CWD weighted) (Algorithm 180) .......................... 90
Average Weekly Sales per $MM ACV (Algorithm 020) ......................................................... 92
Base Decomposed Sales (Algorithm 010) ................................................................................ 94
Base Decomposed Sales @ Size (Algorithm 079) ................................................................... 95
Base Sales (Algorithm 010) ...................................................................................................... 97
Base Sales @ Size (Algorithm 079) ......................................................................................... 99
Base Sales @ Size per $MM ACV (Algorithm 086) .............................................................. 101
Base Sales per $MM ACV (Algorithm 052) .......................................................................... 103
Base Sales Share of Category Base (Algorithm 026) ............................................................. 105
Base Sales Share of Total Category (Algorithm 025) ............................................................ 106
Base Weighted Weeks ............................................................................................................ 107
Baseline Sales (Algorithm 078) .............................................................................................. 108
Brand Development Index ...................................................................................................... 110
Bump Sales (Algorithm 071) .................................................................................................. 112
Category Development Index ................................................................................................. 114
Coupon Circulation (Algorithm 552)...................................................................................... 116
Estimated Coupon Redemption (Algorithm 553) ................................................................... 117
Households (Algorithm 998) .................................................................................................. 118
Incremental Decomposed Sales (Algorithm 024) ................................................................... 119
Incremental Decomposed Sales @ Size (Algorithm 050) ...................................................... 121
Incremental Dollars per Markdown Dollars (Algorithm 044) ................................................ 124
Incremental Sales (Algorithm 024) ......................................................................................... 125
Incremental Sales @ Size (Algorithm 050) ............................................................................ 127
Incremental Sales Share of Category Volume (Algorithm 034) ............................................. 130
Incremental Sales Share of Category Incremental (Algorithm 035) ...................................... 131
Incremental Weeks (Algorithm 032) ...................................................................................... 132
Items Moved (Algorithm 049) ................................................................................................ 133
Lowest Report Price per Unit, any Feature ............................................................................. 135
Manufacturer Coupon Dollars ................................................................................................ 138
Markdown Dollars (Algorithm 043) ....................................................................................... 139
Normal Sales (Algorithm 111)................................................................................................ 140
Number of Occurrences (Algorithm 109) ............................................................................... 143
Population (Algorithm 999) .................................................................................................... 144
Product Development Index ................................................................................................... 145
Sales (Algorithm 001) ............................................................................................................. 146
Sales per Point of ACV Weighted Distribution (Algorithm 004)........................................... 147
Sales Per Point of Category Weighted Distribution ............................................................... 148
Sales per Thousand Category Dollars Selling ........................................................................ 149
Sales Per Total Points of Category Weighted Distribution .................................................... 150
Sales Per Total Points of Distribution..................................................................................... 151
Sales per $MM ACV (Algorithm 002) ................................................................................... 152
January, 2013
-3-
Sales Share of Category (Algorithm 006) ............................................................................... 154
Share of Coupon Circulation (Algorithm 554) ....................................................................... 155
Share of Merchandising Occurrences (Algorithm 014) .......................................................... 156
Share of Weighted Feature Brand (Algorithm 016) ............................................................ 158
Share of Weighted Feature - Size (Algorithm 017) ................................................................ 160
Total Points of ACV Weighted Distribution (Algorithm 084) ............................................... 162
Total Points of Category Weighted Distribution (Algorithm 084) ......................................... 163
Total Points of Quality Merchandising (Algorithm 114) ....................................................... 164
UPC ......................................................................................................................................... 165
Weeks in Distribution (Algorithm 108) .................................................................................. 166
Weighted Average % Price Cut (Algorithm 046) ................................................................... 167
Weighted Average % Price Reduction (Algorithm 045) ........................................................ 169
Weighted Average Base Price (Algorithm 027) ..................................................................... 171

January, 2013
-4-
Introduction to the Guide

January, 2013
-5-
How to use this Guide
This measure guide contains information on all IRI certified stored and derived
measures. The measures have been organized into Measure Groups. The
Measure Group closely corresponds to the concept of an algorithm. An
algorithm is the general calculation for a group of related measures. For
example, Unit Sales on Display Only, Volume Sales on Feature and Display, and
Dollar Sales on Feature are all calculated in the same manner sum Unit,
Volume, or Dollar Sales across stores with a particular causal condition.
This guide can be used alone or it can be used in conjunction with the Certified
Measure List.
To find the description of a Certified Measure, first find the measure on the
Certified Measure List and then scroll to the right to find the Measure Group to
which the measure belongs (column F). You can then look up the Measure
Group description in this documents Table of Contents.
You can also use the Measure Group column in the Certified Measure List to find
all of the Certified Measures belonging to a particular measure group.
Please note that this Guide does not cover measures offered as part of IRIs
Tobacco services nor does it cover shelf or display audit measures.

January, 2013
-6-
Description of the Entries
Below is a template of the Measure Guide Entries, with explanations for the
entries.
Measure Group This heading refers to the measure algorithm. A measure

group will almost always contain more than one actual
measure.
Measure Type Indicates whether a measure is Stored or Derived.
Definition Provides a text description of the measure.
Calculation Provides the formula used to calculate the measure.
Common Use(s) Lists the common applications of the measure.
Usage Notes Provides additional recommendations, caveats, or

restrictions on using the measure
Additivity This section indicates whether the measure is additive

across processed geography, time, or product
dimensions.
Aggregation Rules Aggregation refers to methods of combining processed

data for a custom geography, time period, or product
combination. This section lists the rules for calculating
custom aggregates.
Geography
Product
Time
Related Measures Lists measures that have similar uses.

January, 2013
-7-
Causal Definitions
Definitions for Causal Collection
Features: A feature is a retailer print advertisement that is used to promote

a specific product or group of products.
IRI collects chain wide advertising from the following sources:
Newspapers
o Circulars or door hangers
o Rotos full-color glossy inserts
o ROPs Features printed Right on the NewsPaper
In-Store Flyers
Mailers
Coupon Booklets (coded for Census stores only if received
from corporate offices)
Monthly Ads
Feature Vehicle
Primary Ads
The primary ad is the main advertising vehicle for a retailer for a
given week. Primary ads usually run seven days or more. The
Primary ad should be the ad vehicle with the highest level of
distribution to the consumer. For example, a retailer ad dropped
in a newspaper would have more distribution than an in-store
flyer. Primary Ads are collected for all stores (both census and
sample stores).
Rotos appearing in their first week are always considered primary

ads, even if there is also another primary ad in that week.
Secondary Ads/Tertiary Ads

The secondary ad is an ad vehicle that the retailer may drop in
addition to the primary ad in a particular ad week. Secondary
ads may run fewer than 7 days and may be dropped after the
retailers best food day. Secondary ads may also be monthly
coupon booklets or 4-week monthly ads or special rotos.
Secondary ads may be chain-wide such as some coupon
booklets or monthly ads. Secondary ads may also be regional,

January, 2013
-8-
market or metro area specific. Secondary ads are collected for
sample stores only.
Feature ads that run for more than one week are captured in
the data for up to 4 weeks. In the first week, the feature ad will
be reported as primary or secondary based on the definitions
outlined above. In weeks, 2-4 the feature ad will be classified as
a Tertiary ad. A multi-ad week will not be considered a feature
after the fourth week. Tertiary ads are only captured for sample
stores.
Feature Dominance
IRI classifies all collected features based on their absolute size.

The following categories are used to classify features.
Large Feature
A Features are the largest sized features.
Medium Feature
B Features are medium sized features.
Small Feature
C Features are the smallest features. These are generally text
only with no picture. C Features are sometimes referred to as
obituary ads.
Coupon Features
Coupon Features are features that include a retailer coupon, or
a manufacturer coupon printed in the feature, regardless of the
size of the feature. (Coupon Features are called A+ features by
IRI reporting systems.)
Frequent Shopper Features

In addition to collecting information about the size of a feature
and the vehicle in which it is located, IRI also collects information
about whether or not the feature advertised a frequent shopper
program offer.
Displays: A display is a mechanism used by a retailer or manufacturer to

increase sales by stocking products in high traffic locations

January, 2013
-9-
throughout the retail environment. A display is defined by its
location in the retail outlet.
Display Locations
Products stocked in one or more of the following locations
qualify as a display:
Lobby
Front End Cap
Back End Cap
Other End Cap
Perimeter
In-Aisle
Seasonal/Promotional
Shipper
Price Reductions: Price Reductions are price decreases of at least 5 % from the
regular shelf price. Price Reductions are identified by IRI
systems at a store-week-UPC level by comparing the
movement price with IRIs base price. If a price is reduced for
more than six consecutive weeks without feature or display,
the reduced price becomes the new base price in the
seventh week.
Please note the following:

Unadvertised FSP price reductions will be captured and
identified as price reductions by IRIs systemsretailers do
not provide enough detail to discriminate between FSP
price reductions and general price reductions.
For Special Pack categories, Price Reductions are
identified at the baselining level NOT at the UPC level.
Special Pack: A Special Pack is a manufacturer promotion. Manufacturers

offer consumers a special incentive as part of the package
itself. Special packs are identified by IRI during the new item
coding process. IRI codes the following five package types as
special packs: cents-off packs, pre-priced packs, bonus
packs, buy/get packs, and premium packs. Special packs
are only treated as promotional conditions for categories that
are processed using Special Pack Baselining.

January, 2013
- 10 -
Definitions for Reporting
Standard Causal Conditions
Using information about the merchandising activity defined in the previous

section, IRI can report measures for a wide variety of causal conditions. The
following two sections provide definitions for each of these causal conditions.
Standard Causal Conditions:

Most standard (non-special pack) causal conditions are defined based on the
presence or absence of each of three merchandising activities: feature, display,
and price reduction.
FEATURE DISPLAY
1 2 3
5
4 6
PRICE
REDUCTION 7
Any Display 2+3+5+6 Feature &/or Display 1+2+3+4+5+6

Any Feature 1+2+4+5 Any Merchandising 1+2+3+4+5+6+7
Feature Only 1+4 Price Reduction Only (TPR) 7
Display Only 3+6 Any Price Reduction 4+5+6+7
Feature & Display 2+5 No promo No promo present

January, 2013
- 11 -
Special Pack Causal Conditions
In addition to Features, Displays, and Price Reduction, causal conditions used in
special pack database are defined with reference to an additional causal type
Special Pack.
FEATUR DISPLAY
E
a b c
d e f g
i
h j
PRICE k l m SPECIA
REDUCTIO L PACK
N
Any Display b+c+e+f+g+i Feature &/or Display a+b+c+d+e+f+g+h+i+j

+j
Any Feature a+b+d+e+f+h Any Merchandising and/or a+b+c+d+e+f+g+h+i+j+k+l+
+i Special Pack m
Feature Only a+d+h Price Reduction Only, no Special k
Pack
Display Only c+g+j Any Price Reduction d+e+h+i+j+k+l
Feature & b+e+f+i Special Pack Only l+m
Display
No Promo No promo Any Special Pack f+g+h+i+j+l+m
present
Please note: In Special Pack categories, all UPCs belonging to the same
baselining aggregate are treated as though they were promoted in the same
way. For example, if one UPC within the aggregate was on display, all of the
UPCs will be treated as though they were on display for purposes of measure
calculation. As a result, it is possible to see sales on Any Special Pack or
Special Pack Only for UPCs that are not themselves Special Packs.

January, 2013
- 12 -
Special Causal Conditions:
In addition to the standard InfoScan causal conditions, IRI also offers a variety of
special causal conditions that can be delivered to clients to meet more specific
needs. In most instances, only a limited number of measures are available with
these special causal conditions.
Special Feature Conditions:

IRI delivers several special feature conditions. These conditions provide
additional information about the size or type of feature that was offered.
Any FSP Feature: A frequent shopper feature was present.

Feature A+: A retailer coupon was present. There may or may
not be a display, price reduction (or special
pack) present.
Feature A: A large feature and/or a retailer coupon were
present. There may or may not be a display, price
reduction (or special pack) present.
Feature B: A medium feature was present. There may or
may not be a display, price reduction (or special
pack) present.
Feature C: A small sized feature present. There may or may
not be a display, price reduction (or special
pack) present.
Feature AB: A retailer coupon, large feature, or medium
feature was present. There may or may not be a
display, price reduction (or special pack) present.
Feature A+ Only A retailer coupon feature but no display was
present. There may or may not be a price
reduction.
Feature A Only A large feature and/or a retailer coupon feature
but no display was present. There may or may
not be a price reduction.
Feature B Only A medium feature but no display was present.
There may or may not be a price reduction.
Feature C Only A small sized feature but no display was present.
Feature AB Only A retailer coupon feature, large feature, or
medium feature but no display was present.
Please note the following:

January, 2013
- 13 -
The sum of Any Feature A, Any Feature B, and Any Feature C equals Any
Feature.
The sum of Feature A Only, Feature B Only, and Feature C Only equals
Feature Only.
Enhanced Feature Conditions
In addition to the standard and special feature conditions, IRI offers enhanced
feature causal conditions on a category-by-category basis. Clients can obtain
certain measures using these causal conditions by purchasing a custom feature
collection of their category. Prior approval is required from Product
Management in order to purchase the enhanced feature measures.
Pictured in Feature* There was a picture of the product featured.

Front page Feature* The feature is on the front page of the vehicle.
Middle page The feature is not on the front page nor is it on
Feature* the back page of the vehicle.
Back page Feature* The feature is on the back page of the vehicle.
Price Multiple The feature indicates that a certain number of
Feature* units can be purchased at a certain price.
Example, 4 units for $8
Multiple Sizes Multiple sizes of the product are featured in
Feature* adjacent ads.
Must Buy Feature* The feature indicates that a minimum number of
units must be purchased to get the featured
price.
Limit Feature* The feature indicates that a maximum number of
units can be purchased at the featured price.
Buy One Get One The product was featured as a Buy One Get
Feature* One.
* This causal condition can only be delivered with the purchase of a custom
feature collection in the clients category.
Special Display Conditions
In addition to the standard display conditions, IRI offers several special display
conditions that provide additional insight into display location and number of
displays present.
Lobby Display A display located in the lobby/checkout area

was present. A feature and/or price reduction
January, 2013
- 14 -
may or may not have been present.
Major Display A display was located in the checkout/lobby
area, front end-of-aisle, or back end-of-aisle. A
feature and/or price reduction may or may not
have been present.
Minor Display A display was located mid-aisle, in the
promotional aisle, or in a specialty location. A
feature and/or price reduction may or may not
have been present. A feature and/or price
reduction may or may not have been present.
Shipper A shipper display was present. A feature and/or
price reduction may or may not have been
present.
Major Display Only A Major Display was present but there was no
feature. There may or may not have been a
price reduction.
Minor Display Only A Minor Display was present but there was no
price reduction.
Multiple Displays More than one display was present in the store.

January, 2013
- 15 -
Special Price Reduction Measures
IRI offers a set of special price reduction measures that offer additional visibility
into the depth of temporary price reductions.
Extra Large Price A price reduction greater than Z% is present.

Reduction There may or may not have been a feature
or display.
Large Price Reduction A price reduction greater than or equal to
Y% is present. There may or may not have
been a feature or display.
Medium Price Reduction A price reduction greater than or equal to
X% but less than Y% is present. There may or
may not have been a feature or display.
Small Price Reduction A price reduction greater than or equal to
5% but less than X% is present. There may or
may not have been a feature or display.
The thresholds can be defined on a client/category basis at the time the

database is set-up. The default values for the thresholds are:
X = 15%
Y = 25%
Z = 35%
Please note:
The sum of Large Price Reduction, Medium Price Reduction, and Small
Price Reduction equals Any Price Reduction.
Extra Large Price Reduction is a subset of Large Price Reduction.

January, 2013
- 16 -
Special Census Causal Conditions
IRI delivers a special set of causal conditions for use in geographies for which full
causal data is not releasable. Although Displays and Non-Primary features are
not reported for these geographies, Price Reduction and Primary feature
information is available. The following causal conditions have been created to
allow users to track promoted sales and promotion response in geographies for
which full causal data is not releasable.
Any Main Ad A primary feature was present. There may or

may not have been a price reduction. There
may or may not have been a display or
secondary/tertiary feature.
Any Price Cut A price reduction of at least 5% was present.
There may or may not have been a primary
display or secondary/tertiary feature.
Main Ad or Price Cut A primary feature and/or a price reduction
of at least 5% was present. There may or
may not have been a display or
Price Cut Only A price reduction of at least 5% was present
with no primary feature. There may or may
not have been a display or

January, 2013
- 17 -
Base and Incremental Sales Overview
The IRI baseline is an estimate of sales for a UPC in a store-week in the absence
of promotion. Promotion is defined as any feature, display, or price reduction in
the current week or the week after a feature or display observation. Baselining is
the smoothing process that reflects sales trends without showing the spikes
associated with promotions. The actual level of sales for an item will fluctuate
above and below the baseline level across time. Across stores for a week, we
expect to see observations both above and below the baseline level. We
generally do not report baseline measures, but report base sales measures.
When we evaluate sales during a promotion (feature, display, price reduction,

FSP) for a UPC, we compare actual sales to baseline sales in promoted stores to
determine if additional sales are generated. The difference between these two
values is called Incremental Sales.
Base Sales are also an estimate of the sales that would be expected in the
absence of trade promotion support, but Base sales are adjusted to comply with
certain reporting rules. IRI does not report incremental sales in the absence of a
trade promotion. This is because incremental sales are logically defined as extra
sales due to a promotion. If there is no promotion, the differences in sales versus
baseline are due to other effects (beginning with statistical fluctuation), and
should not be assigned as promotion effects. Additionally, IRI does not report
negative incremental units or volume as is discussed below.
Base and Incremental Sales are calculated using the following rules:
1. For a non-promoted week, incremental sales equals 0 and base sales equals
sales.
2. For a promoted week, incremental sales equals sales minus baseline sales.
However, if incremental volume or unit sales are less than 0: Incremental
Volume or Incremental Unit sales are set to 0 and Base Volume and Base Unit
Sales are set equal to Sales.
3. Incremental Dollar Sales is allowed to be negative.

January, 2013
- 18 -
Measure Guide Entries

January, 2013
- 19 -
Measure Group % ACV (including ACV Weighted Distribution)
(Algorithm 019)
Measure Type Stored
Definition These measures report a products distribution or

distribution on promotion weighted by the store size
(ACV).
Theses measures can be reported either with or

without a merchandising condition.
When reported without a merchandising
condition, the measure is often called ACV
Weighted Distribution.
When reported with a merchandising
condition, the measure group is called % of
ACV.
Calculation ACV Weighted Distribution:
ACV of stores selling the product *100

ACV of stores in the geography
% of ACV, on merchandising condition:
ACV of stores selling the product on merchandising *100

A store will be counted as having sold the product

or product group if at least one unit was scanned
within the selected time period.
Common Use(s) To understand the distribution of a product or

group of products.
To understand and compare the promotional
reach of products.
Usage Notes In general, when evaluating overall distribution

for periods greater than 13 weeks, the measure
Average Weekly % of ACV is preferable to ACV

January, 2013
- 20 -
In general, when evaluating promotional reach
for periods greater than 13 weeks, the measure
% Weekly ACV on merchandising is preferable to
% ACV on merchandising.
These measures are not additive across
merchandising conditions. For example,
summing % ACV, Feature Only, % ACV, Feature
and Display, % ACV Display Only, and % ACV
Price Reduction Only does not equal % ACV, Any
Merchandising.
Additivity Non-additive across all dimensions
Aggregation Rules Geography Average Weighted by: ACV

Product Largest
Time Largest
Related Measures % ACV Selling

Average Weekly % of ACV
Average Period % of ACV
% Weekly ACV
% of Stores

January, 2013
- 21 -
Measure Group % ACV Selling (Algorithm 003)
Measure Type Derived
Definition These measures report distribution on

merchandising within the stores selling the
product. These measures weight distribution by
store size (ACV).
Calculation ACV of stores selling the product on merchandising *100

ACV of stores selling the product
A store will be counted as having sold the

product or product group if at least one unit was
scanned within the selected time period.
Common Use(s) To compare relative levels of merchandising

across brands or products of varying
distribution.
To understand the types of promotional
support a product receives, irrespective of
effectiveness.
Usage Notes These stores differ from % ACV measures

because % ACV Selling expresses the ACV of
the stores selling the product on
merchandising as a percentage of the ACV
of the stores selling the product, while % ACV
measures express the ACV of stores selling the
product on merchandising as a percentage
of the total ACV of the geography.
These measures are most useful with time
periods of 13 weeks or less.
summing % ACV Selling, Feature Only, % ACV
Selling, Feature and Display, % ACV Selling
Display Only, and % ACV Selling Price
Reduction Only does not equal % ACV Selling,
Any Merchandising.

January, 2013
- 22 -
Aggregation Rules Derived measures inherit the aggregation rules of

their component stored measures.
Related Measures % ACV

% of Stores Selling
Cumulative Weighted Weeks
Additive Cumulative Weighted Weeks

January, 2013
- 23 -
Measure Group % Base Decomposed Sales
Definition These measures report a products Base Sales in

promoting stores expressed as a percentage of the
products total Base Sales.
Calculation Base Decomposed Sales * 100

Base Sales
Common Use(s) To determine what percentage of total Base Sales

was contributed by stores with a particular
merchandising condition.
Usage Notes Base Decomposed Sales does not take into

account the week-after effect, while Base Sales
does. This inconsistency may tend to
underestimate % Base Decomposed Sales.
Because of the inconsistency noted above,
these measures are not recommended for
general use.
Additivity Non-additive across all dimensions.

Related Measures % of Sales

% Promoted Sales
% Incremental Sales
Base Weighted Weeks

January, 2013
- 24 -
Measure Group % Base Decomposed Sales to Total Sales (Algorithm
057)
Definition These measures express Base Sales in promoting

stores as a percentage of Sales.
Calculation Base Decomposed Sales with merchandising condition * 100

Sales
Common Use(s) To estimate what percentage of total sales would

have been expected in promoting stores if no
promotion had been present.
Usage Notes These measures express Base Decomposed Sales

as a Percentage of Total Sales, not as a
percentage of total Base Sales or as a
percentage of Sales on merchandising.
The word Decomposed in the measure name
indicates that Base Sales has been broken out by

Related Measures % of Base Sales to Total Sales

% of Incremental Sales to Total Sales
% of Base Sales @ Size to Total Sales

January, 2013
- 25 -
Measure Group % Base Decomposed Sales @ Size
Definition % Base Decomposed Sales @ Size (Volume and

Dollars) are used in place of % Base Decomposed
Sales for all Special Pack categories.
These measures report a products Base Sales @ Size

on a particular merchandising condition expressed as
a percentage of the products total Base Sales @
Size.
Calculation Base Sales @ Size on merchandising condition * 100

Base Sales @ Size
Common Use To determine what percentage of total Base Sales

@ Size was contributed by stores with a particular
Usage Notes Base Decomposed Sales @ Size does not take

into account the week-after effect, while Base
Sales @ Size does. This inconsistency may tend to
underestimate % Base Decomposed Sales @ Size.
Because of the inconsistency noted above,
these measures are not recommended for
general use.


% Incremental Decomposed Sales @ Size
% Base Decomposed Sales

January, 2013
- 26 -
Measure Group % Base Decomposed Sales @ Size to Total Sales
(Algorithm 065)
Definition % Base Decomposed Sales @ Size to Total Sales are

used in place of % Base Decomposed Sales to Total
Sales for all Special Pack categories.
These measures express Base in promoting stores as a

percentage of total Sales.
Calculation Base Decomposed Sales @ Size * 100

Sales
Common Use(s) To estimate what percentage of total sales would

have been expected in promoting stores if no
promotion had been present.
Usage Notes Do not use these measures for products below the
Special Pack baselining level.
These measures express Base Decomposed Sales
as a Percentage of Total Sales, neither as a
percentage of total Base Sales nor as a
percentage of Sales on merchandising.
The word Decomposed in the measure name
indicates that Base Sales has been broken out by

Related Measures % of Base Sales @ Size to Total Sales

% of Base Decomposed Sales to Total Sales

January, 2013
- 27 -
Measure Group % Base Sales @ Size to Total Sales (Algorithm 065)
Definition % Base Sales @ Size) to Total Sales are used in place

of % Base Sales to Total Sales for all Special Pack
categories.
These measures express Base Sales @ Size or Base

Decomposed Sales @ Size as a percentage of total
Sales.
Calculation Base Sales @ Size * 100

Sales
Common Use(s) To determine what amount of Sales would have

sold in absence of any merchandising.
To track the importance of Base Sales relative to
the competition.
To compare the importance of Base Sales of a
product across geographies.
Usage Notes Do not use these measures for products below the
Special Pack baselining level.


% of Incremental Sales @ Size to Total Sales

January, 2013
- 28 -
Measure Group % Baseline Sales to Total Sales (Algorithm 008)
Definition These measures express Baseline Sales as a

Calculation Baseline Sales * 100

Sales
Common Use(s) For most purposes IRI recommends using Base Sales
instead of Baseline Sales. Therefore, in most cases %
of Base Sales to Total Sales is the preferred measure
group. For a comparison of Baseline and Base
Sales, please see the description in this document
for Baseline Sales.
Usage Notes Because Baseline Sales is allowed to be greater

than Sales in any given week, % of Baseline Sales to
Total Sales can result in values greater than 100%.


% of Base Sales @ Size to Total Sales
Baseline Sales

January, 2013
- 29 -
Measure Group % CWD (including Category Weighted Distribution)
(Algorithm 019)
Measure Type Stored
Definition These measures report a products distribution

weighted by the Dollar Sales of the stores carrying
the category.
Theses measures can be reported either with or

without a merchandising condition.
When reported without a merchandising
condition, the measure is often called
Category Weighted Distribution.
When reported with a merchandising
condition, the measure group is called %
CWD.
Calculation Category Weighted Distribution:
Category sales of stores selling the product *100

Category sales of stores in the geography
%CWD, on merchandising condition:
Category sales of stores selling the product on

merchandising *100)
/

Common Use(s) To understand the distribution of a product or

group of products.
This measure is a useful alternative to ACV
Weighted distribution for categories that may not
sell in all stores in geography (for example liquor
categories).

January, 2013
- 30 -
Usage Notes The sales of all of the items in the product
hierarchy are considered to be the category
sales. If a clients product hierarchy contains
more than one category, it will take the sum of
the sales of the items in all categories in the
product hierarchy.
Unlike ACV Weighted Distribution, only stores
where the category is selling will be included in
Category Weighted Distribution.
When creating geography custom aggregates,
this measure is weighted by ACV ($MM)
In general, this measure is most useful for
evaluating distribution for periods smaller than 13
weeks.
Aggregation Rules Geography Average Weighted By:

ACV($MM)
Product Largest
Time Largest
Related Measures Average Category Weighted Distribution

January, 2013
- 31 -
Measure Group % CWD Selling
Definition These measures report distribution on merchandising

within the stores selling the product. These measures
weight distribution by TOTAL Category Sales.
Category sales will represent the hierarchy when
more than one category is present.
Calculation (Category Sales of stores selling the product on

merchandising)
/
(Category Sales of stores selling the product)

across brands or products of varying distribution.
To understand the types of promotional support
a product receives, irrespective of effectiveness.
Usage Notes These measures differ from % CWD measures

because % CWD Selling expresses the CWD of
the stores selling the product on merchandising
as a percentage of the CWD of the stores selling
the product, while % CWD measures express the
CWD of stores selling the product on
merchandising as a percentage of the total
CWD of the geography.
summing % CWD Selling, Feature Only, % CWD
Selling, Feature and Display, % CWD Selling
Display Only, and % CWD Selling Price Reduction
Only does not equal % CWD Selling, Any
Merchandising.
The sales of all of the items in the product
January, 2013
- 32 -
product hierarchy.

Related Measures % CWD

January, 2013
- 33 -
Measure Group % Increase in Sales (Algorithm 037)
Measure Type Stored
Definition These measures express the percentage by which

sales increase in a week during which a specified
merchandising condition occurs.
Calculation These measures are calculated as follows:
Let:
A(p) = Actual Sales during promotion condition p.
B(p) = Base Sales during promotion condition p.
WAE = Week-after effect, if applicable.
[A(p) + WAE - B(p)] * 100

B(p)
WAE or "week-after effect" captures any incremental

sales that occurs in the week following a feature or
display if there was no promotion in that week. The
week-after effect was designed to capture any spill-
over incremental resulting from potential
misalignment between a retailers movement week
and their promotional week.
Common Use(s) To determine what types of merchandising are

most effective.
To measure the response to the same types of
merchandising across different products and
time periods.
Usage Notes Do not derive these measures. Due to IRIs

handling of the week-after effect, it is not
possible to accurately calculate these measures
using other delivered measures.
% Increase in Dollars can be negative.
January, 2013
- 34 -
summing % Increase, Feature Only, % Increase,
Feature and Display, % Increase Display Only,
and % Increase Price Reduction Only does not
equal % Increase, Any Merchandising.
Aggregation Rules Geography Average Weighted by: Base

Decomposed Sales
Product Average Weighted by: Base
Decomposed Sales
Time Average Weighted by: Base
Decomposed Sales
Related Measures % Increase in Sales @ Size

January, 2013
- 35 -
Measure Group % Increase in Sales @ Size (Algorithm 107)
Measure Type Stored
Definition % Increase in Sales @ Size are used in place of %

Increase in Sales for all Special Pack categories.
These measures express the percentage by which

sales increase in a week during which a specified
merchandising condition occurs. These measures are
reported for both volume and dollars.
Let:
A(p) = Actual Sales during promotion condition p.
B(p) = Base Sales during promotion condition p.
WAE = Week-after effect, if applicable.
A(p) + WAE - B(p) * 100

B(p)
WAE or "week-after effect" captures any incremental

sales that occurs in the week following a feature or
display if there was no promotion in that week. The
week-after effect was designed to capture any spill-
over incremental resulting from potential
misalignment between a retailers movement week
and their promotional week.
Common Use(s) To determine what types of merchandising are

most effective.
To measure the response to the same types of
merchandising across different products and
time periods.

January, 2013
- 36 -
Usage Notes Do not use these measures for products below
the Special Pack baselining level.
Do not derive these measures. Due to IRIs
handling of the week-after effect, it is not
possible to accurately calculate these measures
using other delivered measures.
% Increase in Units measures are not available in
Special Pack databases.
summing % Increase @ Size, Feature Only, %
Increase @ Size, Feature and Display, % Increase
@ Size Display Only, % Increase @ Size, Special
Pack Only and % Increase @ Size Price Reduction
Only, No Special Pack does not equal % Increase
@ Size, Any Merchandising and/or Special Pack.
Aggregation Rules Geography Average Weighted by: Base

Decomposed Sales
Product Average Weighted by: Base
Decomposed Sales
Time Average Weighted by: Base
Decomposed Sales
Related Measures % Increase in Sales

January, 2013
- 37 -
Measure Group % Incremental Decomposed Sales
Definition These measures report a products Incremental Sales

on a particular merchandising condition expressed as
a percentage of the products total Incremental
Sales .
Calculation Incremental Sales on merchandising condition * 100

Incremental Sales
Common Use(s) To determine what percentage of total Incremental

Sales was contributed to by Incremental Sales with
a particular merchandising condition.
Usage Notes


% Base Decomposed Sales
% Incremental Decomposed Sales @ Size

January, 2013
- 38 -
Measure Group % Incremental Decomposed Sales @ Size
Definition % Incremental Decomposed Sales @ Size (Volume

and Dollars) are used in place of % Incremental
Decomposed Sales for all Special Pack categories.
These measures report a products Incremental Sales

@ Size on a particular merchandising condition
expressed as a percentage of the products total
Incremental Sales @ Size.
Calculation Incremental Sales @ Size on merchandising condition * 100

Incremental Sales @ Size
Common Use To determine what percentage of total Incremental

Sales was contributed to by Incremental Sales with
a particular merchandising condition.
Usage Notes


% Base Decomposed Sales @ Size
% Incremental Decomposed Sales

January, 2013
- 39 -
Measure Group % Incremental Sales to Total Sales (Algorithm 060)
Definition These measures express Incremental Sales as a

Calculation Incremental Sales * 100

Sales
Common Use(s) To determine what portion of total Sales were

driven by merchandising.
To compare the importance of Incremental Sales
across products and geographies.
Usage Notes % Incremental Dollars may be negative.


% of Base Decomposed Sales to Total Sales
% of Incremental Sales @ Size to Total Sales

January, 2013
- 40 -
Measure Group % Incremental Sales @ Size to Total Sales (Algorithm
061)
Definition % Incremental Sales @ Size to total Sales is used in

place of % of Incremental Sales to total Sales for all
Special Pack categories.
These measures express Incremental Sales @ Size as

a percentage of total Sales. %
Calculation Incremental Sales @ Size * 100

Sales
Common Use(s) To determine what proportion of total Sales were

driven by merchandising.
To compare the importance of Incremental Sales
across products and geographies.

% Incremental Units @ Size is not available for
Special Pack Categories.
% Incremental Dollars @ Size may be negative.

Related Measures % of Base Sales @ Size to Total Sales

% of Incremental Sales to Total Sales

January, 2013
- 41 -
Measure Group % of Sales (Algorithm 012)
Measure Type Derived*
Definition These measures report a products sales sold in

stores with a particular merchandising condition
expressed as a percentage of total Sales.
Calculation Sales on merchandising condition *100

Sales

across products, geographies, or time periods.
To understand the types of promotional support
a product receives, regardless of effectiveness.
To indicate brand reliance on merchandising.
To understand the importance of different
promotion types to product sales.
Usage Notes

Related Measures % Promoted Sales

% Base Sales
% Incremental Sales
* The following two measures are stored due to availability of merchandising conditions: % of
Sales, Minor Display Only and % of Sales, Major Display Only.

January, 2013
- 42 -
Measure Group % of Stores (Algorithm 021)
Measure Type Stored
Definition These measures report a products distribution or

distribution on promotion. These measures do not
weight distribution by the size of the store.
Calculation % of Stores (with no merchandising condition):

Projection Weights of Stores Selling the product * 100
Projection Weights of all Stores in the Geography
% of Stores on merchandising condition:

Projection Weights of Stores Selling the product with merchandising* 100
Projection Weights of all Stores in the Geography

Common Use(s) These measures track the distribution of a

product or group of products in terms of the
number of stores in which it was selling.
When used in conjunction with % ACV, to
understand whether a product is selling in larger
or smaller stores. If % Stores Selling is greater than
% ACV, the product tended to sell in stores that
are smaller than average. If % Stores Selling is less
than % ACV, the product tended to sell in stores
that are larger than average.
These measures can be used to understand
promotional reach in terms of the number of
stores in which the promotion was present.
Usage Notes Unlike % of ACV measures, these measures do not

take into account store size.
These measures are most useful with time periods
of 13 weeks or less.
January, 2013
- 43 -
summing % of Stores, Feature Only, % of Stores,
Feature and Display, % of Stores Display Only,
and % of Stores Price Reduction Only does not
equal % of Stores, Any Merchandising.

Product Largest
Time Largest
Related Measures % of ACV

% of Stores Selling

January, 2013
- 44 -
Measure Group % of Stores Selling (Algorithm 066)
Definition These measures report distribution on merchandising

within the stores selling the product. These
measures are not weighted by store size.
Calculation Projection Weights of Stores selling the product with merchandising* 100
Projection Weights of all Stores selling the product

Common Use(s) To compare the promotional reach of brands or

products of varying distribution without regard to
the size of the stores in which the promotions
occurred.
Usage Notes These measures differ from % of Stores because

% of Stores Selling is based on all stores in the
geography that sold the product, while % of
Stores is based on all stores regardless of whether
they sold the product.
These measures are most useful with time periods
merchandising conditions. For example, adding
% Stores Selling, Feature Only and % Stores Selling
Feature and Display does not produce % Stores
Selling, Any Feature.

Related Measures % of Stores

% of ACV Selling

January, 2013
- 45 -
January, 2013
- 46 -
Measure Group % Promoted Sales (Merchandising Mix)
Definition These measures report Sales with a specific

merchandising condition as a percent of total
merchandized sales.
Calculation Sales on merchandising condition * 100

Sales, Any Merchandising
Common Use(s) To determine the importance of a particular

merchandising event to total merchandized sales.
Usage Notes


% Base Sales
% Incremental Sales

January, 2013
- 47 -
Measure Group % Promoted Sales, Incremental (Trade Efficiency)
Definition These measures report Incremental Sales as a

percent of total merchandized sales.
Calculation Incremental Sales * 100

Common Use(s) To evaluate the effectiveness of merchandising by

determining what amount of Sales that sold on
Merchandising was Incremental.
Usage Notes IRIs standard, recommended measure for

evaluating promotional effectiveness is %
Increase.
Incremental Sales includes the week-after effect
while Sales, Any Merchandising does not. As a
result, this measure could report a value greater
than 100%. For this reason, caution should be
used when delivering this measure.

Related Measures % Incremental Sales to Total Sales

% Promoted Sales, Incremental (SP)

January, 2013
- 48 -
Measure Group % Promoted Sales, Incremental (SP) (Trade
Efficiency)
Definition % Promoted Sales, Incremental (SP) is used in place

of % Promoted Sales, Incremental for all Special
Pack categories.
These measures report Incremental Sales @ Size as a

percent of merchandized sales.
Calculation Incremental Sales @ Size * 100

Common Use(s) To evaluate the effectiveness of merchandising by

determining what amount of Sales that sold on
Merchandising were Incremental.
Usage Notes Do not use this measure for products below the
special pack baselining level.
IRIs standard, recommended measure for
evaluating promotional effectiveness in special
pack categories is % Increase @ Size.
Incremental Sales @ Size includes the week-after
effect while Sales, Any Merchandising does not.
As a result, this measure could report a value
greater than 100%. For this reason, caution
should be used when delivering this measure.

Related Measures % Incremental Sales @ Size to Total Sales

% Promoted Sales, Incremental

January, 2013
- 49 -
Measure Group % Weekly ACV (Algorithm 088)
Measure Type Stored
Definition These measures are an average of the single week

ACV Weighted Distributions with merchandising
across all weeks in the period.
Calculation % ACV with merchandising across all weeks in period

Number of weeks in the time period
Common Use(s) These measures track the average weekly ACV

weighted distribution of a product or group of
products on merchandising.
% Weekly ACV measures may be preferable to %
ACV measures when evaluating distribution for
time periods longer than 13 weeks.
Usage Notes These measures are averaged across all weeks in

the period.
These measures are only offered with promotion
conditions.
merchandising conditions. For example, adding
% Weekly ACV, Feature Only and % Weekly ACV
Feature and Display does not produce % Weekly
ACV, Any Feature.

Product Largest
Time Average Weighted by: ACV
Related Measures Average weekly % of ACV

Average period % of ACV
% ACV

January, 2013
- 50 -
Measure Group ACV ($MM) (Algorithm 997)
Measure Type Stored
Definition ACV, or All Commodity Volume, represents the total

annual dollar sales of the selected geography in
million dollars ($MM).
The total dollar sales that go into ACV include the

entire store inventory, rather than sales for a specific
category of products.
Calculation This measure is the sum of annualized ACV across all

stores in the selected geography.
Common Use(s) This measure is used to compare relative geography

size.
Usage Notes Our retail agreements do not allow us to release

actual chain level ACV information. Therefore
when reporting retailer ACV for key accounts
and RMAs, we report the midpoint of a
predetermined range as the ACV. For example,
if we have a predetermined ACV range of 0-
25,000 and a retailer whos actual ACV is 18,000,
we report the ACV as 12,500 for that retailer.
This measure will report the same values at all
levels in the product hierarchy.
Because this is an annualized number, it will
always represent ACV for a 52-week period,
regardless of number of weeks in the selected
period.
For Total US, Regions, Markets, and CRMAs this
measure is updated every four weeks. Therefore,
it will report the same value four weeks in a row
until its next update.
Because we report mid-point ACV information
for key accounts and RMAs, for these
geographies, the value for this measure will only
change if the retailers ACV moves into a new
range.
January, 2013
- 51 -
For weekly databases this measure will display
NA until the ACV is updated for the 4th week of
the period.
Additivity This measure is additive across geographies.
Aggregation Rules Geography Total

Product NA
Time Largest
Related Measures Population

Households

January, 2013
- 52 -
Measure Group Added Dollars if 100% Distribution (Opportunity
Dollars)
Definition This measure estimates the additional Dollar sales that

a product would have if it had 100% distribution.
Calculation ((Dollar SalesACV Weighted Distribution) * 100) - Dollar Sales
Common Use(s) To evaluate the potential gain in dollars that may

result from increasing distribution to 100%.
Usage Notes This measure assumes that the product would sell at
the same rate in stores where it is not distributed as it
sells in stores where it is distributed.

Related Measures Sales per point of Distribution

January, 2013
- 53 -
Measure Group Additive Cumulative Weighted Weeks (Algorithm
040)
Measure Type Stored
Definition These measures report the reach and frequency of

promotions. They report the number of weeks with a
given merchandising condition weighted by the ACV
of the stores participating in the promotion.
Calculation For a single week, these measures are calculated as

follows:
ACV of stores selling the product on merchandising

These measures are summed across weeks to obtain

values for multi-week time periods.
Common Use(s) To assess the reach and frequency of a given

To compare the reach and frequency of a given
merchandising condition across products,
geographies, and time periods.
Usage Notes For a single week, these measures will be equal

to: (% ACV on merchandising condition) 100
These measures are not designed to provide
insight into how distribution may vary over time.
summing Additive Cumulative Weighted Weeks,
Feature Only; Additive Cumulative Weighted
Weeks, Feature and Display; Additive
Cumulative Weighted Weeks Display Only; and
Additive Cumulative Weighted Weeks Price
Reduction Only does not equal Additive
Cumulative Weighted Weeks, Any
Merchandising.
These measures can report values greater than 1
January, 2013
- 54 -
for a single week if the cume-week parameter in
COES is set to a value greater than 1.
Additivity Additive across time.
Aggregation Rules Geography Average Weighted by:

ACV
Product Largest
Time Total

Additive Weighted Weeks

January, 2013
- 55 -
Measure Group Additive Cumulative Weighted Weeks CWD
(Algorithm 40)
Measure Type Stored
Definition These measures report the reach and frequency of

promotions. They report the number of weeks with a
given merchandising condition weighted by the stub
sales of the stores participating in the promotion.
Calculation For a single week, these measures are calculated as

follows:
(Category sales of stores selling the product on

merchandising *100)
/
These measures are summed across weeks to obtain

values for multi-week time periods.
Common Use(s) To assess the reach and frequency of a given

To compare the reach and frequency of a given
merchandising condition across products,
geographies, and time periods.
Usage Notes The sales of all of the items in the product

product hierarchy.
For a single week, these measures will be equal
to: (% CWD on merchandising condition) * 100.
These measures are not designed to provide
insight into how distribution may vary over time.
summing Additive Cumulative Weighted Weeks,
January, 2013
- 56 -
Feature Only; Additive Cumulative Weighted
Weeks, Feature and Display; Additive
Cumulative Weighted Weeks Display Only; and
Additive Cumulative Weighted Weeks Price
Reduction Only does not equal Additive
Cumulative Weighted Weeks, Any
Merchandising.
These measures can report values greater than 1
for a single week if the cume-week parameter in
COES is set to a value greater than 1.
Additivity Additive across time.
Aggregation Rules Geography Average Weighted By: ACV

Product Largest
Time Total

Additive Weighted Weeks CWD

January, 2013
- 57 -
Measure Group Additive Weighted Weeks (Algorithm 087)
Measure Type Stored
Definition These measures report the reach and duration of

various merchandising conditions, while also taking
into account the number of products on promotion.
These measures are similar to Percent ACV with

causal condition except these measures are additive
across time and up the product hierarchy starting at
the level specified by the client.
Calculation Up to the additivity level, for a single week, these

measures are calculated as follows:
ACV of stores selling the product on merchandising

These measures are summed across weeks to

obtain values for multi-week time periods.
Above the additivity level these measures are

summed up the product hierarchy.
Common Use(s) To evaluate the depth and frequency of

merchandising events across time.
Usage Notes The client needs to specify the level of the

product hierarchy where these measures become
additive. In general it is recommended that it be
set at the level at which items are priced and
promoted together.
The additivity level cannot be set at the UPC
level.
The additivity level cannot be set at the
category level.
These measures should not be used below the
additivity level.
Do not use these measures with product custom
January, 2013
- 58 -
aggregates containing members below the
additivity level. For example, if the additivity level
is Brand, you should not use these measures with
custom aggregates built from the UPC level.
Additivity Additive across time and up the product hierarchy

starting at the additivity level.

ACV
Product Total
Time Total

Base Weighted Weeks

January, 2013
- 59 -
Measure Group Additive Weighted Weeks CWD (Algorithm 087)
Measure Type Stored
Definition These measures report the reach and duration of

various merchandising conditions, while also
taking into account the number of products on
promotion.
These measures are similar to Percent CWD with
causal condition except these measures are
additive across time and up the product hierarchy
starting at the level specified by the client.
Calculation Up to the additivity level, for a single week, these

measures are calculated as follows:
(Category sales of stores selling the product on

merchandising)
/
Category sales of stores in the geography)
These measures are summed across weeks to

obtain values for multi-week time periods.
Above the additivity level these measures are

summed up the product hierarchy.
Common Use(s) To evaluate the depth and frequency of

merchandising events across time.

product hierarchy where these measures
become additive. In general it is recommended
that it be set at the level at which items are
priced and promoted together.
The additivity level cannot be set at the UPC
level.
The additivity level cannot be set at the
category level.
January, 2013
- 60 -
These measures should not be used below the
additivity level.
Do not use these measures with product custom
aggregates containing members below the
additivity level. For example, if the additivity
level is Brand, you should not use these measures
with custom aggregates built from the UPC level.
The sales of all of the items in the product
product hierarchy.
Additivity Additive across time and up the product hierarchy

starting at the additivity level.

Product Total
Time Total


January, 2013
- 61 -
Measure Group Average % Price Reduction with Coupon (Algorithm
102)
Measure Type Stored
Definition This measure reports the average price reduction

from base price in stores that had a Coupon Feature.
Let:
$MD = Markdown Dollars with Coupon.

$CD = Dollars Sold with Coupon
Weighted Average Percent Price Reduction with

Coupon equals:
$MD*100
-------------------
$CD + $MD
Common Use(s) To estimate the depth of price reduction for a

product in stores where a coupon was present.
Usage Notes This measure reports on the average dollar cost

of the coupon in stores that had the coupon
present relative to dollars sold with the coupon
present, regardless of the extent to which the
coupon was actually redeemed. It assumes
100% redemption in each store with a coupon.
This measure captures retailer coupons (i.e.
coupons that are included in retailer features),
not manufacturer coupons.
If there is an additional Price Reduction, the
measure may understate the value of the Wtd
Avg % Price Reduction because it does not take
into account the further price reduction.
This measure cannot be manually calculated, it
January, 2013
- 62 -
must be a processed InfoView measure.
Aggregation Rules Geography NA

Product NA
Time NA
Related Measures Weighted Average % Price Reduction

Weighted Average % Price Cut

January, 2013
- 63 -
Measure Group Average Category Weighted Distribution (Algorithm
030)
Definition This measure is an average of the Category

Weighted Distributions across all weeks in a time
period in which the product was distributed.
Calculation % CWD for a product across all weeks in a time period

Number of weeks the product was in distribution
Common Use(s) This measure is used to track the average weekly

Category Weighted Distribution of a product or
group of products.
Usage Notes For single week periods, this measure returns the
same value as %CWD.
Weeks in which there was no distribution of the
product are excluded from this calculation.
This measure is also known as Average Weekly
CWD Weighted Distribution.

Related Measures %CWD

January, 2013
- 64 -
Measure Group Average Items per Store Selling (Algorithm 048)
Measure Type Stored
Definition This measure estimates the average number of

different UPCs of a selected product selling in the
stores carrying the product aggregate.
Calculation ACV Weighted Distribution for all UPCs in an aggregate

ACV Weighted Distribution for the aggregate
Common Use(s) To compare how many different UPCs sold within

one product aggregate versus another.
To compare the depth of distribution across
products, geographies, and time periods.
Can be used as a complement to ACV
Weighted Distribution because it takes into
account the effect of limited UPC distribution on
any product aggregate.
Usage Notes These measures are most useful with time periods
of 13 weeks or less. For longer time periods, use
Average Weekly Items per Store Selling.
This measure does not indicate how widespread
distribution of a product aggregate is it
indicates the depth of distribution in stores that
carry it.
Average Items per Store may be overstated for
Special Pack categories when both Special
Packs and the Regular Packs they replace are
moving at the same time.
At the UPC level this measure will report a value
of 1.

ACV * %ACV Weighted
Distribution

January, 2013
- 65 -
Product Non-additive
Time Largest
Related Measures Average Weekly Items per Store Selling

January, 2013
- 66 -
Measure Group Average Items per Store Selling (CWD weighted)
(Algorithm 048)
Measure Type Stored
Definition This measure estimates the average number of different

UPCs of a selected product selling in the stores carrying
the product aggregate.
Calculation Category Weighted Distributions for all UPCs in an aggregate

Category Weighted Distribution for the aggregate
Common Use(s) To track how well a product sold, controlling for its
distribution within the market.
To compare sales rates of products with varying levels
of distribution within a single geography.
Can be used as a complement to Category
Weighted Distribution because it takes into account
the effect of limited UPC distribution on any product
aggregate.
Usage Notes This measure does not indicate how widespread the
distribution of a product aggregate is it indicates
the depth of distribution in stores that carry the
aggregate.
At the UPC level this measure will report a value of 1.
This measure may be overstated for Special Pack
categories when both Special Packs and the Regular
Packs they replace are moving at the same time.
Aggregation Rules Geography Average Weighted By: ACV * ACV

Weighted Distribution
Product NA
Time Largest
Related Measures Average Weekly Items per Store Selling (CWD Weighted)

January, 2013
- 67 -
Measure Group Average Manufacturer Coupon Value (551)
Measure Type Stored
Definition This measure estimates the average face value of

manufacturer coupons weighted by the circulation
of the publications in which the coupon was
distributed.
Calculation (Coupon value in publication 1 * Circulation of publication 1 +

Coupon value in publication 2 * Circulation of publication 2 +
Coupon value in publication 3 * Circulation of publication 3)
(Circulation of publication 1 +
Circulation of publication 2 +
Circulation of publication 3)
Common Use(s) To track the average value of tracked

manufacturer coupons dropped in a market.
Usage Notes This measure weights the coupon value by the

publications circulation, not by actual coupons
redeemed or by unit sales with coupon.
This measure tracks manufacturer, not retailer,
coupons.
Not all manufacturer coupons are tracked in
InfoScan.
Aggregation Rules Geography Average Weighted by: Coupon

Circulation
Product Average Weighted by: Coupon
Circulation
Time Average Weighted by: Coupon
Circulation
Related Measures Average Store Coupon Value

January, 2013
- 68 -
Measure Group Average Number of Levels
Measure Type Stored
Definition This measure estimates the average number

of product aggregates at a certain user-specified
level that are selling in the stores carrying the
product aggregate.
Calculation ACV
Weighted Distribution of all
aggregates at the specified level
ACV Weighted Distribution of the aggregate
Common Use(s) To compare how many different levels sold

within one product aggregate versus another.
To compare the depth of distribution across
products, geographies, and time periods.
This measure is especially useful for Special Pack
clients. It is similar to Average Number of Items,
but it reports how many sizes (or brands, or forms)
are moving without letting the number of UPCs
that are moving influence the measure.
Usage Notes These measures are most useful with time periods
This measure does not indicate how widespread
carry it.
This measure should only be used for Special
Pack categories.
The client should set the additivity level of this
measure at the Special Pack baselining level.
This measure cannot be used at or below the
additivity level.
This measure can be used for secondary totals
made up of levels above the additivity level, but
cannot be used for secondary totals whose
members are levels at or below the additivity
level.
January, 2013
- 69 -

ACV * %ACV Weighted
Distribution
Product Non-additive
Time Largest
Related Measures Average Items per store selling

January, 2013
- 70 -
Measure Group Average Period ACV Weighted Distribution
(Algorithm 009)
Measure Type Stored
Definition This measure is an average of the quads of the ACV

Weighted Distributions across all weeks in which
there was distribution of the product.
Calculation [(% ACV of quad 1 * # of wks in quad1) +

(% ACV of quad 2 * # of wks in quad2) +
(% ACV of quad 3 * # of wks in quad 3)]
Total number of weeks in the time period
Common Use(s) To understand the quad-weekly average ACV

weighted distribution of a product or group of
products.
For most purposes, Average Weekly % ACV is the
preferred measure for understanding average
distribution.
Usage Notes This measure is most appropriate for 12 or 13 week

periods.
For time single weeks and quads, this measure
reports the same value as % ACV.
This measure cannot be delivered for databases
delivering 13 week periods on a 4-4-4 schedule.

Product Largest

Average Weekly % ACV

January, 2013
- 71 -
Measure Group Average Price (Algorithm 018)
Definition These measures report the average product unit or

volume price in stores.
Calculation Average Price without Merchandising:
Dollar Sales
Unit or Volume Sales
Average Price on Merchandising Condition:
Dollar Sales with Merchandising Condition

Unit or Volume Sales with Merchandising Condition
Common Use(s) To track average product price and average

promoted price.
Usage Notes These measures report an average scanned

price, not the shelf price.
Price reflects all FSP discounts for participating
FSP retailers and featured FSP discounts for non-
participating retailers.
The average price is weighted by Sales, it is not
simply a straight average across stores and
weeks.
The price reported at upper levels of the product
hierarchy becomes an average price of
products of different sizes, brands, and flavors.
Average Price per Unit should not be used above
the size level in the product hierarchy.


January, 2013
- 72 -
Related Measures Weighted Average Base Price
Weighted Average % Price Reduction

January, 2013
- 73 -
Measure Group Average Sales per Store Selling (Algorithm 005)
Measure Type Stored
Definition These measures are calculated as Sales (unit,

volume, or dollars) divided by the projected number
of stores selling at least one unit of the product
during the period(s).
Calculation Sales (Unit, Volume, Dollar)

Number of projected stores selling the product
Common Use(s) To track how well a product sold, controlling for

its distribution within the market when the size of
the stores in which the item is distributed is not
relevant.
To compare sales rates of products with varying
levels of distribution or across time when the size
of the stores in which the item is distributed is not
relevant.
Usage Notes These measures are similar to Sales per $MM ACV
and Sales per Point ACV Weighted Distribution,
except that Average Sales per Store Selling is
normalized by the number of stores selling the
product and therefore do not take into account
store size. One can therefore expect products that
tend to sell in larger stores to have higher Sales per
Stores Selling than items that sell predominately in
smaller stores.
Aggregation Rules Geography Average Weighted by: ACV *

ACV Weighted Distribution
Product NA
Time NA
Related Measures Sales per $MM ACV

Sales per Point ACV Weighted Distribution
January, 2013
- 74 -
Measure Group Average Store Coupon Value (Algorithm 076)
Measure Type Stored
Definition This measure is an estimate of the average value of retailer

coupons (A+ features).
Calculation [(Coupon value 1* Unit Sales in stores with coupon value 1) +

(Coupon value 2 * Unit Sales in stores with coupon value 2) +
(Coupon value * Unit Sales in stores with coupon value 3)]
Unit Sales in stores where coupon is valid
How we code coupon value at the store level:
A) Coupon value is printed directly on the coupon
The coupon value is coded as the face value of the coupon. For example, if the price on the
coupon is Buy 2 units, get $1.00 off, the coupon value is $.50.
B) Price paid for the item is stated directly on the coupon

January, 2013
- 75 -
The coupon value is calculated as Base Price* - Price printed on coupon.
For example, if the price with coupon is $.60, the Base Price* is $1.00, and the Price* is $.88, the
Coupon Value is coded as $1.00-$. 60 =$ .40.
C) The coupon is a Buy/Get coupon
The coupon value is calculated as:
(Buy Units X Base Price*) / (Buy Units + Get Units).
Where Buy Units and Get Units come from the text in the coupon.
For example, a coupon states Buy 10, get 5 free. The Base Price* is 1.25. The coupon value is:
(10 unitsX$1.25)/15 units = .83.
Note:
For cases B) and C) described above, if there is a price reduction during the week that the
coupon is coded, the calculation of coupon value will be overstated because it uses Base
Price*, not Price*. For example, in case B) If Coupon Value had used the Price*, it would report
$.88-.60 = $.28, which is actually how much the consumer saved by using the coupon.
* Base Price and Price* are internal IRI values in the store-level data. Price is the average selling
price at the store-week-UPC level.
Example Store 1 Store 2

Coupon Value $.10 $.20
Projected Units 10 30
($.10)*(10) + ($.20)*(30)
Ave Store Coupon Val = ------------------------------------
30 + 10
(1 + 6)/40 = (7/40) = .175 ~ $.18

January, 2013
- 76 -
The value of the coupon in each store, geography or
product is weighted by the units sold in each store where
the coupon is valid.
Common To track the average value of retailer coupons.

Use(s)
Usage Notes This measure represents the value of coupons

that appear in retailer features it does not
include manufacturer coupons distributed
through other methods.
This measure does not take into account coupon
redemption. It assumes 100% redemption in
each store with a coupon.

Product NA
Time NA
Related Measures Average Manufacturer Coupon Value

January, 2013
- 77 -
Measure Group Average Store Price with Coupon (Algorithm 101)
Measure Type Stored
Definition These measures report the average product price

per unit in stores where a retailer coupon was
present.
Calculation Dollar Sales in Stores where coupon was valid

Unit Sales in Stores where coupon was valid
Dollar Sales in Stores where coupon was valid is

calculated as: Units in Stores where coupon was
valid X Price With with Coupon*.
Unit Sales in Stores where coupon was valid is the

sum of Unit Sales from stores with the coupon.
Where Price With with Coupon = Base Price*-

Coupon Value.*
* Price With with Coupon, Base Price, Price, and

Coupon Value are internal IRI values in the store-
level data. Price is the average selling price at the
store-week-UPC level.
Common Use(s) To track average product price with coupon.

January, 2013
- 78 -
Usage Notes
This measure uses Base Price paid with coupon.
If there was a further price reduction in addition
to the coupon, the Average Price paid will not
reflect the additional price reduction. Therefore
the Average Price Paid with Coupon may be
overstated.
For most retailers, price reflects FSP discounts.
The average price is weighted by sales of stores
where the coupon was valid, it is not simply an
average across weeks.
The price reported at upper levels of the
hierarchy becomes an average price of
products of different sizes, brands, and flavors.

Product NA
Time NA
Related Measures Average Price

January, 2013
- 79 -
Measure Group Average Weekly % of ACV (Algorithm 030)
Measure Type Stored
Definition This measure is an average of the ACV Weighted

Distributions across all weeks in a time period in which
the product was distributed.
Calculation % ACV for a product across all weeks in time period


ACV weighted distribution of a product or group
of products.
Because % ACV Weighted Distribution tends
towards 100% for long time periods, this measure
is preferable to ACV Weighted Distribution for
longer time periods.
same value as %ACV.
This measure is also known as Average Weekly
ACV Weighted Distribution.

Product Largest

% Weekly ACV
Average Period ACV

January, 2013
- 80 -
Measure Group Average Weekly % ACV Selling (Algorithm 127)
Measure Type Stored
Definition This measure reports the average value of %

ACV Selling with a merchandising condition
across weeks in a multi-week period in which the
product was on merchandising.
% ACV Selling with Merch for across all weeks in a time period
Calculation Number of weeks where %ACV Selling with Merch is > 0

across multiweek periods.
To understand the types of promotional
support a product receives, irrespective of
effectiveness.
Usage Notes For single week periods, this measure returns

the same value as %ACV Selling with
Merchandising condition.
Weeks in which the product was not on the
particular merchandising condition are
excluded from this calculation.

Product Largest
Related Measures % ACV Selling

January, 2013
- 81 -
Measure Group Average Weekly Base Sales per $MM ACV
(Algorithm 023)
Measure Type Stored
Definition These measures report the average weekly Base

Sales rate per million dollar annual ACV, weighted
by the products average weekly distribution.
Calculation These measures can be expressed mathematically

as follows:
Let:
S(t) = Base Sales per $MM ACV at week t
D(t) = ACV Weighted Distribution at week t
t = 1,...,n
Average Weekly Base Sales per $MM ACV equals:

N
[S(t) * D(t)]
t-1
---------------------------------------
N
D(t)
t=1
Common Use(s) These measures are used to compare Base Sales

rates of products with varying levels of
distribution and to compare Base Sales rates
across geographies of different sizes and across
time periods of varying lengths.
Average Weekly Base Sales per $MM ACV are
preferable to Base Sales per $MM ACV when
looking at longer time periods or comparing
periods of different lengths.
Usage Notes Because these measures are weighted by ACV

Weighted Distribution, weeks in which the
product was not distributed are effectively
January, 2013
- 82 -
eliminated from the calculation.
These measures cannot be used with product
custom aggregates.

ACV * ACV Weighted Distribution
Product NA
Time Average Weighted by:
Related Measures Average Weekly Sales per $MM ACV

Average Weekly Incremental Sales per $MM
ACV

January, 2013
- 83 -
Measure Group Average Weekly Base Volume (Algorithm A02)
Definition This measure is a weekly average of Base Volume

across all weeks in a time period.
Calculation Base Volume

Number of weeks in the period
Common Use(s) To compare Base Volume across time periods of

different lengths.
Usage Notes

their component measures.
Related Measures Base Sales

Base Weighted Weeks

January, 2013
- 84 -
Measure Group Average Weekly Category Weighted Distribution
(Algorithm 030)
Measure Type Stored
Definition This measure is an average of the Category

Weighted Distributions across all weeks in a time
period in which the product was distributed.
Calculation Category Weighted Distribution for a product across all

weeks in time period

Category Weighted Distribution of a product or
group of products.
Because Category Weighted Distribution tends
towards 100% for long time periods, this measure
is preferable to Category Weighted Distribution
for longer time periods.
same value as Category Weighted Distribution.

Product Largest
Related Measures Category Weighted Distribution

Average Weekly % of ACV

January, 2013
- 85 -
Measure Group Average Weekly Incremental Sales per $MM ACV
(Algorithm 031)
Measure Type Stored
Definition These measures report the average weekly Incremental

Sales per million dollar annual ACV, weighted by the
products average weekly distribution. They represent
the incremental sales efficiency for a product in relation
to its distribution.
Calculation These measures are expressed mathematically as

follows:
Let:
S(t) = Incremental Sales per $MM ACV at week t
t = 1,...,n
Average Weekly Incremental Sales per $MM ACV equals:
N
[S(t) * D(t)]
t-1
---------------------------------------
N
D(t)
t=1
Common Use(s) These measures are used to compare Incremental

Sales across products with varying levels of
distribution, across geographies of different sizes, or
across time periods of different lengths.
Average weekly measures are preferable to non-
weekly measures when looking at longer time periods
or comparing periods of different lengths.

Weighted Distribution, weeks in which the product
was not distributed are effectively eliminated from
the calculation.
These measures cannot be used with product custom
aggregates.

January, 2013
- 86 -
ACV *ACV Weighted Distribution
Product NA
Related Measures Average Weekly Sales per $MM ACV

Average Weekly Base Sales per $MM ACV

January, 2013
- 87 -
Measure Group Average Weekly Items per Store Selling (Algorithm
180)
Measure Type Stored
Definition This measure estimates the average weekly number

of different UPCs of a selected product available in
each store carrying the product aggregate.
Calculation Average Items per Store Selling across all weeks

Number of weeks in distribution
Common Use(s) This measure is used to compare the depth of

distribution across products, geographies, and
time periods.
This measure is recommended over Average
Items per Store Selling for larger time periods and
when comparing time periods of varying lengths.
This measure can be used as a complement to
Average Weekly ACV Weighted Distribution
because it takes into account the effect of
limited UPC distribution on any higher aggregate
of UPC (i.e.: brand, category, etc.) distribution.
Usage Notes This measure does not indicate how widespread

carry it.
categories when both Special Packs and the
Regular Packs they replace are both moving at
the same time.

January, 2013
- 88 -
Average Weekly ACV Weighted
Distribution
Product NA
Time Average Weighted by: ACV *
Distribution
Related Measures Average Items per Store Selling

January, 2013
- 89 -
Measure Group Average Weekly Items per Store Selling (CWD
weighted) (Algorithm 180)
Measure Type Stored
Definition This measure estimates the average number of

different UPCs of a selected product selling in the
stores carrying the product aggregate. Note that this
version of Average Weekly Items per Store Selling is
based on Category Weighted Distribution.
Calculation Average Items per Store Selling (CWD weighted)

across all weeks /
Number of weeks in distribution
Common Use(s) This measure is used to compare the depth of

distribution across products, geographies, and
time periods.
This measure is recommended over Average
Items per Store Selling for larger time periods and
when comparing time periods of varying lengths.
This measure can be used as a complement to
Average Weekly CWD Weighted Distribution
because it takes into account the effect of
limited UPC distribution on any higher aggregate
of UPC (i.e.: brand, category, etc.) distribution.
Usage Notes This measure does not indicate how widespread

carry it.
categories when both Special Packs and the
Regular Packs they replace are both moving at
the same time.
Aggregation Rules Geography Average Weighted By: ACV *

January, 2013
- 90 -
Distribution
Product NA
Time Average Weighted By: ACV *
Distribution
Related Measures Average Items per Store Selling CWD

January, 2013
- 91 -
Measure Group Average Weekly Sales per $MM ACV (Algorithm
020)
Measure Type Stored
Definition These measures report the average weekly sales per

million dollar annual ACV, weighted by the
products average weekly distribution.
Calculation These measures are expressed mathematically as

follows:
Let:
S(t) = Sales per $MM ACV at week t
t = 1,...,n
Average Weekly Sales per $MM ACV equals:
N
[S(t) * D(t)]
t-1
---------------------------------------
N
D(t)
t=1
Common Use(s) To compare sales rates of products with varying

levels of distribution and to compare sales rates
across geographies of different sizes.
Average Weekly Sales per $MM ACV are
preferable to Sales per $MM ACV when looking
at longer time periods or comparing periods of
different lengths.

Weighted Distribution, weeks in which the
product was not distributed are effectively
eliminated from the calculation.
This measure cannot be used with product
custom aggregates.

January, 2013
- 92 -
Product NA

Average Weekly Base Sales per $MM ACV
Average Weekly Incremental Sales per $MM
ACV

January, 2013
- 93 -
Measure Group Base Decomposed Sales (Algorithm 010)
Measure Type Stored
Definition Base Decomposed Sales measures estimate sales

that would have occurred in stores with a specific
merchandising condition if no promotion had been
present.
Calculation These measures are calculated using IRIs

proprietary Baselining Model.
These measures are calculated as the sum of all

baselines for each store and each week with the
specified merchandising conditions.
Common Use(s) To compare sales that would have occurred in

the absence of retailer promotion of a brand to
a competitors sales in absence of promotion.
To track sales that would have occurred in the
absence of retailer promotion over time.
Usage Notes Base Sales take into account the week-after effect,
but Base Decomposed Sales measures do not.
Therefore: do not create user-defined measures
combining Base Sales and Base Decomposed Sales.
Additivity Additive across all dimensions

Product Total
Time Total

Incremental Decomposed Sales
Base Decomposed Sales @ Size

January, 2013
- 94 -
Measure Group Base Decomposed Sales @ Size (Algorithm 079)
Measure Type Stored
Definition Base Decomposed Sales @ Size measures are used

in place of Base Decomposed Sales for all Special
Pack categories.
Base Decomposed Sales @ Size measures estimate

sales that would have occurred in stores with a
specific merchandising condition if no promotion
had been present.

proprietary Special Pack Baselining Model. In weeks
without promotions, Base Sales are always equal to
sales.
Base Sales @ Size measures are calculated as the

sum of all baselines for each store and each week
with the specified merchandising condition.

the absence of retailer promotion or
manufacturer Special Packs for a brand relative
to a competitors sales in the absence of retailer
promotion.
absence of retailer promotion or manufacturer
Special Packs over time.

Base Sales @ Size measures take into account
the week-after effect, Base Decomposed Sales
@ Size do not. Therefore: do not create user-
defined measures that combine Base Sales @
Size and Base Decomposed Sales @ Size.
Because Special pack baselines are calculated
on a per volume basis, it is not possible to
calculate meaningful Base Decomposed Units @
January, 2013
- 95 -
Size measures. Base Decomposed Units @ Size
measures are not available by design. Do not
derive Base Decomposed Sales @ Size for Units.

Product Total
Time Total
Related Measures Base Sales @ Size

Incremental Decomposed Sales @ Size
Base Decomposed Sales

January, 2013
- 96 -
Measure Group Base Sales (Algorithm 010)
Measure Type Stored
Definition These measures estimate sales that would have

occurred in the absence of retailer merchandising
(features, displays, and/or price reductions) or in the
absence of a display or feature in the previous
week.


baselines for each store and each week during the
period.
The following rule are applied when calculating

base sales:
Weeks after Features and Displays are

considered promoted for the purposes of
calculating Base Sales.
In non-promoting store/weeks base sales are
set equal to sales.
If projected Base Unit (or Volume) Sales
exceed Unit (or Volume) Sales, Base Unit (or
Volume) Sales are set equal to sales.
Base Dollar Sales are allowed to exceed
Dollar Sales.

the absence of retailer promotion of a brand
relative to a competitors sales in absence of
promotion.
Usage Notes Base Sales take into account the week-after effect,
but Base Decomposed Sales measures do not.
Therefore: do not create user-defined measures that
January, 2013
- 97 -
combine Base Sales and Base Decomposed Sales.

Product Total
Time Total
Related Measures Base Decomposed Sales

Incremental Sales
Base Sales @ Size

January, 2013
- 98 -
Measure Group Base Sales @ Size (Algorithm 079)
Measure Type Stored
Definition Base Sales @ Size are used in place of Base Sales for
all Special Pack categories.
These measures are an estimate of volume or dollar

sales that would have occurred in the absence of
retailer merchandising (features, displays, and/or
price reductions), manufacturer Special Packs, or in
the absence of a display or feature in the previous
week.

proprietary Special Pack Baselining Model.

period.

Base Sale @ Size:
Weeks after Features and Displays are

calculating Base Sales @ Size.
In non-promoting store/weeks base sales are
set equal to sales.
If projected Base Volume Sales exceed
Volume Sales at the special pack baselining
level, Base Volume is set equal to sales.
Base Dollar Sales @ Size are allowed to
exceed Dollar Sales.

the absence of retailer promotion or
manufacturer Special Packs for a brand relative
to a competitors sales in the absence of retailer
promotion.
January, 2013
- 99 -
absence of retailer promotion or manufacturer
Special Packs over time.

Base Sales @ Size measures take into account
the week-after effect, Base Decomposed Sales
@ Size do not. Therefore: do not create user-
defined measures that combine Base Sales @
Size and Base Decomposed Sales @ Size.
Because Special pack baselines are calculated
on a per volume basis, it is not possible to
calculate meaningful Base Units @ Size measures.
Base Units @ Size measures are not available by
design. Do not derive Base Sales @ Size for Units

Product Total
Time Total
Related Measures Base Decomposed Sales @ Size

Base Sales

January, 2013
- 100 -
Measure Group Base Sales @ Size per $MM ACV (Algorithm 086)
Measure Type Stored
Definition Base Sales @ Size per $MM ACV are used in place of
Base Sales per $MM ACV for all Special Pack
categories.
Total Base Sales @ Size during the selected time

period per million dollars of annual ACV of stores
selling the product.
Calculation Base Sales @ size

ACV of the stores selling the product

Common Use(s) To compare Base Sales @ Size of products with

varying levels of distribution
To compare Base Sales across geographies of
different sizes.

Because IRI uses an annualized ACV estimate
when calculating Base Sales @ Size per $MM
ACV, do not use these measures to compare
sales rates across time periods of varying length.
The denominator in these measures always
represents ACV for 52 weeks regardless of the
length of the time period selected.
These measures cannot be used with time or
product custom aggregates.

January, 2013
- 101 -
Product NA
Time NA

Base Sales per $MM ACV

January, 2013
- 102 -
Measure Group Base Sales per $MM ACV (Algorithm 052)
Measure Type Stored
Definition Total Base Sales during the selected time period per
million dollars of annual ACV of stores selling the
product.
Calculation Base Sales


Common Use(s) To compare Base Sales of products with varying

levels of distribution
To compare Base Sales across geographies of
different sizes.
Usage Notes Because IRI uses an annualized ACV estimate

when calculating Base Sales @ Size per $MM
ACV, do not use these measures to compare
sales rates across time periods of varying length.
The denominator in these measures always
represents ACV for 52 weeks regardless of the
length of the selected time period.
For time periods larger than 13 weeks, Average
Weekly Base Sales per $MM ACV is
recommended.
These measures cannot be used with time or

Product NA
Time NA

January, 2013
- 103 -

January, 2013
- 104 -
Measure Group Base Sales Share of Category Base (Algorithm 026)
Definition These measures report a products Base Sales

expressed as a percentage of the categorys Base
Sales.
Calculation Base Sales of the product * 100

Base Sales of the Category
Common Use(s) To evaluate a products share of the category

taking out the impacts of temporary promotions.
Usage Notes None
Additivity Additive up the product hierarchy for products

within the same category.

Related Measures Sales Share of Category Sales

Incremental Sales Share of Category
Incremental
Base Sales Share of Total Category

January, 2013
- 105 -
Measure Group Base Sales Share of Total Category (Algorithm 025)
Definition These measures report a products Base Sales

expressed as a percentage of the total category
sales.
Calculation Base Sales of the product *100

Total Sales of the category
Common Use(s) Track Base Sales relative to the competition.

Compare Base Sales of a product across
geographies.
Usage Notes None
Additivity Additive up the product hierarchy for items

belonging to the same category.

Related Measures Sales Share of Category Sales

Base Share of Category Base Sales

January, 2013
- 106 -
Measure Group Base Weighted Weeks
Definition These measures report the number of weeks, each

equivalent to an average week of the product's
base sales, for which the product was supported
with a particular type of promotion.
Calculation Base Decomposed Volume with Merchandising condition

Average Weekly Base Volume
Common Use(s) To evaluate the depth and duration of promotional

support, particularly when not all items within the
product line were promoted similarly.
Usage Notes Unlike Additive Cumulative Weighted Weeks, Base

Weighted Weeks does not assume that all items
within a product hierarchy are being promoted
identically.

Related Measures Additive Weighted Weeks

Incremental Weeks

January, 2013
- 107 -
Measure Group Baseline Sales (Algorithm 078)
Measure Type Stored
Definition Baseline Sales are IRIs projected baseline sales with

no additional reporting adjustments. They report
estimated (unit, volume, or dollar) sales that would
have occurred in the absence of retailer
merchandising (features, displays, and/or price
reductions).

proprietary Baselining Model. They are calculated
as the sum of all the projected baselines for each
store and for each week during the period(s).
Common Use(s) IRI recommends Base Sales for most tracking

purposes. Baseline Sales are most useful for complex
modeling purposes.
Usage Notes Base and Baseline Sales differ in the following ways:
In weeks of promotion, Baseline Sales are
allowed to be higher than Sales, while Base Sales
are not.
In weeks of non-promotion, Baseline Sales
measures are not set equal to sales and are
therefore allowed to be greater or less than
Sales.
Baseline Sales measures do not take into
account the week-after effect, while Base Sales
measures do.

Product Total
Time Total

January, 2013
- 108 -
Normal Sales
Incremental Sales

January, 2013
- 109 -
Measure Group Brand Development Index
Definition This measure estimates the strength of a brands

sales in a given market relative to the brands sales
in the Total US.
Calculation (Volume Sales in a GeographyPopulation of the Geography)

(Volume Sales in Total USTotal US Population)
Common Use(s) To identify markets where there is a

sales/distribution/marketing opportunity by
determining which markets have strong or weak
sales of the brand compared to the Total US.
An index of around 100 suggests that the
market has average development, or that
sales are at an average level compared to
Total US.
An index higher than 120 suggests that it is a
particularly strong market for the brand.
An index below 80 suggests it is a weak
market for the brand.
Usage Notes This measure will report NA for secondary totals if

the members of the secondary total are from
different categories or different brands.
This measure is not available for CRMAs. They
can be made available for some CRMAs if
custom programming is done to link the CRMA
population to Total US.
This measure is not available for RMAs.
Below the Brand level this measure will report the
index for the Brand to which the product
belongs.
This measure will report an NA above the Brand
level.

January, 2013
- 110 -
Related Measures Product Development Index (PDI)
Category Development Index (CDI)

January, 2013
- 111 -
Measure Group Bump Sales (Algorithm 071)
Measure Type Stored
Definition These measures are like Incremental Sales except

they are used for Census only accounts where we
report only Primary Features (Main Ads) and Price
Cuts, but not Displays.
They are the estimated additional sales attributable

to Main Ads (Primary Features) and/or Price Cuts.
Bump Sales are reported for a product or group of

products during weeks with observed retailer
merchandising and during weeks of non-
merchandising when there was a Main Ad in the
previous week.

These measures are calculated as the difference

between Sales and Baseline Sales.

Bump Sales:
In non-promoting store/weeks Bump Sales
equal zero.
If Units (or Volume) Baseline Units (or
Volume) is less than zero, Bump Sales is set
equal to zero.
Bump Dollars are allowed to be negative.
Common Use(s) To determine the amount of sales generated by

primary features and price cuts.
To measure the relative effectiveness of
promotions across products, time, and in
geographies that are not full-causal releasable.
To determine if the price reduction on a
promotion generated enough sales to offset the
decrease in dollar sales due to price reduction.
January, 2013
- 112 -
Usage Notes These measures are calculated exclusively from
census stores.
Unlike Incremental Sales, Bump Sales measures
do not include the effect of Displays.
Bump Dollars are allowed to be negative, but
Bump Units and Bump Volume are always greater
than or equal to zero.

Product Total
Time Total
Related Measures Normal Sales

Incremental Sales

January, 2013
- 113 -
Measure Group Category Development Index
Definition This measure estimates the strength of a categorys

sales in a given market relative to the category
sales in the Total US.
Calculation (Volume Sales in a GeographyPopulation of the Geography)

(Volume Sales in Total USTotal US Population)
Common Use(s) To identify markets where there is a

sales/distribution/marketing opportunity by
sales of the brand compared to the Total US.
Total US.
particularly strong market for the category.
market for the category.
Usage Notes This measure will report NA for a secondary total

if the elements in the secondary total are from
different categories.
This measure is not available for CRMAs. They
can be made available for some CRMAs if
population to Total US.
This measure is not available for RMAs.
This measure will report the same value for all
products within a category.

Related Measures Product Development Index (PDI)

January, 2013
- 114 -
January, 2013
- 115 -
Measure Group Coupon Circulation (Algorithm 552)
Measure Type Stored
Definition Estimated circulation of newspapers and magazines

in which a tracked manufacturer coupon was
present.
Calculation Coupon Circulation for Newspapers:

(Circulation of audited newspapers with coupon
Circulation of all audited newspapers)
* Total newspaper circulation
Coupon Circulation for Magazines:

For each magazine circulation event, the
circulation is simply the magazines market
circulation.
Common Use(s) To measure the total reach of a coupon drop.
Usage Notes Coupon Circulation is reported in 49 out of 65

standard InfoScan markets.
This measure will not report for secondary totals
because of the potential for double counting
items.
InfoScan.
Additivity Additive across geographies and time.

Product Largest
Time Total
Related Measures Share of Coupon Circulation

January, 2013
- 116 -
Measure Group Estimated Coupon Redemption (Algorithm 553)
Measure Type Stored
Definition This measure estimates the total number of

manufacturer coupons that could potentially be
redeemed for a product or group of products.
Calculation (Coupon Circulation * Redemption Rate of vehicle 1 +

Coupon Circulation * Redemption Rate of vehicle 2 +
Coupon Circulation * Redemption Rate of vehicle 3)
Redemption rates will vary by type of coupon (i.e.,

Free Standing Insert = 42%, direct mail redemption
rate = 7.0 %, etc.).
Common Use(s) To estimate the total number of coupons that could

be redeemed for all tracked manufacturer coupons
that were dropped for a product or group of
products.
Usage Notes This measure does not measure the actual

redemption of the coupon.
InfoScan.
Additivity Additive across geographies and periods.

Product Largest
Time Total
Related Measures Coupon Circulation

January, 2013
- 117 -
Measure Group Households (Algorithm 998)
Measure Type Stored
Definition The number of households within a specified

geography.
Calculation This measure is taken directly from the U.S. Census

Bureau and is updated annually.
Common Use(s) To compare the demographic size of geographies.
Usage Notes This measure is not available for Key Accounts or

RMAs.
This measure will return the same value for all

Product NA
Time Largest
Related Measures Population

ACV

January, 2013
- 118 -
Measure Group Incremental Decomposed Sales (Algorithm 024)
Definition Incremental Decomposed Sales estimate sales

attributable to a specific retailer merchandising
condition.


between actual sales and baseline sales in stores
with the specified promotional condition.
The following rules are applied when calculating

Incremental Decomposed Sales:
Incremental Decomposed Volume is allowed
to be negative for individual promotional
conditions as long as Incremental Volume is
not negative.
Incremental Decomposed Dollars is always
allowed to be negative.
Weeks after a feature or display will be
considered promoted.
Common Use(s) To determine the sales generated by

promotional activity.
To measure the relative effectiveness of different
types of promotions.
promotions across products, time, and
geographies.
Usage Notes Incremental Decomposed Sales on

merchandising condition + Base Decomposed
Sales on merchandising condition does not
January, 2013
- 119 -
equal sales on merchandising condition
because Incremental Decomposed Sales counts
weeks after features or displays as promoted
while Base Decomposed Sales does not.
The measure Incremental Sales is the sum of all
Incremental Decomposed Sales across all
merchandising conditions. There is no
Incremental Decomposed Sales, Any
Merchandising.
Because weeks after features and displays are
treated as promoted for the purpose of
calculating Incremental Decomposed Sales,
there may be cases in which Incremental
Decomposed Sales on a promotional condition is
reported when % ACV on the condition is zero.

Product Total
Time Total
Related Measures Incremental Sales

Base Decomposed Sales
Incremental Decomposed Sales @ Size

January, 2013
- 120 -
Measure Group Incremental Decomposed Sales @ Size (Algorithm
050)
Definition Incremental Sales @ Size are used in place of

Incremental Sales for all Special Pack categories.
Incremental Decomposed Sales @ Size estimate

sales attributable to a specific retailer

proprietary Special Pack Baselining Model.


Incremental Decomposed Sales @ Size:
Incremental Decomposed Volume @ Size is

allowed to be negative for individual
promotional conditions as long as
Incremental Volume is not negative.
Incremental Decomposed Dollars @ Size are
always allowed to be negative.
considered promoted.

January, 2013
- 121 -
Common Use(s) To determine the volume generated by
geographies.
promotion generated enough sales of offset the
decrease in dollar sales due to the price
reduction.

Incremental Decomposed Sales @ Size on
merchandising condition + Base Decomposed
Sales @ Size on merchandising condition does
not equal sales on merchandising condition
because Incremental Decomposed Sales counts
weeks after features or displays as promoted
while Base Decomposed Sales does not.
The measure Incremental Sales @ Size is the sum
of all Incremental Decomposed Sales @ Size
across all merchandising conditions. There is no
Incremental Decomposed Sales @ Size, Any
Merchandising or Special Pack.
treated as promoted for the purpose of
calculating Incremental Decomposed Sales @
Size, there may be cases in which Incremental
Decomposed Sales @ Size on a promotional
condition is reported when % ACV on the
condition is zero.

Product Total
Time Total

January, 2013
- 122 -
Related Measures Incremental Sales @ Size
Base Decomposed Sales @ Size
Incremental Decomposed Sales

January, 2013
- 123 -
Measure Group Incremental Dollars per Markdown Dollars
(Algorithm 044)
Definition This measure is a ratio of Incremental Dollars to each

dollar of price reduction (Markdown Dollars).
Calculation Incremental Dollars

Markdown Dollars
Common Use(s) To evaluate the effectiveness of a price

reduction at bringing in additional revenue. The
higher the ratio, the more effective the price
reduction was in bringing in additional revenue.
To determine if increased dollar sales from a
promotion offset the decrease in dollar sales due
to the price reduction.
Usage Notes This measure can yield a negative number since

Incremental Dollars can be negative.

Related Measures Markdown Dollars

Incremental Dollars

January, 2013
- 124 -
Measure Group Incremental Sales (Algorithm 024)
Definition These measures estimate sales attributable to

retailer merchandising (features, displays, and/or
price reductions).
Incremental sales are reported for a product or

group of products during weeks with observed
retailer merchandising and during weeks of non-
merchandising when there was a display or feature in
the previous week.



Incremental Sales:
counted as promoted for the purpose of
calculating Incremental Sales.
In weeks with no promotion Incremental Sales
is set equal to zero.
If Volume (or Unit) Sales Baseline Volume (or
Unit) Sales is less than zero, Incremental
Volume (or Units) is set equal to zero.
Incremental Dollars is allowed to be negative.
Common Use(s) To determine the sales generated by

geographies.
January, 2013
- 125 -
Usage Notes Incremental Dollars is allowed to be negative, but

Incremental Units and Volume are always greater
than or equal to zero.
calculating Incremental Sales, there may be
cases in which Incremental Sales are reported but
% ACV, Any Merchandising is zero.

Product Total
Time Total
Related Measures Incremental Decomposed Sales

Base Sales

January, 2013
- 126 -
Measure Group Incremental Sales @ Size (Algorithm 050)
Definition Incremental Sales @ Size are used in place of

Incremental Sales for all Special Pack categories.
These measures are an estimate of volume or dollar

sales attributable to retailer merchandising
(features, displays, and/or price reductions) and/or
manufacturer Special Packs.
Incremental Sales are reported for a product or

group of products during weeks with observed
retailer merchandising and during weeks of non-
merchandising when there was a display or feature in
the previous week.



Incremental Sales @ Size:
counted as promoted for the purpose of
calculating Incremental Sales @ Size.
In weeks with no merchandising Incremental
Sales @ Size is set equal to zero.
If Volume Sales Baseline Volume Sales is less
than zero, Incremental Volume is set equal to
zero.
Incremental Dollars @ Size is allowed to be
negative.
Common Use(s) To determine the volume generated by

January, 2013
- 127 -
geographies.
promotion generated enough sales of offset the
decrease in dollar sales due to the price
reduction.

Incremental Dollars is allowed to be negative, but
Incremental Volume @ Size is always greater than
or equal to zero.

January, 2013
- 128 -
Product Total
Time Total
Related Measures Incremental Decomposed Sales @ Size

Base Sales @ Size
Incremental Sales

January, 2013
- 129 -
Measure Group Incremental Sales Share of Category Volume
(Algorithm 034)

expressed as a percentage of the categorys total
Sales.
Calculation These measures are calculated as Incremental Sales

(unit, volume, or dollars) divided by the total Sales of
all products in the category, multiplied by 100.
Incremental Sales of the product *100

Sales of the category
Common Use(s) To determine what portion of a categorys Sales

were driven by a particular products Incremental
Sales
Usage Notes Because we allow incremental Dollars to be

negative, Incremental Dollar Share can also be
negative.
Additivity Additive up the hierarchy.

Related Measures Sales Share of Category

Base Sales Share of Category
Base Sales @ Size Share of Category

January, 2013
- 130 -
Measure Group Incremental Sales Share of Category Incremental
(Algorithm 035)

expressed as a percentage of the categorys
Incremental Sales.
Calculation These measures are calculated as Incremental Sales

(unit, volume, or dollars) divided by the Incremental
Sales of all products in the category during the
period(s), multiplied by 100.
This can be expressed mathematically as:
Incremental Sales of the product * 100

Incremental Sales of the category
Common Use(s) To determine what amount of total category

Incremental Sales were made up of a particular
products Incremental Sales.
To compare Incremental Sales of a product
across geographies.
To compare a brands share of category
Incremental Sales to its share of total category
Sales.
Usage Notes Because we allow incremental Dollars to be

negative, Incremental Dollar Share can also be
negative.
Additivity Additive up the hierarchy.

Related Measures Base Sales Share of Category Base Sales

Sales Share of Category

January, 2013
- 131 -
Measure Group Incremental Weeks (Algorithm 032)
Definition These measures estimate the effectiveness of a

merchandising event by expressing Incremental Sales
as a percentage of Average Weekly Base Sales.
Calculation Incremental Volume with Merchandising

Average Weekly Base Volume
Common Use(s) To compare Incremental Sales across geographies

and products.
Usage Notes Incremental Weeks for a 4-week period can be

lower than it is for the individual weeks within the
period.
Because Incremental Decomposed Volume is
allowed to be negative (as long as Total
Incremental Volume is positive), Incremental
Weeks may report a negative value.
For effective promotions, Incremental Weeks
may report a value greater than the number of
weeks in the period.

Related Measures % Increase in Sales

% Increase in Sales @ Size
Base Weighted Weeks

January, 2013
- 132 -
Measure Group Items Moved (Algorithm 049)
Measure Type Stored
Definition This measure reports the average weekly items

moved weighted by ACV Weighted Distribution.
This measure is very similar to Total Points of ACV

At the UPC-week level, and up the product
hierarchy, this measure reports the same value
as Total Points of ACV Weighted Distribution
divided by 100.
Across weeks, this measure reports the
average weekly Total Points of ACV Weighted
Distribution divided by 100.
Calculation Across UPCs:

ACV weighted Distribution / 100)
Across Weeks:
ACV weighted Distribution / 100)
Number of Weeks
Common Use(s) To track how many UPCs are moving in the

market.
To track how many UPCs are moving in the
market on an average weekly basis.
Usage Notes For a single week and UPC, this measure reports the
same values as ACV Weighted Distribution divided
by 100 and Total Points of ACV Weighted
Distribution divided by 100.
Additivity Additive up the product hierarchy.

Product Total
Time NA

January, 2013
- 133 -
Related Measures Total Points of ACV Weighted Distribution

January, 2013
- 134 -
Measure Group Lowest Report Price per Unit, any Feature
Definition This measure reports the lowest featured price

(excluding coupons) available to the consumer.
Calculation Lowest Reported Dollars, any Feature =
Lowest Price in stores with Feature * X Unit Sales in

Stores with Feature
*Lowest Price compares the Feature Price to the

Average Price provided by the retailer at the
Store/Week/UPC level and selects the lower price.
Lowest Reported Price, any Feature =
Lowest Reported Dollars, any Feature

Units, any Feature

January, 2013
- 135 -
Calculation
Examples
The Featured Price is $3. Average Price (provided by

the retailer) is $3.20 -- not all consumers purchased
the Buy Quantity Minimum, not all consumers
received the FSP discount. The Lowest Price, any
Feature used in our calculation will be $3.00.
Example 1 same price across stores

Store 1: Lowest Price = $3.00, Units sold = 200, Lowest
Reported Dollars, any Feature = $600.
Store 2: Lowest Price =$3.00, Units sold = 50, Lowest
Reported Dollars, any Feature = $150.
Lowest Reported Price per Unit = $750/250 = $3.00.
Example 2 different prices across stores

Store 1: Lowest Price = $2.50, Units sold = 200, Lowest
Reported Dollars = $500.
Store 2: Lowest Price =$3.00, Units sold = 50, Lowest
Reported Dollars = $150.
Lowest Reported Price per Unit = $650/250 = $2.60.
Common Use(s) To track the lowest price available to the consumer,

where the lowest price is the lower of the retailer
Feature Price or the Average Price.

January, 2013
- 136 -
Usage Notes This measure reports the lowest Featured Price, it
does not reflect the price that every consumer
paid.
This measure does not include In Store Coupon
prices or values.
This measure is most useful at the UPC/Packsize
level and the lowest geography level. At levels
above Packsize and at higher geography levels,
this will be an average price of products and/or
geographies.
If a Feature Price is different across stores, this
measure will report a blended Feature Price.
Aggregation Derived measures inherit the aggregation rules of

Related Measures Average Price per Unit

January, 2013
- 137 -
Measure Group Manufacturer Coupon Dollars
Definition This measure estimates the dollar value of all coupons

in circulation for a product or group of products.
Calculation Coupon Circulation * Average Coupon Value
Common Use(s) To understand the relative magnitude of the

couponing effort for a product.
Usage Notes This measure reflects the value of the coupons

based on the vehicle(s) in which they were
distributed. It does not take into account actual
coupon redemption.
InfoScan.


Average Coupon Value

January, 2013
- 138 -
Measure Group Markdown Dollars (Algorithm 043)
Measure Type Stored
Definition This measure represents the opportunity cost of any

price reductions during the period. In other words, it
is the total dollar amount of all price reductions.
Calculation This measure is calculated at the store level as for all

stores that had a price reduction of at least 5%:
(Base Price Promoted Price) * Unit Sales
Common Use(s) To estimate the opportunity cost of a price

reduction.
Usage Notes Markdown dollars represents the difference

between the dollars that would have been
obtained if the same number of units had sold at
full price and the dollars that were actually
obtained by selling those units on price
reduction. This is different than Incremental
Dollars, which represents the difference between
IRIs estimate of what sales would have been in
the absence of any promotion and actual sales
with promotion.
Markdown Dollars is always reported as a
positive value, even though it effectively
represents a theoretical loss in dollars.

Product Total
Time Total
Related Measures Incremental Dollars per Markdown Dollars

Incremental Dollars

January, 2013
- 139 -
Measure Group Normal Sales (Algorithm 111)
Measure Type Stored
Definition Normal Sales are similar to Base Sales except they

are used for Census only accounts where we report
only Primary Features (Main Ads) and Price Cuts.
These measures are an estimate of what sales would

have been for a product or group of products in the
absence of retailer promotion.


period.

base sales:
For the purposes of calculating Normal Sales

store/week/UPCs with primary features or
price reductions are considered promoted.
Non-promoted weeks may include
secondary/tertiary features or displays.
In non-promoting store/weeks Normal Sales
are set equal to Sales.
If projected Normal Unit (or Volume) Sales
exceed Unit (or Volume) Sales, Normal Unit (or
Volume) Sales are set equal to sales.
Normal Dollar Sales are allowed to exceed
Dollar Sales.
Common Use(s) To track sales that would have occurred in

absence of retailer promotion in those
geographies for which full causal data is not
releasable.
To track sales that would have occurred in
January, 2013
- 140 -
January, 2013
- 141 -
Usage Notes These measures are calculated exclusively from
census stores.
Normal Sales may or may not include Sales due
to Display and/or Secondary Features.
In promoted weeks Normal Volume and Normal
Units are not allowed to be greater than Volume
or Units respectively. Normal Dollars is allowed to
be greater than Dollars.

Product Total
Time Total

Bump Sales

January, 2013
- 142 -
Measure Group Number of Occurrences (Algorithm 109)
Measure Type Stored
Definition This measure is a count of the occurrences of a

particular causal condition (either features or
displays) found for a product or group of products.
Calculation This is a sum of the projected total number of

displays for a product.
Common Use(s) To track and compare the level of display activity

across products, time or geographies.
The 2 measures that are part of this measure group

are called:
Number of Displays
Number of Occurrences, any Feature

product hierarchy where this measure becomes
promoted together.
This measure is a simple count of displays, and is
not an indication of the amount of sales
attributable to the displays or the type of displays
present.
Additivity Additive across time and geography. Additive

across products starting from the additivity level.

Product Total (above the additivity level)
Time Total
Related Measures Share of Merchandising Occurrences

January, 2013
- 143 -
Measure Group Population (Algorithm 999)
Measure Type Stored
Definition The number of people within a specified

geography.
Calculation This measure is taken directly from the U.S. Census

Bureau on an annual basis.
Common Use(s) To compare the demographic size of

geographies and identify opportunities for
markets where an item does not have
distribution.
To calculate development index measures.
Usage Notes This measure is not available for Key Accounts or

RMAs.
This measure will return the same value for all

Product NA
Time Largest
Related Measures Households

Product Development Index
Brand Development Index
Category Development Index

January, 2013
- 144 -
Measure Group Product Development Index
Definition This measure estimates the strength of a products

sales in a given market relative to total US sales.
Calculation Volume sales in Geography Volume Sales in Total US

Population in Geography Population of Total US
Common Use(s) This measure is used to identify markets where there

is a sales/distribution/marketing opportunity by
sales of product compared to the total US.
total US.
particularly strong market for the product,
market for the product.
Usage Notes These measures are not available for CRMAs.

They can be made available for some CRMAs if
population to total US.
These measures are not available for RMAs.

Related Measures Brand Development Index (BDI)


January, 2013
- 145 -
Measure Group Sales (Algorithm 001)
Measure Type Stored
Definition Total dollar, unit, or volume sales of a product or

group of products.
Calculation For Sales that are not specific to a merchandising

condition the measures are calculated as:
dollars, units, or volume scanned
For Sales by merchandising condition, these

measures are calculated as:
dollars, units, or volume scanned in stores where

the merchandizing condition was present
Common Use(s) To track sales trends of products over time.

To compare sales levels across products.
Usage Notes Price reflects all FSP discounts for participating FSP
retailers and feature FSP discounts for non-
participating retailers.

Product Total
Time Total
* Sales is derived for the following causal conditions: Major Display Only and
Minor Display Only.

January, 2013
- 146 -
Measure Group Sales per Point of ACV Weighted Distribution
(Algorithm 004)
Definition These measures report total product sales during the

selected time period, per percentage point of the
ACV of the geography.
Calculation Sales

its distribution within the market.
levels of distribution within a single geography.
Usage Notes Because a point of distribution in one geography is

not equal to a point of distribution in another
geography, these measures only allows
comparisons of products within a geography, not
across geographies.


Average Sales per Store Selling

January, 2013
- 147 -
Measure Group Sales Per Point of Category Weighted Distribution

selected time period, per percentage point of the
CWD of the geography.
Calculation Sales
Category Weighted Distribution


geography, these measures only allow comparisons
of products within a geography, not across
geographies.

Related Measures Sales per Thousand Category Dollars Selling

Sales per Total Points of CWD

January, 2013
- 148 -
Measure Group Sales per Thousand Category Dollars Selling
Definition These measures report the total product sales during

the selected time period per thousand dollars of the
total product hierarchy in stores selling the category.
These measures represent the sales efficiency for a
product in relation to the product hierarchys
distribution. By using the total hierarchy sales in the
stores selling the product, these measures control for
store size. Note that the entire product hierarchy is
considered to be the category.
Calculation Sales
((Category Weighted Distribution / 100) * Category Dollars) * 1000)
Common Use(s) To track how well a product sold, controlling for its
distribution within the market.
Usage Notes This measure is scaled to represent a products sales

per $1,000 of the ALL Category dollars sold.
Because Category dollars are not annualized like
ACV $MM, it is possible to compare shorter and
longer time periods.
The sales of all of the items in the product hierarchy
are considered to be the category sales. If a
clients product hierarchy contains more than one
category, it will take the sum of the sales of the
items in all categories in the product hierarchy.
Aggregation Rules Derived measures inherit the aggregation rules of their

component stored measures.
Related Measures Sales per Point of CWD

January, 2013
- 149 -
Measure Group Sales Per Total Points of Category Weighted
Distribution

selected time period, per Total Points CWD of the
geography.
Calculation Sales
Category Weighted Distribution across UPCs


geographies.

Related Measures Sales per Point of CWD

January, 2013
- 150 -
Measure Group Sales Per Total Points of Distribution

selected time period, per Total Points of ACV
Weighted Distribution in the geography.
Calculation Sales
ACV Weighted Distributions across UPCs


geographies.

Related Measures Sales per Point of ACV Weighted Distribution

January, 2013
- 151 -
Measure Group Sales per $MM ACV (Algorithm 002)
Measure Type Stored
Definition These measures report the total product sales during

the selected time period per million dollars of
annual ACV of stores selling the product.
Sales per $MM ACV represents the sales efficiency

for a product in relation to its distribution. By using
the ACV of the stores selling the product, these
measures control for store size.
Calculation Sales

Common Use(s) To determine how well a product sold,

controlling for its distribution within the market.
levels of distribution across geographies.
Usage Notes Unlike Sales per Point ACV Weighted Distribution,

these measures can be used to compare sales
across geographies of different sizes.
Because IRI uses an annualized ACV estimate
when calculating Sales per $MM ACV, these
measures should not be used to compare sales
rates across time periods of varying length.
Regardless of the length of the time period
selected, the denominator for these measures
always represents ACV for a 52 week period.
In general, for time periods greater than 13
weeks Average Weekly Sales per $MM ACV are
preferable to Sales per $MM ACV.
These measure cannot be used with time or
January, 2013
- 152 -
Product NA
Time NA
Related Measures Sales per Point ACV Weighted Distribution

Average Sales per Store Selling
Average Weekly Sales per $MM ACV

January, 2013
- 153 -
Measure Group Sales Share of Category (Algorithm 006)
Definition These measures report a products total sales

expressed as a percentage of the categorys total
sales.
Calculation These measures are calculated as Sales (unit,

volume, or dollars) divided by the Sales of all
products in the category during the period(s),
multiplied by 100.
This can be expressed mathematically as:
Total Sales of the product *100

Total Sales of the category
Common Use(s) To track a products performance over time.

To track business relative to the competition.
To compare performance of a product across
geographies.
Usage Notes None
Additivity Additive up the product dimension (within a

category).

Related Measures Base Sales Share of Category Base Sales

Incremental Sales Share of Category
Incremental
Base Sales @ size Share of Category Base Sales @
size

January, 2013
- 154 -
Measure Group Share of Coupon Circulation (Algorithm 554)
Measure Type Stored
Definition A products coupon circulation as a percentage of

the total category coupon circulation.
Calculation Coupon Circulation of a product * 100

Coupon Circulation of the category
Common Use(s) To track the share of total Category Circulation

attributable to a product.
Usage Notes This measure does not take into account coupon
redemption.
InfoScan.

Coupon Circulation
Product Largest
Coupon Circulation

January, 2013
- 155 -
Measure Group Share of Merchandising Occurrences (Algorithm
014)
Measure Type Stored
Definition These measures report the number of occurrences of

a specified merchandising type for a product or
group of products expressed as a percentage of the
total number of occurrences of the specified
merchandising for the category.
A merchandising occurrence is defined as at least

one unit of movement with a specified
merchandising condition in a store/week.
These measures are additive up the product

hierarchy starting at the level specified by the client.
Calculation # of occurrences of merchandising activity for the product *100

# of occurrences of the merchandising activity for the category
Common Use(s) To track and compare the merchandising

support for a product relative to other products
merchandising support.
To compare the amount of merchandising
support for a product relative to the total
merchandising experienced by the category.

product hierarchy where these measures become
promoted together.
The additivity level of this measure cannot be set
at the category level.
Due to the fact that double-counting may occur,
shares below the specified additivity level will not
be meaningful.
These measures should not be used with custom
aggregates made up of members from below the
additivity level.

January, 2013
- 156 -
Additivity Additive up the product hierarchy starting at the
specified additivity level.

Product Total
Time NA
Related Measures Share of Weighted Feature Brand

Share of Weighted Feature - Size

January, 2013
- 157 -
Measure Group Share of Weighted Feature Brand (Algorithm 016)
Measure Type Stored
Definition This measure estimates the feature activity that took

place for a product or group of products by counting
the number of features that were present, weighted
by the relative sizes of the features.
Calculation This measure is based on a feature weighting

scheme developed by Majors Corporation, which
used to collect feature ads.
Majors used the following weighting scheme to take

into account the relative importance of different
sized features:
Feature Weighted values:

A size features =6
B size features = 3
C size features = 1
Up to the Brand level this measure is calculated as

follows:
(ACV Distribution, A Feature for the product * 6 +

ACV Distribution B Feature for the product * 3 +
ACV Distribution C Feature for the product)
(ACV Distribution, A Feature for the category * 6 +
ACV Distribution B Feature for the category * 3 +
ACV Distribution C Feature for the category)
This measure is additive above the Brand level.
Common Use(s) To understand the amount of feature activity

relative to the amount of feature activity that took
place for the category taking into account the
relative size of the features.
Usage Notes This measure should not be used below the Brand
level.
Unlike Share of Weighted Feature - Size, which is
January, 2013
- 158 -
defined to be additive up the product hierarchy
starting at the brand level, this measure is defined
to be additive up the product hierarchy starting
at the size level.

Product Total
Time NA
Related Measures Share of Weighted Feature Size

Share of Merchandizing Occurrences

January, 2013
- 159 -
Measure Group Share of Weighted Feature - Size (Algorithm 017)
Measure Type Stored
Definition This measure estimates the feature activity that took

place for a product or group of products by counting
the number of features that were present, weighted
by the relative sizes of the features.
Calculation This measure is based on a feature weighting

scheme developed by Majors Corporation, which
used to collect feature ads.
Majors used the following weighting scheme to take

into account the relative importance of different
sized features:
Feature Weighted values:

A size features =6
B size features = 3
C size features = 1
Up to the Size level this measure is calculated as

follows:
(ACV Distribution, A Feature for the product * 6 +

ACV Distribution B Feature for the product * 3 +
ACV Distribution C Feature for the product)
(ACV Distribution, A Feature for the category * 6 +
ACV Distribution B Feature for the category * 3 +
ACV Distribution C Feature for the category)
This measure is additive above the Size level.
Common Use(s) To understand the amount of feature activity

relative to the amount of feature activity that took
place for the category taking into account the
relative size of the features.
Usage Notes This measure should not be used below the Size
level.
Unlike Share of Weighted Feature Brand, which
January, 2013
- 160 -
is defined to be additive up the product
hierarchy starting at the brand level, this
measure is defined to be additive up the
product hierarchy starting at the size level.

Product Total
Time NA
Related Measures Share of Weighted Feature Brand

Share of Merchandizing Occurrences

January, 2013
- 161 -
Measure Group Total Points of ACV Weighted Distribution (Algorithm
084)
Measure Type Stored
Definition This measure reports the distribution of a product

aggregate while taking into account the number of
UPCs selling within that aggregate.
Calculation ACV Weighted Distribution across UPCs
Common Use(s) Used in conjunction with ACV Weighted

Distribution to understand how many active
UPCs contributed to the total reach of the
product aggregate.
To compare the total depth of distribution of
different brands (ideally with similar numbers of
active UPCs) within a geography.
To compare total depth of distribution of a brand
across different but equal time periods.
Usage Notes This measure differs from ACV Weighted

Distribution only in the way that it aggregates up
the product hierarchy. Like ACV Weighted
Distribution, this measure is NOT additive across
time periods.
For a single UPC, this measure reports the same
value as % ACV.

ACV
Product Total
Time Largest

Total Points of Quality Merchandising

January, 2013
- 162 -
Measure Group Total Points of Category Weighted Distribution
(Algorithm 084)
Measure Type Stored
Definition This measure reports the distribution of a product

aggregate while taking into account the number of
UPCs selling within that aggregate.
Calculation Category Weighted Distribution across UPCs
Common Use(s) Used in conjunction with Category Weighted

Distribution to understand how many active
UPCs contributed to the total reach of the
product aggregate.
To compare the total depth of distribution of
different brands (ideally with similar numbers of
active UPCs) within a geography.
To compare total depth of distribution of a brand
across different but equal time periods.
Usage Notes This measure differs from Category Weighted

Distribution only in the way that it aggregates up
the product hierarchy. Like Category Weighted
Distribution, this measure is NOT additive across
time periods.
For a single UPC, in a single week, in a single
geography, this measure reports the same value
as % CWD.

Product Total
Time Largest
Related Measures Category Weighted Distribution

January, 2013
- 163 -
Measure Group Total Points of Quality Merchandising (Algorithm
114)
Measure Type Stored
Definition This measure reports the cumulative ACV distribution

points with Quality Merchandising (i.e. Feature
and/or Display) of all UPCs that fall under a
specified product in a market.
ACV Weighted Distribution on Feature and/or Display across UPCs

Calculation 100
This measure sums the UPCs ACV Weighted

Distribution up the product hierarchy and across
time.
Common Use(s) To compare the total ACV Weighted Distribution

points on Quality Merchandising of different
brands (ideally with similar numbers of active
UPCs) within a geography.
To compare total distribution points on Quality
Merchandising of different brands across
different but equal time periods.
Usage Notes This measure differs from Total Points of

Distribution in that it is additive across both the
product and the time dimension.
This measure is similar to Additive Weighted
Weeks, Feature and/or Display but is always
additive beginning at the UPC level.
Additivity Additive up the product hierarchy and across time.

ACV
Product Total
Time Total
Related Measures % ACV on Feature or Display

Total Points of ACV Weighted Distribution
January, 2013
- 164 -
Measure Group UPC
Definition When chosen for a product at the UPC level, it will

identify the actual UPC code for the product.
Calculation None
Common Use(s) To report the actual UPC associated with a

product.
To enable sorting by UPC in databases.
Usage Notes If UPC Code is chosen at any other level other than
UPC, no value will be displayed.
Additivity NA

Product NA
Time NA
Related Measures Product

Brand
Category

January, 2013
- 165 -
Measure Group Weeks in Distribution (Algorithm 108)
Measure Type Stored
Definition This measure reports the number of weeks in a period

in which a product sold at least one unit.
Calculation Sum of weeks in which ACV Weighted Distribution is

greater than zero.
Common Use(s) To check if a product is in constant distribution.

To track and compare the weeks in distribution
across product, time, and geography.
Usage Notes This measure reports the number of weeks in

which a product was in distribution, regardless of
how high the distribution was.
This measure reports the number of weeks in
which the product was actually moving, not the
elapsed number of weeks since the product first
entered distribution.
Additivity This measure is additive across the product and time

dimensions.
Aggregation Rules Geography Largest

Product Largest
Time Total
Related Measures % of ACV

January, 2013
- 166 -
Measure Group Weighted Average % Price Cut (Algorithm 046)
Measure Type Stored
Definition These measures are reported for Census accounts.
They report the average price reduction from base

price, weighted by Unit Sales in all stores that had
the merchandising condition present, regardless of
whether there was a 5% Price Reduction.
Let:
$MD = Markdown Dollars, with the merchandising

condition
$AD = Actual Dollar Sales during promotion.
Weighted Average Percent Price Cut equals:

$AD*100
100 - (-------------------)
$AD + $MD
This can also be expressed as:

$MD*100
-------------------
$AD + $MD
Where Markdown Dollars is calculated at the store
level as for all stores that had a price reduction of at
least 5% as follows:
Common Use(s) These measures are used to estimate the depth of

price reduction associated with the respective
promotion type in the stores where the product was
promoted in geographies that are not full causal
releasable.
January, 2013
- 167 -
Usage Notes These measures differ from Weighted Average %
Price Reduction measures only in that Weighted
Average % Price Cut measures are for Census
accounts, and only Primary Features and Price
Cuts are included in the definition of promotion
conditions for these measures. For example, Price
Cut Only means a Price Cut without a Primary
Feature. Since we dont collect Secondary
Features or Displays in Census only stores, there
may or may not be a Secondary Feature or a
Display.
These measures are always based on all Census
stores.

Markdown Dollars * + Dollars *
Product Average Weighted by:
* With specified merchandising
condition.
Related Measures Weighted Average % Price Reduction

January, 2013
- 168 -
Measure Group Weighted Average % Price Reduction (Algorithm
045)
Measure Type Stored
Definition These measures report the average price reduction

from base price under different merchandising
conditions. They are weighted by Unit Sales all stores
that had the merchandising condition present,
regardless of whether there was a 5% Price
Reduction.
Let:
$MD = Markdown Dollars.

$AD = Actual Dollar Sales during promotion.
Weighted Average Percent Price Reduction equals:

$AD*100
100 - (-------------------)
$AD + $MD
This can also be expressed as:
$MD*100
-------------------
$AD + $MD

level as for all stores that had a price reduction of at
Common Use(s) These measures estimate the depth of price

reduction associated with the respective promotion
type in the stores where the product was promoted.
Usage Notes None

January, 2013
- 169 -

Product Average Weighted by:
* With specified merchandising
condition.
Related Measures Weighted Average % Price Cut

January, 2013
- 170 -
Measure Group Weighted Average Base Price (Algorithm 027)
Measure Type Stored
Definition Weighted Average Base Price represents the (Unit or

Volume) price that would be expected for a product
or group of products in the absence of retailer
promotions.
Calculation Dollars + Markdown Dollars

Units or Volume

level for all stores that had a price reduction of at
Common Use(s) To understand what average price would have

been in absence of promotion.
To compare a brands non-promoted price to a
competitors non-promoted price.
Usage Notes These measures are weighted by Sales.

Weighted Average Base Sales cannot be
derived by dividing Base Dollars by Base Units or
Base Volume.
Additivity Not additive across all dimensions.
Aggregation Rules Geography Average Weighted by: Sales*

Product Average Weighted by: Sales*
Time Average Weighted by: Sales*
* The weight is Units or Volume
depending on whether the
measure is Weighted Average
Unit Base Price or Volume Base
Price.
Related Measures Average price

January, 2013
- 171 -
January, 2013
- 172 -

Pos Glossary

Uploaded by

Copyright:

Available Formats

Pos Glossary

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Pos Glossary

Uploaded by

Copyright:

Available Formats

THE SymphonyIRI GUIDE TO

CERTIFIED INFOSCAN MEASURES

Published by Data Sciences

SymphonyIRI InfoScan Measure Guide

SymphonyIRI InfoScan Measure Guide

SymphonyIRI InfoScan Measure Guide

SymphonyIRI InfoScan Measure Guide

Measure Group This heading refers to the measure algorithm. A measure

Measure Type Indicates whether a measure is Stored or Derived.

Definition Provides a text description of the measure.

Calculation Provides the formula used to calculate the measure.

Common Use(s) Lists the common applications of the measure.

Usage Notes Provides additional recommendations, caveats, or

Additivity This section indicates whether the measure is additive

Aggregation Rules Aggregation refers to methods of combining processed

Related Measures Lists measures that have similar uses.

SymphonyIRI InfoScan Measure Guide

Definitions for Causal Collection

Features: A feature is a retailer print advertisement that is used to promote

IRI collects chain wide advertising from the following sources:

Rotos appearing in their first week are always considered primary

Secondary Ads/Tertiary Ads

SymphonyIRI InfoScan Measure Guide

IRI classifies all collected features based on their absolute size.

Frequent Shopper Features

Displays: A display is a mechanism used by a retailer or manufacturer to

SymphonyIRI InfoScan Measure Guide

Please note the following:

Special Pack: A Special Pack is a manufacturer promotion. Manufacturers

SymphonyIRI InfoScan Measure Guide

Standard Causal Conditions

Using information about the merchandising activity defined in the previous

Standard Causal Conditions:

Any Display 2+3+5+6 Feature &/or Display 1+2+3+4+5+6

SymphonyIRI InfoScan Measure Guide

Any Display b+c+e+f+g+i Feature &/or Display a+b+c+d+e+f+g+h+i+j

SymphonyIRI InfoScan Measure Guide

Special Feature Conditions:

Any FSP Feature: A frequent shopper feature was present.

Please note the following:

Enhanced Feature Conditions

Pictured in Feature* There was a picture of the product featured.

Special Display Conditions

Lobby Display A display located in the lobby/checkout area

SymphonyIRI InfoScan Measure Guide

Extra Large Price A price reduction greater than Z% is present.

The thresholds can be defined on a client/category basis at the time the

SymphonyIRI InfoScan Measure Guide

Any Main Ad A primary feature was present. There may or

SymphonyIRI InfoScan Measure Guide

When we evaluate sales during a promotion (feature, display, price reduction,

SymphonyIRI InfoScan Measure Guide

SymphonyIRI InfoScan Measure Guide

Measure Type Stored

Definition These measures report a products distribution or

Theses measures can be reported either with or

Calculation ACV Weighted Distribution:

ACV of stores selling the product *100

% of ACV, on merchandising condition:

ACV of stores selling the product on merchandising *100