201 1

Celebrating 100 years of Wrigley in the UK Click to open book

 Weve come an amazing distance in 100 years: from small beginnings in
a single office in London to the UKs biggest seller of gum, with over 725 million
packs sold each year. Breaking into the UK marketplace a century ago
NOW
Now part of the broader Mars business we provide people with
great gum and bubblegum, as well as other well-loved brands
such as Starburst, Skittles, Extra Mints and Lockets. Despite all the
was a return home for the Wrigley family, who can trace their roots back to major technological, political and cultural change of the last 100
Lancashire. The pioneering spirit of our company then is reflected today years, the core of what we do remains clear: to create
as we break new ground with gum and confections that reflect the original simple pleasures to brighten everyones day.
vision of delivering great tasting gum to the masses. On the way
weve created brands that have become treasured by millions
of people and have made us proud to say we work for Wrigley.

Click to view book

Britain gets chewing
William Wrigley Jr came to Chicago in the spring of 1891.
Then we wore suits
Just 29 years old, with $32 dollars in his pocket, he had great
talent as a salesman. His father being a soap manufacturer,
William Wrigley started selling his familys scouring soap
but moved on to baking powder which he thought offered
greater prospects. One day in 1892, Mr. Wrigley got the idea
of offering two packages of chewing gum with each can of
baking powder. The idea was a big success.
Mr. Wrigley realised that chewing gum had the business potential he had been looking for, so he
began marketing it under his own name. His first two brands were called Lotta and Vassar. Juicy
Fruit gum came next in 1893, and Wrigleys Spearmint was introduced later that same year.
As the chewing gum craze took America by storm, word quickly spread abroad to the UK where
we began selling Wrigleys Spearmint gum. The year was 1911 and the place Heppells, a chemist
in Piccadilly. Selling chewing gum in Edwardian Britain was not without its challenges however.
Eating in public wasnt the norm in old-fashioned Britain, but as social attitudes changed after
the First World War, people soon got the chewing gum bug and we opened our first factory in
Wembley in 1927.
Chewing gum really took off during the Second World War, as the American GIs living in Britain
had our gum in their ration packs. Gum started to be seen as a glamorous, luxury item during
the era of war-time austerity and rations. When rationing ended in the early 1950s, gum was
one of the items people flocked to buy.
By the 1970s, gum had become so popular that we outgrew our Wembley factory and we
moved to Plymouth along with many of our associates (how we refer to our employees),
and our factory was officially opened in 1972 by His Royal Highness the Duke of Edinburgh.
Since then, weve launched lots of other great brands including Extra, Orbit, Airwaves
and Wrigleys 5 all of which have helped us keep chewing for a century.

Contents
Building on an ancient tradition
A coming force
London to Plymouth
A recipe for gum
Getting noticed In the early 1970s we had more than 300 associates working
Off to work we go for Wrigley. A large number of people moved with us when we
shifted from Wembley to Plymouth and they were all given a
Built on solid principles guide to the local area to help them settle in.
William Wrigley Jr, 1920 Horse and carriage marketing, 1913
NOW Were more informal From gum to confections
In Britain more than 22 million 1 of us regularly chew
gum for the enjoyment and great benefits it brings,
from breath freshening to a clean teeth feeling.
On average, we Brits chew about 100 pieces of gum
a year 2, and almost 90% 3 of this gum is made by us.
Since 2008 when we became part of Mars, Incorporated , our portfolio of brands has extended
to include Skittles and Starburst firm family favourites that the British public love; Lockets which
are synonymous for relieving sore throats and colds and mints which freshen breath.
We continue to operate from our site in Plymouth which houses our factory. In 2010 His Royal
Highness the Duke of Edinburgh returned to celebrate our 40th anniversary there this time
accompanied by Her Majesty The Queen. We also have offices in Theale, near Reading and a
huge team of people out on the road who ensure shops are kept stocked with Britains favourite
gum and confections brands.

Contents
Beyond chewing
The benefits of chewing
Expanding our roots
Making gum today
New ways of doing things
Standing out

2011
A world of opportunities
The future

Our newly refurbished offices in Plymouth are a fantastic Sources:

1
UK Office for National Statistics/Wrigley
environment for associates to work in. Smart and practical consumer panel data calculation
Hamish Thomson
uniforms create a sense of unity and pride in our team General Manager of Wrigley in the UK
2
UK Office for National Statistics/Nielsen
and people enjoy the informal atmosphere of the site.
3
Nielsen

NOW
Building on a ancient tradition
People all over the world have chewed on natural
materials for hundreds of years. The ancient Greeks
chewed gum made from the bark of the mastic tree.
Grecian women favoured chewing mastic gum to
clean their teeth and sweeten their breath.
In the 1860s gum products began to be made from chicle which comes from the milky juice
(latex) of the sapodilla tree that grows in tropical rain forests of Central America, especially in
Mexico, Guatemala and Belize.
As more people began to chew, the demand for chicle rose quickly and we have turned to
synthetic gum bases instead. Today our gum comes in a huge range of different flavours
and packaging and is available the world over.

*1927
109,000,000 Wrigleys
Spearmint penny packs
were sold in the UK in 1927.
Source: The Wrigley Company Ltd.

in the UK

Our classic gum brands

Wrigleys Spearmint gum is our classic brand though Juicy Fruit
1911 1914 1944 1956 1977 1989 1989 is our oldest, having been introduced in 1893. William Wrigley
Spearmint Juicy Fruit P.K. chewing gum Doublemint Orbit Juicy Fruit Extra Jr. used the Spearmint brand to pioneer advertising techniques
that made it Americas favourite brand of gum and spread its
popularity around the globe.
 Beyond chewing
NOW theres much more Our early associates wouldnt recognise the way we
now make gum nor the range of gum flavours and
formats that we sell.
The majority of our gum is now sugarfree and our packaging is more recyclable. Who would
have imagined back in 1911 that wed introduced a sugarfree chewing gum with microgranules
which helps keep teeth clean in a way you can feel all part of our commitment
to innovation that enables us to surprise and excite people as they chew.
In 2009, we launched Wrigleys 5 Gum, a seriously stylish new chewing gum. Wrigleys 5 took its
inspiration from the five human senses and, through its unique mouth-watering and long-lasting
flavours, it offers an enticing experience with every chew. Presented in the iconic stick form in a
sleek black box with distinctive minimalist graphics it has a totally different look and feel to our
other gum and our original associates would have thought it quite alien.
But we arent just about gum anymore. We have continued to innovate and have developed
a whole range of household brands, which are a part of everyday life for millions of people.
In 2003, we extended one of our best loved gum brands with the launch of Extra Mints.
Originally launched in a box, Extra Mints have used several different types of packaging and
the different styles are now available in a roll-pack and tin. You can even buy a chewy version!
Several of the UKs favourite confectionery brands joined our family in 2008; Lockets helping
Brits soldier on through winter colds and sore throats, Skittles quirky, creative and brimming
with colourful personality and Starburst the sweets that unwrap your playful side.
And in our centenary year, we have launched Extra Ice with Microgranules which has been
accredited by the British Dental Health Foundation. This new brand is part of our ongoing
commitment to give chewers gum that helps prevent plaque formation, remove
stains and maintain teeths natural whiteness all important factors for our chewers,
which keeps our scientists busy!

2011
Extra Ice won
Confectionery
Product Launch
of the Year at
the 2011 Retail

2011
Industry Awards.

Innovation, innovation Airwaves 1997 Extra Spearmint handy box 2004 Extra bottle pack 2007 Starburst 2008 Wrigleys 5 2009 Extra Chewy Mints 2010 Extra Ice with Microgranules 2011
In 2011, Extra Ice Peppermint and Extra Ice Spearmint were
reformulated with microgranules, speckles and Xylitol
a sweetener with proven dental health benefits.

NOW
A coming force
The popularisation of chewing gum has seen three
ONCE IT cONTAINED SUGAR
important stages. Before the First World War, social
attitudes meant even sucking boiled sweets in public
wasnt the done thing and gum really challenged
the social norms of the time.
You had to be seriously entrepreneurial to convince us Brits to chew, but we achieved that and
the second phase of development after the war showed we were right to persevere. During the
First World War, many soldiers chewed gum in the trenches to keep them focused and this new
habit returned home with the soldiers and coincided with big social change that was reflected
in the music, design and social change of the 1920s.
Gum only went mass market after the Second World War, once again due to the influence of
military men. This time it was the American GIs who brought their influence across the Atlantic,
bringing not only their jeeps but their sports, music, language and the habit of gum chewing.
After the war and despite rationing, the 1950s saw the explosion in post war advertising that
enabled us to not only sell to, but also market the benefits of gum to a mass market.
The end of decimalisation saw customers paying for their confectionery with pennies for the first
time, and in 1974 a packet of Wrigleys gum became the first item ever to be bought using a laser
barcode. Skittles were also launched in that year and were branded as the only sweets where
people tasted by colour rather than flavour.
In 1977 Wrigley continued to move into new territory by launching Orbit, the first ever sugarfree
chewing gum in the UK, tapping into an emerging health conscious section of the population
and proving our position as leaders in innovation. This novel approach continued in all parts
of the business and the following year the pop band The Police got their first exposure in
the United States after members all dyed their hair blonde to appear in a commercial
for our chewing gum.

1950
Chewing gum has been
recommended by dental
professionals for many
years. As long ago as 1950,
a paper was presented
at the British Dental
Associations annual meeting
recommending chewing gum.
British Army ration packs, c.1960s

The 1970s saw the first sugarfree gum introduced into the UK,
a development that has dramatically changed the landscape
Orbit advertising, 1980 Vending machine, Baker Street of the gum category.
Underground station, 1960
Now over 90% is sugarfree The benefits of chewing
The oral benefits of gum are what drives the majority
of chewers. Over 90% of our gum brands in the UK
are sugarfree and Extra, Extra Ice and Orbit have the
distinction of being accredited by the British Dental
Health Foundation as sugarfree gum is beneficial
for dental health as it helps:
Neutralise plaque acids
Balance the plaque pH in the mouth
Protect against early damage to tooth enamel
Maintain tooth mineralisation
Rebuild tooth enamel
To remind people about the oral benefits of sugarfree gum weve recently introduced
the Food Creatures into our advertising and adopted the Eat Drink Chew strap line
to encourage consumers to chew after eating to help improve their oral care on the go.

2011
Did you know that
chewing actually
produces 10 times the
amount of saliva normally
present in the mouth?

2011
Chewing gum has become so popular that its difficult to say
who is a typical chewer. People often think its young people
who chew, but actually more than half of gum revenue is from
chewers aged over 30 and almost half of 10-50 year olds chew
We Brits chew less than
Americans but more than
the Chinese and Russians.
BDHF accreditation for Extra Ice The Food Creatures

gum on a weekly basis.

Source: Wrigley consumer panel

NOW
London to Plymouth
When William Wrigley Jr. decided to create his British
subsidiary in 1911 with a mere capital of 2,000, he set up
office at 164 Piccadilly, London.
In 1921, we put our offices and warehouse under one roof on Londons Tottenham Court Road
and four years later we decided that it was time to get into production ourselves and bought a
factory site within a stones throw of North Wembley station. As people chewed more, it soon
became apparent that the existing offices and factory were rapidly becoming too small for our
future development, and so in the late 1960s we started drawing up exciting plans to create a
totally new factory in another part of the country.
1970 was a notable year for us when we moved our entire operation from Wembley to Plymouth
on the edge of Dartmoor. The factory was officially opened by His Royal Highness, The Duke
of Edinburgh in 1972. The visit was a proud moment for associates and the people of Plymouth
alike and he took the time to speak to many people as he enjoyed his tour of the factory. After
unveiling a memorial plaque in commemoration of his visit the royal car drove away and as the
Prince waved cheerily through the window he was heard to wish everyone Happy chewing!
Our move to Plymouth proved timely. Towns and cities were undergoing significant
redevelopment and in tandem with this, chain newsagents, tobacconists and supermarkets
were growing in importance and raising demand levels for our products. Due to our increased
capacity and the skills of the people of Plymouth, we were able to fulfil this demand effectively
and get our products to all parts of the country.

When we moved to Plymouth from

London, 25% of associates made
the move too.

1927
Wemb
chos ley
en d was
tran ue t
spor o it
Eust t s
link
on a s to
Wrig nd t
ley h e
Tott offic
enha es o
m Co n
urt
Road
.

ey
Wembl

Rd
Court
nham
Totte
1927 saw the official opening of the new factory in Wembley
which only took 12 months to build. To make sure the factory got
off to a flying start, a number of managers and workers were
Wembley factory ground works, 1926 Tottenham Court Road offices, 1921 Wembley associates, 1931 brought over from the USA to help their British counterparts learn
the ropes of how to make gum the Wrigley way.
NOW WERE IN the country Expanding our roots
We have grown our presence in the UK from Plymouth
to Theale and across the country in field-based roles.
We opened our offices in Theale in 2003, primarily as our sales hub where our national
account managers help ensure our gum and confections are available wherever our
consumers need them.
Plymouth remains a key centre of focus for our UK operations. The factory contains
state-of-the-art-technology which receives constant investment so that it is at the
forefront of health, safety, environmental best practice and innovation.
Our pride in our factory certainly shone through in 2010 when His Royal Highness The
Duke of Edinburgh returned to celebrate our 40th anniversary in Plymouth this time
accompanied by Her Majesty The Queen. They both asked lots of questions as they
toured the factory and even took home a hamper full of our goodies.
Part of the communities around us
Were very proud that we provide real and tangible support for communities around us.
Since 2005, we have supported Country Holidays for Inner City Kids (CHICKS) both financially
and through the enthusiasm and dedication of our associates who proactively get involved in
a range of ventures from fundraising to decorating their buildings or running activity sessions
for the children.
To celebrate our centenary we founded The Wrigley Tooth Fairy Fund which donated
100,000 to the British Dental Health Foundation to fund projects which aim to improve
oral health education across the UK.
In addition, we are hugely committed to tackling irresponsible gum disposal and fund an annual
national campaign designed to encourage people to put their used gum in the bin. We also
want to encourage pride in peoples local communities and are working with Keep Britain Tidy
on their new campaign, Love Where You Live and run our award winning Bin It! tour which is
designed to help educate school children about the impact of litter on their local environment.

To find out more about how Wrigley, as part of Mars,

Incorporated, makes a difference to people and the planet

2011
through our performance take a look at the Principles in
Action Summary at www.wrigley.com
Factory associate

Visiting deer
Our Plymouth site occupies 45 acres and has an open boundary
with Plymbridge woods on the edge of Dartmoor so we are Bin It! tour Chewing Gum Action Group advertising
regularly visited by grazing deer they dont seem to mind the
aroma of mint that circulates the factory!

NOW
A recipe for gum
THEN WE USED PEDAL POWER
People expect their chewing gum to be made in a spotlessly
clean environment, something weve always understood.
From the early days, we made our gum in clean air-conditioned rooms, well before this was
commonplace underlining our belief that creating a high quality product that people trust
relies on having a manufacturing process that puts hygiene first.
In 1911, we had our own recipe for gum. The first step was to ground the gum base and then melt
it in large steam jacketed kettles at 240 degrees. From here, the sterilised gum base was blown
by air pressure through fine mesh screens. Then, still hot, it went to the mixers. At this stage, the
gum base looked much like thick maple syrup.
Each mixer was a huge vessel with rotating blades that could hold nearly 900kgs. It was here
that we poured in the gum base, powdered sugar, syrup and flavour in just the right amounts to
create our unique taste and flavours.
From here the gum passed between rollers that pressed it into a flowing ribbon about 2
inches thick. Then it went onto a cooling belt and onto a kneading machine which reduced
the thickness of the ribbon of gum in stages. The ribbon was then scored and stacked in the
conditioning room to give the finished gum long lasting quality.
The final stage was packaging. The wrapping machines were designed and built
by Wrigley engineers and machinists who created marvels of precision operation.
In one continuous process, the machine received the sticks of gum and wrapped
them in complete five-stick packages.

HRH, the Duke of Edinburgh, Plymouth Mixers, Wembley, 1962 Production machinery, Wembley, 1958
factory opening, 1972

Our first years trading figures in

1911 showed a turnover of 28,228, Due to shortages in electricity after the war, bicycles were used to
extraordinary for a tiny company generate electricity. No information exists unfortunately on how
marketing a relatively unknown many miles were clocked up!
product! By the end of the
First World War turnover
had increased to 188,500.
 NOW WE USe ROBOTICS Making gum today
Our Plymouth factory alone now employs 230 people
who work on all stages of manufacturing Extra, Airwaves,
liquid-filled and Hubba Bubba chunk and tape products.
The steps in the production process itself havent changed that much but the machinery
and technology certainly has, and with it the speed enabling us to produce at the high rate
our customers demand.
The gum base is delivered to our factory in Plymouth. It is fed into a mixer, with flavours and
sweeteners added to create the unique tastes. From the mixers, a large loaf of gum is sent
through a series of rollers, and at the end of the rolling process, a continuous ribbon of gum
is cut into a pattern for pellets. The scored gum is then moved to a temperature-controlled
environment to condition. Afterwards, it is fed into a coating pan which tumbles the pieces
into a prepared syrup mixture that forms the crunchy coating around the gum centre.
Skilled operators then wrap the pellets on high speed machines that are designed and
built by Wrigley in Chicago.
Throughout the process, we have strict controls in place that test the products to ensure they
meet our high standards and weve also won international awards for our manufacturing in
Plymouth. If for some reason a pellet of gum is the wrong size or slightly damaged, it is rejected
from the production line as we are totally committed to giving our customers chewing gum
that we are 110% happy with.
From start to finish, the process takes 34 hours and in one day, we produce over 3 million
packets of chewing gum, which is three quarters of a billion packs per year!
We have always been conscious of our environment, particularly given how close we are to
Dartmoor National Park. In recent years we have implemented a scheme to convert waste
water into green electricity. Since the scheme began in 2006, we have diverted 15,856 tonnes
of effluent from drains! Weve also begun harvesting rainwater which helps the environment
and reduces our costs.

Associate making

2011
Hubba Bubba gum Associate at a mixer

2011
100 pallets of gum leave
the Plymouth factory
on lorries each day
delivering our products
via distribution centres to
9,000 clam shells with Hubba supermarkets, newsagents
We now use the state - of - the - art technology to make our gum
Bubba tape come off the and retailers across the
and are always looking for different ways to reduce waste and
make our gum the freshest it can be. We recently won an award
production line every hour. country and Europe.
The Queen and The Duke of Edinburgh
for the efficiency of the Plymouth factory and a number of
associates travelled to Japan to proudly receive it.

NOW
 Getting noticed
From the iconic electronic billboard in Piccadilly Circus
THEN WE WERE IN PRINT
to the famous line Double Your Pleasure Double Your Fun,
to our extremely popular Skittles Facebook page, we
have embraced change and the endless possibilities
marketing and advertising offer. We have built up a
reputation for producing some of the most imaginative
and memorable adverts. Wrigley sponsorship, 1980s

Everyone has a favourite advert and most will remember the Spearmint gum bus journey
advert from the early nineties which used the song All Right Now by the English rock band Free.
The advert featured a handsome young guy on a bus offering his last stick of Spearmint to an
attractive girl; in return she suggests splitting it in half and the love story begins
We have always used our imagination. One of our first adverts in 1919 featured the then Prime
Minister, Lloyd George. He was pointing his walking-stick at a balance sheet in which 2 pence
for Wrigleys appeared to cancel out 5 evidently squandered on food, tobacco, drink and
doctors and dentists bills.
The Doublemint Twins will also be remembered by many as a favourite. The Doublemint Twins
concept made its advertising debut in 1939, since then, they have been part of one of the most
successful and long lasting advertising campaigns ever created. Wrigley marketing, 1970s

* 1977 * 1923
The Wrigley Chewing Gum neon We have always spoken to people
sign in Piccadilly Circus was a about the benefits of chewing.
London landmark for 40 years. In 1923 advertising took a tone
When it was taken down to allow of social conscience with such
redevelopment, it contained 7,700 headlines as How to save the
bulbs and 150 miles of wiring. childrens teeth and Wrigleys
does for teeth what brushing
cannot do.

1952
Spearmint Doublemint twins Juicy Fruit Wrigleys Spearmint
Everybodys chewing it Try some yourself and see The taste is gonna move you! Youll just love to chew it!

Wrigley has always understood the power of marketing.

From the very start we used press advertising in the UK,
later embracing TV advertising and now the internet.
 Click on images to see Facebook page and video

NOW WerE MuLTI-MEDIA New ways of doing things

From billboards, to TV, to social media
Were always looking to innovate especially when it comes to marketing. Our campaigns
underline the huge changes in advertising trends: in the past it was enough to broadcast
messages about your brand and expect to be noticed, but now people want to know
more about the products they are buying and get more involved in them.
As consumers increasingly go online, our campaigns have to work not just on TV but on
the web and mobile. Social media plays a vital role, enabling us to co-create our brands
with consumers and broaden our relationship with them.
Were also giving our consumers new ways to interact with our brands. An example of this
is The Nightjar app created as part of our 5 Experience campaign for Wrigleys 5. This app,
00:03 00:08 00:12
which challenges the senses through 3D sound, was accompanied by a real-life version at
the Camden Crawl music festival. In addition, weve recently brought the notion of the Tooth
Fairy to life by taking over Londons Victoria Station with a giant helium pillow to promote
Extra. Providing our consumers with new ways to access and enjoy our brands is an
offering we build on continually.

00: 17 00: 2 5 00: 32

00: 37 00: 43 00: 48

2011
With around 3 million fans, our award winning UK Skittles page
is the most popular UK FMCG Facebook page. Surprise is an
important part of engaging with our fans and were always
keen to keep them guessing as to whats coming next.

NOW
Off to work we go
Getting our products to our retail customers has always then it was CORNER SHOPS
been critical and one of our first steps was to put a sales
force on the road.
This began with a team of just five salesmen who left the basement of our Piccadilly
offices every morning armed with suitcases filled with Wrigleys Spearmint gum to sell
to retailers for ready cash.
In 1919 as demand grew, we appointed seven agents to operate in London, the English
regions, Wales, Scotland and Ireland. These agents continued to work with Wrigley until 1935,
with one agent, R.Cavan & Sons of Belfast, working with us until 1964. As part of a post-war
plan to employ more of our own sales team and to sell through wholesalers, we gradually
reduced our reliance on agents.
But long before the First World War, we worked with the British Automatic Company to supply
P.K., then one of our leading brands, into their vending machines which retailed at 1d (one
old penny pre-decimalisation). We only had access to machines on the northeast coast so in
1925, we decided to introduce our own vending machines. At a mere 25/ (25 shillings), retailers
welcomed the machines for the extra turnover they brought in they would only need to sell
14 boxes of gum to recover the outlay for the machine!
But the introduction of the decimalisation of the UK currency in the 1970s meant that our single
coin machines which sold chewing gum and bubble gum would no longer be operable with the
new coinage. We had to change our prices, packaging and update our machines to dispense
bigger packets all at the same time as moving to our new premises in Plymouth!

Supermarket cashier, 1986 Distribution van, 1951

ce
Wrigley introduced its own ld for
Our fie 1960s:
vending machines in 1925. in the
y
per da
calls
25-30
Made bra n d s
h five
ed wit
Work a ll sho
ps
n s m
sold i
Only i l b i e s Wrigley sales reps were equipped with a big red book which carried all
and tr
suits the facts and figures about the UK chewing gum category from share
Wore a c a r
shared of sales to promotional prices to display techniques. They also had a
times les re
ps
Some two sa
t w e e n range of equipment and tools to carry out merchandising services
b be
to ensure Wrigley products were displayed in all their shining glory.
 Standing out
Now were everywhere Getting our products into shops today is more
complicated than years ago. The retail environment
is fiercely competitive so standing out is crucial.
The first step is making sure our products have good availability as theres no point spending
money on advertising if people cant then find what we are marketing. This means we have
to work closely with retailers to find the right location for our gum and confections and then
make them stand out.
For supermarkets, where people tend to make planned purchases off a list, gum doesnt
necessarily form part of the weekly shop. To help, weve designed end of aisle units and now
sell gum in multi-packs whilst weve designed smaller units that sit next to self-service checkouts.
We also work with supermarkets to provide coupons and other pricing initiatives that help us
to shout about our brands and give people the value they are looking for.
Integral to our in-store presence is our field force. They ensure that whenever someone wants
to buy their favourite gum, its there for them. This means thousands of trips to shops for our
field force, and over time hundreds of thousands of conversations with shopkeepers. These
conversations help us to understand which products are selling well, what people are choosing
and why, which all feeds back to our product development and marketing teams. Our field force
is literally our eyes and ears around Britain!

2011
2011
We have a whole team
committed to serving
the big supermarkets,
wholesale and impulse
outlets. Working alongside
them is our dedicated field
force of associates based
around the country who
Prime position maintain on-the-ground
Gum is the most impulsively purchased category: relationships with retailers
recent research shows that 71% of gum is and wholesalers.
purchased at the checkout.
Source: Harris CTP

NOW
Built on solid principles
We are proud to be part of Wrigley, and are
dedicated to its long-term success. We have a history
of long-serving associates and generations of families
who have been part of our journey.
While strategies and products can be copied, our culture is something that cannot be
duplicated. Our people have passion, commitment, and integrity and it is this extraordinary
combination of elements that has enabled us to grow as a company. This is underpinned
by the Five Principles those of Quality, Responsibility, Mutuality, Efficiency and Freedom
that not only guide the broader Mars business but all of our associates in their working days.

Production line associates 1952

The Associates Christmas Party, 1950 Behind the scenes as the Wembley Childrens
Christmas Party, 1952

*1961 *1926
In 1961 Wrigley Wrigley was one of
commemorated its 50th the first companies
Day in Wembley
anniversary by giving to provide paid Working at Wrigleys Wembley factory was a very different experience
each associates 1 for holidays and the to other factories at that time. We were the first company to provide
each year of service. five-day work week. a guaranteed annual wage and associates were provided with free
medical benefits, sickness and accident pay, life insurance and a
retirement plan all making us a groundbreaking company at the time.
 A world of opportunities
NOW we LOG ON Wrigley is an award-winning place to work. We currently
employ more than 500 associates in the UK and if you
meet them, you will find they are highly engaged, cheerful,
motivated and eager to talk about Wrigley.
We place huge value and recognition on our people reflected by the fact that we refer to
them as Associates. This is because we believe we all have a stake in our business and
the relationship is more fundamental and powerful than the employee name describes.
Learning and development is at the heart of our organisation and we actively
encourage and empower our associates to reach their full potential and take
their careers wherever they want to go.

2011
Working for Wrigley is as popular as ever. There are associates in
Plymouth who have been there for over 25 years and it has a real
family atmosphere. Associates have huge opportunities to move Factory associates Office associates Plymouth site restaurant
around the world though and there are people who started in
Plymouth who are now running factories in the USA.

NOW To the future

The Future
For the last 100 years we have produced gum and
confections that taste great and weve created brands
that consumers love. Our gum helps keep teeth clean,
our medicated sweets help us when we are under the
weather and our confections are fun and enjoyed by
all the family.
Changes in the retail landscape and consumer behaviour mean that chewing gum is sold
in a wider variety of places than ever before and we are continually looking for ways and
opportunities to facilitate the Eat Drink Chew message.
Were seeing a change in the way we advertise, with much more emphasis on engaging
with our consumers, especially through social media. We cant predict the technological
future, but finding new ways of talking to and hearing back from people who love our
brands is exciting and very different from how we advertised even 10 years ago.
Weve always had a big presence in the UK, with a manufacturing base in Wembley and
now Plymouth. The process of making gum remains surprisingly similar and is unlikely to
radically change, but were always looking for new ways to make our gum last longer and
taste better and the machines that help us do that are a little more sophisticated than 100
years ago and will undoubtedly become more advanced in the years ahead.
Our scientists are always busy creating new products and new ideas based on consumer
insights and trends; at our heart though, we want to create products that have a great taste
and are loved by people of all ages. If history is anything to go by, the future holds as much
promise as the past.

Find out more at

www.wrigley.com

2011. Wm. Wrigley Jr. Co. All Rights Reserved. Starburst, Skittles, Lockets, Juicy Fruit, Wrigleys Spearmint,
Extra, Extra Ice, Orbit, Airwaves, Wrigleys 5, Hubba Bubba, Doublemint, P.K. and all affiliated designs are
trademarks of the Wm. Wrigley Jr. Co. or its subsidiaries.