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    Course Objectives - Outcomes For Services Marketing

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    utcm77
    This course aims to provide students with an appreciation of marketing services and an understanding of critical issues in service design and delivery. Specifically, it seeks to help students identify key aspects of service products and markets, evaluate service designs, and promote a customer-oriented mindset. By the end of the course, students will be able to assess service performance using frameworks and concepts, explain the nature of services marketing, and understand quality service delivery from the customer perspective.

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    Course Objectives - Outcomes For Services Marketing

    Uploaded by

    utcm77
    2K views1 page
    This course aims to provide students with an appreciation of marketing services and an understanding of critical issues in service design and delivery. Specifically, it seeks to help students identify key aspects of service products and markets, evaluate service designs, and promote a customer-oriented mindset. By the end of the course, students will be able to assess service performance using frameworks and concepts, explain the nature of services marketing, and understand quality service delivery from the customer perspective.

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    service marketing course outcomes

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    Course Objectives - Outcomes for Services Marketing

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    This course aims to provide students with an appreciation of marketing services and an understanding of critical issues in service design and delivery. Specifically, it seeks to help students identify key aspects of service products and markets, evaluate service designs, and promote a customer-oriented mindset. By the end of the course, students will be able to assess service performance using frameworks and concepts, explain the nature of services marketing, and understand quality service delivery from the customer perspective.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    2K views1 page

    Course Objectives - Outcomes For Services Marketing

    Uploaded by

    utcm77
    This course aims to provide students with an appreciation of marketing services and an understanding of critical issues in service design and delivery. Specifically, it seeks to help students identify key aspects of service products and markets, evaluate service designs, and promote a customer-oriented mindset. By the end of the course, students will be able to assess service performance using frameworks and concepts, explain the nature of services marketing, and understand quality service delivery from the customer perspective.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    Course Objectives:

    To provide students with an appreciation of concepts, functions, and techniques of the


    craft of marketing services.
    Identify critical issues in service design including the nature of service products &
    markets, building the service model, and creating customer value;
    Identify critical issues in service delivery including identifying and managing customer
    service experiences, expectations, perceptions and outcomes;
    Demonstrate ability in evaluating service designs;
    To provide an in-depth appreciation and understanding of the unique challenges inherent
    in managing and delivering quality services.
    To develop an understanding of the state of the art service management thinking.
    To promote a customer service-oriented mindset.

    Outcomes:
    The students will be able to provide a theoretical and practical basis for assessing service
    performance using company examples
    The students will be able to explain the nature and scope of services marketing
    The students will be able to explain describe and utilize key services frameworks and
    concepts including the 7Ps of marketing, the Gaps Model, customer satisfaction, loyalty,
    and customer lifetime value.
    The students will be able to explain service blueprinting, the integration of new
    technologies, and other key issues facing today's customer service providers and service
    managers.
    Effectively Understand what quality means in service delivery and how perceptions of
    service quality are developed by customers.
    Identify critical issues in service design including the nature of service products &
    markets, building the service model, and creating customer value;
    Identify critical issues in service delivery including identifying and managing customer
    service experiences, expectations, perceptions and outcomes;

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