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    Adzap 2k16 On The Theme Branding

    Uploaded by

    Raghuraman
    This document summarizes the rules and proceedings for an advertising competition called Adzap 2k16. It outlines that there will be preliminary rounds to select 10 teams, followed by two main competition rounds. The first round is a "Brand Surfing" challenge where teams create taglines for brands within 5 minutes. The final round tasks teams with developing an advertisement for a randomly assigned product within 6 minutes. Judges will evaluate the teams on creativity, humor, spontaneity and other factors to select the winners. The document provides background on the guest judges and recognizes the winning teams.

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    © All Rights Reserved
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    Adzap 2k16 On The Theme Branding

    Uploaded by

    Raghuraman
    1K views3 pages
    This document summarizes the rules and proceedings for an advertising competition called Adzap 2k16. It outlines that there will be preliminary rounds to select 10 teams, followed by two main competition rounds. The first round is a "Brand Surfing" challenge where teams create taglines for brands within 5 minutes. The final round tasks teams with developing an advertisement for a randomly assigned product within 6 minutes. Judges will evaluate the teams on creativity, humor, spontaneity and other factors to select the winners. The document provides background on the guest judges and recognizes the winning teams.

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    Adzap 2k16 on the Theme Branding

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    This document summarizes the rules and proceedings for an advertising competition called Adzap 2k16. It outlines that there will be preliminary rounds to select 10 teams, followed by two main competition rounds. The first round is a "Brand Surfing" challenge where teams create taglines for brands within 5 minutes. The final round tasks teams with developing an advertisement for a randomly assigned product within 6 minutes. Judges will evaluate the teams on creativity, humor, spontaneity and other factors to select the winners. The document provides background on the guest judges and recognizes the winning teams.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views3 pages

    Adzap 2k16 On The Theme Branding

    Uploaded by

    Raghuraman
    This document summarizes the rules and proceedings for an advertising competition called Adzap 2k16. It outlines that there will be preliminary rounds to select 10 teams, followed by two main competition rounds. The first round is a "Brand Surfing" challenge where teams create taglines for brands within 5 minutes. The final round tasks teams with developing an advertisement for a randomly assigned product within 6 minutes. Judges will evaluate the teams on creativity, humor, spontaneity and other factors to select the winners. The document provides background on the guest judges and recognizes the winning teams.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Adzap 2k16 on the theme

    Branding:
    Good morning guys!!
    Its a pleasure to see you all being a part of Instincts 2k16 Celebrating the
    comeback of Chennai!
    I hope youre having a good time here. So lets get started. Let me just tell u how
    the events will take place. Since we have more teams well be conducting prelims
    which is basically a quiz on branding. From the prelims well be selecting 10 teams
    for the first round. The first round is brand surfing which will be followed by final
    round- Adzap.
    Before getting on to the event, let me just take you through the rules of the event.
    Rules and Regulations

    3-4 members per team.


    The event consists of two rounds.
    First round is Brand surfing where in 2 teams will be competing against
    each other for different brands and will be judged on the basis of timing and
    quality of the tag line.
    Original tagline of the brand should not be used. Time duration: 5 minutes
    per team.
    In the final round, the participants will be provided with a product on the spot
    to advertise. The team should come up with a new brand name for the
    product given. The advertisement must contain a tagline and details like
    price and features.
    Time duration: 2 minutes to prepare and 4 minutes to perform.
    The topics can be changed on the discretion of the judge.
    Arbiters decision will be final.
    Spontaneity, humour and creativity will be much appreciated.
    No obscene language should be used.
    Weve received an overwhelming response from u guys. We have with us
    (Teams and slot no.s)

    Prelims:
    Mention time.
    No mobile phones are allowed.
    Results will be announced shortly. I request you all to kindly wait for a few
    mins.
    (Results declared read out the college names.)
    I req the shortlisted teams to wait for a few mins befo we move on to the 1 st
    round.

    Guys! The Judge has arrived.. We have with us Mr.Aravind (Ad Director) and
    Mr.Thirunavakarasu (sound Engineer)

    Round 1: Brand surfing:


    Call out the teams.
    We come to the end of the 1st round. Lets wait for the results.
    The teams that are participating in the final round are:
    Final Round:
    Mention college names.
    The results will be declared in a few mins. I request the participants to be
    seated till the winner is announced.
    I request the judge to come on to the stage.
    It gives me immense pleasure in introducing our judge for today.. (Judges
    Profile)
    Mr.Aravind Kumar- a Doctor, an Ad film maker and a journalist. He owns an Ad
    agency and an event management company-Zth orbit.
    Also, he has worked in 3tv ads as an associate director and Directed one tv
    Ad.
    Worked as a Junior correspondent in Vikatan Groups.
    Welcome Sir!
    Mr.Thirunavakarasu is a gold medalist from MGR Film Institute for sound
    design.
    Location sound Recordist in Poovarasam Pee Pee movie.
    Hes also an entrepreneur. He owns a multimedia production house and
    studio- Dream Merchants.
    He has worked as a live sound mixer in ads, radio shows, music concerts and
    feature films.
    (Result)
    Now I request Vaishali and Sneha to honour the judges with a momento.
    Vote of thanks.

    I take the privilege of thanking Mr.Aravind and Mr.Thirunavakasrasu for being


    a part of the show . Hope u had a good time Sir.
    I Congratulate the winners and all the teams for participating and making
    this event a grand success.
    I thank all the participants for having come over and showing yr interest in
    the event. Id be failing in my duty if I dont thank each and every member of
    the team behind this event
    THANK YOU FOR ALL THE SUPPORT!

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