BRAND

GUIDELINES
...

VERSION 1.0
2015 I 01 I 29

TNT SWISS POST

TNT SWISS POST

CORPORATE IDENTITY I CORPORATE DESIGN
These guidelines have been created to reflect the evolution of the TNT Swiss Post brand, the direction
for the business and our position in the industry today.
We are a network strengthened by our people customers, colleagues and partners alike. By focussing
on people at the heart of our business we will continue to grow the future of the TNT Swiss Post brand.
In order to protect the strength of our brand and the integrity of our message, it is essential to communicate in a way which is true to us and consistent across all the brand expressions. These brand guidelines explain how to use the TNT Swiss Post brand elements (such as logo, tagline, colours, typography
and photography) and provide a comprehensive manual for anyone (employees, channel partners, designers and marketing agencies) who will create communication materials.
When the right people come together, great things can happen.
Around the world, our people and our customers are the pulse of TNT Swiss Post.

Thats why we call ourselves:

TNT SWISS POST

The People Network

2TNT

SWISS POST

BRAND GUIDELINES
CONTENT

CONTENT
01

02

03

04
...

...

LOGO &
SECONDARY
ELEMENTS

COLOUR
PALETTE

TYPOGRAPHIC
STYLE

PHOTOGRAPHIC
STYLE

BRINGING
OUR BRAND
TO LIFE

05

15 COLOURS
PALETTE

25

29 PHOTOGRAPHIC
STYLE

33

BUSINESS CARDS

34

WORD TEMPLATES

06
STANDARD LOGO
HORIZONTAL

16 PRIMARY
COLOURS

26 TYPOGRAPHIC
EXAMPLE

30 GOOD
EXAMPLES

07
STANDARD LOGO
HORIZONTAL

DO NOT!

17 SECONDARY
COLOURS

27

31 BAD
EXAMPLES

...

...

BASIC RULES
LOGO I STRAPLINE I CIRCLE

08
STANDARD LOGO
VERTICAL

...

TYPOGRAPHIC STYLE
FOR PRINT

TYPOGRAPHIC STYLE
FOR DIGITAL

05

35 STATIONARY
36 BROCHURES
37 BATCHES

18
SWISS POST
COLOURS

38 CERTIFICATES

20

CIRCLE BLANCO

39 POLICIES

09
STANDARD LOGO
VERTICAL

DO NOT!

21

CIRCLE BLANCO
DO NOT!

40 VEHICLES

10
LOGO WITH STRAP LINE
HORIZONTAL

22
CIRCLE BLANCO
DO!

11
LOGO WITH STRAPLINE
VERTICAL

23

12

COMBI: LOGO + STRAPLINE + CIRCLE

HOW TO USE

13

COMBI : LOGO + STRAPLINE + CIRCLE

DO NOT!

TNT SWISS POST

CIRCLE BLANCO
DO NOT!

41
POWER POINT
PRESENTATIONS
42

EMAIL SIGNATURE

01
...

LOGO &
SECONDARY ELEMENTS

4TNT

SWISS POST

BASIC RULES
LOGO I STRAPLINE I CIRCLE
The Joint Venture logo can be used on its
own or locked up with the strapline
THE PEOPLE NETWORK.

The Joint Venture logo must be positioned

above the strapline and/or above the combi
circle and strapline.

For TNT SWISS POST the strapline

THE PEOPLE NETWORK cannot be used
alone as it is possible for TNT.

The Joint Venture logo must be bigger or

the same size as the strapline.

LOGO: TNT SWISS POST

Please use the logo which is provided:
colour range: Pantone, CMYK, RGB
formats: ai, psd, eps, tif, jpg, png, gif
For details take a deeper look in the section
logo.
STRAPLINE:
colour range grey:
C 0, M 0, Y 0, K 60
R 136, G 139, B 141
colour range white:
C 0, M 0, Y 0, K 0
R 255, G 255, B 255
CIRCLE:
colour range orange:
PANTONE 21
C 0, M 70, Y 100, K 0
R 255, G 102, B 0

xx

xx
THE PEOPLE NETWORK
THE PEOPLE NETWORK

TNT SWISS POST

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

STANDARD LOGO
HORIZONTAL
The optimised TNT Swiss Post logo mark is the key
visual symbol identifying the company and reinforcing its name as a provider of global services.
The primary use of the logo mark should be in
colour.

Colours:
Black + Grey (R 206 G 206 B 206)

Never recreate the artwork of the logo lockup.

Approved files will be provided.
In certain circumstances, where the TNT and Swiss
Post colours are not possible, the logo mark may
also be used as shown here.
Always respect the minimum size and minimum
clearance area around the logo lockup in order to
ensure its integrity and build recognition.

1 colour:
Black

1 colour reversed:
White reversed out of TNT orange

TNT SWISS POST

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

STANDARD LOGO HORIZONTAL

DO NOT!

DO NOT
Change any colour in any part of the logo or logo
lockups.

DO NOT
Change the space between the line and one or
both of the logos.

TNT SWISS POST

DO NOT
Change the position of any elements within the
logo or logo lockups.

DO NOT
Use a reversed logo or logo lockup on any other
colour than TNT orange or busy part of picture
background.

DO NOT
make one logo smaller or bigger than the other.
Both must have the same width.

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

STANDARD LOGO
VERTICAL
The optimised TNT Swiss Post logo mark is the key
visual symbol identifying the company and reinforcing its name as a provider of global services.
The logo mark can be used on its own or locked up
with the TNT tagline in two arrangements.
The primary use of the logo mark should be in
colour.

Never recreate the artwork of the logo lockup.

Approved files will be provided.
In certain circumstances, where the TNT and Swiss
Post colours are not possible, the logo mark may
also be used as shown here.
Always respect the minimum size and minimum
clearance area around the logo lockup in order to
ensure its integrity and build recognition.

1 colour:
Black

TNT SWISS POST

Colours:
Black + Grey (R 206 G 206 B 206)

1 colour reversed:
White reversed out of TNT orange

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

STANDARD LOGO VERTICAL

DO NOT!
X

DO NOT
Change any colour in any part of the logo or logo
lockups.

DO NOT
Change the space between the line and one
or both of the logos.

TNT SWISS POST

DO NOT
Change the position of any elements within the
logo or logo lockups.

DO NOT
Use a reversed logo or logo lockup on any other
colour than TNT orange or busy part of picture
background.

DO NOT
make one logo smaller
or bigger than the other.
Both must have the
same width.

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

LOGO WITH STRAPLINE

HORIZONTAL
A combination of the key visual symbol and TNTs
strapline The People Network is possible.
It is not alright to place the strapline below the logo
however you wish or in whatever size you like. It is
to make sure that the first P in the word People
right below begins where the middle line of the
Logo begins.
The last letter of the word Network, K, ends when
the logo ends. If these rules are considered, then the
size of the strapline is fine (you also see this when
the very first letter of the strapline, T, begins where
the second T of TNT begins.
Also its to make sure that the words The and
Network in the strapline always are in the same
grey colour (60% black) and that the word People
is always in the brands orange tone.

TNT SWISS POST

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

LOGO WITH STRAPLINE

VERTICAL
There is no vertical logo with strapline.

TNT SWISS POST

11

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

COMBI : LOGO + STRAPLINE + CIRCLE

HOW TO USE
Logo: Upper left

Logo + Strapline:
same width

The combination of the strapline + circle works only together with the logo while
the logo has to be positioned above the strapline + circle plus the logo must be
bigger or the same size as the strapline.
The strapline + circle must be positioned on the right side of the page.
The k of the strapline must end up in the right edge of the text area of the page.
The circle must have the size of the word people.

Strapline + Circle:
Lower right

TNT SWISS POST

BRAND GUIDELINES
LOGO & SECONDARY ELEMENTS

THEPEOPLE NETWORK

TH

EP

EO

PL

EN

ET

W
O

RK

COMBI : LOGO + STRAPLINE + CIRCLE

DO NOT!

THE PEOPLE NETWORK

THE PEOPLE NETWORK

THE PEOPLE NETWORK

DO NOT

Do not position the logo below

the strapline + circle.

TNT SWISS POST

DO NOT

Do not position the strapline +

circle on the left side.

DO NOT

Do not position more than the word

people inside of the circle line.

DO NOT

Do not add the full circle on the

page, only a part of it.

13

02
...

COLOUR PALETTE

TNT SWISS POST

COLOUR
PALETTE
The colour palette is mainly linked to the one of TNT and SWISS POST.

TNT SWISS POST

15

BRAND GUIDELINES
PRIMARY COLOURS

PRIMARY
COLOURS
The TNT orange is one of the most recognisable assets in the TNT visual identity.
In our logo lockups we use orange to link the word
People with the logo mark. We use grey as an
integral part of the strap line to highlight our brand
message.
The TNT primary colours are as much a part of the
visual identity as the logo mark and logo lockups.
Therefore it is essential that they are used and reproduced well to ensure brand recognition.
The TNT orange should always be spot colour but,
where this is not possible, care should be taken to
reproduce the best match possible.
Factors such as stock, printing technique and media
can affect the appearance of any brand expression.
Note The colour values here give an indication of
colour match for full colour printing and digital
applications.
X The TNT orange should never be used as a tint.

TNT SWISS POST

ORANGE
PRINTING
Pantone: PMS 021C
Pantone: PMS 021U
4 colour process: C0 / M70 / Y100 / K0
DIGITAL
RGB: R255 / G102 / B0
Hex: #ff6600
COOL GREY
PRINTING
Pantone: PMS Cool grey 8C
Pantone: PMS Cool grey 8U
4 colour process: C0 / M0 / Y0 / K60
DIGITAL
RGB: R136 / G139 / B141
Hex: #999999
WHITE
PRINTING
Pantone: White
4 colour process: C0 / M0 / Y0 / K0
DIGITAL
RGB: R255 / G255 / B255
Hex: #ffffff

BRAND GUIDELINES
SECONDARY COLOURS

SECONDARY
COLOURS
The secondary colours are introduced to enhance
the visual brand world. They provide a natural palette to complement the bold orange, grey and white
of the primary colours.
Our secondary colours work to support our primary
colours and to ensure clarity of hierarchy and information on any piece of communication.
They should never dominate a page.
Note The colour values here give an indication of
colour match for full colour printing.

TNT SWISS POST

GREY BLUE
PRINTING
Pantone: PMS 432
4 colour process:
C23 / M2 / Y0 / K77
DIGITAL
RGB: R69 / G85 / B96

YELLOW
PRINTING
Pantone: PMS 137
4 colour process:
C0 / M35 / Y90 / K0
DIGITAL
RGB: R231 / G176 / B55

LIGHT BLUE
PRINTING
Pantone: PMS 635
4 colour process:
C32 / M0 / Y8 / K0
DIGITAL
RGB: R169 / G222 / B232

GREEN
PRINTING
Pantone: PMS 7739
4 colour process:
C80 / M11 / Y94 / K1
DIGITAL
RGB: R44 / G161 / B79

BLUE
PRINTING
Pantone: PMS 549
4 colour process:
C52 / M6 / Y0 / K25
DIGITAL
RGB: R86 / G155 / B190

LIGHT GREEN
PRINTING
Pantone: PMS 367
4 colour process:
C32 / M0 / Y59 / K0
DIGITAL
RGB: R180 / G216 / B139

17

BRAND GUIDELINES
FURTHER COLOURS COMING FROM SWISS POST

SWISS POST
COLOURS

* The technical conditions are defined

on Branding Net: Colour > Swiss Post
yellow printing ink.pdf.
** Swiss Post Red may only be used for
the Swiss cross in the logo.

TNT SWISS POST

SWISS POST YELLOW*

PRINTING
Pantone: 116 C, 109 U
4 colour process:
C0 / M15 / Y100 / K0
DIGITAL
RGB: R255 / G204 / B0
Hex: #FFCC00

SWISS POST RED**

PRINTING
Pantone: 485 C, 485 U
4 colour process:
C0 / M100 / Y100 / K0
DIGITAL
RGB: R255 / G0 / B0
Hex: #FF0000

LIGHT YELLOW
FOR INTERNET
RGB: R255 / G229 / B128
Hex: #FFE580

BLACK
PRINTING
4 colour process:
100% Black
DIGITAL
RGB: R0 / G0 / B0
Hex: #000000

WHITE
PRINTING
4 colour process:
0% Black
DIGITAL
RGB: R255 / G255 / B255
Hex: #FFFFFF

BRAND GUIDELINES
FURTHER COLOURS COMING FROM SWISS POST

BASE COLOURS

SWISS POST
COLOURS

BROWN 1
PRINTING
Pantone: 7519 C, 1519 U
4 colour process:
C0 / M35 / Y60 / K77
DIGITAL
RGB: R88 / G65 / B37
Hex: #584125

ACCENT COLOURS
ORANGE
PRINTING
Pantone: 1375 C, 137 U
4 colour process:
C0 / M45 / Y100 / K0
DIGITAL
RGB: R244 / G158 / B0
Hex: #F49E00

DARK RED
PRINTING
Pantone: 201 C, 200 U
4 colour process:
C0 / M100 / Y90 / K33
DIGITAL
RGB: R165 / G23 / B40
Hex: #A51728

BROWN 2
PRINTING
Pantone: 7531 C, 7531 U
4 colour process:
C0 / M20 / Y30 / K62
DIGITAL
RGB: R128 / G111 / B96
Hex: #806F60

LIGHT GREEN
PRINTING
Pantone: 383 C, 397 U
4 colour process:
C45 / M0 / Y100 / K0
DIGITAL
RGB: R165 / G196 / B0
Hex: #A5C400

DARK GREEN
PRINTING
Pantone: 364 C, 363 U
4 colour process:
C65 / M0 / Y90 / K45
DIGITAL
RGB: R61 / G111 / B26
Hex: #3D6F1A

BROWN 3
PRINTING
Pantone: 7529 C, 7529 U
4 colour process:
C0 / M9 / Y17 / K34
DIGITAL
RGB: R188 / G177 / B163
Hex: #BCB1A3

LIGHT BLUE
PRINTING
Pantone: 631 C, 631 U
4 colour process:
C73 / M0 / Y15 / K0
DIGITAL
RGB: R0 / G181 / B209
Hex: #00B5D1

DARK BLUE
PRINTING
Pantone: 5473 C, 3155 U
4 colour process:
C100 / M0 / Y30 / K55
DIGITAL
RGB: R0 / G84 / B94
Hex: #00545E

BROWN 4
PRINTING
Pantone: 7527 C, 7527 U
4 colour process:
C0 / M4 / Y12 / K10
DIGITAL
RGB: R235 / G228 / B209
Hex: #EBE4D1

TNT SWISS POST

19

At 100% this printout measurement line is the width of an A4 sheet (210 mm)

BRAND GUIDELINES
CIRCLE

CIRCLE
BLANCO
Using the circle creates a clear link to our brand and
visually connects each of our touchpoints in print
and online around the world.
The circle can be scaled but must retain the established proportion between elements. It must respect
the established minimum logo and logo lockups
sizes (see previous pages).
The circle can be used on its own, as long as the
logo or logo lockups are visible elsewhere on the
item.
The circle has been created in four sizes, in both
colour options. It must only be used in the colours
shown here.

Circle

Circle

CIRCLE:
PMS Orange 021C

CIRCLE:
White

The circle or circle containing either of the

logo lockups must never contain other information.

The circle or circle containing either of the logo

lockups must never be shown as a complete circle.

Never recreate the artwork of the circle and logo

lockups. Approved files will be provided.
Background colour is only for visuals purposes

TNT SWISS POST

BRAND GUIDELINES
CIRCLE
Method & Colour Usage

Sign Off
Artworker/Retoucher:

one Pantone
1C CoolGrey 8C

JS

Implementation Manager:

MV

Designer:

RG

Production Manager:

OF

Client Manager:

MP

CIRCLE BLANCO
DO NOT!

Dont change the white colour to

a darker or different white colour like
creme or light grey. Always use the
correct white colour.

TNT SWISS POST

Never let a part of the circle turn

transparent.

21

BRAND GUIDELINES
CIRCLE

CIRCLE BLANCO
DO!
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat
massa quis enim. Donec pede justo, fringilla vel,
aliquet nec, vulputate eget, arcu.
In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

2008
museo sans
There arent any major
brands
that use Museo Sans
because its

Always crop the circle.

TNT SWISS POST

Scale the circle to create interest and energy.

Use different weights of the circle.

Use the circle to highlight the people at the heart
of our business.

BRAND GUIDELINES
CIRCLE

CIRCLE BLANCO
DO NOT!
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et
magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat
massa quis enim. Donec pede justo, fringilla vel,
aliquet nec, vulputate eget, arcu.
In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo.

2008
museo sans
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Aenean.

Never leave the circle floating on

a page except in exceptional circumstances, where production techniques
will not allow it.

TNT SWISS POST

Never show the whole circle on a page.

Never use more than one circle on any single

surface.

23

03
...

TYPOGRAPHIC STYLE

TNT SWISS POST

TYPOGRAPHIC STYLE
FOR PRINT
The primary typeface is Museo Sans. Modern, clean,
legible and humanist in style, its characteristics help
create the visual style for our future proof brand.
Museo Sans contains a range of weights that can be
adapted to express the right message on any given
touchpoint. It should be used as the standard across
all touchpoints, from headlines to body copy.
Note All body copy should be 90% black. Headlines,
subheads and pull out copy can use other colours
from our palette.
The secondary typeface is Kepler, which should
only be used by professional designers and creative agencies. It has been introduced to support our
primary typeface and allow for more expression,
richness and variety throughout longer print communications. It should be used to highlight or express specific messages and should never dominate
over Museo Sans.
Professional designers and creative agencies should
be directed to use both Museo Sans and Kepler
when developing creative expressions for our brand.
Note Where possible, internal teams may also use
the primary font Museo Sans in all communications.
If you dont have access to these fonts please use
the digital fonts detailed on page 27.

TNT SWISS POST

Primary typeface

Museo Sans
100
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

100 ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

300
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

300 ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

500
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

500 ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

700 ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

900
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

900 ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Secondary typeface

Kepler
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

25

BRAND GUIDELINES
TYPOGRAPHIC STYLE

TYPOGRAPHIC
Jos Buivenga in
EXAMPLE
CREATED BY THE DUTCH TYPOGRAPHER

Here is an example of how the primary and secondary typefaces can be used in combination to create flexible and interesting ways to express various
messages.

2008
museo sans
is our primary typeface
where necessary it can be supported
by our secondary typeface called

Kepler Std

This adds variety

and highlights

quotes, facts & interesting messages

Welcome to The People Network

TNT SWISS POST

Lorem ipsum dolor sit

amet, consectetuer
adipiscing elit. Aenean
commodo ligula eget
dolor. Aenean massa.
Cum sociis natoque
penatibus et magnis
dis parturient montes,
nascetur ridiculus mus.
Donec quam felis, ultricies nec, pellentesque
eu, pretium quis, sem.
Nulla consequat massa
quis enim. Donec
pede justo, fringilla
vel, aliquet nec, vulputate eget, arcu. In
enim justo, rhoncus ut,
imperdiet a, venenatis
vitae, justo. Nullam
dictum felis eu pede
mollis pretium. Integer
tincidunt.
LOREM IPSUM DOLOR
sit amet, consectetuer
adipiscing elit. Aenean
commodo ligula eget
dolor. Donec pede
justo, fringilla vel,
aliquet nec, vulputate
eget, arcu.

BRAND GUIDELINES
TYPOGRAPHIC STYLE

TYPOGRAPHIC STYLE
FOR DIGITAL
For digital communications the primary typeface is
Arial. Arial has been chosen as a close match to our
primary typeface and is available to everyone.
The secondary typeface is Times New Roman. It has
been introduced to support our primary typeface
and allow for more expression, richness and variety
throughout longer digital communications. It should
be used to highlight or express specific messages
and should never dominate over Arial.
Note All body copy should be 90% black. Headlines,
subheads and pull out copy can use other colours
from our palette.
Note These fonts are intended for internal use when
preparing standard documents, for example Microsoft Word or Powerpoint.

TNT SWISS POST

Primary typeface

ARIAL

REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

REGULAR ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Secondary typeface

TIMES NEW ROMAN

REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

27

04
...

PHOTOGRAPHIC STYLE

TNT SWISS POST

PHOTOGRAPHIC
STYLE
The TNT photographic style is bright, bold and engaging and
often shows our people in their environments. When choosing
imagery (or creating new photography) keep the following
points in mind:
DOCUMENTARY STYLE
Our images reflect real people in a real world and should feel
documentary in style. They capture the activity and energy
amongst our people and a variety of environments throughout
our network. Avoid staged emotions, scenarios and settings.
VIVID COLOURS
We use images which contain the vivid colours of life. Images
that add colour and personality to every page of editorial or
advertising in print and online. Avoid washed out colours.
NATURAL LIGHT
Use natural light in our day time images. In some environments
where there is not much light available it may be necessary
to create a feeling of light and brightness, but it must look
natural.
PEOPLE INTERACTING
We show people connecting with other people and interacting
at work in a candid and honest way. Avoid staged emotions,
scenarios and settings.

TNT SWISS POST

29

BRAND GUIDELINES
PHOTOGRAPHIC STYLE

GOOD
EXAMPLES

Colours are bright but balanced.

Naturally lit.
People are present.
Documentary style.

TNT SWISS POST

Colours are bright but balanced.

Naturally lit.
People are present.
Documentary style.

Colours are bright but balanced.

Naturally lit.
People are present.

BRAND GUIDELINES
PHOTOGRAPHIC STYLE

BAD
EXAMPLES

X Fake imagery.
X Cold and disconnected.

TNT SWISS POST

X Staged pose.
X Dull and/or awkward background.

X No context.
X Cold disconnected image.
X Lack of people.

31

05
...

BRINGING OUR BRAND

TO LIFE

TNT SWISS POST

EXAMPLES
BUSINESS CARDS

TNT SWISS POST

33

BRAND GUIDELINES
EXAMPLES

EXAMPLES
WORD TEMPLATES

TNT SWISS POST

BRAND GUIDELINES
EXAMPLES

EXAMPLES
STATIONARY

TNT SWISS POST

35

BRAND GUIDELINES
EXAMPLES

EXAMPLES
BROCHURES

TNT SWISS POST

BRAND GUIDELINES
EXAMPLES

EXAMPLES
BATCHES

TNT SWISS POST

37

BRAND GUIDELINES
EXAMPLES

EXAMPLES
CERTIFICATES

TNT SWISS POST

BRAND GUIDELINES
EXAMPLES

EXAMPLES
POLICIES

TNT SWISS POST

39

BRAND GUIDELINES
EXAMPLES

EXAMPLES
VEHICLES

Truck

ATTENTION:
Spacing Exception!
For SwissPost Only

SWISS POST
ORANGE

www.tntswisspost.com

Base aligned with The People Network

For consistency in Trucks and Trailers: Use 2x T from the bottom

0000 000 0000

www.tntswisspost.com

www.tntswisspost.com

Phone number to be updated.

Phone number and website
right aligned with TNT logo
Website-address same width as TNT logo
Phone number font-size is same size as Website-address
Check Brandguidelines for the website:
www is a continuous shape.

ATTENTION:
Spacing Exception!
For SwissPost Only

Website-address same width as Swiss Post Logo

Right aligned underneath Swiss Post Logo
Font size of Website-address is the same on both sides of the vehicle.

www.tntswisspost.com

Designplus+

TNT SWISS POST

Colour Usage

Important Please read before proceeding

The enclosed fonts are intended for use with this artwork only.

All trapping, correct overprint and clipping paths must be finally

TM

overtoom 373 i, 1054 jn amsterdam, the netherlands

t +31 (0)20 520 6030 f +31 (0)20 520 6059
[email protected] www.designbridge.com

White
Info colours:
Cutter
Comments

SwissPost
Black

SwissPost
Red

SwissPost
Yellow

Pantone
Orange 021C

Colour profile: FOGRA39

Originator software: Illustrator CS5, Photoshop CS5

set at the reproduction stage.

Please check this file on correct colour usage.

Please check this cutter (it was drawn up from the machine
drawing supplied).

Check non-varnish and non-print areas.

Any PDFs which are enclosed with this artwork are for visual reference only.

BRAND GUIDELINES
EXAMPLES

EXAMPLES
POWER POINT PRESENTATIONS
4x3

16x9

TNT SWISS POST

41

BRAND GUIDELINES
EXAMPLES

EXAMPLES
EMAIL SIGNATURE
Firstname Lastname, Title
Department
Function
Mobile: +41 xx xxxxxxx
Email: [email protected]
TNT Swiss Post AG
Amsleracherweg 8 I CH-5033 Buchs (AG)
www.tntswisspost.com

TNT SWISS POST

BRAND GUIDELINES
EXAMPLES

TNT Swiss Post AG

Abteilung Marketing
Amsleracherweg 8 I CH-5033 Buchs (AG)
www.tntswisspost.com

TNT SWISS POST

43