MASTER OF BUSINESS ADMINISTRATION

PROGRAMME
UNDER

APJ Abdul Kalam Technological University

SYLLABUS

Trimester 1 to 3

April 2016

Page 1 of 24

FIRST TRIMESTER
Course
No.
11

Course Name
Quantitative Methods for Management

L-T-P

Credits

Year of
Introduction

4-0-0

2015

Course Objectives
This subject introduces the methods of statistical analysis for managerial decision making. The
subject will provide a concise review of probability, descriptive statistics, random variables, and
probability distributions. Application topics include statistical decision theory, confidence intervals,
hypothesis testing, simple and multiple regression, correlation analysis and analysis of variance.

Syllabus
Random variables, Descriptive Statistics, Probability Distributions and Estimation, Testing of
Hypothesis, Correlation and Regression Analysis

Expected Outcome
The successful completion of this course will impart the basic data analysis skills to the students. This
will enable students to model business problems and analyse them with the help of fundamental
statistical and theoretical backgrounds.

References
1. Richard I. Levin, David S. Rubin, Statistics for Management, Pearson Education, New Delhi
7th Edition, 2011.
2. Aczel A.D. and Sounderpandian J., Complete Business Statistics, 6th edition, Tata McGraw
Hill Publishing Company Ltd., New Delhi, 2012.
3. Ken Black, Applied Business Statistics, 7th Edition, Wiley India Edition, New Delhi, 2012.
4. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for Business and Economics, 11th
edition, Thomson (South Western) Asia, Singapore, 2012.

Page 2 of 24

Course
No.
12

Course Name
Organizational Behaviour I

L-T-P

Credits

Year of
Introduction

4-0-0

2015

Course Objectives
The course focuses on managing individuals at work. The objective is to equip the students with an
essential knowledge based on behavioural dynamics of individuals with necessary models, tools, and
techniques, for diagnosing, predicting and controlling human behaviour and to develop the basic
human relations skills as a prospective manager.

Syllabus
Fundamentals of Organizational Behaviour, Understanding Organizational Behaviour, Effectiveness
in organizations, Social systems and organizational culture, Understanding and Managing Individual
Behaviour, Job Design, Work and Motivation, Evaluation, Feedback and Rewards, Stress and
Counseling.

Expected Outcome
On completion of the course, the students are expected to learn what actions are appropriate for
different situations and apply the theory in order to be effective leaders in the context of
organisational behaviour theories, models and concepts.

References
1. Robbins, Judge & Sanghi, Organizational Behaviour, 12th Ed. Prentice Hall India
2. McShane, Glinow, Organizational Behaviour, Tata McGraw Hill
3. Don Hellriegel; John W. Slocum; Richard W. Woodman, Organizational Behavior, 8th Ed.,
Thomson South-Western

Page 3 of 24

Course
No.

Course Name

L-T-P

Credits

Year of
Introduction

13

Managerial Economics

4-0-0

2015

Course Objectives
Managerial economics is a prerequisite course for acquainting students with the various principles of
business decision making. This subject provides an introduction to the logic of marginal analysis, the
analysis and application of demand, cost analysis, and elements of demand and supply. The subject
also provides an introduction to the determination of aggregate income and employment with an
analysis of fiscal and monetary policy. Policy issues relating to overall aggregate demand
management will be discussed. It will create awareness on the micro and macroeconomic
environment and will help to increase decision making skills of the graduates.

Syllabus
Basic Concepts in Managerial Economics, Demand Analysis, Production and Cost of production,
Market Structure and Pricing, Profit, break-even analysis, Budget and Basic Budgeting Concept.
Expected Outcome
On successful completion of the course, the students will have fundamental knowledge in the
economic aspects of demand, pricing, and production. The candidates will be able to analyse business
systems in terms of the economies it creates to firms. The course will enable them to become efficient
managerial decision makers when economic aspects play important role.

References
1. Yogesh, Maheswari, Management Economics,PHI learning, NewDelhi,2012
2. D.M. Mithani,Managerial Economics, 5/e, Himalaya Publishing House,Mumbai,2011
3. Geethika, Ghosh & Choudhury, Managerial Economics, 2/e, McGraw Hill. 2011
4. David K.H. Begg, Rudiger Dornbusch, Stanley Fischer, Economics, McGraw-Hill Publishing
Co. 2008
5. Uma Kapila, Indian Economy since Independence,Academic Foundation,Ghaziabad, 2011
6. Koutsoyiannis, Modern Micro Economics, 2/e, Macmillan Press Ltd. 2003

Page 4 of 24

Course
No.
14

Course Name
Business Communication

L-T-P

Credits

Year of
Introduction

3-0-1

2015

Course Objectives
The objective of this course is to enable students to develop proficiency in the mechanics of writing
and oral communication. The course orients at helping the learner improve their English proficiency
with specific reference to the organizational communication parlance.

Syllabus
Oral Communication, Written Communication, Crisis Management and Negotiation, Business Letters
and Reports, Case Method of Learning.

Expected Outcome

Be familiar with the basic concepts of Oral and Written Communication.

Students develop English proficiency and paves way for career growth and better
employment prospects.
Learners develop effective crisis management skills juxtaposed with Negotiation tactics
and elements of Behaviour and conversation control.

References
1. Chaturvedi P. D, & Mukesh Chaturvedi, Business Communication: Concepts, Cases And
Applications, 2/e, Pearson Education, 2011
2. Mary Ellen Guffey, Business Communication: Process and Product, 3/e, Cengage Learning,
2002.
3. Rayudu C. S, Communication, 9/e, Himalaya Publishing House, 2010.
4. Penrose, Rasberry, Myers, Advanced Business Communication, 5/e, Cengage Learning, 2004.
5. Madhukar R. K, Business Communication, 2/e, Vikas Publishing House, 2010.

Page 5 of 24

Course
No.
15

Course Name
Accounting for Managers

L-T-P

Credits

Year of
Introduction

4-0-0

2015

Course Objectives
The objective of this course is to familiarize the students with the accounting practices and to develop
analytical and interpretative skills necessary to take managerial decisions

Syllabus
Introduction, Cost, Managerial and Financial accounting, Meaning of company, Maintenance of book
of accounts, Analysis of financial statements, Fund flow and Cash flow statements, Ratio analysis,
Marginal cost analysis techniques.

Expected Outcome
After successful completion of the course, the students will be able to understand the accounting
practices, be able to prepare and analyse financial statements which helps in managerial decision
making.
References
1. Charles T. Horngren, Gary L. Sundem, William O. Stratton, Dave Burgstahler, Jeff
Schatzberg, Introduction to Management Accounting, 14/e, Pearson Prentice Hall, 2008
2. Gupta R. L. and Radhaswamy M., Advanced Accounting, Sultan Chand Publishers, New
Delhi
3. Maheshwari S. N., Accounting for Management, 3/e, Vikas Publishing House, New Delhi,
2012
4. Jain S. P. and Narang K. L., Advanced Cost Accounting, Kalyani Publishers, New Delhi
5. Shashi K. Gupta and R. K. Sharma, Management Accounting, Kalyani Publishers, New Delhi

Page 6 of 24

Course
No.
16

Course Name
Business and Society

L-T-P

Credits

Year of
Introduction

4-0-0

2015

Course Objectives
The objectives for this course are the following:
1.

To develop a broader and more complete understanding of the business and society relationship

2.

To help the student perceive and understand the importance of sound business ethics practices in
the effective functioning of organizations.

3.

To comprehend the major stakeholder groups which interact with business organizations and the
kinds of expectations they may hold with respect to their role in the business enterprise and
society.

4.

To understand the major corporate social responsibilities of business:

5.

Impact of the human activities on the environment

Syllabus
Business Environment, Economic Growth, CSR, Public private Partnerships, Privatisation,
Environmental Management, Sustainable Development.
Expected Outcome
The successful completion of this course will impart an understanding of the relationship between
business and society. This will enable students to perceive sound business ethics and social
responsibilities of business.
References
1.
2.
3.
4.
5.
6.
7.
8.

John Steiner, George Steiner, Business, Government and Society: A Managerial Perspective,
13/e,McGraw-Hill Higher Education, 2011
John F. Steiner, Business, Government, and Society: A Managerial Perspective, Text and Cases
12/e, McGraw-Hill/Irwin, 2008.
Francis Cherunilam, Business and Government, HPH, 2013
Fernando A. C, Corporate Governance: principles, policies and practices, 2/e, Pearson Edn.,
India, 2011.
Ghosh B. N, Business Ethics and Corporate Governance, McGraw Hill Education (India)
Private Limited, 2011.
Bala Krishnamurthy, Environmental Management: Text and Cases, PHI, New Delhi.
Arindita Basak, Environmental Studies, Pearson Education, New Delhi.
Justin Paul, Business Environment -Text and Cases, Tata McGraw Hill Education, New Delhi,
2010

Page 7 of 24

Course
No.
17

Course Name
Soft Skills I

L-T-P

Credits

Year of
Introduction

0-2-0

2015

Course Objectives
The objective of this course is to enable students have a basic knowledge of the recent developments
in Information technology and its application in effective communication. The course also emphasize
on personal grooming and development with due accentuation to soft skills development to transform
the learners to employment ready youth.
Syllabus
Personal Grooming & Development, Presentation and Negotiation Skills, Levels of Public Interaction
Expected Outcome
1.

Enhancement of the holistic development of students and improvement of their employability

skills.

2.

To develop inter personal skills and be an effective goal oriented team player.

3.

To develop professionals with idealistic, practical and moral values.

4.

To develop communication and problem solving skills.

5.

To re-engineer attitude and understand its influence on behavior.

References

1.

Penrose, Rasberry, Myers, Advanced Business Communication, 5/e, Cengage Learning, 2004.

2.

Lehman, DuFrene, Sinha, BCOM, 2/e, Cengage Learning,2012

3.

Madhukar R. K, Business Communication, 2/e, Vikas Publishing House.

Page 8 of 24

SECOND TRIMESTER
CourseNo.
21

Course Name

L-T-P

Credits

Year of
Introduction

Organizational Behaviour II

4-0-0

2015

Course Objectives
The course focuses on managing teams at work and the organization system as a whole. The
objective is to understand how individuals, groups and whole organizations work together more
effectively within the increasing pace of corporate change, dramatic restructuring and downsizing
and advanced global competition.
Syllabus
Group Behaviour and Interpersonal Influence, Organizational Process, Organizational Design,
Change and Innovation, Emerging Aspects of Organizational Behaviour.
Expected Outcome
Apply problem solving and critical thinking abilities to analyse the kinds of choices
available for developing alternative organisational behaviour approaches in the workplace
Form an appreciation of the complexities and uncertainties of organisational behaviour by
examining your own role in the light of experience of real-time problem settings
Demonstrate a developmental approach to personal and key skills of planning, review and
feedback and verbal communication
References

1.
2.
3.
4.
5.

Aswathappa, K. Organizational Behavior. Himalaya Publishing House, 2007.

Berg, Green. Behavior in Organizations. New Delhi: Pearson, 2013.
Chandran, Jit S. Organizational Behavior. New Delhi: Vikas Publishing House, Third Edi-tion.
David, Johnson J. Organizational Communication Structure. Ablex Publishing, 1993.
Dwivedi, R. S. Human Relations & Organizational Behavior: A Global Perspective. Delhi:
Macmillan India, 2001.
6. Luthans, Fred. Organisation Behaviour. New Delhi: McGraw Hill Education, 2011.
7. McShane, Steven Lattimore, Mara Olekalns and Tony Travaglioni. Organizational Behavior:
Emerging Knowledge, Global Insights. McGraw Hill, 2012.
8. Newstorm, John W and Keith Davis. Organizational Behavior: Human Behavior at Work.
New York: McGraw-Hill, 2014.
9. Poertner, Shirley and Karen Massetti Miller. The art of giving and receiving feedback. Coastal
Training Technologies, 1996.
10. Robins, Stephen P. Organization Behaviour. New Delhi: Pearson Education, 2012.
11. Sanghi, Seema. Essentials of Organisational Behaviour. New Delhi: Pearson, 2010.
12. Sekaran, Uma. Organizational Behavior. New Delhi: McGraw-hill, 2004.
13. Werner, David. Managing Company-wide Communication. Chapman & Hall, 1995.

Page 9 of 24

Course
No.

Course Name

L-T-P

Credits

Year of
Introduction

22

Macro Economics

4-0-0

2015

Course Objectives
This subject provides the macro economic environment at national as well as global level for
managing business. The subject also provides an introduction to the determination of aggregate
income and employment with an analysis of fiscal and monetary policy. Policy issues relating to
overall aggregate demand management will be discussed.
Syllabus
Indian Economy and Business environment-Political and legal, economic, technological,
International Business environments, Globalization and Indian business environment, Measuring the
economy, Business cycles, Inflation, National income, Economic and Monetary policies. Industrial
policies and structure, Industry and inter-industry analysis.
Expected Outcome
On completion of the course the students will acquire knowledge about the linkages and functioning of
macro-economic variables like aggregate income, aggregate demand and supply, savings, investment
and employment. They also will learn about aggregate output and price levels, general equilibrium,
money, credit and dynamics of inflation, national income and sectoral contributions, business
environment and the global scenarios.
References

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Abel, Andrew B, Ben Bernanke and Dean Croushore. Macro Economics. Pearson, 2013.
Agarwal, Vanita. Macro Economics: Theory and Policy. Pearson Education India, 2010.
Bedi, Suresh. Business Environment. Excel Books, 2005.
Datt, Ruddar and KPM Sundharam. Indian Economy. S Chand, 2013 (70th Edition).
Femando, A C. Business Environment. Pearson, 2011.
Hall, Robert E and David H Papell. Macro Economics: Economic Growth, Fluctuations and
Policy, Viva Books Private Limited, 2010.
Hill, Charles WL and Arun Kumar Jain. International Business: Competing in the Global Mar
ket-place. Tata McGraw Hill, 2009.
Kennedy, M and Maria John. Macro Economic Theory. PHI, 2011.
Leontief, Wassily. Structure of American Economy. Oxford University Press, 1951.
Mankiw, N Gregory. Principles of Macroeconomics. Cengage Learning, 2015.
Misra, SK and VK Puri. Economic Environment of Business (With Case Studies). Himalaya
Publishing House, 2012.
Paul, Justin. Business Environment: Text and Cases. Tata McGraw Hill, 2010.
Vaish, M. C. Macro Economic Theory. Vikas Publishing House, 2009.
Wetherly, Paul and Dorron Otter. The Business Environment: Themes and Issues in a Globaliz
ing World. OUP Oxford, 2014.

Page 10 of 24

Course
No.

Course Name

L-T-P

Credits

Year of
Introduction

23

Marketing Management - I

4-0-0

2015

Course Objectives
The objective of this course is to equip the students with the concepts and practices of modern
marketing and to provide the understanding of different marketing processes for an effective decision
making. The course also aims to develop the students skills in applying the analytic perspectives,
decision tools, and concepts of marketing to decisions involving segmentation, targeting and
positioning; product offering; pricing; distribution channels and marketing communications
Syllabus
Introduction to Marketing Management, Marketing environment, Strategic Marketing Planning,
Consumer Behaviour, Segmenting ,Targeting, Positioning and Branding, Life cycle Strategies, Product
Decisions, Pricing Decisions.
Expected Outcome
On completion of the course, the students are expected to be familiar with the basic concepts and
components of the marketing management and to be knowledgeable in marketing principles and thus
enable them to make marketing decisions.
References
1. Arunkumar and NMeenakshi. MarketingManagement.Vikas Publishing, 2011.
2. Etzel,MJ, BJWalker andWilliam J Stanton. Marketing (Fourteenth Edition).McGraw Hill,
2007.
3. Evans, Joel R and Barry Berman. Marketing in the 21st Century.Cengage Learning, 2010.
4. Karunakaran, K.MarketingManagement (Text and Cases). Himalaya Publishing House, 2010.
5. Kotler, Philip, et al. MarketingManagement: A South Asian Perspective. Pearson, 2012.
6. Lamb, CharlesW, et al. Marketing. Cengage Learning India, 2012.
7. Masterson, Rosalind and David Pickton. Marketing: An Introduction. Sage Publications, 2014.
8. Neelamegham, S.Marketing in India: Text and Cases (4/e). Vikas Publishing House, 2012.
9. Panda, TapanK.MarketingManagement: Text and Cases Indian Context. Excel Books India,
2009.
10. Pride, William M and OC Ferrel. Marketing: Planning, Implementation and Control. Cengage
Learning, 2011.
11. Ramaswamy, VS and S Namakumari. MarketingManagement: Global Perspective, Indian
Context. Maxmillan Publishers, 2009.
12. Saxena, Rajan. MarketingManagement (Fourth Edition).TataMcGraw Hill, 2009.
13. Shahajan, S. Applied Case Studies inMarketing. Primus Books, 2011.

Page 11 of 24

Course
No.
24

Course Name
Operations Management

L-T-P

Credits

Year of
Introduction

4-0-0

2015

Course Objectives
This subject aims to impart to the students:
Ability to analyze the manufacturing operations of a firm
Learn to understand and apply sales and operations planning, MRP and learn manufacturing
concepts
Deeper understanding on quality management tools for process improvement
Syllabus
Scope of Operations Management, Evolution of OM, productivity Management, Forecasting - features
of good forecast - Classification of forecasting techniques, inventory management, Capacity Planning,
Design capacity and Effective capacity, Location Planning, World Class Manufacturing Concepts,
MRP, MRP II, quality concepts.
Expected Outcome
After the successful completion of the course the students will have the ability to analyze
manufacturing operations of a firm, understand and apply sales and operations planning, understand
supply chain operations and the basic understanding on process improvement techniques.
References
1. Adam, Everette E and Ronald J Ebert. Production and Operations Management: Concepts,
Models, and Behavior. PHI, 2010.
2. Aswathappa, K and Sridhara Bhat. Production and Operations Management. Himalaya
Publishing House, 2010.
3. Bozarth, Cecil. Introduction to Operations and Supply Chain Management (3/e). Pearson,
2011.
4. Chase, Richard B. Operations Management for Competitive Advantage. Tata McGraw Hill,
2004.
5. Chunawala, S A. Basics of Production and Operations Management. Himalaya Publishing
House, 2001.
6. Finch, Byron J. Operations Now: Supply Chain Profitability and Performance. McGraw Hill,
2007.
7. Gaither, Norman G and Greg Frazier. Operations Management. Cengage Learning, 2002.
8. Garg, Ajay K. Production and Operations Management. Tata McGraw Hill, 2012.
9. Hill, Terry. Operations Management. Palgrave Macmillan, 2006.
10. Kachru, Upendra. Production and Operations Management. Excel Books, 2007.
11. Mahadevan, B. Operations Management: Theory and Practice. Pearson Education India, 2010.
12. Russell, Robert S and Bernard W Taylor. Operations Management: Along the Supply Chain
(6/e). Wiley India, 2009.
13. Stevenson, William J. Operations Management. McGraw Hill, 2011.

Page 12 of 24

Course
No.
25

Course Name
Financial Management I

L-T-P

Credits

Year of
Introduction

4-0-0

2015

Course Objectives
The objectives of this course are to familiarise with fundamentals of financial management in an
organization, Time value of money, Risk Management, various sources of financing business investment,
Cost of capital and Investment decisions.
Syllabus
Introduction, meaning and goals, Concept of time value, Risk & Return, Various sources of financing
business investments, Concepts of Cost of capital and criteria for investment decisions
Expected Outcome
The course expects that the students will become proficient in the following areas of financial
Management
Basic functions and goals of financial management
Risk & return of projects
Sources of finance
Investment decision making criteria
References
1. Brealey, Richard A and Stewart C Myers. Principles of Corporate Finance. McGraw Hill India,
2012.
2. Brigham, Eugene F and Joel F Houston. Fundamentals of Financial Management (13/e).
Cengage Learning, 2012.
3. Chandra, Prasanna Financial Management, Theory & Practice. Tata McGraw Hill, 2014.
4. Damodaran, Aswath. Corporate Finance: Theory and Practice (4/e). Wiley India, 2012.
5. Gitman, Lawrence J and Chad J Zutter. Principles of Managerial Finance (14/e). Pearson
Education, 2007.
6. Kapil, Sheeba. Financial Management. Pearson Education India, 2010.
7. Khan, M Y and P K Jain. Financial Management: text, problems and cases. New Delhi: Tata
Mc-Graw Hill, 2013
8. Kishore, Ravi M. Financial Management: Comprehensive Text Book with Case Studies (7/e).
Taxmann Allied Services, 2009.
9. Kothari, Rajesh and Bobby Dutta. Contemporary Financial Management. Mcmillan Publishers,
India, 2005.
10. Pandey, IM. Financial Management. Vikas Publishing House, 2009.
11. Reddy, G Sudarsana. Financial Management. Himalaya Publishing House, 2011.
12. Ross, Stephen, Randolf Westerfield and Bradford Jordan. Fundamentals of Corporate Finance,
McGraw Hill, 2010.
13. Sharan, Vyuptakesh. Fundamentals of Financial Management. Pearson Education, 2012.
14. Srivastava, Rajiv and Anil Misra. Financial Management. Oxford University Press India, 2011.
15. Vanhome, James C. Financial Management and Policy (12/e). Pearson Education, 2002.
16. Vanhorne, James C and John M Wachowicz (Jr). Fundamentals of Financial Management,
(13/e).Pearson Education, 2010.

Page 13 of 24

Course
No.
26

Course Name
Business Law

L-T-P

Credits

Year of
Introduction

4-0-0

2015

Course Objectives
This subject provides an analysis of substantive law relevant to business. Topics include contracts,
agency arrangements, credit transactions, and the relationship between the firm and its competitors,
stockholders, customers, and other groups. The current legal scenario enveloping the Labour Laws, IPR,
IT Act, Mergers & Acquisition, Arbitration & Conciliation Act etc. along with exploration of the judicial
process and the current legal environment are examined. Throughout the subject, emphasis is placed on
the primary sources of law - cases and statutes

Syllabus
Sources of law, classification of law, Mercantile law, Legal procedures, features of contract, Company
law, Negotiable instrument act, Consumer protection act, Cyber laws and IPR laws, Industrial laws.

Expected Outcome
After the successful completion of the course, the students will have the knowledge of law relevant to
business contracts and also provide an insight to the issues associated with globalization, diversity,
internet, intellectual property rights, limited liability business structures, company laws, negotiable
instruments, to name a few areas which is undergoing tremendous changes in commercial laws.

References
1.
2.
3.
4.
5.

Bare Acts. Government or Private Publications, n.d.

Gulshan, S S and G K Kapoor. Business Law Including Company Law (12/e). New Age International
Kapoor, N D. Elements of Mercantile Law. Sultan Chand & Sons, 2014.
Ramaiya. A Ramaiya. Guide to the Companiees Act (18/e). Lexis Nexis, 2014.
Sen, Arun Kumar and Jitendra Kumar Mitra. Commercial Law (including company law) and
Industrial Law. World Press, 1977.
6. Wadhwa, Anirudh. Mulla: Indian Contract Act (13/e). Lexis Nexis, 2011.

Page 14 of 24

Course
No.
27

Course Name
Soft Skills II

L-T-P

Credits

Year of
Introduction

0-2-0

2015

Course Objectives
The objective of this course is to enable students to understand what personality means,
understand the different kinds of personalities, to develop public speaking skills, time management and
team work to prepare for the corporate life while getting the grip on basics of emotional intelligence for
applying all throughout ones life
Syllabus
Personality, Self-motivation, Time management, Team work, Emotional intelligence
Expected Outcome
1. Enhancement of the holistic development of students and improvement of their employability skills.
2. To develop emotional intelligence
3. To develop professionals with idealistic, practical and moral values.
4. To develop time management skills
5. To get over the fear of public speaking

References
1. Pravesh Kumar (2005). All about self- Motivation. New Delhi: Goodwill Publishing House.
2. Hurlock, E.B (2006). Personality Development, 28th Reprint. New Delhi: Tata Mc Graw Hill.
3. The Emotionally Intelligent Manager - David R. Caruso, Peter Salovey

Page 15 of 24

THIRD TRIMESTER
Course No

Course Name

L-T-P

Credits

Year of
Introduction

31

Marketing Management - II

4-0-0

2016

Course Objectives
The objective of this course is to equip the students with the concepts of Planning, designing and
implementing marketing strategy to achieve the long-term objectives that have been critical for any firm
in a competitive market situation. This course seeks to develop the different analytical perspectives and
management decision tools.
Syllabus
Promotion and Distribution Decisions, Marketing communications, Marketing Research, Creating
Competitive Advantage, Services Marketing, Rural Marketing, Emerging Trends in Marketing
Expected Outcome
On completion of the course, the students are expected to understand the importance and role of
marketing in a global environment, to understand the scope and process of marketing, to know the
process of designing effective marketing strategies and to understand how marketing mix decisions are
made and managed over time.

References
1. Arunkumar and NMeenakshi. Marketing Management.Vikas Publishing, 2011.
2. Etzel,MJ, BJWalker and William J Stanton. Marketing (Fourteenth Edition).McGraw Hill, 2007.
3. Evans, Joel R and Barry Berman. Marketing in the 21st Century.Cengage Learning, 2010.
4. Karunakaran, K.Marketing Management (Text and Cases). Himalaya Publishing House, 2010.
5. Kotler, Philip, et al. Marketing Management: A South Asian Perspective. Pearson, 2012.
6. Lamb, CharlesW, et al. Marketing. Cengage Learning India, 2012.
7. Masterson, Rosalind and David Pickton. Marketing: An Introduction. Sage Publications, 2014.
8. Neelamegham, S.Marketing in India: Text and Cases (4/e). Vikas Publishing House, 2012.
9. Panda, TapanK.Marketing Management: Text and Cases Indian Context. Excel Books India, 2009.
10. Pride, William M and OC Ferrel. Marketing: Planning, Implementation and Control.
CengageLearning, 2011.
11. Ramaswamy, VS and S Namakumari. Marketing Management: Global Perspective, Indian Context.
Maxmillan Publishers, 2009.
12. Saxena, Rajan. Marketing Management (Fourth Edition).TataMcGraw Hill, 2009.
13. Shahajan, S. Applied Case Studies in Marketing. Primus Books, 2011.

Page 16 of 24

Course No

Course Name

L-T-P

Credits

Year of
Introduction

32

Financial Management 2

4-0-0

2016

Course Objectives
This course enables the students to familiarize with management and analysis of financial
performance, capital structure planning, dividend policy, working capital management and some of the
emerging areas in financial management.
Syllabus
The syllabus of the course includes financial performance, capital structure decisions, Dividend policy,
working capital management and some emerging areas in financial management.
Expected Outcome
This course will enable the students to have sound knowledge on performance analysis of firms,
Capital Structure planning, Dividend policy and Working capital management.
References

Brealey, Richard A and Stewart CMyers. Principles of Corporate Finance. McGraw Hill India,
2012.
Brigham, Eugene F and Joel F Houston. Fundamentals of Financial Management (13/e).
Cengage Learning, 2012.
Chandra, Prasanna Financial Management, Theory & Practice. Tata McGraw Hill, 2014.
Damodaran, Aswath. Corporate Finance: Theory and Practice (4/e). Wiley India, 2012.
Gitman, Lawrence J and Chad J Zutter. Principles of Managerial Finance (14/e). Pearson
Education, 2007.
Kapil, Sheeba. Financial Management. Pearson Education India, 2010.
Khan, M Y and P K Jain. Financial Management: text, problems and cases. New Delhi: Tata
Mc-Graw Hill, 2013
Kishore, Ravi M. Financial Management: Comprehensive Text Book with Case Studies (7/e).
Taxmann Allied Services, 2009.
Kothari, Rajesh and Bobby Dutta. Contemporary Financial Management. Mcmillan Publishers,
India, 2005.
Pandey, IM. Financial Management. Vikas Publishing House, 2009.
Reddy, G Sudarsana. Financial Management. Himalaya Publishing House, 2011.
Ross, Stephen, Randolf Westerfield and Bradford Jordan. Fundamentals of Corporate Finance,
McGraw Hill, 2010.
Sharan, Vyuptakesh. Fundamentals of Financial Management. Pearson Education, 2012.
Srivastava, Rajiv and Anil Misra. Financial Management. Oxford University Press India, 2011.
Vanhome, James C. Financial Management and Policy (12/e). Pearson Education, 2002.
Vanhorne, James C and John M Wachowicz (Jr). Fundamentals of Financial Management,
(13/e).Pearson Education, 2010.

Page 17 of 24

Course
No.
33

Course Name
Human Resource Management

L-T-P

Credits

Year of
Introduction

4-0-0

2016

Course Objectives
This subject provides the key aspects of managing human resources in domestic and multinational organizations, including a consideration of labour relations and diversity management issues.
Topics include job analysis, planning, recruiting, selection, orientation, training and development,
performance appraisal, compensation and benefits, dispute resolution, and legal frameworks for both the
non-union and union environments.
Syllabus
Evolution of HR, Definition- Meaning- objectives-differences between Personnel Management and
HRM, Human Resource Acquisition, Analysis and Designing of Jobs, HR planning, Human Resource
Development, Compensation, Employee Relations
Expected Outcome
The students are expected to have critical skills required to manage human resources in a multitude of
workplace environments. Students are expected to get basic knowledge about management of Human
Resources and Industrial Relations.
References

Decenzo, David A and Stephen P Robbins. Human Resource Management (11/e). Wiley, 2013.
Dwivedi, R S. A Text Book of Human Resource Management. Vikas Publishing House, 2009.
Fisher, Cynthia D and Lyle F Schoenfeldt. Human Resource Management (6/e). Cengage
Learning, 2006.
Gomex-Mejia, Luis R, David B Balkin and Robert L Cardy. Managing Human Resources.
Person/Prentice Hall, 2009.
Kandula, Srinivas R. Human Resource Management in Practice with 300 Models, Tech-niques
and Tools. PHI Learning, 2009.
Kleiman, Lawrence S. Human Resource Management: A Managerial Tool for Competitive
Advantage. Cengage Learning, 2009.
lvancevich, John M. Human Resource Management. McGraw Hill, 2007.
Mamoria, C B and S V Gankar. Personnel Management. Himalaya Publishing House, 2009.
Pattanayak, Biswajeet. Human Resource Management. PHI Learning, 2005.
Rao, P Subha. Essentials of Human Resource Management and Industrial Relations: (Text,
Cases and Games). Himalayan Books, 2011.
Rao, V S P. Human Resource Management. Excel Books, 2010.
Sanghi, Seema. Human Resource Management. Vikas Publishing, 2014.
Snell, Scott, George Bohlander and Veena Vohra. Human Resource Management: A South Asian
Perspective. Cengage Learning India, 2010.
Brealey, Richard A and Stewart CMyers. Principles of Corporate Finance. McGraw Hill India,
2012.

Page 18 of 24

Brigham, Eugene F and Joel F Houston. Fundamentals of Financial Management (13/e).

Cengage Learning, 2012.
Chandra, Prasanna Financial Management, Theory & Practice. Tata McGraw Hill, 2014.
Damodaran, Aswath. Corporate Finance: Theory and Practice (4/e). Wiley India, 2012.
Gitman, Lawrence J and Chad J Zutter. Principles of Managerial Finance (14/e). Pearson
Education, 2007.
Kapil, Sheeba. Financial Management. Pearson Education India, 2010.
Khan, M Y and P K Jain. Financial Management: text, problems and cases. New Delhi: Tata
Mc-Graw Hill, 2013
Kishore, Ravi M. Financial Management: Comprehensive Text Book with Case Studies (7/e).
Taxmann Allied Services, 2009.
Kothari, Rajesh and Bobby Dutta. Contemporary Financial Management. Mcmillan Publishers,
India, 2005.
Pandey, IM. Financial Management. Vikas Publishing House, 2009.
Reddy, G Sudarsana. Financial Management. Himalaya Publishing House, 2011.
Ross, Stephen, Randolf Westerfield and Bradford Jordan. Fundamentals of Corporate Finance,
McGraw Hill, 2010.
Sharan, Vyuptakesh. Fundamentals of Financial Management. Pearson Education, 2012.
Srivastava, Rajiv and Anil Misra. Financial Management. Oxford University Press India, 2011.
Vanhome, James C. Financial Management and Policy (12/e). Pearson Education, 2002.
Vanhorne, James C and John M Wachowicz (Jr). Fundamentals of Financial Management,
(13/e).Pearson Education, 2010.

Page 19 of 24

Course
No.
34

Course Name

L-T-P

Business Research Methods

2-0-0

Credits

Year of
Introduction

1.5

2016

Course Objectives
The course objective is to familiarize the research methods used in decision making by managers. The
subject aims to meet the challenge of the fast pace decision making environ-ment, to provide the
knowledge and skills a manager needs to solve business problems.
Syllabus
Introduction to Business Research, Definition - need for business research, types of research, formulating
research hypothesis and research design, Sampling design, Research Variable-Identification and defining
research problems, secondary and primary methods of data col-lection, Questionnaire construction, data
analysis and drawing inferences
Expected Outcome
After the completion of the course, the students will be able to study business problems and find ways
to solve them by collecting relevant data and analyzing it in the appropriate manner to reach valid and
insightful results and conclusions. The students will become familiar with sampling methods, defining
research hypotheses and testing them statistically.
References

1. Chawla, Deepak and Neena Sondhi. Research Methodology: Concepts and Cases. Vikas Publishing
House, 2011.

2. Cooper, Donald R, Pamela S Schindler and J K Sharma. Business Research Methods (11/e). New
Delhi: McGraw Hill Educaiton India, 2013.

3. Krishnaswamy, O R and M Ranganathan. Methodology of Research in Social Sciences.

Himalaya Publishing House, 2011.

4. Levin, Richard I, et al. Statistics for Management (7/e). Pearson Education, 2012.
5. Malhotra, Naresh K. Marketing Research: An Applied Orientation (6/e). Pearson Educa-tion, 2010.

Page 20 of 24

Course
No.
35

Course Name

L-T-P

Management Information Systems

2-0-0

Credits
1.5

Year of
Introduction
2016

Course Objectives
The objective of this course is to acquaint the students with the role, functions and devel-opment of
information systems at different levels of the organisation and to develop a broader understanding of he
management and information technology systems.
Syllabus
Information systems, enterprise systems, types of information systems, E-business, decision making
concepts, GDSS, Database concepts, DBMS, data warehousing, data mining, CyberSecurity, system
development cycles.
Expected Outcome
On completion of this course, the students will have an understanding of systems thinking, and ability
to analyse business situations from a systems perspective. They will also get exposure to the various
system concepts and terminologies.
References
Behl, Ramesh. Information Technology for Management. Tata McGraw Hill Education, 2009.
Laudon, Kenneth C and Jane P Laudon. Management Information Systems: Managing the Digital
Firm. Pearson Education, 2013.
OBrien, James and George Marakas. Management Information Systems (10/e). McGraw Hill, 2010.
Rainer, R Kelly, Brad Prince and Hugh J Watson. Introduction to Information Systems (3/e). Wiley,
2014.

Page 21 of 24

Course
No.

Course Name

36

Operations Research

L-T-P

Credits

Year of
Introduction

4-0-0

2016

Course Objectives
The objective of this course is to acquaint the students with the scope and applications of operations
research in business and industry problems. This course exposes the students to the use of various
scientific tools and models in OR for business analysis and better managerial decision making. Use of
software in solving problems is expected.
Syllabus
Introduction, development of OR, Linear programming problems, Allocation models such as
transportation, assignment, and traveling salesman problems, Decision theory, Game theory, queuing
theory, project management and introduction to simulation.
Expected Outcome
The successful completion of this course will enable the students to generate mathematical models of
business scenarios and to analyze the business situations. The students will be able to use different
mathematical models and the solution procedures.
References

Hillier, F S, et al. Introduction to Operations Research (9/e). Tata McGraw Hill, 2011.
Ravindran, A and Don T Phillips. Operations Research: Principles and Practice. John
Wiley & Sons, 1987.
Sharma, J K. Operations Research: Theory and Applications (5/e). New Delhi: Laxmi
Pub-lications, 2013.
Taha, Hamdy A. Operations Research: An Introduction (9/e). Prentice Hall, 2010.
Vohra, N D. Quantitative Techniques for Management. Tata McGraw Hill Education,
2015.

Page 22 of 24

CourseNo.
37

Course Name
Strategic Management

L-T-P

Credits

Year of
Introduction

4-0-0

2016

Course Objectives
Ability to recognize role and functions of Corporate board in strategic management
Deeper understanding of the integrative nature of strategic management
Learn to apply strategic planning models like Porter Model
Understand the importance of environmental scanning in formulating strategy
Identification and evaluation of the role of leadership, organizational structure and changemanagement in strategy-implementation
Develop an integrated outlook on the role of accounting and finance, operations man-agement
and human resource management in developing strategy
Syllabus
Basic concepts of Strategic Management, Concept of Strategy and the Strategy formation Process,
Objectives and Goals- Corporate Governance and Social responsibility, Types of strategies, strategy
formulation, Strategy Choic, Strategy review.
Expected Outcome
On completion of the course the student will acquire the ability to generate and evaluate strategies in
relation to a particular problem using real-world scenarios.
References
Hill, Charles W L and Gareth R Jones. Strategic Management: An Integrated Approach.
Cengage Learning, 2012.
Kazmi, Azhar. Strategic Management and Business Policy (3/e). Tata McGraw Hill, 2008.
Parnell, John A. Strategic Management: Theory and Practice. SAGE Publications, 2013.
Wheelen, Thomas L and J David Hunger. Strategic Management and Business Policy: To-wards
Global Sustainability. Prentice Hall, 2012.

Page 23 of 24

Course
No.
38

Course Name
Soft Skills III

L-T-P

Credits

Year of
Introduction

0-2-0

2016

Course Objectives
The objective of this course is to enable students understand the importance communication in the
corporate life via group discussions and live interviews. Be enabled to write technically adept resumes
and cover letters. The course also aims to enable students to combat stress and manage and resolve
possible conflicts.
Syllabus
Stress, Conflict management, Resume writing, Group Discussions, Interview skills
Expected Outcome

1. Enhancement of the holistic development of students and improvement of their employability skills.
2. To develop strategies to manage stress
3. To develop methods or perspectives to resolve conflicts
4. To have hands-on group discussion and interview exposure in a simulated corporate environment
5. To develop adept resume writing skills
References
1. Bovee, Courtland, John Thill and Mukesh Chaturvedi. Business Communication Today. Pearson
Education, 2009.
2. Monippally, Matthukutty M. Business Communication Strategies. Tata McGraw-Hill Pub-lishing
Company Ltd. 2001

Page 24 of 24