Snapchat Lawsuit
Snapchat Lawsuit
Snapchat Lawsuit
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Plaintiffs,
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vs.
SNAPCHAT, INC., A Delaware
Corporation, and DOES 1-20
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Defendants
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COMPLAINT
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generates, curates, develops, and promotes content jointly with media partners which
include DailyMail, Buzzfeed, Vice, Cosmopolitan, Fusion, MTV, and a handful of other
popular media publishers. Snapchat selects the media partners for Snapchat Discover and
exercises direct control over its editorial content and what is published to the consumer.
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content Snapchat develops and curates on Snapchat Discover paints a different and
dangerous picture.
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Although Snapchat claims to have pivoted away from its founding roots
which included promoting surreptitious sexting with disappearing text and images, the
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violations of the Communications Decency Act, specifically 47 U.S.C. 230 and 47 U.S.C.
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Plaintiff John Doe brings this putative class action, on behalf of himself and a
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Millions of parents in the United States today are unaware that Snapchat is
curating and publishing this profoundly sexual and offensive content to their children.
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easy for users to snap each other content from Snapchat Discover, Snapchat is reinforcing
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the use of its service to facilitate problematic communications, such as sexting, between
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WARNING: The images and content contained in this Complaint are not suitable for minors. The images in this
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minors. Snapchat has placed profit from monetizing Snapchat Discover over the safety of
children.
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services like Snapchat at the time of entering an agreement with a customer for the
provider, to notify such customer that parental control protections (such as computer
hardware, software, or filtering services) are commercially available that may assist the
customer in limiting access to material that is harmful to minors. Such notice shall identify,
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or provide the customer with access to information identifying, current providers of such
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protections.
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minors who even lack the capacity and consent to enter into contracts in the first place,
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for each violation of the Act. Each day a violation occurs constitutes a separate violation.
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media partners post on Snapchat Discover, and encourage users to share, from the period of
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just July 1, 2016 through July 3, 2016, demonstrates that millions of minors are being
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exposed to content that would shock any parents conscience. Worse yet, the biggest
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This putative class action seeks a simple, but important solution (1) to hold
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Snapchat financially accountable for the civil penalties it owes for each violation of law,
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and (2) to compel Snapchat to proactively warn parents and children about the content it
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curates and/or to develop basic access controls and filters that differentiate minor users
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U.S.C. 1332(d)(2) because the matter in controversy, exclusive of interest and costs,
exceeds $5,000,000 and is a class action in which some members of the class are citizens of
states different from the states where Defendants are citizens.
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the acts and transactions giving rise to this action occurred in this District as Defendant: (a)
is authorized to conduct business in this District and has intentionally availed itself to the
laws and markets within this District through the promotion, marketing, distribution and
sale of its products in this District: (b) currently does substantial business in this District;
and (c) is subject to personal jurisdiction in this District.
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This Court has diversity jurisdiction over this class action pursuant to 28
PARTIES
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At all relevant times John Doe was a resident of Los Angeles County,
California, and a citizen of California. Plaintiff, on behalf of himself and the putative
National class, and California sub-classes, brings this class action against Snapchat, Inc.
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business in Venice, California. Each of the DOES 1-10 is the agent, servant, partner, jointventurer, co-venturer, media partner, principal, director, officer, manager, employee, or
shareholder of one or more of its co-defendant(s) who aided, abetted, controlled, and
directed or conspired with and acted in furtherance of said conspiracy with one or more of
its co-defendant(s) in said co-defendant(s) performance of the acts and omissions described
below. Plaintiff sues each of these Doe Defendants by these fictitious names because
Plaintiff does not know these Defendants' true names and capacities. Despite reasonable
efforts, Plaintiff has not been able to ascertain the identity of DOES 1-20.
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vicariously, jointly and severally liable for the violations of the California Consumers Legal
Remedies Act and the California Unfair Business Practice Act.
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At all times relevant, Plaintiff directly viewed the highly offensive sexual
conduct directed at him by Snapchat, Inc, which is provided below in this Complaint.
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approximately 150 million users, to whom Snapchat owes a legal duty of care and to whom
Snapchat is directly responsible for damages for each day of each violation.
FACTUAL ALLEGATIONS
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A.
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SNAPCHAT DISCOVER
Snapchat is an interactive computer service that provides a mobile application
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allowing consumers to send and receive photo and video messages known as snaps.
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Snapchat markets itself as an ephemeral messaging application, having claimed that once
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solely a one-to-one messaging app. While popular among college students, it had yet to go
mainstream or provide much to interest publishers. The narrative began to change when
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Snapchat introduced Stories, or 24-hour feeds for each user's photos, in October 2013.
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Storytelling expanded from individual accounts to publishers through the launch of Our
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Stories on June 17, 2014. Then, on Jan. 27, 2015, Discover entered the picture.2
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http://www.ibtimes.com/snapchat-discover-one-year-later-how-23-media-companies-are-building-stories-evan2281851
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Social media companies tell us what to read based on whats most
recent or most popular. We see it differently. We count on editors
and artists, not clicks and shares, to determine whats important.3
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Snapchat Discover including DailyMail, Buzzfeed, Vice, Cosmopolitan, Fusion, MTV, and
others.
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published by its media partners. Snapchat curates, directs, and lends its own in-house
editorial team to generate content with its media partners. Snapchat shares in the
advertising revenue based on advertisements displayed within the content on Snapchat
Discover. Snapchats control over the content of its media partners was discussed recently
by a representative from Snapchats media partner Fusion, who stated, The amount of time
that [Snapchat] dedicate[s] to us is unbelievable. . . Honestly, its something that you do not
see with all the platforms. They encourage us to try different things and tweak the format.4
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Snapchat exercises significant control, and in some cases complete control, over content
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http://snapchat-blog.com/post/109302961090/introducing-discover
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http://www.ibtimes.com/snapchat-discover-one-year-later-how-23-media-companies-are-building-stories-evan2281851
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Snapchats main user-to-user communication area, in addition to having its own separate
area that can be accessed by swiping through the application. Here is how Snapchat
Discover looks today. Snapchat Discover media partners are found on the horizontal bar
above the daily stories posted by the users friends.
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exponentially.
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From May 2015 to May 2016, Snapchat's daily video views have grown
400% over the course of the year (from 2 billion to 10 billion, according to Bloomberg). 6
At a linear monthly growth rate of 33%, Snapchat will surpass 18 billion daily video views
by May 2017. Advertising revenue from the Discover page has paralleled this growth.
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http://www.bloomberg.com/news/articles/2016-04-28/snapchat-user-content-fuels-jump-to-10-billion-daily-videoviews
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According to Re/code, Snapchat ads are seen anywhere between 500,000 to a million times
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23 percent (or 34.5 million) are between the ages of 13-178. Snapchats popularity among
the 13-17 demographic is among its largest growth sectors, as children are replacing instant
messaging, SMS messaging, and text messaging, with Snapchat as their primary mode of
daily communication.
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integrated allowing users to easily share, comment on, draw over, and discuss topics and
content found on Snapchat Discover. In essence, Snapchat Discover sets a tone and
provides certain topics that users can easily share and discuss on Snapchat.
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Snapchat now has approximately 150 million users each day. Approximately
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image that says Do You Like Me? Yes or No? The user can circle the YES or NO or
doddle over the image and quickly send it back to their friends.
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Without warning, minors swiping through the Discover Page are being introduced to
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http://www.recode.net/2015/3/12/11560116/snapchats-ad-rates-for-its-discover-feature-are-really-high
http://www.statista.com/statistics/326452/snapchat-age-group-usa/
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offensive adult-rated content that parents would likely prohibit if they know their children
were being given unrestricted access to the content by Snapchat.
For example, the same child scrolling past an image of Do you like me?
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would also see the following if they accessed Snapchat Discover from July 1, 2016 through
July 3, 2016:
An article called, 10 Things He Thinks When He Cant Make You
Orgasm. The article begins: Orgasms. For most people, the word puts a
smile on their face. There is an image of two dolls having sex with a
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An article called: I Got High, Blown, and Robbed When I Was A Pizza
Delivery Guy. The accompanying picture is of a teenage pizza delivery
boy witha thumbs up.
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An article called F#ck Buddies Talk About How They Kept It Casual.
The accompanying image is of two teenagers or young adults raising their
hands in victory. The article begins: What if you could have sex with no
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one of you inevitably gets more caught up in the relationship than the
other? Sounds unlikely, right?
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An article called People Share Their Secret Rules for Sex, which
features a picture a female teacher with a rule book. An example of one of
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the rules is: Do not shove my head towards your dick while were
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bongs and ketchup, and 14 Drunk Convos Every Woman Has Had.
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The Discover page also features random graphics, which are intended to be
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Alarmingly, this above content is only from three days on Snapchat Discover
and represents only a fraction of the adult content from those days.
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While adults should be free to consume any of this material, and may
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themselves find it to be humorous and witty, the fact that Snapchat does not differentiate
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content offered to its minor users and adult users is problematic, and ultimately a violation
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of Federal and State consumer law. Compounding matters is that adult content and images
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appears to be directly marketed and advertised to minors based on the use of cartoons,
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childhood relatable images, and very young looking models. Mixed with the content are
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messages from Snapchat which say: If They Dont Snap You On A Daily Basis It Isnt
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Real.
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it posts with its media partners shown above. Across all media partners, whether it is Vice
News, Buzzfeed, MTV, or any other media partner, there is a clear pattern and practice of
curating the Discover page with articles that emphasize hardcore sex and sexual themes and
liberality of drug use.
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explicit adult material is not one that should be made for minors by Snapchat.
B.
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Plaintiff John Doe, and the putative class of minors, are undoubtedly
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publishers on Snapchat Discover. Rather, it is involved in all aspects and all decisions
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Snapchat controls and curates and in many cases helps create the the content
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into Snapchat for the first time they are prompted to input their date of birth. They are also
required to read and approve Snapchats Terms of Service.9 Snapchats Terms of Service
was last updated on March 29, 2016 to address additional privacy concerns raised by
Snapchat Discover. However, the updated Terms of Service nowhere addresses the adult
content on Snapchat Discover. 10
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Snapchats Terms of Service, Section 1: Who Can Use the Service states:
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No one under 13 is allowed to create an account or use the
Services. We may offer additional Services with additional terms
that may require you to be even older to use them. So please
read all terms carefully.
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Only one other reference to the age of the user appears in Snapchats Terms
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https://www.snapchat.com/terms
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http://marketingland.com/snapchat-changed-terms-service-privacy-policy-170899
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additional terms that require you be even older, or any similar information.
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is on its Community Guidelines section of its support website11. There, the Community
Guidelines addresses only communications between users and not communications sent by
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only sending explicit content found outside of Snapchat but remains silent on sending
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Pornography
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Snapchat prohibits accounts that use public Stories to distribute
sexually explicit content or promote sexually explicit content
found outside of Snapchat.
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acts and sexual content involving people under the age of 18. Snapchat makes this
content equally available to minor users as it does to its adult users. The content Snapchat
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gets good grades. His favorite class is history and science. John looks forward to attending
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college.
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Like most of his friends, John recently joined the Snapchat craze. John
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uses his account on Snapchat as his primary method of communicating with friends. John
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has fun posting pictures of himself using features from Snapchats facial recognition
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technology. John also uses the video chat feature on Snapchat to stay connected with
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article posted by Snapchat and its media partner Buzzfeed which had pictures of his
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favorite Disney characters including those from movies he grew up with. However,
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something was obviously wrong and different with these images. The compilation of
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Disney images John accessed included pornographic text and innuendo next to the
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photographs. In fact, the photographic compilation was called: 23 Pictures That Are
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Innocent pictures from Johns favorite Disney movies were perverted into
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The pictures contained the captions: When he pulls down his pants its
more beautiful than you could have imagined, When he came way harder than you
expected, When he aims for your face but you have to protect your eyes, When he
proceeds to get it all over your face . . . and clothes, and When he unexpectedly slaps
your face with his penis. Here is a sampling of the Disney images John saw:
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When John swiped to content produced by Snapchat and its media partner
Vice, he was equally perplexed and disturbed. The feature article was called: What It Is
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Really Like to Let People Finger You in Public. The article begins, When they touch
my vagina I say You have 30 seconds You have to look into my eyes. The article
includes images of strangers touching and groping a performance artist in public. Some
of the reflections from the performance artist included, So yeah, maybe some men were a
bit stronger with the hands, some maybe put more fingers in my vagina. . . This was the
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was shocked and horrified to learn that such explicit content was actually being made
available by Snapchat without warning, filters, or parental control.
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John Doe, by and through his mother and guardian, Lynette Young, are
compelled to bring this class action on behalf of the millions of children and parents who
have been deprived of the choice to monitor explicit material being made available by
Snapchat to minors.
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John brought what he observed to the attention of his mother. Johns mother
Plaintiff brings this class action on behalf of himself and all others similarly
situated as Class Members pursuant to Rule 23 of the Federal Rules of Civil Procedure.
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excluding
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excluding
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Defendants
officers,
directors,
and
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Defendant,
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and
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directors,
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officers,
case is assigned.
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Defendants
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Defendant,
case is assigned.
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is a United States resident, also residing in California, who is a registered user of Snapchat.
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The proposed class is so numerous that the individual joinder of all its
members, in this or any action, is impracticable. The exact number or identification of the
members of the putative class is presently unknown to Plaintiff, but it is believed to
comprise millions of California and United States residents, thereby making joinder
impractical.
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Common questions of fact and law exist as to all Class Members and
predominate over questions affecting only individual members. These include, but are not
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(a)
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sharing of such images, to grow its user base and increase profit.
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(e)
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minors.
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(f)
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(g)
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Plaintiffs claims are typical of the claims of the putative class members.
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Plaintiff and all putative class members were not warned of the harmful, offensive, and
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class members and represent a common scheme and pattern of practice of exposing minors
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to harmful, offensive, and adult content, resulting in injury to all putative class members
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alike. Plaintiff is asserting the same rights, making the same claims, and seeking the same
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relief for themselves and all other putative class members. The central question of whether
Defendant should have warned, filtered, or otherwise restricted access to minors of
harmful, offensive, and adult content predominates over all other questions, legal and
factual in this litigation.
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putative class member and does not have interests that conflict with those of the other
putative class members he seeks to represent. Plaintiff is represented by experienced and
able counsel, who has litigated numerous class-action lawsuits, and Plaintiffs Counsel
intends to prosecute this action vigorously for the benefit of the proposed class. Plaintiff
and their Counsel will fairly and adequately protect the interests of the class members.
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A class action is the superior available method for the efficient adjudication
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parties and the court system. By contrast, the class action device
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A class action for injunctive and equitable relief pursuant to Rule 23(b)(2) of
the Federal Rules of Civil Procedure is also appropriate. Defendant acted or refused to act
on grounds generally applicable to the Class thereby making appropriate final injunctive
and equitable relief with respect to the Class as a whole. Defendants actions are generally
applicable to the Class as a whole, and Plaintiff, on behalf of the Class, seeks damages and
injunctive relief described herein. Moreover, Defendants systemic policy and practices
make declaratory relief with respect to the Class as a whole appropriate.
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rewritten herein.
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practice and unfair, deceptive, untrue or misleading advertising and any act prohibited by
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Plaintiff and the putative class seek equitable relief and to enjoin Defendants
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from engaging in its current practice and scheme of exposing minor children to harmful and
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Pursuant to Cal. Bus. & Prof. Code 17200 et seq., Plaintiff and the putative
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class seek an order enjoining the above-described wrongful acts and practices of the
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NEGLIGENCE PER SE
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Plaintiff John Doe, and the putative national class and California subclass
were injured by the failure of Snapchat, Inc. to comply with the Federal Communications
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47 U.S.C. 230(b) states that it is the policy of the United States . . . (3) to
encourage the development of technologies which maximize user control over what
information is received by individuals, families, and schools who use the Internet and other
interactive computer services; (4) to remove disincentives for the development and
utilization of blocking and filtering technologies that empower parents to restrict their
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provider of interactive computer service shall, at the time of entering an agreement with a
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customer for the provision of interactive computer service and in a manner deemed
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appropriate by the provider, notify such customer that parental control protections (such as
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computer hardware, software, or filtering services) are commercially available that may
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assist the customer in limiting access to material that is harmful to minors. Such notice shall
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identify, or provide the customer with access to information identifying, current providers
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of such protections.
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information service, system, or access software provider that provides or enables computer
access by multiple users to a computer server, including specifically a service or system
that provides access to the Internet and such systems operated or services offered by
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provider as any person or entity that is responsible, in whole or in part, for the creation or
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development of information provided through the Internet or any other interactive computer
service.
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enables access to the internet . . . and it is an entity that is responsible, in whole or in part,
for the creation or development of information provided through the Internet.
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interstate or foreign commerce by means of the World Wide Web, makes any
that includes any material that is harmful to minors shall be fined not more
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violates such paragraph shall be subject to a fine of not more than $50,000 for
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each violation. For purposes of this paragraph, each day of violation shall
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In addition to the penalties under paragraphs (1) and (2), whoever violates
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paragraph (1) shall be subject to a civil penalty of not more than $50,000 for
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each violation. For purposes of this paragraph, each day of violation shall
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that is harmful to minors means any communication, picture, image, graphic image file,
article, recording, writing, or other matter of any kind that is obscene or that
(A) the average person, applying contemporary community standards, would
find, taking the material as a whole and with respect to minors, is designed to
appeal to, or is designed to pander to, the prurient interest;
(B) depicts, describes, or represents, in a manner patently offensive with
respect to minors, an actual or simulated sexual act or sexual contact, an
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control, and profiteering off of Snapchat Discover is liable for knowingly promoting and
publishing material that is harmful to minors. A fractional sample of harmful and offensive
images and content published from July 1, 2016 through July 3, 2016, demonstrates
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failing to warn minors or parents in its Terms of Service or User Agreement about the
harmful and offensive content Snapchat, Inc., knowingly makes available to minors on
Snapchat Discover.
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and the putative class are entitled to consequential damages based on the statutory scheme
provided by 47 U.S.C. 230, et seq.
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Plaintiff John Doe, and the putative National class and California subclass
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were injured by the failure of Snapchat, Inc. to comply with the Federal Communications
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47 U.S.C. 230(b) states that it is the policy of the United States . . . (3) to
encourage the development of technologies which maximize user control over what
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information is received by individuals, families, and schools who use the Internet and other
interactive computer services; (4) to remove disincentives for the development and
utilization of blocking and filtering technologies that empower parents to restrict their
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provider of interactive computer service shall, at the time of entering an agreement with a
customer for the provision of interactive computer service and in a manner deemed
appropriate by the provider, notify such customer that parental control protections (such as
computer hardware, software, or filtering services) are commercially available that may
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assist the customer in limiting access to material that is harmful to minors. Such notice shall
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identify, or provide the customer with access to information identifying, current providers
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of such protections.
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information service, system, or access software provider that provides or enables computer
access by multiple users to a computer server, including specifically a service or system
that provides access to the Internet and such systems operated or services offered by
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provider as any person or entity that is responsible, in whole or in part, for the creation or
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development of information provided through the Internet or any other interactive computer
service.
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Snapchat Inc. meets both the definition of an interactive computer service and
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access to the internet . . . and it is an entity that is responsible, in whole or in part, for the
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interstate or foreign commerce by means of the World Wide Web, makes any
that includes any material that is harmful to minors shall be fined not more
violates such paragraph shall be subject to a fine of not more than $50,000 for
each violation. For purposes of this paragraph, each day of violation shall
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In addition to the penalties under paragraphs (1) and (2), whoever violates
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paragraph (1) shall be subject to a civil penalty of not more than $50,000 for
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each violation. For purposes of this paragraph, each day of violation shall
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that is harmful to minors means any communication, picture, image, graphic image file,
article, recording, writing, or other matter of any kind that is obscene or that
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find, taking the material as a whole and with respect to minors, is designed to
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control, and profiteering off of Snapchat Discover is liable for knowingly promoting and
publishing material that is harmful to minors. A fractional sample of images and content
published from July 1, 2016 through July 3, 2016, demonstrates substantial content
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100.
failing to warn minors or parents in their Terms of Service or User Agreement about the
content Snapchat, Inc. knowingly makes available to minors on Snapchat Discover.
101.
and the putative class are entitled to consequential damages based on the statutory scheme
provided by 47 U.S.C. 230, et seq.
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UNJUST ENRICHMENT
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102.
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103.
Plaintiff, and the putative class, conferred a tangible economic benefit upon
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104.
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minors on Snapchat Discover, Snapchat Inc. has earned hundreds of millions of dollars in
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advertising revenue. Defendant was enriched, at the expense of the Plaintiff and each
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105.
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permit Defendant to retain the ill-gotten benefits that it received from Plaintiff and
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106.
It would thus be unjust and inequitable for Defendant to retain the benefit
equitable remedy as appropriate, to the Plaintiff and other members of the putative class.
INJUNCTIVE RELIEF
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107.
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relief sought by Plaintiffs and other members of the putative class and subclass, thereby
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109.
Defendants conduct, as more fully set forth herein, both in the past and
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through the present, has demonstrated a willful disregard for the health and safety of minors
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110.
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including the Plaintiff and the putative class and subclass will be irreparably harmed in that
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they do not have a plain, adequate, speedy, or complete remedy at law to address all of the
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wrongs alleged in this Complaint, unless injunctive relief is granted to stop Defendants
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improper conduct.
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111.
Plaintiff and the putative class and subclass are therefore, entitled to an
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injunction requiring Defendant to warn users of Snapchat about the offensive and adult
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content on Snapchat Discover, to empower parents and/or guardians with decisions regarding
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the access their children have to Snapchat Discover, and/or to provide parental filters and
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blocking which differentiates access that Snapchat users have as opposed to adult users of
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Snapchat.
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1
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putative members of the class defined herein prays for judgment against the Defendants as
follows:
A.
For an order certifying this action and/or common issues raised herein
counsel.
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B.
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all Class Members and for such other further notices as this Court
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C.
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D.
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Discover.
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E.
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through its agents, to induce any putative Class Members to sign any
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documents which in any way releases any of the claims of any Putative
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Class Members;
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F.
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G.
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I.
Court supervision, victims of its conduct and pay them, restitution and
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J.
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K.
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L.
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