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    Business Modelling: A Practical Guide

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    Capraru Ioan
    Practical guide for modelling a business. It was written by Knut Hinkelmann, a professor doctor from the University of Applied Sciences Northwestern Switzerland,

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Business Modelling: A Practical Guide

    Uploaded by

    Capraru Ioan
    72 views11 pages
    Practical guide for modelling a business. It was written by Knut Hinkelmann, a professor doctor from the University of Applied Sciences Northwestern Switzerland,

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    Business Modelling: A practical guide

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    Practical guide for modelling a business. It was written by Knut Hinkelmann, a professor doctor from the University of Applied Sciences Northwestern Switzerland,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    72 views11 pages

    Business Modelling: A Practical Guide

    Uploaded by

    Capraru Ioan
    Practical guide for modelling a business. It was written by Knut Hinkelmann, a professor doctor from the University of Applied Sciences Northwestern Switzerland,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Master of Science

    Business Information Systems

    Business Modeling
    Prof. Dr. Knut Hinkelmann

    Literature
    This chapter is short summary of the following literature:
    Bridgeland David M.; Zahavi, Ron (2009): Business Modeling
    - A Practical Guide to Realizing Business Value. Morgan
    Kaufman Publishers. Chapters 1 and 2

    Prof. Dr. Knut Hinkelmann


    MSc BIS

    Why Business Modeling


    Business and IT Alignment
    Business Transformation
    Managing Change
    Managing Complexity

    (Bridgeland and Zahavi 2009, pp. 4ff)


    Prof. Dr. Knut Hinkelmann
    MSc BIS

    Business Value of Business Models


    Communication between people
    Training and Learning
    Persuasion and selling
    Analysis of a business situation
    Compliance Management
    Development of Software requirements
    Direct execution in software engines
    Knowledge Management

    (Bridgeland and Zahavi 2009, pp. 10ff)


    Prof. Dr. Knut Hinkelmann
    MSc BIS

    Modeling Fundamentals
    All models are wrong. Some models are useful
    (George E. P. Box)
    To kinds of Model Fidelity
    The fidelity of models is a measure how closely the model
    approximates the real world
    The higher the fidelity the less wrong is a model

    Model Validity
    A model is valid if it meets all the constraints (semantical
    correctness)
    Validity is a property of the model itself
    (Bridgeland and Zahavi 2009, pp. 19ff)
    Prof. Dr. Knut Hinkelmann
    MSc BIS

    Complexity Size of Models


    If a model is too big (has too many model elements and
    associations) it is hardly to be comprehended
    Reduction of complexity:
    Viewpoints/views reduce complexity of a model (cp. ArchiMate)
    Separation of concerns separate complexity by
    modeling specific aspects/perspectives in separate models
    relations between elements of different models

    (cp. Zachman, Best Practice, ARIS, plugIT etc.)

    (Bridgeland and Zahavi 2009, pp. 26f)


    Prof. Dr. Knut Hinkelmann
    MSc BIS

    Attractiveness of models
    Arrange the modeling elements in a way that is visually
    appealing
    aligning elements in position, size
    follow a prefered modelling direction
    (e.g. model process flow either left-to-right oder top-to-bottom)
    use clear color scheme

    Consistence in labeling: Naming conventions


    Use consistent names for the some objects in different models
    Use naming conventions (e.g. name activities with a verb and an
    object/resource like check reservation).
    (Bridgeland and Zahavi 2009, pp. 27ff)
    Prof. Dr. Knut Hinkelmann
    MSc BIS

    Attractiveness of Models
    Non-attractive business process model

    Attractive business process model

    (Bridgeland and Zahavi 2009, pp. 27ff)


    Prof. Dr. Knut Hinkelmann
    MSc BIS

    Modeling Diagrams
    Any model element should have
    a name
    a description
    (specific) attributes

    Descriptions allow names to be short, so model elements can


    be easily referenced
    Graphical representation should have specific appearance
    specific form, color, marker, etc.
    not only standard forms (like rectangle, circle)

    Prof. Dr. Knut Hinkelmann


    MSc BIS

    Business Model Disciplines


    We will have a more detailed look on different business
    modeling disciplines
    Business Motivation Modeling
    Business Process Modeling
    Relations to IT, data, organisation, products

    Business Rules Modeling

    These business models cover important aspects of an


    enterprise architecture

    Prof. Dr. Knut Hinkelmann


    MSc BIS

    10

    Example Enterprises

    The modeling of Business Motivation Model,


    Business Rules and Business Process are
    explained with examples from two enterprises.

    Mykonos Dining Corp. and Cora Group


    Mykonos Dining Corp. is a company which
    acquired Cora Group, a company which
    owns several restaurants in Washington DC.
    Cora's flagship restaurants is Portia which
    has the mission of cooking meals fresh.
    Nola is another restaurant of Cora Group
    that just opened.
    A third restaurant in the Cora Group is
    Adalina, a fairly new restaurant with only
    eight tables.

    EU-Rent
    EU-Rent is a world-wide operating car rental
    company. Customers are individuals or
    companies. Different models of car are
    offered, organized into groups.

    Mykonos Dining Corp

    Cora Group

    Portia

    Nola

    Prof. Dr. Knut Hinkelmann


    MSc BIS

    Adalina

    Restaurants

    11

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