Product Management Terms

A Z Of Product Management
Posted on 21 February 2014 by Adrienne
50FLARES
Twitter 34Facebook 3LinkedIn 12inShare12Google+ 1

Email--Email to a friend
We were inspired by our friends at Unashamedly Creative who put together

an A to Z of Freelancing. With a bit of fun and imagination the Brainmates
team have compiled our A-Z of Product Management. Please add your own
suggestions in the comments.
A Agile
The new way in which we should run all aspects of our business in
order to keep up with the velocity of change.
Advocacy
Is considered any actions taken to advance our products in and
out of our companies.
Authentic
How we present ourselves and behave with our stakeholders.
Analytical
The art and science of visualising, articulating and solving all
sorts of business and customer problems.
Axure
Software tool for creating mock-ups, wireframes and prototypes.
Aha
Helps us build better Roadmaps.
B Business
Entities that we create value for.
Beer
Amber liquid used to entice developers.
Books
A secret place to discover and find knowledge and information.
Not to be confused with blogs.
Box
Great place to store files and be a part of the cloud.
Brand
Is an intrinsic part of our products.
Buyer
For whom we have to craft authentic, appealing market
messages.
Brainmates
An awesome team of Product Managers in Sydney that can help
Product Teams in times of need through consulting, coaching,
facilitation and training.
C Customers
The most important group to understand and satisfy if we want to
grow our revenues.
Creativity
What we need to bring to bear when were engaging with
stakeholders.
Competitor Analysis
An opportunity to spy on the oppositions business and products
and call it analysis.
Crowdsourcing
A way to find new customer problems.
D Decisions
Must be made every day if we want to speed ahead.
Disruption
Opportunities to make new products and find new revenue
streams.
Design Thinking
A well-known process used to design and develop products and
services customers cant live without.
Empathy
The capacity to feel what customers are experiencing and
consequently, design products and services that enhance those
experiences.
Experience
The stuff you cant get from a book.
Energy
Bucket loads required to drive product changes.
Evernote
Helps us collect and notetake across the interwebs.
Economic Behaviour
Wed do well to understand how social, cognitive and emotional
factors affect buying decisions.
Financial Analysis
Ability to conjure up a good story from a bunch of numbers.
Fun
Must be had in our job. Or, god forbid! we may have to find a new
one.
G Growth Hacking
Good old fashion product analytics coupled with marketing
techniques to increase sales now packaged in a fancy new term.
Goals
Must be established for ourselves, our teams, our products and
our businesses.
H Hypothesis
Often stated, never tested.A market or product supposition
should be created and further investigate before forming the
Business Case.
Iterative
Rinse and repeat, rinse and repeat, rinse and repeat till we move
closer to Product Market Fit.
Innovation
Is just Product Management done well!
Jira
The holy grail of bug tracking and product backlog software used
by many Product Teams.
Juggle
Managing multiple products, projects and issues on a day to day
basis with a smile.
Jobs To Be Done
An Innovation technique that can be applied to uncover what jobs
customers employ products to do.
K Kano Model Analysis

A tool to help us determine which features customers must have
and which features simply excite and delight!
Kanban
An agile software development technique that makes visible any
bottlenecks in the development workflow.
Lean Startup
A movement to get us in the habit of learning, testing and
iterating our products and services.
LinkedIn
A place to find our next job.
Lifecycle Management
The unsexy of Product Management but a very necessary evil.
Learn
An activity we should NEVER stop.
Leadership Leadership is influence (John C Maxwell) especially for
Product Managers.
MMeetUp
A site that helps us to find many of the Product Management

events where we live, work and play.
Mailchimp
An email marketing tool to get us communicating with our
community easily.
Market
Not just competitors but the ecosystem and interactions of
suppliers, customers, influencers, manufacturers, and
governments the product operates in.
MindManager
A powerful (thats what it says on the website) tool to map out
our thoughts visually.
Measure
Something that should be carried out every day to assess what
our customers think about our new and current products.
Minimum Viable Product

A term used by hipster Product Managers. The minimum product
construct and capability required to test a market assumption.
Minimum Marketable Product

Another term used by hipster Product Managers. The product with
the smallest feature set that still solves the customers problem
better than the competing alternatives
N Networking
Meeting and conversing with likeminded people so that we may
get to know one another with the possibility of helping each other
in the future.
Net Present Value A calculation found in many of our Business Cases

which (apparently) helps businesses figure out how much the future cash
flow of an investment made today is worth in todays terms.
O Opportunity
Opportunity is always dressed as customer problems.
P Product Owner
A job we shouldnt do on top of all our other Product Manager
responsibilities.
Product
A solution that solves a customer problem.
Product Camp
A global, annual event to hangout with likeminded people and
hear from some passionate Product peeps!
Prezi
More fun than Powerpoint.
Price
Represents the exchange of value between 2 parties.
Persona
A person that embodies the essence of our target market.
Profit and Loss

Demonstrates the products financial performance over time.
Product Management
An often misunderstood function in a business.
Project Management
Wed like to leave it to the pros!
Product Market Fit

Nirvana!
Portfolio
Product + product + product + product
Q Question
Something we should practice often with our stakeholders,
customers and anyone willing to talk to us.
R Research
Product Managers in seek of answers.
Resilience
Much needed when working on a product no one in the company
loves.
Return on Investment
Rewards for our efforts.
Roadmap
A communication tool which sells the how and the when of our
product strategy.
S Slideshare
A place to find and share rich information about products and
services, theories and practices, opinions and commentary.
Scrum
Nothing to do with football but we do like to huddle daily.
SnagIt
A super tool to help us grab images and videos and present it as
our own.
Stakeholder
Very important people to impress.
Sales
What EVERY single person wants more of and what EVERY single
person complains about.
Strategy
A blueprint to navigate the course of the products life.
Twitter
A place for a little industry gossip in 140 characters.
Trello
A great tool to help us manage our tasks.
U UserVoice
A tool to extract feedback from our customers.
User Experience
Must be designed from the ground up without missing a beat!
V Visio
Helps us express 1000 words in a pretty little diagram.
Value
Our very being. Its what we offer, do and create.
Vendor
Buy them a drink! They may be your next employer.
WWin Back Analysis

An opportunity to learn from our mistakes.
Wireframe
A culmination of our product thoughts.
Wine
Red, white or pink liquid required to release tension after a long
day.
X X-Ray
What we use to see through excuses.
Y You Send It
For those HUGE files we send and receive.
Z Zero
The number of customers we would have if we dont solve their
problems.

Product Management Terms

Uploaded by

Copyright:

Available Formats

Product Management Terms

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Product Management Terms

Uploaded by

Copyright:

Available Formats

A Z Of Product Management

Posted on 21 February 2014 by Adrienne

Twitter 34Facebook 3LinkedIn 12inShare12Google+ 1

We were inspired by our friends at Unashamedly Creative who put together

Helps us collect and notetake across the interwebs.

K Kano Model Analysis

A site that helps us to find many of the Product Management

Minimum Viable Product

Minimum Marketable Product

Net Present Value A calculation found in many of our Business Cases

Profit and Loss

Product Market Fit

WWin Back Analysis

A culmination of our product thoughts.

You might also like