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    ITU and Digital Migration PDF

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    Carmelita Esclanda
    The document discusses the transition from analog to digital terrestrial television broadcasting. It notes that maintaining analog equipment is becoming costly as digital standards advance. Broadcasters risk losing revenues if consumers switch to competing platforms like cable or online media. Transitioning to digital terrestrial television provides benefits like efficiency gains from multiplexing multiple programs on a single frequency, better quality picture and sound, lower transmission power needs, and opportunities to utilize digital dividend spectrum for additional services. The document outlines activities by ITU to support countries in Asia and the Pacific with roadmaps and guidelines for managing the transition process successfully.

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    ITU and Digital Migration PDF

    Uploaded by

    Carmelita Esclanda
    160 views19 pages
    The document discusses the transition from analog to digital terrestrial television broadcasting. It notes that maintaining analog equipment is becoming costly as digital standards advance. Broadcasters risk losing revenues if consumers switch to competing platforms like cable or online media. Transitioning to digital terrestrial television provides benefits like efficiency gains from multiplexing multiple programs on a single frequency, better quality picture and sound, lower transmission power needs, and opportunities to utilize digital dividend spectrum for additional services. The document outlines activities by ITU to support countries in Asia and the Pacific with roadmaps and guidelines for managing the transition process successfully.

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    The document discusses the transition from analog to digital terrestrial television broadcasting. It notes that maintaining analog equipment is becoming costly as digital standards advance. Broadcasters risk losing revenues if consumers switch to competing platforms like cable or online media. Transitioning to digital terrestrial television provides benefits like efficiency gains from multiplexing multiple programs on a single frequency, better quality picture and sound, lower transmission power needs, and opportunities to utilize digital dividend spectrum for additional services. The document outlines activities by ITU to support countries in Asia and the Pacific with roadmaps and guidelines for managing the transition process successfully.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    160 views19 pages

    ITU and Digital Migration PDF

    Uploaded by

    Carmelita Esclanda
    The document discusses the transition from analog to digital terrestrial television broadcasting. It notes that maintaining analog equipment is becoming costly as digital standards advance. Broadcasters risk losing revenues if consumers switch to competing platforms like cable or online media. Transitioning to digital terrestrial television provides benefits like efficiency gains from multiplexing multiple programs on a single frequency, better quality picture and sound, lower transmission power needs, and opportunities to utilize digital dividend spectrum for additional services. The document outlines activities by ITU to support countries in Asia and the Pacific with roadmaps and guidelines for managing the transition process successfully.

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    of 19

    Supported by

    ITU-AIBD-ABU Pre-Summit Workshop


    Enhancing Digital Terrestrial Television Broadcasting
    Transition Experience
    Kuala Lumpur, Malaysia
    25 May 2015

    Digital Broadcasting evolution

    Converged world cross delivery platforms


    From the days of early radio - through the emergence of
    monochrome television, followed by color TV, satellite and the
    later digital TV (HD, UHD TV) innovation has driven change;
    resulting in a richer and convergent multimedia world.

    Risks of not embracing the switchover


    Increased costs for analogue broadcasters

    As technical digital standards continue to progress, maintaining, servicing and


    replacing obsolete analogue equipment becomes costly.

    Loss of revenues for analogue broadcasters


    Consumers having more access to alternative media platforms and more
    affordable digital/HD devices can simply shift to competing media providers
    (e.g. satellite TV, online media, cable TV, triple-play broadband packages)

    Broadcasters less able to compete with pay-TV


    Economic/ Social
    Loss of revenues from not benefiting from the introduction of new business
    models for digital content production and related applications.
    Decreased opportunity of reducing the digital divide and implementing eGov initiatives.

    The benefits are


    Efficiency gains

    A digital multiplex allows multiple programs to be broadcast in a


    single frequency channel (between 4 and 18) - analogue TV can
    only broadcast one program per channel.
    Better quality
    Digital broadcasting is more resilient against interference,
    allowing improved coverage. Viewers can enjoy rich SDTV and
    HDTV content.
    Lower power consumption
    DTT transmitters need less power to provide the same coverage
    footprint.
    Digital production
    Content production equipment has also matured to incorporate
    digital processing.
    Digital Dividend

    Digital Dividend

    Digital Dividend
    The term digital dividend is used to express the spectrum
    efficiency gain due to the switchover from analogue to digital
    terrestrial television services.
    The digital dividend may be used by broadcasting services e.g.
    provision of more programmes, high definition, 3D or mobile
    television.

    Harmonized adoption of APT 700 MHz band in Asia Pacific

    ITUs activities in Digital Broadcasting


    Asia-Pacific Region

    ITU ASP Regional Initiative on Digital Broadcasting


    To assist countries in Asia and the Pacific
    region in smooth transition from
    analogue to digital terrestrial television
    broadcasting with the followings:

    ROADMAP FOR THE


    TRANSITION
    FROM ANALOGUE TO
    DIGITAL
    BROADCASTING

    Policy and regulatory framework for digital terrestrial television


    broadcasting through adaptation of comprehensive guideline for
    the transition from analogue to digital broadcasting.
    Digital Broadcasting roadmap for transition from analogue to
    digital terrestrial television broadcasting;
    Enhanced skills of concerned experts on the Digital Broadcasting
    Master Plan for the transition and technologies including
    interactive multimedia services, Mobile TV, Cable TV, Satellite TV
    and IPTV.

    ITU Broadcasting Projects


    ITU-MIC (Japan) : Transition from Analogue to
    Digital Broadcasting in Africa and Asia-Pacific
    ITU-KCC-MSIP (RO Korea) : Roadmap for
    Transition from Analogue to Digital Terrestrial
    Television Broadcasting in Asia and the Pacific,
    Africa, and Americas
    ITU-NBTC (Thailand) : Roadmaps for Transition
    from Analogue to Digital Terrestrial Television
    Broadcasting & Digital Radio Deployment in
    Thailand

    COMMS Australia : Supports to ITU ASP Digital


    Broadcasting Initiative

    National Roadmaps

    National Roadmaps for Transition from Analogue to Digital Terrestrial Television


    Broadcasting (24 countries in the region)
    http://www.itu.int/en/ITU-D/Technology/Pages/ProjectonthedigitalbroadcastingtransitionroadmapinAsiaPacificCountriesRoadmaps.aspx

    Asia (15): Afghanistan, Bangladesh, Bhutan, Cambodia, Indonesia, Lao PDR,


    Mongolia, Maldives, Myanmar, Nepal, Philippines, Sri Lanka, Thailand, TimorLeste, Vietnam
    Pacific: (9) Fiji, Kiribati, Micronesia, Nauru, Papua New Guinea, Samoa,
    Solomon Islands, Vanuatu, Tonga

    Publications
    Guidelines for The Transition from Analogue
    to Digital Broadcasting (January 2014)
    http://www.itu.int/en/ITU-D/SpectrumBroadcasting/Documents/Guidelines%20final.pdf

    Trends in Broadcasting: An Overview of


    Developments (February 2013)
    http://www.itu.int/en/ITUD/Technology/Documents/Broadcasting/TrendsinBroadcasti
    ng.pdf

    Publications
    Q11-3/2 Report
    http://www.itu.int/dms_pub/itu-d/opb/stg/D-STG-SG02.11.3-2014-PDF-E.pdf

    Making Television Accessible


    http://www.itu.int/en/ITU-D/Digital-Inclusion/Persons-withDisabilities/Pages/Persons-with-Disabilities.aspx

    Digital Dividend: Insights for spectrum decisions


    (August 2012)
    http://www.itu.int/ITUD/tech/digital_broadcasting/Reports/DigitalDividend.pdf

    Publications available by 3Q 2015


    Countries case study on DTTB implementation
    Australia
    Japan
    Thailand

    Interactive Multimedia Services for Asia and the Pacific:


    Trends & Insights

    Ongoing Activities - 2015


    Digital Terrestrial Television Broadcasting Transition Implementation:
    Bhutan
    Maldives
    Philippines
    Sri Lanka
    Tonga
    ITU-AIBD-ABU Pre-Summit Workshop on Enhancing Digital
    Terrestrial Television Broadcasting Experience in Kuala Lumpur,
    Malaysia, 25 May 2015
    ITU-ABU Pacific Media Partnership Conference 2015: Partnering for
    Broadcasting in Apia, Samoa, 25-27 August 2015

    DSO Database
    http://www.itu.int/en/ITU-D/Spectrum-Broadcasting/Pages/DSO/Default.aspx

    No. of countries

    Asia and the Pacific - Analogue Switch Off


    20

    16

    15
    10

    10
    5

    2012

    2013

    2014

    2016

    JAPAN, KOREA R.O.

    2018

    2020

    >2020

    Year

    AUSTRALIA, NEW ZEALAND


    MONGOLIA
    TONGA
    CHINA, HONG KONG SRA, INDONESIA
    BANGLADESH, BRUNEI, CAMBODIA, INDIA, MALAYSIA, NEPAL, PHILIPPINES, SINGAPORE, SRI LANKA,
    THAILAND
    AFGHANISTAN, DPRK, FIJI, KIRIBATI, LAOS, MALDIVES, MARSHALL ISLANDS, MICRONESIA, NAURU, International
    PAKISTAN, PAPUA NEW GUINEA, SAMOA, SOLOMON ISLANDS, TIMOR LESTE, TUVALU, VANUATU Telecommunication
    Union

    Sources: Questionnaires responded in 2010 & Wikipedia as of May 2015

    Conclusions
    Transition to DTTB services is a complex process yet necessary for
    broadcasters to remain in business in the longer term
    Late DSO transition leads to increased costs and loss of revenues
    A successful transition to DTTB requires:
    Strong leadership of government

    Firm decision of analogue TV switch-off date


    Close cooperation between Regulator and industry
    Clear and timely developed regulatory framework

    Adequate information and assistance to the public

    Thank

    U
    ITU : http://www.itu.int
    ITU Asia Pacific : http://www.itu.int/ITU-D/asp/CMS/index.asp

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