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    Marketing Assignment

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    canjaysfan89
    1. The document outlines Assignment 3 which involves performing a SWOT analysis based on the first two assignments and using it to determine the viability of introducing a product into a new market. 2. If introduction is not viable, a report explaining why is required. If it is viable, a preliminary marketing plan must be proposed that defines objectives, identifies the target market, and includes a marketing program responding to consumer needs and providing competitive advantages. 3. The assignment is due after Lesson 14 and receiving feedback on Assignment 2. It has a maximum length of 20 double-spaced pages.

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    Marketing Assignment

    Uploaded by

    canjaysfan89
    368 views2 pages
    1. The document outlines Assignment 3 which involves performing a SWOT analysis based on the first two assignments and using it to determine the viability of introducing a product into a new market. 2. If introduction is not viable, a report explaining why is required. If it is viable, a preliminary marketing plan must be proposed that defines objectives, identifies the target market, and includes a marketing program responding to consumer needs and providing competitive advantages. 3. The assignment is due after Lesson 14 and receiving feedback on Assignment 2. It has a maximum length of 20 double-spaced pages.

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    Describes a good way to present a SWOT analysis for an international expansion project

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    1. The document outlines Assignment 3 which involves performing a SWOT analysis based on the first two assignments and using it to determine the viability of introducing a product into a new market. 2. If introduction is not viable, a report explaining why is required. If it is viable, a preliminary marketing plan must be proposed that defines objectives, identifies the target market, and includes a marketing program responding to consumer needs and providing competitive advantages. 3. The assignment is due after Lesson 14 and receiving feedback on Assignment 2. It has a maximum length of 20 double-spaced pages.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    368 views2 pages

    Marketing Assignment

    Uploaded by

    canjaysfan89
    1. The document outlines Assignment 3 which involves performing a SWOT analysis based on the first two assignments and using it to determine the viability of introducing a product into a new market. 2. If introduction is not viable, a report explaining why is required. If it is viable, a preliminary marketing plan must be proposed that defines objectives, identifies the target market, and includes a marketing program responding to consumer needs and providing competitive advantages. 3. The assignment is due after Lesson 14 and receiving feedback on Assignment 2. It has a maximum length of 20 double-spaced pages.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    Assignment 3:

    Term ProjectSWOT Analysis and Preliminary Marketing


    Plan
    Date Due: After Lesson 14, and after receiving feedback on Assignment 2
    Weighting: 40 percent of final grade
    Length: 20 double-spaced pages maximum
    Be sure to read the Assignment Details page in the Evaluation block (on the
    course home page) before beginning this assignment.
    Assignment 3 is based on the first two assignments but assumes a
    management focus. It involves three tasks:
    1. The first task is to translate Assignments 1 and 2 into a situation appraisal
    by identifying strengths, weaknesses, opportunities, and threatsin other
    words, by performing a SWOT analysis.
    Strengths and weaknesses are internal to the company and the brand under
    consideration. They are foreseeable and controllable. You are not expected
    to perform internal analysis that is additional to the analysis you provided in
    Assignment 2 (where you compared your product to that of your
    competition).
    Opportunities and threats analysis concerns general information about the
    nature of the industry, competition, consumers, and cultural and other
    environmental factors. They are external, uncontrollable, and may or may
    not be foreseeable.
    2. The second task is to use your SWOT analysis to determine whether
    introduction of your product (brand) in the country under consideration is
    viable. Are there sufficient strengths and opportunities to overcome the
    weaknesses and threats?
    3. The third task depends on the decision made in Task 2. If you choose not
    to introduce the product, prepare a detailed report on why it is not a viable
    option at this point. Is there anything the company can do to work on
    controllable and foreseeable factors or to minimize the impacts of
    uncontrollable and unforeseeable factors to improve viability for future
    consideration?
    If you recommend introduction of the product (or brand) into the new
    market, your next step is to propose a preliminary marketing plan that
    MKTG414v8 Assignment 3

    September 25/2013

    defines marketing objectives


    identifies the target market

    includes a marketing program that effectively responds to consumers'


    needs and provides competitive advantages

    You can refer to the section entitled "Reaching the Customer: Developing
    Your Export Marketing Strategy" in the Foreign Affairs and International
    Trade Canada document, Step-by-Step Guide to Exporting (available in the
    DRR). Although this framework covers a range of importation and
    international logistics issues, focus on cases in which a product is already
    available inside a host country. You may also wish to consult Chapter 7
    Appendix: Sources of Secondary Data on the textbook companion website
    (Online Learning Center).
    If you have any questions, contact the Student Support Centre.

    MKTG414v8 Assignment 3

    September 25/2013

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