Institute of Information Technology & Management, New Delhi

Academic Circular 4/2007

Revised on 2nd January, 2015

PROJECT WORK METHODOLOGY FOR BBA VI SEMESTER STUDENTS

Objective
1.
Students of BBA Semester VI are to carry out a project as part of curriculum. At the end
of the semester the students are to submit a written project report. The objective of this Circular
is to standardise the format of submission of the project report and to lay guidelines to conduct
the project including methodology. This project work is the training for applying theoretical
concepts, tools & techniques to a live situation/problem and writing a Technical Report.
University Scheme for Project
2.
As per the syllabi of BBA (Paper code BBA-310), students of Semester VI are to write a
project report comprising of 6 credits. The project report has two components, viz.
(a)

External

: Project Viva (50 Marks), where viva on written report

would be undertaken by an external examiner.

(b)

Internal

: Conduct & Submission Project Report (50 Marks) It

involves conduct of study & submission of report,
presentations & viva at the Institute.

Scope of the Project

3.
It is partly responsibility of the student to find a relevant topic for
his/her project. The topic is to be decided in consultation with the guide
allotted to the student. Topic once fixed cannot be changed. The project work
would be based on primary data or secondary data or both. Each student is required to carry
out the work and submit the report individually. ANY PREVIOUS WORK OR
BORROWED REPORT WILL BE SUMMARILY REJECTED AND IN ALL CASES OF
REJECTION THE WORK IS TO BE REPEATED AFRESH.
Proposal

4.
The project proposal should be about one/two page long and must be
submitted in writing to your respective guide. The format of the proposal is
attached as Appendix A. All students are required to submit the
project proposal by 21th January 2015.
Final Report
5. The Guidelines for methodology to be adopted for conducting the project are attached as
Appendix-B. The format for compilation of project report is attached as Appendix-C. Project
reports are to be compiled as per laid down guidelines.
Schedule
6.
The schedule, various milestones and evaluation methodology is given in the table below.
The schedule is to be adhered to by all the students:
To be Completed
by Date
th
15 January 2015
21thJanuary 2015

10thFebruary
January 2015

10th March 2015

21th March 2015

27th March 2015

Activity

Marks Allotted

Briefing about the project

guidelines to the students.
Submission of Project Proposal to
the
respective
guides
&
finalisation of title, objectives,
scope & methodology.
Submission of Questionnaire
(after prior discussion with
Project Guides) and Chapter-1 &
2.
Submission of Chapter-3, Data
analysis & presentation (Chapter4) and Chapter-5.
First Draft of the report to the
respective guides.
Submission of Final Report (one
hard copy in spiral binding) to the
respective guides.

10

Refer Appendix A.

10

6th,7th , 8th & 9th

April 2015

Internal Presentation and Viva to

the Internal Board of Examiners.

10

11-21th April 2015

Submission of 2 copies Final

Hard Bound Report and CD to
the respective guides.

10

Remarks

Refer Appendix B &

C.
.

A power point
presentation of 10
minutes and viva by
each student
-

May 1st Week

(Tentative date)
Total Marks

External Viva before the external

examiner.

50

Project Viva.

100

The list of faculty guides assigned to the students shall be issued separately and displayed on
Notice Board.

Appendix-A
(Refer Para 4)

PROJECT PROPOSAL

Each student is to submit a written project proposal to their respective guides. The project
proposal must comprise the following aspects:
1.

Title of the Project: Title should be meaningful and should convey the broad aspects
that will be covered in the body and the scope of the project.

2.

Organisation/Company: Mention the name of organisation/company and the functional

area (e.g. marketing, finance and human resource) where you intend to do your project.
Briefly explain the nature of the organisation and its business.

3.

Objectives: Explain the objectives and the scope of the project along with functional
area that will be covered in the study.

4.

Methodology:
(a)

Explain the methodology for data collection.

(b)

Explain the techniques proposed to be used for data analysis.

5.

Tools: Explain the statistical tools and software tools e.g. SPSS/MS Excel or any other
that you propose to use in the project.

ONCE THE TITLE & THE ORGANISATION IS FIXED, IT

CANNOT BE CHANGED.

Appendix-B
(Refer Para 5)

METHODOLOGY OF PROJECT WORK

The methodology for carrying out the project is given in the following paragraphs. Each student
is to compile his/her study in five chapters as detailed below:
Chapter-I: Introduction
This chapter is to include the following aspects:
Profile Organisation/Company: Briefly explain the nature of the organisation and its business.
It should include type of industry & business in which the company is operating, its vision &
mission, geographical & functional area of operation, size of organisation & its structure,
4

turnover, market share & position of the company in the industry, product range, present
leadership, strengths & weaknesses, if any.
Theoretical Framework: A brief theoretical description of concepts, tools and techniques used
in project along with definition of key words and formulae etc. should be included.

Chapter-II: Literature Review

A literature review is an account of what has been published on a topic by accredited scholars
and researchers. Literature review is a text written by someone to consider the critical points of
current knowledge including substantive findings, as well as theoretical and methodological
contributions to a particular topic. Often, it is part of the introduction to an essay, research report,
or thesis. In writing the literature review, the purpose is to convey the knowledge and ideas that
have been established on a topic, and what their strengths and weaknesses are. As a piece of
writing, the literature review must be defined by a guiding concept (e.g., your research objective,
the problem or issue you are discussing).
At least 5-8 research papers should be reviewed and defined in the report. A sample of review of
a research paper is given below:

Rai, Usha Kiran and Srivastava, Monica (2011) examined the motives of women
entrepreneurs in starting a small-scale enterprise in the socioeconomic milieu of Varanasi district.
The sample units were selected randomly resulting in a sample size of 150 units. The data was
collected through a structured questionnaire and informal interviews. The conclusions drawn
from the empirical study show that the direct support from their family members (in the form
finance) encouraged them to start their new ventures, which is a healthy signal for economic
development of the country.
Chapter-III: Methodology
Objectives of Study: It should be pragmatic and consistent with the title of the study and
achievable during the course of study within the prescribed schedule. Students are advised to
develop the objectives in consultation with their respective guides. The objectives must start with
action oriented verbs. A sample of objectives is given below as example:
(a)

To study the growth of sales of RO Water Purifiers.

(b)

To compare the market share of branded and local manufacturers of RO Water

Purifier.
5

Scope of Study: The scope of study should clearly mention the activities that are actually
performed in the study. It should include the period of study, the functional area (HR, Finance
and Marketing) and volume of work carried out in the study. With reference to above objectives,
the scope of study could be as follows (note this is suggestive and not exhaustive):
(a) To collect and analyse the sales data of RO Water Purifiers in Delhi region of last
five years. For this purpose secondary data from the published sources and the dealers is
collected.
(b)
To carry out market survey of customer perception for the use of RO Water
Purifier. For this purpose the geographical area selected is Dwarka locality. Data is
collected through a questionnaire that is attached as Appendix A.

Sources for Data Collection:

(a) Primary Data Collection Sources: The project should be based on primary data. For
data collection, a questionnaire must be prepared and it has to be made part of the project
report. The questionnaire should be consistent with the objectives and the scope of the
study and duly vetted by the respective guide. The questionnaire should be designed in a
simple language so that the targeted population must understand and able to respond
effectively.
(b) Secondary Data Collection Sources: If in case of any secondary data, proper references
of sources of data must be compiled and mentioned against each data used in the study in
the following manner (with reference to above example):
(i)

The sales data of Forbes & Kent brands of RO Water Purifier is collected from their
Annual Financial Statements for the period 2002-2006.

Universe/Population: The universe consists of all survey elements that qualify for inclusion in
the research study. The precise definition of the universe for a particular study is set by the
research question/objectives, which specifies who or what is of interest. The universe may be
individuals, groups of people, organizations, or even objects. For example, research about voting
in an upcoming election would have a universe comprising all voters.
The students should define the universe/population selected for conducting the study.
Sampling Unit: It is a unit from where a respondent is selected. The students should explain
(in few words) about the respondents from whom the primary data was collected.

Sample Size: The characteristics of whole population are difficult to study in most of the
researches. In order to best analyse the results, sample is taken from the population which best
describes the characteristics of the population. A sample is a sub group of the population selected
for the study and best describes the population.
The sample size of a survey most typically refers to the number of units/respondents that
were chosen from which data was gathered. The sample size selected for the study should be
mentioned in the report. The justification for selecting the sample size (total number of
respondents) should also be explained.
Sampling Technique: A sampling technique is the name of the technique or identification of the
specific process by which the entities/ respondents of the sample have been selected. There are
basically two type of sampling methods- probability sampling methods and non- probability
sampling methods which are further divided into different types.
The Sampling technique should be selected according to the problem under study. The
justification for selecting particular sampling technique should also be explained.

Tools Used for Data Analysis: In this part the students should explain the concepts, tools and
techniques used for data analysis. The rational and justification for using a particular tool and
technique should be explained. For example if a student uses Standard Deviation as a statistical
tool, he should explain the concept of Standard Deviation and its relevance to the study along
with its formula.

Chapter-IV: Data Analysis & Interpretation

Raw data (primary or secondary) collected must be reduced to standard formats such as tables,
charts, graphs, diagrams etc and is to be presented in this chapter. The tool for data presentation
should be suitably selected so that interpretation and inferences could be drawn easily and
become self explanatory. Proper titles, legends, scales, source (s) etc must be mentioned along
with each diagram.
In this chapter, students are required to present the data in the form of tables & graphs/charts and
inferences have to be drawn through data analysis. Students should apply established theoretical
concepts, tools and techniques (discussed in Chapter-I) to the data presented and draw
inferences. Students are required to discuss rationale and logic for drawing inferences. For each
inference, proper linkages are to be established with the data analysed in this chapter. Wherever,
calculations are to be carried out, it must be provided before drawing any inference. The
inferences are to be presented in narrative form from each data set along with any limitation (s)
due to data insufficiency, if any.
7

Chapter-V: Findings and Conclusion

This Chapter should comprise the following:
(a) Findings of the Study: These are to be presented and supported by facts & figures in
narrative form and be culled out from the Chapter-IV. The sequence of the results must be
consistent with the objectives of the study mentioned in Chapter-III. Also, mention the
achievement of objectives or otherwise.
(b) Limitations: The limitations could be mentioned in terms of data insufficiency, time &
expertise constraints etc.
(c) Suggestions: Suggestion based on the main findings of the study should be incorporated.
(d) Conclusion: The concluding paragraph should summarize and conclude the study in
brief.
(e) Scope for further Study: Any scope for extension of the study to new geographical
areas, segments, time with larger data, is to be mentioned under this heading.

Bibliography: Example - Rai, Usha Kiran and Srivastava, Monica (2011), Aspirations and
Motives of Women Entrepreneurs: An Empirical Study of Varanasi District, The IUP Journal of
Entrepreneurship Development, Vol. VIII, No. 2, pp.23-33.
Chabbra, T. N. (2012), Entrepreneurship Development Sunrise Publications, New Delhi.

Appendix/Appendices

Appendix-C
(Refer Para 5)

FORMAT OF THE PROJECT REPORT

Format
1.
The final report should be written and compiled in the following the
sequence:

(a)
(b)
(c)
(d)
(e)
(f)
(g)
(h)
(i)
(j)
(k)
(l)
(m)

Title Page
Certificate (s)
Acknowledgements
Assignment Directive
Executive Summary
Table of Contents
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Body of the Project Report (As per Appendix B)
Bibliography
Appendices

Title Page
2.

The format of the title page is attached as Annexure-I.

Certificate

3.
The format of the certificate is attached as Annexure-II. A certificate
of the Institute may be attached after the title page.
Assignment Directive
4.
Each student shall be issued an Assignment Directive duly signed by
their project guide and coordinator which shall form part of the dissertation.
Acknowledgements
5.
In the Acknowledgements page, the writer recognises his
indebtedness for guidance and assistance by the faculty guide and any other
member (s). Courtesy demands that he/she also recognises specific
contributions by other persons or institutions such as libraries and research
foundations. Acknowledgements should be expressed simply, tastefully, and
tactfully duly signed above the name.
Executive Summary
6.
Executive Summary is a brief or condensed summary of the project for
higher-level management positions. It should be about 1-2 pages in length.
It should comprise company profile, objectives & scope of the project,
methodology and tools used, results, limitations, and directions for future
development, if any.
Contents & List of Tables/Figures/Symbols/Abbreviation
7.
The format of Contents and list of Tables/Figures/Symbols is attached as
Annexure-III.
Body
of
the
Project
Report/Dissertation Writing

Report:

Guidelines

for

Project

8.
The guidelines for writing the Project Report (methodology) are
detailed in Appendix-B. Following aspects must be adhered to:
(a)
Page Size: Good quality white A4 size executive bond paper
should be used for typing and duplication.
(b)
Chapter Numbering: The chapters are to be numbered as
Chapter-1, Chapter-2 etc. The heading/title of the chapter is to appear
below the chapter number in uppercase.
(c)

Page Specifications:
(i)
(ii)

Left Margin
Right Margin

: 1.25 inch
: 1 inch
10

(iii)
(iv)

Top Margin
Bottom Margin

: 1 inch
: 1 inch

(d)
Page Numbers: All text pages starting from Body of the Project
Report should be numbered at the bottom center of the pages.
(e)

Normal Body Text:

(i)
Side
(ii)
(iii)

Font Size: 12, Times New Roman, Double Spacing, Single

Writing.
Paragraphs Heading Font Size: 12, Times New Roman.
Page/Title Font Size: 14

(f)
Structure of Final Report: A project report should be covered between 50 to 60
typed pages in double space about 10,000 words (excluding Appendices and
Bibliography) on A4 size paper with 12 font size. 10 % variation is permissible.
(g)

(h)

Table and Figure Number: Table and figure numbers are to be written at the
bottom of the table/ figure as given below:
(i)
Table No-1: Number of Employees in Organisation ABC
(ii)
Figure No-1: Sales Figures of RO Water Purifier 2002-2006
Binding & Color Code of the Report:
(i)
(ii)
(iii)

Hard Bound Report

Background of the cover page - BLACK
Letters in Gold

Bibliography
9.
Secondary sources should be duly acknowledged. When accessing
online sources, care should be taken to mention the entire link, and not
merely the website, in addition to date of access. Examples are given below:
1. Carney, D. L., & Cochran, J. I., (1985), The 5ESS Switching System:
Architectural Overview, AT&T Technical Journal, vol. 64, no. 6, JulyAugust, pp. 1339-1356.
2. Stevens, A., (1992), C++ Database Development, MIS Press, New
York, p. 34.
3. In Encyclopedia Britannica. from http://search.eb.com, accessed on (date) and (time).
4. Give full link of the webpage, (example www.google.com is not accepted).

11

Appendices
10.
The appendices are to be attached at the end of the report and to be numbered as
Appendix-A, Appendix-B
etc. right justified at the top of the page. Below the word
Appendix write in parenthesis Refer Para No__. The para number should be the number in the
body of text where the reference of appendix is given. An appendix may have annexure (s). The
annexures, if any, are to be attached immediately after the said appendix. The annexures are to
be numbered as Annexure-I, Annexure-II etc.

12

Annexure-I

Major Project Report

on

Title of The Project Report

(Font size = 18)

(Name of the organization, if any)

Submitted in partial fulfillment of the requirements
for the award of the degree of

Bachelor of Business Administration (BBA)

To
Guru Gobind Singh Indraprastha University, Delhi

Guide:
by:
(Guide Name)
name)

Submitted
(Student
Roll No.:

Nurturing Excellence

Institute of Information Technology & Management,

New Delhi 110058
Batch (2012-2015)

13

Annexure-II

Certificate
I, Mr./Ms._______________________________, Roll No. ________________ certify
that

the

Project

Report/Dissertation

(BBA-310)

entitled

________________________________ is done by me and it is an authentic

work carried out by me at ___________________________ (Name of the
organisation or of the Institute). The matter embodied in this project work
has not been submitted earlier for the award of any degree or diploma to
the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Project Report/Dissertation (BBA-310) entitled

__________________

done by Mr./Ms._______________________________, Roll No. ________________, is

completed under my guidance.

Signature of the Guide

Date:
Name of the Guide:
Designation:
Address:
Institute of Information
Technology & Management,
New Delhi-110058
14

Countersigned

Director/Project Coordinator

15

Annexure-III
FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS

CONTENTS
S. No.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

Topic

Page No
-

Certificate (s)
Acknowledgements
Assignment Directive
Executive Summary
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Chapter-1: Introduction
Chapter-2: Literature Review
Chapter-3: Methodology
Chapter-4: Data Analysis and Interpretation
Chapter-5: Findings and Conclusion
Bibliography
Appendices

FORMAT FOR LIST OF TABLES/FIGURES/

SYMBOLS/ABBREVIATIONS
LIST OF TABLES
Table No
1
2

Title
Number of Employees in Organisation ABC

Page No

LIST OF FIGURES
Figure No
1
2

Title
Sales Figures of RO Water Purifier 2002-2006

Page No

LILIST OF SYMBOLS
S No
1
2

S No

Symbol

Nomenclature & Meaning

Sigma (Summation)
At the rate
LISLIST OF ABBREVIATIONS

Abbreviated Name

Full Name
16

1
2

CRM
EPS

Customer Relationship Management

Earning Per Share

17