Strategy adopted for Financial Inclusion

One of the major challenges for next decade or more to banks in the country is to capture the
banking business of over 50% population of this country of over 1.2 billion people. Poor people
need to be provided with access to financial products at low transaction cost. They need to be
provided assistance on the demand side (in terms of financial awareness and literacy) as well as
on the supply side (in the form of availability of customized financial products). Taking into
account their seasonal inflow of income from agricultural operations, migration from one place to
another seasonal and irregular work availability and income, the existing financial system needs
to be designed to suit their requirements and to be more responsive to their needs. No doubt
banks and regulators play a major role in this, but we also need to think beyond traditional ways
and delivery channels to speed up the efforts.
Dr. Raghuram Rajan, Hon'ble Governor, RBI has powerfully enunciated the need for broad based
diversified growth leading to rapid reduction in poverty. Governor has also laid down RBI's
developmental measures for the near future on five pillars and one of the most important pillar
amongst them is Financial Inclusion where the objective is to expand access of finance to small
and medium enterprises, the unorganized sector, the poor, and remote and underserved areas of
the country.
The approach adopted for achieving the objectives under Financial Inclusion
RBIs perspective on Financial Inclusion aims at giving a specific direction to the collaborated
efforts to gain synergic benefits. Therefore, we have defined Financial Inclusion as the process of
ensuring access to appropriate financial products and services needed by all sections of the
society in general and vulnerable groups such as weaker sections and low income groups in
particular at an affordable cost in a fair and transparent manner by mainstream institutional
players.
Reserve Bank of India has made sustained efforts to increase the penetration of formal financial
services in unbanked areas, while continuing with its policy of ensuring adequate but viable flow
of credit to priority sectors of the economy. We have adopted a structured, planned and integrated
approach towards FI which is focusing on improving access to financial services and also
encouraging demand for financial services through financial literacy initiatives. Some of the
defining features of our approach to FI are:
Institutional Mechanism
Under the institutional mechanism put in place for financial inclusion, we have the Financial
Stability and Development Council (FSDC), which has an exclusive mandate for financial
inclusion and financial literacy. A separate Technical Group on financial inclusion and financial
literacy, under the Chairmanship of a Deputy Governor, has been set up under the aegis of
FSDC. The Group has representations from all the financial sector regulators. In order to
spearhead efforts towards greater financial inclusion, RBI has constituted a Financial Inclusion
Advisory Committee (FIAC) under the Chairmanship of Deputy Governor. The FIAC has few
Directors from the Central Board of RBI and experts drawn from NGO sector/other civil society
representatives, etc. as members. At the State level, there are State Level Bankers Committee
(SLBC) further supported by Lead District Managers (671 Districts) at the district level.

Bank led Model

In India, we have adopted a bank- led model for financial inclusion, which seeks to leverage on
technology. The FI initiatives would have to be ICT based and would ride on new delivery models
that would need to be developed by the market participants to best suit their requirements.
Our experience has shown that the goal of financial inclusion is better served through mainstream
banking institutions as only they have the ability to offer the suite of products required to bring in
effective/meaningful financial inclusion. Other players such as mobile companies have been
allowed to partner with banks in offering services collaboratively.
Integrated approach Financial Inclusion & Financial Literacy
Considering that financial Literacy is an important adjunct for promoting financial inclusion,
consumer protection and ultimately financial stability, RBI has adopted an integrated approach
wherein efforts towards Financial Inclusion and Financial Literacy would go hand in hand.
Bouquet of Financial products
In the absence of banks a large number of informal intermediaries had mushroomed, mostly in the
rural areas, which were acting as proxy to the banks. Such unregulated entities were in the
business of extending only credit products that too at exorbitant rates of interest mostly to the
illiterate section of the population. This had resulted in huge indebtedness amongst the poor
people. With our renewed efforts under financial inclusion we have now advised banks to ensure
that all the financial needs of the customers are met by offering, at the minimum, four basic
products to customers, viz.

A savings cum
overdraft account

Entrepreneurial
credit products like
a GCC or KCC

Bouquet of
Financial
Services

A pure savings
account, ideally a
recurring or
variable recurring
deposit

A remittance product
to facilitate EBT and
other remittances
The idea is to ensure that customers who are linked to the banking system is provided with all the
basic financial products that are required to enhance their income generation capacity thus
helping them to come out of poverty. Such an initiative is expected to be a win-win situation for
both banks as also the large section of poor people residing in the rural areas.

Combination of Branch and BC Structure

We are advocating a combination of Brick and Mortar structure with Click and Mouse technology
for extending financial inclusion, especially in geographically dispersed areas. Banks have to
make effective use of technology to provide banking services in remote areas. In addition to
creating a large network of small branches in rural areas, the Reserve Bank has permitted banks
to utilise the services of intermediaries in providing banking services through the use of business
correspondents. The BC model allows banks to do cash in - cash out transactions at a location
much closer to the rural population, thus addressing the last mile problem.
Leveraging on Technology
Penetrating banking services through the traditional brick and mortar model was expensive for
banks. We realized that the task of Financial Inclusion was gigantic and would not be possible
without actively leveraging on technology. We have therefore encouraged banks to leverage on
technology to attain greater reach and penetration for minimizing the cost of providing financial
services in far flung areas of the country. With adoption of technology it has been possible for
banks to deliver banking products and services to the doorsteps of villages.
Engaging Business Correspondents: The Reserve Bank has permitted banks to engage
Business Facilitators (BFs) and Business Correspondents (BCs) as intermediaries for providing
financial and banking services. The BC Model allows banks to provide door step delivery of
services especially to do cash in - cash out transactions, thus addressing the last mile problem.
The list of eligible individuals/entities who can be engaged as BCs are being widened from time to
time and we have adopted a test and learn approach to this process. Now, even for profit
organisations excluding NBFCs and Telcos have been permitted to operate as BCs of banks.
Relaxation of KYC norms: The strict KYC norms inhibited linkage of common people with the
Banking System. Know Your Customer (KYC) requirements for opening bank accounts have been
relaxed for small accounts. Further, in order to leverage on the initiative of UIDAI, we have
allowed Aadhaar as one of the eligible document for meeting KYC requirements and very
recently have also allowed banks to provide e-KYC services provided through the Aadhaar
platform.
Simplified branch authorisation: To address the issue of uneven spread of bank branches,
branch licensing norms have been relaxed considerably and banks are now free to open
branches in centres with population less than 1 lakh under general permission, subject to
reporting.
Opening of branches in unbanked rural centres: To further step up the opening of branches in
rural areas, banks have been mandated to open at least 25 per cent of the branches in unbanked
rural centres. To help facilitate achieving this mandate, banks have been advised to open to open
small intermediary brick and mortar structures between the base branch and the unbanked
villages. The idea is to create an eco-system for ensuring efficient delivery of services, efficiency
in cash management, redressal of customer grievances and closer supervision of BC operations.
This is expected to facilitate quicker branch expansion in unbanked rural centres.
Financial Inclusion Plan of banks
We have encouraged banks to adopt a structured and planned approach to financial inclusion
with commitment at the highest levels, through preparation of Board approved Financial Inclusion
Plans (FIPs). The first phase of FIPs was implemented over the period 2010-2013. The Reserve
Bank has used the FIPs to gauge the performance of banks under their FI initiatives. In this
direction we have put in place a structured and comprehensive monitoring mechanism for
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evaluating banks performance vis--vis their targets. To ensure support of the Top Management
of the Bank to the Financial Inclusion process and to ensure accountability of the senior
functionaries of the bank, one on one annual review meetings are held with CMDs/CEOs of
banks.
A snapshot of the progress made by banks under the Financial Inclusion Plan during the period
from April 2010 to March 2013 are as follows: Banking outlets in villages have increased to nearly 2,68,000 from 67,694 outlets in March
2010.
About 7,400 rural branches have been opened during this 3-year period compared with a
reduction of about 1300 rural branches during the last two decades.
Nearly 109 million Basic Savings Bank Deposit Accounts (BSBDAs) have been added, taking
the total number of BSBDA to 182 million. The share of ICT-based accounts has increased
substantially. The percentage of ICT accounts to total BSBDAs increased from 25 per cent in
March 2010 to 45 per cent in March 2013.
With the addition of nearly 9.48 million farm sector households during this period, 33.8 million
households have been provided with small entrepreneurial credit as at the end of March 2013.
With the addition of nearly 2.24 million nonfarm sector households during this period, 3.6
million households have been provided with small entrepreneurial credit as at the end of March
2013.
About 490 million transactions have been carried out in ICT-based accounts through BCs
during the three-year period.
Banking outlets

Banking Outlets-Villages-Mode wise

300000

6276

250000

3146

No. of Outlets

200000

100000
50000

221341

595

150000

142

141136
80802

34174
33378

34811

37471

40837

Mar 10

Mar 11

Mar 12

Mar 13

Period

Banking Outlets in Villages - Other Modes

Banking Outlets in Villages - BCs

Banking Outlets in Villages - Branches

BSBDA (No. in Lakh)

BSBDA- No. in lakh

No. of Accounts

2000
1800
1600
1400
1200
1000
800
600
400
200
0

812.68
573.01
316.30
132.65

Period

812.03

Mar 10

Mar 11

Mar 12

40

30

250

25

50

302.35

243.07

150

271.12

200

No. of Accounts

35

300

337.89

350

100

1007.95

Mar 13

Basic Savings Bank Deposit A/c through BCs (No. in Lakhs)

Basic Savings Bank Deposit A/c through branches (No. in Lakhs)

KCC-No. in Lakh

400

No. of Accounts

601.88

731.29

GCC-No. in Lakh

20

36.34

15
10
5

13.87

16.99

21.08

Period Mar 10

Mar 11

Mar 12

Mar 13

Period Mar 10

Mar 11

Mar 12

Mar 13

No of ICT based Transactions (No. in Lakh)

Transactions in ICT Accounts

3000.00

2504.55
2500.00

Transactions

2000.00
1558.67
1500.00
841.64

1000.00
265.15
500.00
0.00

Period

Mar 10

Mar 11

Mar 12

Mar 13

We have now created a large banking network and have also managed to open a large number of
small accounts. The focus under the FI plan has now shifted towards leveraging the banking
network created for extending other products viz. credit, etc. which will help make the business
more viable for banks. This would also ensure that the large number of accounts opened see
large volume of transactions taking place and people reap the benefits of getting linked to the
formal financial institutions.
Roadmap for providing Banking Services in unbanked villages: With financial inclusion
gaining increasing recognition as a business opportunity and with all banks geared to increase
presence, we adopted a phase-wise approach to provide banking services in all unbanked
villages in the country. On completion of the first phase where nearly 74000 villages with
population more than 2000 were provided with a banking outlet, we are now in the second phase
where the remaining unbanked villages, numbering close to 4,90,000, have been identified in
villages less than 2000 population and allocated to banks, for opening of banking outlets by Match
2016. Under the roadmap for provision of banking facilities in villages with less than 2000
population, SLBC, Madhya Pradesh has identified and allotted 47660 unbanked villages among
various, out of which 18986 unbanked villages are required to be covered by March 2014.
Direct Benefit Transfer The GoI has plans to route the social security payments through the
banking network by leveraging on the Aadhaar Enabled Payment System based platform. In order
to ensure smooth roll out of the Governments Direct Benefit Transfer (DBT) initiative, banks have
been advised to open accounts of all eligible individuals and to seed the existing and new
accounts with Aadhaar numbers.
Financial Literacy We have realized that Financial Literacy is an important adjunct for
promoting financial inclusion. We have adopted an integrated approach, wherein our efforts
towards Financial Inclusion and Financial Literacy go hand in hand. Through Financial literacy
and education, we disseminate information on the general banking concepts to diverse target
groups, including school and college students, women, rural and urban poor, pensioners and
senior citizens to enable them to make informed financial decisions. To support this we have
nearly 800 financial literacy centres set up by banks. We have designed a mass scale Financial
Literacy Program with an objective to integrate the financially excluded population with low level of
income and low literacy level with the formal financial system. Financial Literacy Centres organize
Outdoor Literacy camps which are spread over a period of three months and delivered in three
phases wherein along with creating awareness, accounts are also opened in the Literacy camps.
Way forward - Issues and Challenges
Structure
With adoption of new branchless delivery channels by banks, there is a need for banks to revamp
the structure for carrying out banking operations. There cannot be a fixed structured defined
which can be adopted by all the banks. Each bank has to based on its current architecture
develop a structure that can enhance its financial inclusion efforts. This would entail the following:

Review of the HR policies with respect to recruitment of staff in view of the FI requirements.
Separate cadre of staff can be thought off for catering to the needs of providing banking
services in far flung rural areas.

Banks have to think and act differently and make themselves more flexible so as to meet even
the smallest requirements of the rural population.

BC Model
There are many challenges being faced while implementing BC model. Sustainability and
scalability of the BC model is essential. More and more innovative products will have to be
introduced which would benefit both banks as well as the rural people and at the same time make
the BC model more viable. Review of the cash management practices for delivery of banking
services through the branchless modes need to be done for ensuring scaling up of the various
models.
Transactions
During the first phase of our FI initiative, we have had success as regards opening of banking
outlets by banks and also in opening bank accounts for large number of individuals. Going
forward our idea is to enable more transactions in these accounts by providing more credit
products, which will not only help rural people to avail of credit at comparatively lower rates of
interest but at the same time also make the BC model viable for banks. Banks have been advised
to leverage upon the Direct Benefit Transfer initiative of the Government of India for linking all the
individuals to the banking system and for utilizing the large amounts likely to be credited in these
accounts for encouraging issue of deposit and credit products.
Collaboration
Finally, financial inclusion cannot be achieved without the active involvement of all stakeholders
like RBI, other financial regulators, banks, governments, NGOs, civil societies, etc. The current
policy objective of inclusive growth with financial stability cannot be achieved without ensuring
universal financial inclusion. Banks alone will not be able to achieve this unless an entire support
system would be partnering with them in this mission. All the stakeholders need to join hands and
make it possible.

Thank you.