HERO HONDA KARIZMA

BY HERO HONDA MOTORS

LIMITED

Submitted By- Submitted to-

DEWANSHU ARORA MS.

PARAMJIT KAUR
MBA II (A)
Roll No- MB 24

COMPANY PROFILE

Hero Honda Motors Limited, based in Delhi India, is the world's third largest
manufacturer of motorcycles after Honda and Yamaha. Hero Honda is a joint venture that
began in 1984 between the Hero Group of India and Honda of Japan. It has been the
world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it
produced 1.3 million motorbikes in a single year.

“Hero” is the brand name used by the Munjal brothers in the year 1956 with the flagship
company Hero Cycles. The joint venture between India's Hero Group and Honda Motor
Company, they are related to Jagdish Lal Munjal

During the 80s, Hero Honda became the first company in India to prove that it was
possible to drive a vehicle without polluting the roads. The company introduced new
generation motorcycles that set industry benchmarks for fuel thrift and low emission. A
legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters
across India, and Hero Honda sold millions of bikes purely on the commitment of
increased mileage

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Hero Honda has consistently grown at double digits since inception; and today, every
second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in
India buys Hero Honda's top -selling motorcycle - Splendor.

Hero Honda bikes currently roll out from two globally benchmarked manufacturing
facilities based at Dharuhera and Gurgaon in Haryana. These plants together are capable
of churning out 3.9 million bikes per year. A third state of the art manufacturing facility at
Hardwar in Uttranchal will soon be commissioned to cope with sustained customer
demand.

Hero Honda's extensive sales and service network now spans over 3000 customer touch
points. These comprise a mix of dealerships, service and spare points, spare parts
stockists and authorized representatives of dealers located across different geographies.

Hero Honda values its relationship with customers. Its unique CRM initiative - Hero
Honda Passport Program, one of the largest programs of this kind in the world, has over 3
million members on its roster. The program has not only helped Hero Honda understand
its customers and deliver value at different price points, but has also created a loyal
community of brand ambassadors.

GROWTH

Hero Honda experienced great growth throughout its early days. The Munjal family
started a modest business of bicycle components. By 2002 Hero Group had sold 86
million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line
of nine different models of motorcycles available. It holds the record for most popular
bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was
established in joint venture with Honda Motors of Japan in 1984, to manufacture
motorcycles. It is currently the largest producer of Two Wheelers in the world. It sold 3
million bikes in the year 2005-2006. Recently it has also entered in scooter

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manufacturing, with its model PLEASURE mainly aimed at girls. HUNK is the latest
offering from the HHML stable.

PRODUCT PROFILE

Hero Honda has lately upped the ante of the two wheeler industry at ends, upper end as
well as lower end. At the lower (100cc) end it set the cat among the pigeons by launching
the no-frills CD dawn at a price of rs.31,000/- ex-showroom (rs.33,800/- on road) pune,
which made it the cheapest bike in this largest selling class in the country. At the upper
end it launched the karizma, at an on-road pune price of rs.86, 367/-. While the CD dawn

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retains the same engine, mechanicals and cycle parts of its higher priced siblings in the
100cc class, the karizma breaks new ground and for the first time, breaks the 200cc
barrier in the four-stroke, single-pot, indo-jap genre. While the specifications and
performance of the Hero Honda 100cc class is too well known to bear further mention
here, the karizma is an altogether different cup of tea, which is a stunning 223cc single,
spewing out 17 bhp at 7000 rpm, which pushes the bike at a torque of 18.35 nm at 6000
rpm. This is the hero Honda with a difference.

What is this difference? The difference is that unlike all other Hero Honda bikes, which
have short-stroke engines, this one has a long-stroke engine. All the earlier Hero Honda
bikes have the same stroke of 49.5 mm, with only the bore varying (increasing), being
50.0 mm for splendor, 58.5 mm for ambition and 63.5 mm for CBZ. The karizma on the
other hand has a stroke of 66.2 mm, which is more than its bore of 65.5 mm. This not
only gives it excellent low end torque (let), but also allows it to produce its max. 17 bhp
at 7000 rpm, while all the other Hero Honda bikes named above produce their max. Bhp
at 8000 rpm. Thus the karizma’s engine life factor (elf) is almost 1.6 which is better than
excellent and more than most other bikes in the country today. With the long-stroke
giving it excellent let, and a low rated rpm giving it longevity, one is assured of relaxed
riding pleasure for many years. It is a medically proven fact that relaxed riding increases
the longevity of rider as well.

VEHICLE SUMMARY
Name: Karizma
Model: Are
Type: Sports
Top Speed: 125kph

ENGINE SPECIFICATIONS
Displacement: 223cc
Engine: 4 Stroke, SOHC
Maximum Power: 17bhp@7000rpm
Maximum Torque: 1.87kgm@6000rpm
Gears: 5 Speed

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Clutch: Multiplate Wet
Bore: 65.5
Stroke: 66.2
Cylinder Configuration: NA
Engine Block Material: NA
Tubular Single Cradle, Diamond
Chassis Type:
Type
Cooling Type: Air Cooling
Carburetor: NA
0 to 60: 3.80 sec.

DIMENSIONS
Length: 2125.00 mm
Width: 755.00 mm
Height: 1160.00 mm

DESIGN AND STYLING

A large portion of the Karizma's styling is inspired from Honda VFR800The instrument
panel and the tank recesses are also designed keeping their functionality in mind. The
horn has come under frequent criticism for not being loud enough

COMFORT AND HANDLING

The seating of Karizma is aimed for a sporty stance which can result in discomfort in long
distances.Reviews have praised the handling of Karizma as "being easy for
novice”,"impeccable on straights and cornering" and as an "accomplished bike" in ride
and handling. However the rear tyre, the handle bar and the foot pegs have been blamed
in affecting the handling

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PERFORMANCE AND FUEL ECONOMY

Karizma sports an all aluminum, undersquare engine (bore 65.5 mm and stroke 66.2 mm)
running a compression ratio of 9:1. It features a Kehlin CV carburettor with a CCVI
switch. The top speed is around 125 km/h and the 0-60 km/h is achieved in 3.8 seconds.
The karizma is reported to have an overall fuel economy of 40 km/l (94 mpg or 2.5 l/100
km), with a best of 54 km/l (127 mpg) and a worst of 28 km/l (66 mpg)

PRODUCT SPECIFICATION

Styling Super Sporty

Engine 4 stroke, Single Cylinder OHC, air cooled
Displacement 223 cc
Max. Power 17.0 PS @ 7000 rpm
Maximum Speed 125 KMPH
Acceleration (Time for 0 to 60
3.8 seconds
kmph)
Clutch Multi-plate wet type
Gear Box 5 speed, constant mesh
Frame Tubular single cradle, diamond type
Swing Arm Rectangular
Wheelbase 1355 mm
Ground Clearance 150 mm
Dimensions (L*W*H) 2125*755*1160mm
Suspension - Front Telescopic Hydraulic Shock Absorbers
Swing arm with 5 step adjustable type hydraulic shock
Suspension - Rear
absorber
Tyres: Front/Rear 2.75 X 18 - 42 P/100/90 X 18 - 56 P
Fuel Tank Capacity 15.0 litre
Brake - Front Disc (276 mm diameter)
Rear Internal Expanding Shoe (130 mm)
Kerb Weight 150 kg

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 Digital - CDI (AMI-Advanced Microprocessor Ignition
Ignition
System)
Starting Kick + Self

KEY FEATURES OF HERO HONDA KARIZMA

Features: Exhibiting a sporty look, the new 223 CC Karizma is quite an attraction on the
roads. The sturdy & beefy structure helps in making it the most sought-after motorbike
in India.

• Factory-fitted mag wheels

• Long wheelbase at 1355mm provides ample stability
• Equipped with 15-litre fuel tank (FT) & 2-litre reserve
• Excellent braking
• 276mm disc up front
• 130mm rear drum brakes
• Maximum acceleration

COLORS
There are five vital colorants which gives 223 CC Karizma the required personality &
these are :

• Vibrant blue

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 • Sport red
• Moon yellow
• Black
• Force silver

COMPETITIVE ANALYSIS

• BAJAJ PULSAR 220CC

The new Pulsar DTS-Fi (Digital Twin Spark-Fuel injected) is the first bike from Bajaj
Auto with the powerful combination of twin spark plugs and fuel-injection technology
and is an ultimate machine for the performance motorcycle enthusiast. The latest offering

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has set new benchmarks in technology, performance, and styling to address the needs of a
growing segment of pro-bikers. The 200cc Pulsar is said to be the best looking and
handling of the Pulsar Family. However, people have yet to see whether they will age as
easily as its predecessors will. Bajaj’s Pulsar DTS-Fi 220cc motorcycle priced at around
Rs 85,000.

Technical Specification

DIMENSION & WEIGHT

Overall height 750 mm
Overall length 2035 mm
Overall Width 1165 mm
Wheelbase 1350 mm
Ground Clearance 165 mm
Kerb weight 150 Kg
Fuel Tank Capacity 15 Liters
ENGINE
Type Fuel Injection, Oil Cooled
Stroke (2/4) 4 – Stroke
No. of cylinders -
Bore X stroke -
Displacement 220 cc
Electrical 12V DC
TRANSMISSION
No. of Gears 5 Speed constant mesh
Clutch -
PERFORMANCE
Maximum Power 20 PS (14.76 KW) @ 8500 rpm
Max. Torque 19.12 Nm @ 6500 rpm
Start Self Start
SUSPENSIONS
Front Telescopic Forks 130 mm stroke
NitroX gas assisted Hydrolic shock
Rear
Absorbers.
BRAKES
Front 260 mm disc
Rear 230 mm disc
TYRES
Front 90/90 x 17” Tubeless tyre

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Rear 120/80 x 17” Tubeless tyre

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