COLAN SEWELL

8801 NE 176
th
St, Bothell WA, 98011
[email protected]
425-765-8608

3/2005-Present MICROSOFT CORPORATION, REDMOND WASHINGTON
Indirect Sales Channel Manager - XBOX
Developed the indirect sales strategy for the US retail business
Built and managed team of 4 focused calling on 30+ retail accounts for XBOX (Buy.com, RadioShack,
Hastings, Military, Aarons, Rent-A-Center, etc)
Exceeded $130M in revenue in FY12 (107% to plan)
Outperformed the channel Y/Y in FY12 (6% portfolio revenue growth vs. -5% direct channel decline)

Senior Retail Account Executive West Region Strategic Accounts
Owned Microsofts retail relationship for PC hardware at Amazon.com, NewEgg.com, Costco Wholesale, Fred
Meyer, and Frys Electronics
Secured incremental assortment across all businesses
Increased advertising share of voice across all businesses
Led e-Tail cross category virtual team to drive online sales & marketing partnership strategy
Awarded Top WW Windows 7 hardware sales integration execution

BUSINESS RESULTS:
o Revenue ($29M Quota)
Outperformed channel growth for MS hardware category in FY10
13% Y/Y (Amazon)
180% Y/Y (NewEgg)
49% Y/Y (Fred Meyer)
Awarded NewEgg vendor partner of the year

West Region Sales Manager Distribution and Indirect Channel Organization
Built and maintained a Managed Partner portfolio and Partner execution framework.
Leveraged online retailer competitive business advantages to reach new end customer segments and broaden
into new markets
Delivered "Best in Class" integrated marketing performance across e-Tail specific accounts by building solid
partnerships with the BG, OEM, SMSP, & external strategic partners.
Built account collaboration/partnership framework was named best in class by OEM VP and Retail Sales GM.
Secured exclusive Social Networking partnership with Buy.com to integrate with Hardware BG and PR social
media initiative
Tightly integrated with channel marketing organization to deliver highly effective and unique marketing
programs that drove incremental revenue
Awarded Best in Class Zune HD launch plan by US category marketing team

BUSINESS RESULTS
o Revenue ($127M Quota)
Finished FY09 134% to budget
32% Y/Y total revenue growth
60% Y/Y Revenue growth at Buy.com
179% Y/Y Revenue growth (NewEgg)
189% Y/Y Total Revenue growth at Dell (Xbox, MS Hardware, Zune, Windows, Office)
23% Y/Y revenue growth at Sony Style (Office)
35% Y/Y Hardware revenue growth against negative category growth (Dell.com)
121% Y/Y Hardware revenue growth (Buy.com)
43% Y/Y XBOX revenue growth (Buy.com)
174% Y/Y Zune revenue growth (Buy.com)

o Market Share
FY09-Q4 Y/Y share shift of 32% from PS3 to Xbox
FY09-H2 Y/Y Shift of 12% from PS3 to Xbox
Average Xbox Console weekly run rate increased 20% Y/Y

Regional Sales Manager E&D Partner and Business Development
Helped grow Microsoft Entertainment and Devices revenue and brand exposure by developing new strategic
channel opportunities and new B2B end customer use scenarios in enterprise and education
Built very strong relationships with Distribution Partner Outside Sales Forces, presented to teams at regional
meetings, conducted a regional sales summit, held joint planning sessions for incremental partner
opportunities
Delivered 5 new channel partners and gained product placement in ~ 1000 new door fronts and online (Sony
Style, Kroger, HP.com , eBay, RC Willey)
Developed a net-new sales channel for Microsoft by building a business model with eBay & buy.com
to develop brand presence and sell EOL and refurbished goods

Senior Marketing Manager North America Sales Programs
Owned development and launch of North American commercial customer purchase incentive promotions
website which included developing, implementing, and driving cross group marketing plan which drove
$148M in revenue and 4x Y/Y increase in site traffic
Built support and sponsorship from Canadian Executive Leadership Team to move the subsidiary to a new
business process and tool used in managing to partner/customer strategic sales business investments.
Developed strategy and managed execution of new business process and tool which drove $350M in revenue,
50x ROI, 10x increase ROI Y/Y
Owned successful operations of multiple commercial rebate promotions for North America
Identified, negotiated, and managed performance of 3rd party vendor relationship agreements used in
building end to end sales incentives offer business
Recruited, Hired, and Managed 6 direct reports

President, Blacks at Microsoft
Led the Blacks @ Microsoft employee diversity organization (1000+ constituents) to help Microsoft meet
corporate diversity goals by developing programs targeted at attracting, retaining, and developing African
American talent
Developed and delivered corporate executive level sponsorship and resources for strategic plan from Senior
Executive Leadership (Division President & CVPs)
Successfully established the organization as key tool in Microsofts corporate diversity strategy
Generated increased corporate PR visibility through community outreach activities in the African American
community

Microsoft Awards
Gold Star Bonus Award (x2) - Highly Selective award given for exemplary accomplishments that contribute
to Microsofts business success
Microsoft North America Execution Excellence Award - Corporate Vice President award given for excellence
in performance
Circle of Excellence CVP Level awarded to the top sales performers in North America
Microsoft North America Diversity and Inclusion Leadership Award - CVP award given to Drive Diversity and
Inclusion initiatives, awareness, and best practices throughout MSUS
SMSP Sales Operations and Strategy Hero of the Quarter - GM level award highlighting top quarterly project
delivery

4/20043/2005 MICROSOFT CORPORATION SALES PROGRAMS SPECIALIST Corestaff Services, Redmond, WA
Managed business operations for North America Sales Programs Team
Managed launch of customer facing website and redemption infrastructure for commercial software Sales
incentives
Developed customer service strategy and process leading to a decrease of USRMT escalations by 80%.
Helped develop North America Sales Programs strategic plan which was highlighted at the CVP level as one of
the top US-SMSP initiatives for FY05

4/20023/2003 DIRECTOR SALES & MARKETING RedChip Companies, L.L.C., Spokane, WA
Led marketing, sales, and client services of a private company that specialized in independent investment
analysis and investor awareness consulting for small-cap publicly traded companies.
Evaluated customer needs and led cross-functional teams in the development and launch of 3 new products,
and re-launch of flagship product RedChip Review (Forbes magazine Best in Sector award).
Managed national sales team to a 23% Y/Y increase in revenue
Developed and implemented sales/business process that included an integrated Customer Relationship
Management system that drove the integration of the sales and client service departments which increased
sales efficiency by nearly 4x and decreased customer attrition by 21%

8/200011/2001 BUSINESS DEVELOPMENT COORDINATOR Washington State University Athletic Foundation,
Pullman, WA
Analyzed, developed, and implemented business strategies focused on increasing operational efficiency and
driving revenue growth for a non-profit entity charged with generating proceeds for the Student-Athlete
Scholarship Fund at Washington State University ($4 million annually)
Performed consumer and market research, which included gathering specific consumer insights through sales
data, surveys, and focus groups that lead to the identification of new market segments
Developed direct marketing campaign that served as a critical tool in the annual fund drive that resulted in an
increase in the programs performance by nearly 50%, which set the program revenue record
Drove CRM database integration project directly responsible for a 13% savings on operating expenses

7/19988/2000 PROGRAM MANAGER Washington State University, Pullman, WA
Developed and implemented marketing and sales strategies that led to an increase in the Athletic Alumni fund
development program revenues by over 100% for the 2000 fiscal year

EDUCATION:
MBA-Strategic Planning Washington State University (2000)
BA-Economics - Washington State University (1998)
o Magna Cum Laude - Phi Kappa Phi, Golden Key, Beta Gamma Sigma Honor Societies
o Vice President, Student Athlete Advisory Board
o Competed in the NCAA PAC-10 conference as a Track & Field 100, 200, and 400m sprinter
UCLA ANDERSON SCHOOL OF MANAGEMENT African American Leadership Institute
o Minority Executive Management Training


EXTERNAL PARTER FEEDBACK:

Neel Grover, President/CEO, Buy.com
"Colan has been instrumental in strengthening the Buy.comMicrosoft relationship both at a day to day level as
well as a bigger strategic level. I have worked with hundreds of manufacturers directly and I cant tell you one
other individual that engaged us as well " - (Source, Manager Feedback email)

Jay Wong, Product Manager, Buy.com
"Colan Sewell is my account manager and he is the best rep I have ever had of any company (not limited to Video
Games). Hands down, he is the best, and now I see why he wins awards and gets promoted, etc." - (Source: Annual
Partner Survey)

Glenn Murray, Product Manager, NewEgg.com
Colan proved to be an invaluable asset to my team ...I am saddened by Colan's departure" - (Source: Manager
Feedback email)

Matt Magnum, Product Manager Dell.com
"I was very impressed with his level of understanding of who we are and what were doing... For someone outside
Dell to have this level of insight is amazing...Ive found a vendor partner here that I have a great degree of
confidence in." - (Source: Dell executive feedback email)


INTERNAL PARTNER FEEDBACK:

Bob Culliton, Director, Microsoft Distribution and Indirect Sales Channel Organization
Colans ability to get to know an account and then formulate a strategy is second to none in our organization. He
uses that info internally to effectively build support for them. He has the skills to effectively engage with senior
level contacts, inclusive of "C" level, as well as developed a solid working relationship with his buyers. (Source:
FY2010 Annual Performance Review)

Bill Jukes, Hardware Gaming Product Manage (Hardware BG Marketing)
Project Battle Stations Pacific Promo (NewEgg, Eidos, Cyberpower, Xbox BG, Hardware BG, SMSP, OEM)
"This is FANTASTIC Colan and Nathan! I was so excited to hear about this the other day at QMMs. The way this
deal was brokered was super creative and efficient and will be showcased as a best practice with our subs
worldwide. Im really excited for the future. What a great start to flexing our ONLINE muscle!" -

Carla Forester, Director of Mouse Product Marketing (Hardware BG)
Project - Match.com Webcam Promotion (Buy.com, Match.com, MSN, Hardware BG, PR)
"This is great work!! I love to see the teamwork and the creativity. Very nice.

Michael Cowan, Group Product Marketing Manager (Hardware BG)
Project - BlueTrack challenge promotion (Hardware BG, PR)
"Colan you are ROCKIN it between the match.com/LifeCam Show hookup, and the SideWinder promotion, and
now this! Very NICE WORK!