cosmetics

Your Honest
Guide to
Natural
Skincare
!t isn't easy beinQ Qreen.
But now it's a Iot easier to fnd.
Mor ano mor consumrs want natural
prsonal car prooucts but thy'r
conuso about which ons ar truly
natural. That's why th Natural Prooucts
/ssociation crato this onnitiv stanoaro
ano oncial sal. lt covrs aII natural
prsonal car prooucts across aII classs
or aII consumrs.
THREE REASONS WHY THE SEAL
lS NEEDED NOW:
/ 2CC7 survy o womn by Yanklovich
rvalo th conusion ano concrns
consumrs hav ovr th lack o any
rcognizo stanoaro, crtincation or sal
or prsonal car prooucts:
78% bliv natural prsonal car
is currntly rgulato ano 97% think
it shoulo b
86% want a symbol to hlp thm
rcogniz which prooucts ar natural
73% think rtailrs coulo oo a bttr
|ob o oucating consumrs on natural
prsonal car
WHAT lS THE NATURAL PRODUCT
ASSOClATlON7
Th Natural Prooucts /ssociation is a
72-yar-olo non-pront, non-govrnmntal
organization committo to th natural
prooucts inoustry ano wlar o
consumrs. V'v |oino orcs with th
laors in natural prsonal car to ovlop
th natural stanoaro. V will crtiy as
natural all prsonal car prooucts that mt
our stanoaro ano approv th us o th
sal to allow consumrs to mak inormo
ocisions at th point o purchas.
TO LEARN MORE, CONTACT:
Danil Fabricant, Ph.D.
Natural Proouct /ssociation
VP, Scintinc & Rgulatory /airs
(2C2) 223-CC XC2
oabricantNaturalProoucts/ssoc.org
VlSlT:
ThNaturalSal.org
The NaturaI Products Association announces the frst and
onIy nationaI standard for naturaI personaI care products.
Is there any subject
in the beauty industry
today more confusing
than natural skincare?
Walk down an aisle in your
local drugstore and it seems
every second product boasts
a natural label or some type
of natural claim. Why is this?
In a nutshell, because Canada
has no legal denition for what
constitutes a natural ingredient
or claim, beauty companies are
free to use the term as they like.
And natural is a great marketing
word today that increases sales.
Legally, anyone can paste a
natural sticker on a product
regardless of what is inside.
Understandably, this is causing
great confusion at the beauty
counter. Consumers and beauty
advisors alike have no idea where
to nd truly natural skincare
products.
NATURAL
CONFUSION
The honest truth of the matter is that we now live
in an increasingly polluted world. And this pollution
is affecting our health and the condition of our
skin. Just look at the rates of adult acne and skin
sensitivities these days. Scientists have proven
that over 60% of the products you apply to your
face and body get absorbed into the bloodstream
including moisturizers, sunscreens and anti-aging
products. Because of this, many consumers are
looking for natural alternatives to synthetic formulas.
They feel better applying natural ingredients to their
bodies. Youll see from the statistics that follow that
thousands of consumers are making this change
leading to a growing segment in the Canadian beauty
industry. Its expected to grow at 15 to 30 percent
per year. Thats far faster than traditional skincare and
beauty segments.
This guide to natural skincare is meant to offer
honest, concise information that you can use in your
everyday lives. From dening natural to exploring
product efcacy, we hope it will help you make
better-informed choices and clear up some of the
natural confusion.
Dave
Dave Lackie . Editor . Cosmetics magazine
POTENTIAL
RISKS
The Natural Products
Association in the
United States, a
72-year-old, not-for-
prot organization
committed to the
natural products
industry has identied
ten ingredients
that they believe
could have long-
term human health
risks. These items
include synthetic
silicone or petroleum
compounds. Its
important to note
that Health Canada
monitors all skincare
ingredients including
these ten and
prohibits any that
have proven health
risks. Still, the NPA
believes that it is best
to avoid products that
contain the following:
1. Parabens. These are synthetic preservatives that
are potential endocrine disrupters that can affect our
hormone levels.
2. Sodium Lauryl Sulfate. Think of these as harsh
cleansing agents that can potentially damage the lipid
layer of your skin and cause irritation. By stripping the
skins natural oil levels which act as a rst-line barrier,
viruses can more easily enter into the body.
3. Petrolatum/Mineral Oil/Parafn. These are
non-renewable byproducts of crude oil that contain
potentially dangerous impurities.
4. Chemical Sunscreens (Oxybenzone). These
synthetic sunscreens get absorbed into the skin and
can potentially disrupt hormone balances. They are
also suspected to cause some free-radical production.
5. Glycols. Think of these petroleum-derived
synthetic
chemicals as magnets. They are thought to be able to
draw other chemicals into the bloodstream.
6. Phthalates. Some scientists believe these
synthetic fragrance compounds to be potential toxins.
7. Ethoxylated ingredients like Sodium
Myreth Sulfate and Sodium Laureth Sulfate,
PEGs or PPGs. Ingredients that are made in part with
petrochemical ethylene oxide can result in 1,4 Dioxane,
a trace contaminant that is classied as a possible
carcinogen. Ethoxylated ingredients are the accidental
byproducts of the ethoxylation process so they are
never listed on an ingredient label.
8. Ethanolamines like MEA/DEA/TEA. These
are foam and viscosity-boosting ingredients that can
interact with other ingredients to form nitrosamines, a
known carcinogen.
9. Synthetic Polymers (PVP/Acrylates).
These synthetic stabilizers may contain residual PAHs
(plycyclic aromatic hydrocarbons), thought to be the
most widespread organic pollutant.
10. Formaldehyde Donors (DMDM Hydrantoin/
Diazolidinyl Urea/Methylisothiazolinone).
These are preservatives that degrade over time
potentially releasing formaldehyde, a known carcinogen.
WHAT IS
NATURAL?
According to
Health Canada, the
governmental department
that monitors all skincare
and beauty products in
Canada, there is no legal
denition for natural
skincare products in
Canada.
As long as a company does not
knowingly deceive the public
with its labellng, there is no
legal guideline that the company
must follow to use the term.
Beauty companies must include
a detailed list of ingredients
on each product package
listing ingredients from largest
percentage to least. And it must
provide testing results to prove
that it is safe for Canadians. If
Health Canada spots any known
dangerous ingredients, it will
refuse to allow the products to be
sold in this country.
A New Denition for
Natural
Burts Bees, working with the
Natural Products Association,
led the initiative to dene the word natural.
The denition is two-fold: ingredients that
come from purposeful, renewable and plentiful
sources found in nature such as ora, fauna and
minerals. And, the products must be made with
minimal processing that does not use synthetic
or harsh chemicals or otherwise dilute the purity
of the ingredients.
When Is Non-Natural Acceptable?
Non-natural ingredients are only acceptable
when there is no viable natural alternative
ingredient available and only when there are
absolutely no suspected potential human health
risks.
Natural Versus Organic
Organic ingredients are a big trend these days.
The term organic really does apply to growing
plants and owers without any pesticides a
very benecial process, especially for food. In
personal care products, it is important to note
that a product that is 70 percent organic can
still contain 30 percent articial ingredients
that are potentially harmful. Many scientists
believe it is more benecial to use 100 percent
natural ingredients that pose no potential health
risk to consumers and do not contain harmful
byproducts than a product that contains some
organic ingredients. Its best to read both
organic and natural labels very carefully and
ask questions about how these products are
processed.
THE
NATURAL
SKINCARE
MARKET
Just how big is the
natural personal care
market today?
Thats a tough question to
answer. Since the category
is so new, there is little data
available. Market Research rm
Kline Group estimates the total
sales of natural products to
be approximately 3 percent
of the market. Based on that
number, the current Canadian
market for natural products
would be about $120 million.
That total is expected to double
in the next ve years
moving from niche category to
mainstream. While still a small
category now, natural beauty
companies are posting annual
gains of anywhere from 14 to
30 percent, far ahead of the
industry average. And retailers
are making more space for
natural products in store.
Packaged Facts, a market researcher publisher in the
United States agrees with this analysis. According
to its most recent study, sales of natural and organic
personal care products in the United States grew
from $2 billion in 2001 to $6.1 billion in 2006.
The rm predicts that sales will top $10.2 billion by
2012. The companys retail analysts believe there
are two factors driving these sales: the rst is public
concern over environmental crises, fair trade practices
and the fear of possible cancer-causing chemicals.
The second is an aging baby boomer population that
is looking to prolong health.
Overall retail sales of natural cosmetics and toiletries
in Canada account for a smaller share of overall
market sales, although demand is growing, especially
among younger consumers, says Euromonitor
Internationals Lauren Beth. Demand is likely to grow
further as Canadians become more aware of the
impact of the chemical compounds used in various
consumer products on their health and environment.
New regulations that require manufacturers to list all
the ingredients in the products on product labels will
likely further boost consumer condence and provide
more information regarding the content of products
with natural claims.
Estimated sales for natural skincare products in Canada are $120
million annually. That number is expected to double within ve years.
Kline Study 2008
THE NATURAL
STANDARD
Last summer, Burts Bees
commissioned research rm
Yankelovich Partners Inc. to
survey a broad spectrum of
American woman regarding
product standards for natural
personal care products like
cleansers and moisturizers. Here
are the rather shocking results:

Over 78% of women believed
the natural skincare industry was
regulated and 97% thought it should
be. (The industry is not regulated at this time.)
83% of those surveyed thought there
should be one meaning for personal
care products labelled natural.
86% agreed that there should be a
symbol to certify a natural personal
care product.
More than 66% of women thought
personal care products labelled
natural should contain at least 95%
natural ingredients.
When |t came to potent|a| r|sks, 86%
had no idea of the risk associated
w|th parabens, 92% w|th oxybenzone,
88% w|th sod|um |aury| su|fate, and
89% with glycol.
Consumer Confusion
With these results in hand, Burts Bees then invited a group of like-minded natural skincare
companies and the Natural Products Association to create a clear denition for a
natural beauty product. They decided on the following criteria:
Setting the Natural Standard
1
Any natural personal
care product must
contain at least
95% truly natural
ingredients.
2
There can be no
ingredients with any
potential suspected
human health risks within
an allowable 5%.
3
You can not use any
processes that signicantly
or adversely alter the
purity/effect of the natural
ingredients.
Natural Products Association
Certied seal
This seal is the new certification seal
controlled by the Natural Product
Association in the United States.
Companies that comply with the
above guidelines will have permission
to use this seal on packaging. Expect
to see the first seals appear on
products this fall from Weleda, Trilogy
Fragrances, Farmaesthetics, Badger,
Aubrey Organics and Burts Bees
with more to follow. It is designed to
help consumers quickly identify honestly
natural products.
For more information, visit www.TheNaturalSeal.org.
About Beauty
When you read the word natural on a label, who decides what
that means? Burts Bees knows that most women (a whopping
97%) believe natural products should be regulated. So theyve
answered the call. By working with several leading natural personal
care companies and the Natural Products Association to develop a
universally recognized Natural Standard and Seal, they are going to
make shopping for natural products a whole lot easier. Get to know
the buzzwords on the product label, so you know what youre buying
is really natural. Its that simple.
Bee Educated.
Ingredients in synthetic
based products can
contain contaminants.
Instead, replenish and
moisturize naturally
with products
containing antioxidant-
rich ingredients like
pomegranate.
Bee Wise.
Harsh chemicals in
some body lotions
can irritate your skin.
Instead, nourish and
moisturize naturally
with milk and honey.
A GUIDE TO READING LABELS
Natural, or not so much?
Spot the real thing easily with this tip card
next time you shop for natural personal care.
1
One natural ingredient in a product
doesnt make it all-natural.
Ingredient order on a label is an indication of
the quantity of that ingredient. Look to see what
percent natural the product is. The percent
natural bar on Burts Bees products makes it
easy to see how natural their products are.
2
Be wary of trademarked names using Natural.
Products with natural in the name dont always
contain natural ingredients.
3
Beware of the language.
Just because an ingredient has a long or scientic
sounding name doesnt mean its a chemical.
Find out more information about ingredients
online at burtsbees.com or at public information
sites such as cosmeticsdatabase.com.
4
Watch for phrases like nature-inspired or
made with natural or organic ingredients.
This kind of language allows manufacturers
to position their products as natural or organic
without having to include high levels of natural
or organic ingredients.
5
There are certain ingredients that should never
be used in a product labeled natural.
Watch for: Parabens, Sulfates (Sodium Lauryl/
Laureth Sulfate), Petrochemicals (Petrolatum/
Mineral Oil/Parafn), Chemical Sunscreens
(Oxybenzone/Avobenzone), and Phthalates.
BURTSBEES_SUPPLEMENT.indd 17 7/4/2008 9:54:12 AM
DO NATURAL SKINCARE
PRODUCTS ACTUALLY
WORK?
Do natural skincare products really work?
Besides the obvious question about potentially
harmful ingredients, the biggest question
regarding natural skincare products is do they
really work? As recent as ve years ago, many natural
skincare creams had the consistency of glue and smelled
even worse. And the efcacy in many cases didnt match
traditional beauty brands. But scientists such as Celeste
Lutario, who specialize in natural formulas at Burts Bees are
making great strides in both performance and texture. She
was most recently the research and development manager
for Chanel skincare and shes brought that expertise to the
natural skincare category with great results.
The rst thing my girlfriends ask is do natural skincare
products work? laughs Celeste. And thats the big
misconception out there right now: If its natural, it doesnt
work as well or isnt as aesthetically pleasing. I can tell you
weve been pretty successful at getting parity with mass
brands on the market recently. In fact, we just did a test
yesterday where we looked at all our categories against
natural, pseudo-natural and mass market brands. And the
majority of our products hit parity with popular mass market
brands. There were only two exceptions: One is in haircare
because there are some ingredients that we call quaternary
compounds or quats (conditioning agents of haircare)
and those arent made completely naturally yet. If a quat is
not used in a hair product, the hair has the consistency of
straw or a birds nest. There is no natural alternative for that
Researchers have proven that approximately 60% of skincare
products get absorbed into the body.
ingredient so we have to
make our product slightly
synthetic. The second one
is suncare. Because titanium
and zinc are the only natural
suncare ingredients, when
you use them you get
some whiteness to the
product which affects the
aesthetics. So those are
really the only two products
we havent hit parity for
benet and aesthetics to
mass market synthetic
brands. We get the same
quality.
How natural
ingredients interact
with the skin
We havent tested
this completely yet,
but we know that the
skin accepts natural
ingredients better
than synthetic ones,
explains Celeste.
Think of it this way: the way a plant survives is by carefully
balancing all the minerals, vitamins and antioxidants that it contains.
So when you use a plant in a natural skincare product, those
ingredients stay balanced. Your own skin recognizes this balance
and will accept it much more readily than a synthetic version. The
way the synthetic cosmetic industry does it is they mimic one of
those pieces found in the plant. Theyll look and say Oh, those
AHAs get rid of wrinkles. Lets nd out that chemical makeup,
mimic it, concentrate it and use it in a product. The issue with
this method is the body wants to stay balanced. As soon as you
put that concentrated material on your skin, the body feels it is
out of balance so it almost feels it is hurt. It will immediately start
producing other chemicals that it normally wont to compensate for
that concentration. Thats why when AHAs rst came out, you saw
a lot of redness. When you apply synthetic AHAs on the skin, its
almost like a little burn. The body feels its being burned and hurt
so it starts sending all these healing chemicals to that area. So then
it heals the skin. Then most people repeat this process every day.
And the skin never feels it is in balance. Over time, you may actually
be hurting your skin.
Evaluating Potential Long-Term Health Risks
Properly identifying ingredients with potential long-term
health risks is an ongoing process. Researchers around
the world in laboratories and universities are constantly testing
ingredients and how they react in the body. The top natural skincare
brands are constantly monitoring medical journals and toxicology
reports that publish the results to make sure they are using the safest
possible natural ingredients. (Health Canada also monitors these
journals and studies.) Europe is far more stringent than other regions
when it comes to ingredients with potential long-term health risks,
so any change in European regulation is carefully analyzed. Youll
notice that the best brand will adjust their formulas as soon as any
ingredient in a product shows any kind of possible harm.

High-tech skincare brands are pushing
the limits of anti-aging technology
today by formulating products that
penetrate deeper into the skin and
actually work to manipulate skin cells
and even DNA.
Nanotechnology is a prime example. Scientists
are now experimenting with how to change strands
of DNA to slow the aging process and even reverse
it. And while this science offers great potential results,
it also ignores the intelligence of the bodys own
systems. Can this manipulation cause potential long-
term damage? My theory is that this can cause harm
because of the way it is manipulating the body, says
Ms. Lutrario. When you start to get into very detailed
technology where you get into the blood stream
and youre manipulating on how the body reacts to
something, the potential for something to go wrong
is much higher. The cosmetics industry over the next
ten years is going to have very significant scientific
breakthroughs. They want to manipulate the body so
that it doesnt age. When you start dealing with that,
in my opinion, you always have dormant cells that have
the potential to go haywire. And when you start messing
with these things, the potential is greater. Im not saying
it is going to happen. But the potential is there.
Natural skincare
companies look
at skincare from
a very different
perspective.
They want to make the skin
healthier so it looks better.
These natural chemists
focus on the lower layers of
the skin where the cells are
being produced and ask
themselves how can they
make everything healthy?
They want to do everything
they can to make the
cells fully moisturized and
ensure they have the proper
chemical makeup. So, 28
days later when those cells
make it to the skins surface,
they create this beautiful
radiance. If you keep
everything moisturized and
nourished, the wrinkles will
go away. Wrinkles come
from unhealthy cells.
HIGH-TECH
VERSUS
NATURAL
SKINCARE
WHAT GOES
ON, GOES IN
Skin cells take about
six weeks to progress
from the lower layers of
the skin to the surface.
And skincare chemists
want to keep those cells
as nourished, hydrated
and healthy as possible
throughout their life.
This results in beautifully
radiant skin.
The most damaging factors for skin are
sun damage and free radicals that can
destroy the cells. So youll notice that
natural skincare products will contain
antioxidants, essential oils with the
proper balance of vitamins, minerals and
amino acids. Chemists will choose the
best essential oils for a specic purpose.
Remember, approximately 60% of what is
applied to the skin gets absorbed into the
lower layers of the skin.
THE BURTS
BEES STORY
Burts Bees is a natural
skincare brand that has
garnered an almost
fanatical customer
following from its rst
stellar natural skincare
product: a lip balm
formulated with natural
beeswax and infused with
a hint of peppermint.
The companys sincere
commitment to the environment
and the natural purity of its
products is applauded around the
world, but its the people behind
the brand who demonstrate
a unique passion, creativity
and yes, a little craziness that
explains why this company has
become a natural phenomenon.
In 1984, a struggling artist and single
mother by the name of Roxanne
Quimby had
just been
red from her
third part-time
waitressing
job and was
looking for a
way to support
herself and her
three kids. She
liked to frequent summer
craft fairs and made some
pocket change by buying
low and selling high. One
day, she met a beekeeper
named Burt Shavitz
who owned 30 beehives
and was making a good
income selling honey at
these fairs from the back
of his pickup truck. Roxanne was quite taken
with Burt and volunteered to help with his
bees as a way to get to know him better. The
pair enjoyed each others company and spent
the summer together. One day, Roxanne
discovered stacks of beeswax in the honey
house that Burt had been storing for years.
He suggested I make some candles which
I did and took them over to the local Junior
High School in Dover-Foxcroft where we sold
them at the 8th annual Christmas Craft Fair
and Bake Sale for three dollars a pair, says
Roxanne. By the end of the day, wed taken
in $200 and we knew our business venture
was bound for glory. By the end of the rst
year, the pair was making
$20,000 from their candles.
In 1989, hip New York
boutique Zona ordered
hundreds of candles so
Burt and Roxanne quickly
hired 40 employees
and set up shop in an
abandoned bowling alley.
It was during this time,
that Roxanne found a
19th century almanac of homemade
personal care products that forged
the future direction of Burts Bees.
By 1991, the company was making
over half a million candles per year
along with natural soaps and some
perfumes. It was at this time, they came up with the idea
to add lipbalm to their lineup.
From the very beginning, my sister put a unique twist
on everything she did, says Renee Quimby, Roxannes
sister. Shed make a candle in the shape of a vegetable
then wrap it up in leaves and tie it with vines. It was
those little touches that really excited her customers.
Renee worked for her sister from the very beginning,
setting up displays and pouring candles with Burt in
Roxannes kitchen. Roxanne really understood how to
create an environment from the very beginning. Shed
set up these displays with different products some
for babies, an area for candles and even products for
pets. I remember some of the really crazy products she
made. She baked cupcakes made of flour and water
and sprinkled birdseed on top. She called them bird
cupcakes. And to go with those were tins filled with
peanut butter and sprinkled with seeds called bird
butter. Customers really balked at the idea of cat
One day, she met a
beekeeper named
Burt Shavitz who
owned 30 beehives
and was making
a good income
selling honey at
these fairs from the
back of his pickup
truck.
cookies, but as with
everything the pair made,
they sold out by end of
the day. We soon had
customers whod come
every week to see what
crazy new idea Burts
Bees would be selling
today. Even back then,
there was a buzz around
the brand.
By 1993, business had grown
to such a size that the pair
knew they had to relocate to
larger premises.
With several other internationally-known
personal care product companies situated
in North Carolina, they decided to follow
suit and secured an 18,000 square-foot
former garment factory in Creedmoor.
Roxanne did everything on instinct.
So when she decided to get out of the
candle business that was two-thirds of our
business at the time and focus solely on
personal care products, everyone thought
she was crazy. But she had such a head
for making money. She instinctively knew
what to do, says Renee.
The personal care business quickly grew
and by 1994 the product lineup had grown
to 50 products. Four years later, sales
hit $8 million and distribution included
4,000 Whole Foods locations. Increased
demand led to another relocation, this
time to Durham along with an eCommerce
website. Today, annual sales top $250
million from sales of over 150 products
in nearly 30,000 retail outlets in the U.S.,
Canada, U.K., Hong Kong, and Taiwan.
The company was bought by Clorox in fall
2007, but retains its strict commitment to
environmentalism and social responsibility
which the company calls The Greater
Good. A new generation of employees
led by CEO John Replogle channels the
original spirit and passion of Roxanne and
Burt today. Youll find many employees
building homes for Habitat for Humanity.
Others are sharing advice on sustainability
with other local businesses. And yes, the
chief marketing officer, vice president of
R&D and human resources manager have
formed a Ramones cover band called
the Bee-mones. (One of their concerts
has become a favourite on YouTube.)
Regardless of their interests, each
enthusiastically embraces the idea of a
new kind of beauty company one that
embraces natural ingredients and gives
back to the community and environment in
every possible way.
Footnote: Roxanne has since sold her shares in
the company and is committed to environmental
conservation investing much of her earnings to buy
tracts of forest and help preserve over 185,000
acres of land in Northern Maine. Burt is also
no longer involved in day-to-day operations but
makes occasional appearances from time-to-time.
He still raises bees.
THE BURTS
BEES STORY
Raleigh North Carolina
Guilford Maine
Guilford Maine
THE
GREATER
GOOD
Is it time to take a closer
look at the companies
behind your favourite lip
gloss or foundation?
In this new era of environmentalism
and social responsibility, how a
beauty company produces a product
is becoming as important as what
it produces. Is a beautiful lipstick
worth the price if its manufacturing
causes your water to be polluted
or garbage dumps to be filled
unnecessarily?
Theres a new generation of skincare
company that believes its equally important
to respect nature, our communities and
human rights as it is to manufacture body
lotions and lip balms. This philosophy
is called The Greater Good and it is
based on two simple and profound beliefs:
Natural products work in harmony with
our bodies to promote balance and well-
being; and we should respect, preserve
and improve the precious resource of our
environment. These companies believe that
if you take care of the environment and our
communities and produce products that
respect nature, the prots will follow. Its a
forward-thinking business model.
Consumers are becoming more savvy
and educated thanks to the web, says
Alan Middleton, a professor of marketing
at the Schulich School of Business. They
are becoming more demanding of the
companies they do business with and
wont permit activities that pollute or
otherwise damage the environment. He
says the younger generation in particular
is concerned that they are left to clean up
the mess left by earlier generations. They
want a healthy environment to leave their
children.
So what can you do? Begin by asking
questions. Visit websites and read annual
reports. Many cosmetic companies have
1-800 consumer hotlines you can call with
questions. If you want to see changes to
your favourite brands, write the president
and ask him or her to make changes. And
most of all, be discerning about what
companies you do decide to support. Your
dollars have great inuence.
BURTS BEES
MAMA BEE &
BABY BEE
Burts Bees Mama Bee Leg & Foot
Creme
This rich cream is specially formulated with
peppermint oil and rosemary extract to
relax and soothe, tired muscles, legs and
feet. Natural ingredients: 100%. $14.99
Burts Bees Mama Bee
Nourishing Body Oil
Sweet almond and lemon
oils in this natural formula
hydrate dry, itchy skin,
while vitamin E moisturizes
for healthy, baby-soft skin
throughout your pregnancy.
Natural ingredients: 98.5%.
$12.49
Burts Bees Baby Bee
Buttermilk Lotion
Treat your babys precious skin
to the deep moisturizing of this
creamy natural baby lotion with
soothing, natural ingredients like
real buttermilk, aloe vera and
sunflower oil. This rich formula
also includes botanicals like
sunflower and coconut oil to seal
in moisture and shield babys
sensitve skin. Natural ingredients:
98.81%. $14.99
Burts Bees Baby Bee Apricot Baby Oil
This soothing baby oil is made with apricot
not mineral oil. Apricot oil is infused with
grape seed, olive and avocado oils to create
a rich, natural treat for precious skin. Natural
ingredients: 98% $15.99
Burts Bees
Baby Bee Diaper
Ointment
This soothing diaper
ointment is rich with
vitamins A and E to
help nourish babys
skin, while chamomile
moisturizes and
soothes. Natural
ingredients: 100%.
$11.99.
A SELECTION
OF BURTS BEES
NATURAL PRODUCTS
Ageless
Lip
Shimmers
Lip Balm
Body
Wash
Hair
Products
Kits
Face
Wash
Hands
& Feet
Lip
Glosses
Body
Lotion
Mama
& Baby
Radiance
Face
BURTS BEES
NATURAL SKIN
CARE FOR MEN
Burts Bees Natural Skin
Care for Men Cologne
Arguably one of the best mens
scents of the year. This crisp,
woodsy cologne contains a
masculine blend of lemon,
orange, bergamot, cypress
and r. Natural ingredients:
100%. $44.
Burts Bees Natural Skin
Care for Men Body Wash
This natural body wash
contains coconut, sunower
and citrus oils to wash
away dirt. Cypress and r
oils energize. And honey,
glucose and soy protein
leave skin feeling soft
and refreshed. Natural
ingredients: 100%. $13.
Burts Bees Natural Skin
Care for Men Shave Cream
Calendula and chamomile reduce
irritation and inflammation while
linden extract soothes and
hydrates skin. But the best part
is the fresh, masculine scent.
Natural ingredients: 100%. $15.
Burts Bees Natural
Skin Care for Men Bar
Soap
This natural soap energizes
and deodorizes with lemon,
bergamot, patchouli and fir
oils. Natural ingredients:
99.72%. $8.00.
Burts Bees Natural
Skin Care for Men
Kit
Slip this kit into your
carry-on and enjoy travel-
sized versions of the
mens collection. $24.
Burts Bees Natural
Skin Care for Men
Aftershave
Soothe, calm and moisturize
dry, rough skin with this
effective aftershave. Natural
ingredients: 100%. $15.
SUSTAINABLE
PACKAGING
The beauty industry is notorious for excessive packaging.
Some high-end products including perfumes are wrapped up to four
different times in plastic and coated cardboard creating mounds of
garbage that ends up in dumps. Here are some key points to look for to
reduce unnecessary packaging.
This new degradable paper
soap wrap is created from
limestone. Its called Terra
Skin and will completely
breakdown meaning none of
it ends up in a landll site.
Ask how the products
are shipped. Some
products are
needlessly packed
in small boxes and
wrapped in plastic.
Do you need a plastic
bag to take your
product home? Can
you bring fabric bags
from home or pop it in
your bag?
Look to
see how
environmentally
sensitive
the tamper
evidence seals
are. Reject any
that are PVC.
Soya based inks on
labels are kinder to
the environment than
synthetic ones.
Look for recyclable
and reusable post-
consumer recycled
materials on
packaging. Most
companies will
identify this on the
back of packages or
boxes.
Ask if a
company
has a rell
program. MAC
Cosmetics, The
Body Shop and
Thierry Mugler
Parfums offer
rell exchange
programs if you
bring back your
empty bottles.
Look for a
recycling
symbol on
bottles to make
sure it can be
reused after you
nish with it.
Can you buy
this product
in a larger
container? This
will help reduce
waste as well.
SUSTAINABILITY
Sustainability is a buzz word in
business today. But what exactly
does it mean?
The term refers to businesses working to
drastically reduce the impact they have on the
environment and the amount of energy they use.
And no one is more passionate about sustainability than
John Replogle, CEO of Burts Bees. Weve grown 30%
each year for the past two years and still reduced our
energy bills by 2 percent and our carbon load by per
product by a third, he says practically glowing. By 2020,
we aim to be carbon-free, have zero waste to landfill and
have 100 percent renewable energy off the grid. This is a
conscious effort to positively affect resource scarcity, global
climate change and air and water quality.
A walk through the Burts Bees factory further illustrates
this fact. New lighting has just been installed so that
the lights can be turned off in portions of the plant
that arent being used. Vats and equipment are steam
cleaned reducing the amount of water and cleansers
needed to sterilize them. Electric power is purchased
from Renewable Choice Energy and NC GreenPower.
And the factory has just
increased its waste oil
contribution to Piedmont
Biofuels and composting
to other organic waste
streams. My tour guide
Aimee says efforts to cut
waste material at this plant
have been so successful,
theyve moved up their
date to produce no waste
to 2010. Imagine, a beauty
John Replogle
company producing absolutely no garbage or waste. It boggles the mind.
But the sustainability drive extends beyond the factory. We hosted an eco-awareness
fair recently and invited 100 green exhibitors to set up education booths. More than
15,000 people showed up. Employees volunteered to stand by the recycling/garbage
bins all day to educate the public. We sent only 100 pounds of waste to the landfill. By
7 p.m., there wasnt a single piece of trash on the ground. It was incredible.
One of the unique practices at Burts Bees is to share its expertise and knowledge on
sustainability with other companies, even competitors. Short of sharing product recipes,
the company will go to great efforts to help others in this field. Employees now host
regular workshops in cafes for local businesses desiring to make positive changes.
Theyll even make presentations to companies upon request.
Another way to look at this is waste equals cost, adds Mike Indursky, Burts Bees
chief marketing officer. The more green you are, the less waste you have, the lower your
costs are. One of the great benefits of how Wal-Mart operates is that they are forcing
these types of green initiatives and taking all of this waste out of the system. By doing
this, the company will be more profitable. He says, extra packaging is quite simply bad
for the environment.
Walk through the Burts
Bees lunch room and youll
see further evidence of a
sustainability mentality.
Employees wander in and out
dumping material into three
mammoth recycling bins.
Enthusiastic staff have even
been known to sort through
co-workers garbage cans and
recycling boxes to help further
reduce waste. Imagine if
everyone worked like this every
day, says John. Imagine
how healthier our environment
would be.
Weve grown 30% each year for the past two years and
still reduced our energy bills by 2 percent and our carbon
load by per product by a third
SAVING
THE BEES
What would happen
if the worlds bee
population suddenly
disappeared?
How would farmers pollinate
fruits and vegetables without
them? Its a question that
scientists around the world
are asking with the mysterious
disappearance of a significant
percentage of the worlds bee
population recently.
Its called Colony Collapse
Disorder (CCD) and its become
a great threat to the worlds food
population: Approximately 70 percent of fruits
and vegetables are pollinated by bees.
There are more than 20,000 different species
of bees and an estimated thousand more that
have yet to be identified by scientists. A recent
bee symposium in Toronto hosted by many
of the worlds top bee experts established
this problem is more than a North American
phenomenon. Bee colonies are disappearing
across Europe and Asia as well. And it is not
just domesticated bees, but wild bees that
are dying. These researchers claim pesticides,
loss of habitat, disease and pollution are prime
contributors to this sudden decline. The bees
fragile systems cant handle the sheer volume
of chemicals and pollution in the air.
Natural skincare company Burts Bees
has teamed up with the North American
Pollinator Protection Campaign to raise
awareness of this issue and fund much-
needed research. We believe the bees
survival depends on how we manage and
protect our world, says Burts Bees co-
founder Burt Shavitz, an avid beekeeper
himself. Everyone can make a difference
by supporting local organic farmers,
planting a seed and making healthy places
for bees to live. These simple steps can
make a great impact in bee populations.
The company is encouraging the public to
plant bee-friendly gardens by offering free
packets of wild flower seeds through its
website and in certain product sets.
Thanks to the brands financial support,
the NAPPC has established a task
force called The Honeybee Health
Improvement Project led by Danny
Weaver, JD, President of the America
Beekeeping Federation, Christina
Grozinger, Ph.D., Asst. Professor of
Insect Genomics at North Carolina State
University and Barry Thompson, M.D., a
Director of Eastern Apicultural Society.
The task force will investigate key issues
facing honeybee health: beekeeper
education, foraging opportunities and
breeding stock research. The team is
hoping that research will yield much
needed answers and a solution to
reversing the bee population decline.
NATURAL
INGREDIENT
GLOSSARY
Aloe Barbadensis Leaf Juice/Aloe
Barbadensis Leaf Extract (Aloe
Barbadensis) This gel is extracted
from the leaves of the aloe vera
plant, a member of the desert lily
family indigenous to East and South
Africa. It has antibacterial, antiseptic,
emollient, moisturizing, and skin
soothing properties.
Beeswax One of the oldest and
purest ingredients, this wax from the
honeycomb of the bee is used in skin
creams and lip care products to add
hardness to the texture, as well as
guard skin from dehydration. It helps
to emulsify and thicken lotions and
creams, hold together lip and body
balms, and forms a protective barrier
between skin and the environment.
Buttermilk Powder This powder is
formed when buttermilk is dehydrated.
It is soothing and moisturizing when
used alone as a bath soak or included
in milk baths, bath salts, or other
formulations.
Butyrospermum Parkii (Shea
Butter) (Butyrospermum Parkii) This
fat, obtained from the fruit of the
African karate tree, has moisturizing
and healing properties. It is naturally
rich in vitamins A, E, and F, as well as
a number of other vitamins, minerals,
and essential fatty acids which help
soothe, balance, and hydrate the skin.
Camphor (Cinnamomum Camphora)
This essential oil is steam-distilled from
the cinnamomum camphora tree found
in Asia, Africa, and the Americas. It
is a powerful antiseptic that reduces
muscular aches, pains, and stiffness.
It can be used as a soothing agent,
skin conditioner, aphrodisiac, muscle
relaxant, and insect repellent.
Cham|m|||a Recut|ta (Matr|car|a|
Flower Extract (Chamomilla Recutita)
Steam-distilled from the flower heads
of German Chamomile, this essential oil has a high content of
azulene, which makes it a powerful anti-inflammatory. It has
soothing and calming properties and is believed to provide an
effective treatment for skin allergies.
Chondrus Crispus (Carrageenan) Extract (Chondrus
Crispus) Derived from dried Irish moss that grows along
the Atlantic coasts of both Europe and North America, this
ingredient is soothing, protective, and nourishing. It is an
effective thickener and stabilizer.
Citrus Aurantium Dulcis (Sweet Orange) Fruit Extract/Oil
& Peel Extract/Oil (Citrus Aurantium Dulcis) Cold pressed
from the fruit and peel of orange trees native to China and
India, now cultivated in Brazil, Cypress, Israel, Mexico, and
the United States, this ingredient helps to reduce puffiness
and is believed to be particularly good for dry or aged skin.
Both the oil and the peel are used to help stimulate circulation,
clear blemishes, and assist in the release of toxins from dull or
blemished skin.
Cocos Nucifera (Coconut) Oil (Cocos Nucifera) Cold
pressed from the fruit of palm trees, which are native to the
tropics, this oil is used as a general moisturizer and serves as
a protective layer on the skin, helping to retain the moisture.
Because it is mild, it is suitable for inflamed, irritated, and
sensitive skin.
Euphorb|a Cer|fera (Cande||||a| Wax (Euphorbia Cerifera)
This hard vegetable wax is found on the leaves of a small
shrub native to Mexico and the southwestern United States.
The wax has superior molding properties and helps to provide
shine to hair and lock in skins moisture.
Eucalyptus Gobulus (Eucalyptus) Leaf Extract/Oil
(Eucalyptis Globulus) Steam-distilled or macerated from the
leaves and twigs of eucalyptus grown in Australia, China, and
Portugal, this essential oil stimulates circulation and is useful
for relieving joint and muscle aches and pains. This oil can
help stop the irritation of a bug bite and even prevent one, as
it acts as an insect repellent.
Evening Primrose Oil Essential oil of the yellow evening
primrose flower. It is exceptionally high in essential fatty acids
to condition and restore moisture to the skin.
Glycerin This liquid is made by combining water and fats
derived from vegetable oil. It helps retain moisture, soothes
and softens skin, and can be used on even the most sensitive
skin types.
Glycine Soja (Soybean) Oil (Glycine Soja) Cold pressed
from beans native to southwestern Asia and cultivated
worldwide in warm regions, this oil contains proteins and
vitamins A, C, E, and K. It also contains lecithin, which is
known for its emulsifying and antioxidant properties. Soybean
is suitable as a moisturizer and softener for all skin types.
Helianthus Annuus (Sunflower) Seed Oil (Hellanthus
Annuus) Cold pressed from specially cultivated sunflower
seeds, this highly versatile oil supplies more vitamin E than
any other vegetable oil. Its high oleic content makes it a good
ingredient for cell regeneration and is highly recommended for
products formulated to moisturize mature or damaged skin.
This supplement was printed on 100% recycled paper.
Hemp Seed Oil Cold expressed from sterile seeds
of the cannabis plant, this light yellow to dark green
oil is unusually high in polyunsaturated fatty acids.
With the ideal ratio ( 3:1 ) of omega 6 to omega 3
essential fatty acids, hemp seed oil most closely
mirrors the skins lipid profile making it an excellent
emollient and allowing for quick absorption.
Honey This fluid has been used in skincare for its
healing and skin softening properties. It is rich in
amino acids, vitamins, and minerals.
Horse Chestnut Seed Extract An herbal extract
from a flowering tree that stimulates and energizes
the skin. It is often used for its calming effect on the
skin particularly to reduce redness.
Lavandula Angustifolia (Lavender) Oil (Lavandula
Angustifolia) Steam distilled from an evergreen
shrub grown mainly in France and the Mediterranean
region, this highly versatile oil has antibacterial, anti-
inflammatory, antiseptic, and cleansing properties.
Lavender oil tones and revitalizes and is useful in
treating all types of skin problems such as acne,
oily skin, burns, sunburn, wounds, psoriasis, insect
bites, and stings.
Magno||a Bark Extract This popular flower, native
to the Americas and Asia, is not only beautiful, but
also is proven to be a natural anti-inflammatory
known to reduce dark circles around the eye area.
Mentha P|per|ta (Pepperm|nt| O|| (Mentha
Piperita) Derived from the leaves of a plant
commonly found in Europe and North America, this
essential oil is known for its soothing and stimulating
properties. Peppermint oil has a cooling effect that
can help relax sore muscles. It is sometimes used to
repel insects.
Mex|can W||d Yam A species of a twining
tuberous vine that is native to and found growing
wild in North America. Mexican Wild Yam is typically
added to formulas for sensitive or inflamed skin for
its calming effect on skin.
Nonfat Dry M||k Milk has been used as a natural
emollient and is rich in vitamins and minerals. Whole
milk powder soothes and moisturizes the skin and
helps relieve dryness and itchy skin.
Olea Europaea (Olive) Fruit Oil (Olea Europaea)
Pressed from the pulp of fully ripe olives, this oil
is a good skin cell rejuvenator. It attracts external
moisture to the skin and still permits the skin to
properly release sweat, shed dead skin, and release
sebum. This oil is great, especially for mature,
inflamed, or dry skin, as it provides anti-wrinkle and
wound-healing properties.
Para Cress Plant Para Cress Plant is found in
South America, Africa and Asia. This plant extract
has been shown to help relax expression lines and
smooth skin.
Pomegranate Extract Pomegranate fruit extract,
from the tree Punica granatum, contains several
polyphenols and anthocyanidins (pigment that
gives certain fruits their dark red colours), which
are highly antioxidant protecting hair and skin from
environmental stress.
Prunus Amygdalus Dulcis (Sweet Almond) Oil
(Prunus Amygdalus) Pressed from the seeds of the
almond tree native to the Middle East and cultivated
in California and the Mediterranean, this oil is rich in
proteins and vitamin D. It is an excellent emollient,
known for its ability to soften and recondition the skin.
It soothes dry skin and irritated areas.
Royal Jelly This secretion of the hypopharyngeal
gland of young worker bees contains essential fatty
acids, which are known to help protect skin from
dehydration and reduce inflammation. It also contains
collagen, lecithin, protein, sugars, mineral salts and
vitamins A, B complex, C, D and E, all of which
benefit the skin. Royal jelly is said to help revitalize the
skin, plump up skin cells, improve elasticity, and help
heal damaged skin.
Rosemarinus Officinalis (Rosemary) Leaf Extract
(Rosemarinus Officinalis) Derived from the leaves of
the evergreen rosemary shrub, this essential oil helps
to temporarily ease muscle and joint pain. It is often
found in hair care products, as it can help control
dandruff and an oily scalp. It is also found in products
for dry or oily skin and acne.
Safflower Seed Oleosomes Derived from safflower
seeds that are grown in the semi arid regions. The
protein-protected emollient spheres are natural,
emollient-rich skin softeners and are encapsulated
in a natural liposome (oleosomes). It also has natural
antioxidant properties.
Titanium Dioxide Naturally derived from a mineral.
Used chiefly as a white pigment, and as an opacifier.
Reflects light, so (when stated as such) can be
considered a natural sun screen.
Theobroma Cacao (Cocoa) Seed Butter
(Theobroma Cacao) This pure butter is obtained
from the crushed seeds of trees grown in Central and
South America and Africa. It is rich in antioxidants,
vitamins, and minerals, including vitamin E which
helps to soothe, hydrate, and balance the skin.
Tocopherol This natural form of vitamin E protects
cellular structures against potential damage from free
radicals and the byproducts of fat peroxidation. Its
moisturizing and restorative qualities make it an important
component of many skin care products including anti-
aging creams and lotions, UV protection products,
moisturizers, burn treatments, and belly creams.
Wh|te B|rch Bark White Birch Trees grow in northern
Europe and North America. Purified bark is dried and
the nutrients extracted to help increase firmness.
GIVING BACK
TO THE
COMMUNITY
Can buying beauty
products make a
difference to the world?
It can if you choose your
brands with care.
A new generation of skincare
company staffed by passionate
people who care about the
environment is working hard to not
only provide natural alternatives to
synthetic products, but give back
to the community in a meaningful
way. And there isnt a more heartwarming example
than Burts Bees commitment to help Habitat for
Humanity build the rst affordable green housing
development in North Carolina. Our employees are
so passionate about this project. Theyve donated
over 1,600 hours of their time so far, says John
Replogle. In fact, last Friday we all spent the day
building a green playground at the site.
In May 2007, the two organizations broke ground on
their rst home at Hope Crossing in Durham, NC, the
rst of 32 green homes they plan to build together.
Some of the unique features of the eco-friendly
neighbourhood include: a nature trail, an innovative
stormwater management system that includes rain
gardens, ponds and an open drainage system, and
an eco-neighbourhood education program to help
educate residents about water conservation, recycling
and waste reduction. Of course, the goal is to provide
much-needed shelter for those who desperately need
it, but also to inspire others around the state and the
country to go green, says Replogle.
Photo courtesy of Habitat for Humanity