Scribd Logo
Upload

Welcome to Scribd!

  • 28 views

    Challenges & Success

    Uploaded by

    Ing Hong
    The document discusses some of the challenges faced by American film companies seeking to expand into international markets. It notes that it can be difficult to identify the true needs and wants of consumers in foreign cultures. Additionally, well-known American brands may not automatically translate to popularity abroad, as local companies are often preferred. Further, subtle cultural differences can impact how marketing messages and humor are received. Effective communication also faces barriers beyond just language, as business practices may differ in pace and emphasis. Reaching overseas markets requires significant investments of time and money to build relationships with reliable local partners.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Challenges & Success

    Uploaded by

    Ing Hong
    28 views5 pages
    The document discusses some of the challenges faced by American film companies seeking to expand into international markets. It notes that it can be difficult to identify the true needs and wants of consumers in foreign cultures. Additionally, well-known American brands may not automatically translate to popularity abroad, as local companies are often preferred. Further, subtle cultural differences can impact how marketing messages and humor are received. Effective communication also faces barriers beyond just language, as business practices may differ in pace and emphasis. Reaching overseas markets requires significant investments of time and money to build relationships with reliable local partners.

    Original Description:

    IB

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses some of the challenges faced by American film companies seeking to expand into international markets. It notes that it can be difficult to identify the true needs and wants of consumers in foreign cultures. Additionally, well-known American brands may not automatically translate to popularity abroad, as local companies are often preferred. Further, subtle cultural differences can impact how marketing messages and humor are received. Effective communication also faces barriers beyond just language, as business practices may differ in pace and emphasis. Reaching overseas markets requires significant investments of time and money to build relationships with reliable local partners.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views5 pages

    Challenges & Success

    Uploaded by

    Ing Hong
    The document discusses some of the challenges faced by American film companies seeking to expand into international markets. It notes that it can be difficult to identify the true needs and wants of consumers in foreign cultures. Additionally, well-known American brands may not automatically translate to popularity abroad, as local companies are often preferred. Further, subtle cultural differences can impact how marketing messages and humor are received. Effective communication also faces barriers beyond just language, as business practices may differ in pace and emphasis. Reaching overseas markets requires significant investments of time and money to build relationships with reliable local partners.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Challenges of film in international market

    Identifying a True Market Need A key to success in business is offering products and services for which customers have a compelling need. The customer has a problem that needs to be solved, and the product or service provides the solution in such an effective way that its benefits are not difficult to communicate. Identifying the true needs of large numbers of people in a foreign country is not easy. Not having lived in their culture experiencing their day-to-day lives, American marketing executives can err by assuming that what people in other countries want or need exactly matches the wants and needs of American consumers.

    Dilution of Brand-Name Power Due to the Internet, movies and other forms of entertainment, American culture and the corporate symbols of that culture--brand names--are well known across the globe. This does not mean the American companys products will be popular when introduced in other countries. Being aware of a brand name the same as preferring it. It can be a long and expensive process to gain the trust of consumers who have used their own local companys products for years or even generations. The American companies can be perceived as attempting to take over the position long held by local companies, causing resentment.

    Cultural Nuance Consumers are influenced to purchase products by marketing messages delivered through the media, including print media such as magazines. Humor is often used in commercial messages to get the consumer to pay attention. But what is considered extremely funny in one culture can be perceived as confusing or insulting in another. To produce effective advertising requires more than accurate translation of the message from one language to another. It requires a deep understanding of the culture, customs, morals and even religious views that predominate in that country. What motivates consumers to buy products varies from country to country.

    Communication Style Business executives from different countries can encounter several barriers to effective communication besides obvious language differences. The traditional pace of business negotiations can be different. Americans sometimes want to hurry negotiations along, whereas in some other countries emphasis is placed on building relationships before a business deal is seriously considered. Executives from other countries may place a higher value on things such as facial expression instead of just the words that are being said.

    Distance and Time Even with technologies such as video conferencing, executives in other countries may prefer to establish relationships on a personal level. For a smaller American company, this can mean a significant investment in travel costs and having key executives out of the office for extended periods. Time zone differences can make it difficult to coordinate projects where collaboration is required. Executives on the West Coast of the U.S. are just getting to work in the morning when their European counterparts are winding down for the day.

    Finding Reliable Partners American firms often establish relationships with distributors located in the countries whose markets they are seeking to enter. They hire sales reps based in those countries. They may engage local marketing and public relations firms to assist them. Because the American firm might have no prior experience in that country, finding people who are trustworthy and competent can be a challenge.

    Challenges of Hollywood in Malaysia


    The rise of Malaysia film industry. The preference of Malaysian toward Indonesia, Thailand, China , HongKong and Taiwan film. The Culture Difference

    International Success Factor of Hollywood Movies

    1. Technology When mention this part of technology, it will have to reference to many famous Special effects production companies ,for exampleILM. And we also have to mention a person , that's James Cameron. Yes, because he's two classic movies are triggered a new film technology revolution. The first part is "Titanic", the second part is Avatar". The former led a stream of CG technologies wind, realistic effects, grand scenes, and strong visual impacts. Right, maybe that's it, to get people to truly understand the difference between film and television. While the latter, it put the real 3 D technology to be familiar with the fans. Its another round of subversive visual feast and has an impact on the sight of people.

    2. The directors and actors The film's success is not possible to depends only on technology. I think the core factor is the directors and actors. And Hollywood is not short of except for the technology but also a large number of professional directors and the actors. As mentioned the director James Cameron, he is like Steve Jobs who works in the film industry, his movies can always break peoples inherent thinking and ideas, give people a new visual experience. And, of course, there is also a masterful director, who I personally like best, David Spielberg. His films can always cause people to think of this world or the life about themselves. Such as the film "ET", from a child's perspective to explain how to deal with the relationship between humans and alien life. Moreover, his "Schindlers list", which reflects how the Nazis to make cruel trample upon the Jews during World War II. His film can always make us moved, but in the films you cannot find a deliberately enticing picture. Right, his film can always shake your hearts gently. In addition, Hollywood famous directors films almost have very wonderful and beautiful picture-senses. Of course, no matter how good the director's skill is, there is also need a good actor to perform. But Hollywood is gathered the excellent actors and actresses around the world. Such as the Tom cruise, Brad Pitter and Angelina Jolie, and so on, their performance not only complies with the requirements of the director, but still retains a unique personal style. At this point, I must put up with an actress, which I like mostly, Sophie Marceau .Because she is an intriguing but dangerous actress in her film.

    3. Content and subject matter Apart from the above important factors, and there is also the subject of the film and content. Watch some of Hollywood's science fiction films; they give a person a kind of feeling that is "Any thoughts are possible ". Such as vast and magic film The Ring King"; Hero series of "Spider-man" and "Batman"; and agents series of "Mission: impossible" and "007", etc. Those movies are of great visual feast. For another example, the animation is also one of the features of Hollywood film. Their animation film is suitable for all kinds of age, with a strong appeal of box office. Like the "Kung fu panda which join the Chinese factor, etc.

    4. The states support In fact, this point can also manifest from its content and subject matter . The subject of the movie they involve almost everywhere, even military factory can support them to make some of the grand scene in the films, which is impossible in Malaysia.

    5. The common theme

    There is a common forever topic that is love and justice. There are so many classical films in the Hollywood, likeTitanic which is a typical love film .And the Hero Films are always that the right party prevails over evil at last.

    You might also like