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    Customer Acquisition Cost - David Skok

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    api-204718852
    This is a simple model made by David Skok from Matrix Partners to estimate the cost of customer acquisition. The full article and many other startup resources can be found on David's website at: http://www.forentrepreneurs.com/startup-killer/ .  The model below was embedded using a free Microsoft Skydrive account

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    Customer Acquisition Cost - David Skok

    Uploaded by

    api-204718852
    429 views1 page
    This is a simple model made by David Skok from Matrix Partners to estimate the cost of customer acquisition. The full article and many other startup resources can be found on David's website at: http://www.forentrepreneurs.com/startup-killer/ .  The model below was embedded using a free Microsoft Skydrive account

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    This is a simple model made by David Skok from Matrix Partners to estimate the cost of customer acquisition. The full article and many other startup resources can be found on David's website at: http://www.forentrepreneurs.com/startup-killer/ .  The model below was embedded using a free Microsoft Skydrive account

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Download as xls, pdf, or txt
    429 views1 page

    Customer Acquisition Cost - David Skok

    Uploaded by

    api-204718852
    This is a simple model made by David Skok from Matrix Partners to estimate the cost of customer acquisition. The full article and many other startup resources can be found on David's website at: http://www.forentrepreneurs.com/startup-killer/ .  The model below was embedded using a free Microsoft Skydrive account

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Download as xls, pdf, or txt
    of 1

    Sheet1

    Simple Cost of Customer Acquisition Calculation


    Input Variables

    Total Web Visitors SEM cost per click Conversion to trial % Trial conversion % No of Sales & Marketing Staff Cost per employee per month

    10,000 $0.50 5% 10% 5 $16,500

    Flow Total Paid Web Vistors Trials Customers

    Qty.

    Conversion % 5% 10%

    10,000
    500 50 $5,000 $82,500

    SEM Marketing Spend Total Headcount Costs

    Cost of Customer Acquisition


    Without headcount costs With headcount costs
    $100.00

    $1,750.00

    Page 1

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