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    Emerging Trends in Marketing

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    owaiskhan_M
    Internet marketing refers to marketing products or services over the Internet and includes interactive elements like instant responses. It also includes managing digital customer data. Multi-level marketing (MLM) describes a marketing structure used by some companies where promoters are compensated for their own sales as well as the sales of other promoters they recruit, creating multiple levels of compensation. Customer relationship management (CRM) refers to methodologies and software used by enterprises to organize customer relationships in a systematic way. Green marketing involves marketing products presumed to be environmentally safe and incorporates product modifications, packaging changes, and advertising to promote environmental safety.

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    Emerging Trends in Marketing

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    owaiskhan_M
    483 views3 pages
    Internet marketing refers to marketing products or services over the Internet and includes interactive elements like instant responses. It also includes managing digital customer data. Multi-level marketing (MLM) describes a marketing structure used by some companies where promoters are compensated for their own sales as well as the sales of other promoters they recruit, creating multiple levels of compensation. Customer relationship management (CRM) refers to methodologies and software used by enterprises to organize customer relationships in a systematic way. Green marketing involves marketing products presumed to be environmentally safe and incorporates product modifications, packaging changes, and advertising to promote environmental safety.

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    Internet marketing refers to marketing products or services over the Internet and includes interactive elements like instant responses. It also includes managing digital customer data. Multi-level marketing (MLM) describes a marketing structure used by some companies where promoters are compensated for their own sales as well as the sales of other promoters they recruit, creating multiple levels of compensation. Customer relationship management (CRM) refers to methodologies and software used by enterprises to organize customer relationships in a systematic way. Green marketing involves marketing products presumed to be environmentally safe and incorporates product modifications, packaging changes, and advertising to promote environmental safety.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    483 views3 pages

    Emerging Trends in Marketing

    Uploaded by

    owaiskhan_M
    Internet marketing refers to marketing products or services over the Internet and includes interactive elements like instant responses. It also includes managing digital customer data. Multi-level marketing (MLM) describes a marketing structure used by some companies where promoters are compensated for their own sales as well as the sales of other promoters they recruit, creating multiple levels of compensation. Customer relationship management (CRM) refers to methodologies and software used by enterprises to organize customer relationships in a systematic way. Green marketing involves marketing products presumed to be environmentally safe and incorporates product modifications, packaging changes, and advertising to promote environmental safety.

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    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    FT205C

    Fundamentalsof Marketing Management


    Unit 8 : EmergingTrendsinMarketing
    InternetMarketing Internet Marketing, also referred to as Imarketing, webmarketing, onlinemarketing, or e Marketing,isthe marketing ofproductsorservicesoverthe Internet. TheInternethasbroughtmediatoaglobalaudience.Theinteractivenature ofInternetmarketing intermsofprovidinginstantresponseandelicitingresponses,isauniquequalityofthemedium. Internetmarketingissometimesconsideredtohaveabroaderscopebecauseitnotonlyrefersto theInternet,email,andwirelessmedia,butitincludesmanagementofdigitalcustomerdataand electroniccustomerrelationshipmanagement(ECRM)systems. MultiLevelMarketing Multilevelmarketing(MLM),(alsocallednetworkmarketing,directselling,referralmarketing, and pyramid selling is a termthat describes amarketing structure used by some companies as partoftheiroverallmarketingstrategy.Thestructureisdesignedtocreateamarketingandsales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid. CRMorCustomerRelationshipManagement CRM (customer relationship management) is an information industry term for methodologies, software,andusuallyInternetcapabilitiesthathelpanenterprise managecustomerrelationships inanorganizedway. GreenMarketing AccordingtotheAmericanMarketingAssociation,greenmarketingisthemarketingofproducts thatarepresumedtobeenvironmentallysafe. Thusgreenmarketingincorporatesabroadrange of activities, including product modification, changes to the production process, packaging changes,aswell asmodifyingadvertising.Yetdefininggreenmarketingisnotasimpletaskwhere severalmeaningsintersectandcontradicteachother;anexampleofthiswillbetheexistenceof
    [ varying social, environmental and retail definitions attached to this term. Other similar terms

    usedare EnvironmentalMarketing and EcologicalMarketing.

    FT205C/FundamentalsofMarketingManagement/Prof.ArpitLoya

    FT205C

    Fundamentalsof Marketing Management


    EventMarketing The marketing discipline focused on face to face interaction via live events, trade shows and corporatemeetingsamongothereventtypes. Givenhereisalist ofhevariedeventsthatareorganizedbythecrosssectionofeventcompanies:

    Businessevents Corporateevents CauseRelatedevents CoordinatingSkills Fundraisingevents Exhibitions Tradefairs Entertainmentevents Concerts/liveperformances Festiveevents Governmentevents Meetings Seminars Workshops Conferences Conventions Socialandculturalevents Sportingevents Marketingevents Promotionalevents Brandandproductlaunches

    Sponsorship
    Sponsorship is the financial or inkind support of an activity, used primarily to reach specified business goals. CauseRelatedMarketing Cause marketing or causerelated marketing refers to a type of marketing involving the cooperative effortsofa"forprofit"businessandanonprofitorganizationformutualbenefit.Thetermissometimes usedmore broadly and generally torefer toanytype ofmarketing effort for social and othercharitable causes,includinginhousemarketingeffortsbynonprofitorganizations.

    FT205C/FundamentalsofMarketingManagement/Prof.ArpitLoya

    FT205C

    Fundamentalsof Marketing Management


    ConceptofRuralMarketing Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics.RuralMarketsconstituteanimportantsegmentofoveralleconomy,forexample, in the USA,outofabout3000countries,around2000countiesare rural,thatis,nonurbanized,with populationof55million.Typically,aruralmarketwillrepresentacommunityinaruralareawitha populationof2500to30000. GlobalMarketing The Oxford University Press defines global marketing as marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunitiesinordertomeetglobalobjectives.OxfordUniversityPressGlossaryofMarketing Terms. MarketingforNonProfitOrganizations Marketing a nonprofit organization takes the need for a new sense of satisfying not only the consumer but also the donor's needs. Use these resources to learn how you can market your nonprofitorganizationeffectively. Reference 1) Oxford UniversityPressGlossaryofMarketingTerms. 2) About.com 3) Wikipedia.com

    FT205C/FundamentalsofMarketingManagement/Prof.ArpitLoya

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