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    Turismo Sostenbile Definiciones

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    ALBERTO GUAJARDO MENESES
    This document discusses the importance of corporate responsibility and sustainability for tourism companies like Kuoni Travel. It notes that regulations are increasing in areas like the environment and human rights. It also discusses how sustainability issues like climate change and resource scarcity are creating compliance risks, market forces, and both opportunities and challenges for companies. The document emphasizes that corporate responsibility is a strategic issue that can boost competitiveness and reputation rather than just a public relations effort. It then provides details on Kuoni's corporate responsibility strategies, including managing sustainability risks in the supply chain, partnering with hotels, and the Travelife certification program.

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    Turismo Sostenbile Definiciones

    Uploaded by

    ALBERTO GUAJARDO MENESES
    68 views12 pages
    This document discusses the importance of corporate responsibility and sustainability for tourism companies like Kuoni Travel. It notes that regulations are increasing in areas like the environment and human rights. It also discusses how sustainability issues like climate change and resource scarcity are creating compliance risks, market forces, and both opportunities and challenges for companies. The document emphasizes that corporate responsibility is a strategic issue that can boost competitiveness and reputation rather than just a public relations effort. It then provides details on Kuoni's corporate responsibility strategies, including managing sustainability risks in the supply chain, partnering with hotels, and the Travelife certification program.

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    This document discusses the importance of corporate responsibility and sustainability for tourism companies like Kuoni Travel. It notes that regulations are increasing in areas like the environment and human rights. It also discusses how sustainability issues like climate change and resource scarcity are creating compliance risks, market forces, and both opportunities and challenges for companies. The document emphasizes that corporate responsibility is a strategic issue that can boost competitiveness and reputation rather than just a public relations effort. It then provides details on Kuoni's corporate responsibility strategies, including managing sustainability risks in the supply chain, partnering with hotels, and the Travelife certification program.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    68 views12 pages

    Turismo Sostenbile Definiciones

    Uploaded by

    ALBERTO GUAJARDO MENESES
    This document discusses the importance of corporate responsibility and sustainability for tourism companies like Kuoni Travel. It notes that regulations are increasing in areas like the environment and human rights. It also discusses how sustainability issues like climate change and resource scarcity are creating compliance risks, market forces, and both opportunities and challenges for companies. The document emphasizes that corporate responsibility is a strategic issue that can boost competitiveness and reputation rather than just a public relations effort. It then provides details on Kuoni's corporate responsibility strategies, including managing sustainability risks in the supply chain, partnering with hotels, and the Travelife certification program.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    of 12

    Why sustainability matters

    MATTHIAS LEISINGER VICE PRESIDENT CORPORATE RESPONSIBILITY KUONI TRAVEL LTD COLOMBO 4TH JULY 2012

    Why Corporate Responsibility the bigger picture

    Drivers

    Implications for companies

    Regulation increase (antitrust, corruption, H&S, Carbon taxes) broad compliance definition resource scarcity and availability

    Compliance related failures, licence to operate, risk costs, e.g. cost of capital Energy & raw material quality, availability, price volatility of resources, competition Changing market forces and drivers, new and changing consumer patterns, new regulation More opportunity through access to emerging markets, but also more risk and less control Companies are not able to conceal anything (public eye, internet, social media, blogs)

    Mega trends (climate change, obesity, water, renewables, etc.)

    Globalization

    Public trust (access to information)

    CORPORATE RESPONSIBILITY

    Corporate Responsibility (CR) a strategic issue and not an attempt to save the world

    CR is

    CR is not an attempt to save the world a charity initiative a simple communication / PR gag a set of isolated, unfocused initiatives with weak links to business and destinations

    a long term investment in Kuonis future competitiveness a protection for Kuonis reputation and credibility in ethically sensitive areas, both in destinations and source markets an active element of Kuonis differentiation strategy a set of isolated, unfocused initiatives with weak links to business and destinations about gaining stakeholder visibility through appropriate projects and initiatives

    Source: Corporate Responsibility CORPORATE RESPONSIBILITY

    Value drivers and opportunities


    ELEMENTS AFFECTED
    Reputation
    BY

    CR

    SALES AND COSTS FACTORS


    Reputation, Brand strength Competitive, Effective, Desirable Products & Services; Loyalty New Markets Productivity

    ECONOMIC BUSINESS VALUE


    Reputation

    Innovation Addressing sustainability trends Meeting Customer needs Employee Relations Workplace Safety Water Prevention, Energy Efficiency Risk Control Governmental Burden Community Relations Waste Prevention, Energy efficiency Sustainable supply chain Business Practices Reputation with ethcial Investors Governance / Risk Management Legal compliance Fair Dealing Safety&Quality of Product

    Profits, Cash Flow

    Stock Price

    Stock Dividends

    Operational Burden, Interference Supply chain costs

    Cost of Capital

    Legal liability
    Source: The Value of Sustainability the sustainability handbook

    CORPORATE RESPONSIBILITY

    There is a customer demand for sustainable tourism products

    71% of customers would make environmentally friendly choices Almost 50% of global consumers are willing to pay more for products from companies that show a commitment to social responsibility A study by Kuoni found that 22% of respondents said that sustainability is among the top three influencing factors when booking vacations 44% of US and European customers said that if a company offered a sustainable holiday option, they would be interested. Consumer demand for sustainable products is growing: in 2011 sustainable specialist operators experencied growth of 11%, while the industry as a whole only one percent (Bank Sarasin)

    Most consumers will not ask for more sustainable options - they expect the tourism provider to just do it! Hotels that position themselves as social and environmentally responsible record twice as much of regular guests than conventional hotels.

    CORPORATE RESPONSIBILTY

    Sustainability @ Kuoni

    CORPORATE RESPONSIBILTY

    With our Corporate Responsibility, we aim at minimizing the adverse impacts of tourist travel, and maximizing its positive effects.
    CORPORATE RESPONSIBILI TY

    The Kuoni Code of Conduct binding principle for Kuoni employees

    ETHICAL BEHAVIOUR GUIDELINES FOR THE KUONI GROUP

    binding general principles of ethical behaviour for the management and staff of the Kuoni Group The values underlying these principles may be regarded as the common sense of everyone working at Kuoni

    CORPORATE RESPONSIBILTY

    Corporate Responsibility is an integral part of Kuoni Code of Conduct

    CORPORATE RESPONSIBILTY

    Kuonis top corporate responsibility risks 2011 supply chain related issues ranked top
    Impact
    (EBIT / qualitative)

    Impact
    (EBIT / qualitative)

    Very high (> 50 MCHF / existence threatened) High (30 - 50 MCHF / severely threatened) Medium (10 - 30 MCHF / threatened)
    I III

    Very high (> 50 MCHF / existence threatened) High (30 - 50 MCHF / severely threatened) Medium (10 - 30 MCHF / threatened)
    I IV V III VI VII

    II

    IV

    II

    VI VII

    Low (< 10 MCHF / little threatened)

    VIII

    Low (< 10 MCHF / little threatened)

    VIII

    Likelihood
    Current rating of top risks Target rating of top risks

    Likelihood

    Overview of top risks I. Dissatisfaction of customers with local situation at the destination II. Heavy taxation of CO2 emissions III. Violation of labor and/or environmental standards by suppliers affecting Kuonis reputation IV. Governance structure hinders effective CR management

    V. Missing CR related risk assessment of destination VI. Misconduct of Kuonis employees leading to negative PR VII. Lack of awareness of CR topics and related responsibilities across divisions, levels and employees VIII. Lack of project management and monitoring guidelines

    10

    CORPORATE RESPONSIBILITY STRATEGY 2012-2014

    Materiality Matrix

    CORPORATE RESPONSIBILTY

    Influencing partners along the value chain

    CORPORATE RESPONSIBILTY

    Advancing Sustainable Supply Chain Management


    SUSTAINABLE SUPPLY CHAINS

    Kuoni Procurement & Production Unit, Kuoni Destination Management 15 000 suppliers Account for approx. 25% of environmental impact of a tourism package Greatest impact at destinations (economic, social and environmental)

    PERFORMANCE: 90% of contracts have Supplier Code of Conduct included (P&P) 300 top hotel partners audited end of 2011 (covers 25% of guestnights) Workshops for suppliers in Thailand, Kenya, Bulgaria Sustainable hotels labelled in Kuoni, Apollo and Helvetic Tours brochures

    CORPORATE RESPONSIBILTY

    CORPORATE RESPONSIBILTY

    CORPORATE RESPONSIBILTY

    CORPORATE RESPONSIBILTY

    Travelife: Sustainability in the mainstream market

    Ethical clauses in contract

    Online Selbsteinschtzung

    Hotelprfung

    Auszeichnung & Kommunikation

    Mindestanforderungen an Hotelpartner in alle Vertrge integriert

    17

    CORPORATE RESPONSIBILTY

    The Travelife Process: Online Self-Assessment

    Ethische Klauseln in Vertrgen

    Online Selfassessment

    Hotelprfung

    Auszeichnung & Kommunikation

    18

    CORPORATE RESPONSIBILTY

    The Travelife Process: Independent Travlife hotel audit Auditor

    Ethische Klauseln in Vertrgen

    Online Selbsteinschtzung

    Hotel audit

    Auszeichnung & Kommunikation

    19

    CORPORATE RESPONSIBILTY

    The Travelife Process: Certification with Travelife award

    Ethische Klauseln in Vertrgen

    Online Selbsteinschtzung

    Hotel audit

    Labelling & Certfication

    20

    CORPORATE RESPONSIBILTY

    10

    CORPORATE RESPONSIBILTY

    Why you Why you shouldshould involved get get involved

    Reduce costs Become a supplier of choice Increase the market acceptance Respond to increasing customer demand ... It simply makes sense

    22

    11

    Thank you

    12

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