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    Instruction Volvo Tagline

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    api-3726079
    The tagline "Volvo. for life" encapsulates Volvo's brand soul and dual strategy to both protect and celebrate. It should be used in all external communication materials but must not be positioned below the Iron Mark, especially within the Logo Box. The tagline is a piece of digital artwork that must be reproduced at a minimum size of 15mm or larger to ensure visibility against backgrounds using flexible color options and a clear zone determined by the height of the 'V'.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Instruction Volvo Tagline

    Uploaded by

    api-3726079
    368 views1 page
    The tagline "Volvo. for life" encapsulates Volvo's brand soul and dual strategy to both protect and celebrate. It should be used in all external communication materials but must not be positioned below the Iron Mark, especially within the Logo Box. The tagline is a piece of digital artwork that must be reproduced at a minimum size of 15mm or larger to ensure visibility against backgrounds using flexible color options and a clear zone determined by the height of the 'V'.

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    The tagline "Volvo. for life" encapsulates Volvo's brand soul and dual strategy to both protect and celebrate. It should be used in all external communication materials but must not be positioned below the Iron Mark, especially within the Logo Box. The tagline is a piece of digital artwork that must be reproduced at a minimum size of 15mm or larger to ensure visibility against backgrounds using flexible color options and a clear zone determined by the height of the 'V'.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    368 views1 page

    Instruction Volvo Tagline

    Uploaded by

    api-3726079
    The tagline "Volvo. for life" encapsulates Volvo's brand soul and dual strategy to both protect and celebrate. It should be used in all external communication materials but must not be positioned below the Iron Mark, especially within the Logo Box. The tagline is a piece of digital artwork that must be reproduced at a minimum size of 15mm or larger to ensure visibility against backgrounds using flexible color options and a clear zone determined by the height of the 'V'.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    9.

    0 OUR TAGLINE USAGE SPECIFICATIONS

    The tagline ‘Volvo. for life’ is a design


    element in its own right. It adds an
    emotional dimension to the expression of
    our brand. It summarises the soul of the
    brand both internally (within VCC) and
    externally (towards our customers).
    ARTWORK
    It encapsulates our dual brand strategy
    The tagline has been specially created
    to both protect and celebrate.
    as a piece of digital artwork. Do not
    typeset it from another font.
    The tagline should be used in all
    communication material directed
    at external audiences. It must not be
    positioned below the Iron Mark,
    especially when within the Logo Box.

    1 MINIMUM SIZE
    Avoid using the tagline at a size
    smaller than 15mm across. Ideally,
    it should appear at a larger size.

    2 CLEAR ZONE V V
    The clear zone around the tagline is The tagline may be reproduced below
    determined by the height of the ‘V.’ V this size for some merchandise applications
    as long as accurate production tests prove
    3 COLOURS V V that the final impression will be suitably
    The way colour can be used is 15mm professional and premium.
    flexible enough to ensure that the
    tagline can be used in all situations 1 2
    to a range of effects. Most often, it
    will be important to maintain a high
    level of contrast with the background
    to ensure visibility, however there will
    be times when a subtle effect will be
    most suitable; e.g. embossed in
    packaging, as very large and subtle
    background graphic, as a watermark
    or etched in glass.

    BLACK VOLVO PALETTE WHITE


    The tagline can print at any percentage The tagline can print at any percentage The tagline can print white out of any colour or an
    tint of black. of any colour from our palette. image as long as there is sufficient stand-out from
    the background.

    VO LVO CA R S B R A N D I D E N T I T Y 2 0 0 6 9 . 0 O U R TAG L I N E CONTE NTS

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