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    Vodafone India Strategy

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    Shashank Jain
    Vodafone India uses three main types of advertising strategies: 1. Product oriented advertising to convey messages about their products and services and attract customers. 2. Image and advocacy advertising to build their brand image among customers by providing information about the company. 3. Public service advertising which is typically done by non-profits and governments to raise awareness for issues like health causes. Vodafone spent $50 million to transition their brand in India and differentiate themselves through value-added services while maintaining the charm of their previous Hutch ads.

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    Vodafone India Strategy

    Uploaded by

    Shashank Jain
    17 views1 page
    Vodafone India uses three main types of advertising strategies: 1. Product oriented advertising to convey messages about their products and services and attract customers. 2. Image and advocacy advertising to build their brand image among customers by providing information about the company. 3. Public service advertising which is typically done by non-profits and governments to raise awareness for issues like health causes. Vodafone spent $50 million to transition their brand in India and differentiate themselves through value-added services while maintaining the charm of their previous Hutch ads.

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    Vodafone India uses three main types of advertising strategies: 1. Product oriented advertising to convey messages about their products and services and attract customers. 2. Image and advocacy advertising to build their brand image among customers by providing information about the company. 3. Public service advertising which is typically done by non-profits and governments to raise awareness for issues like health causes. Vodafone spent $50 million to transition their brand in India and differentiate themselves through value-added services while maintaining the charm of their previous Hutch ads.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views1 page

    Vodafone India Strategy

    Uploaded by

    Shashank Jain
    Vodafone India uses three main types of advertising strategies: 1. Product oriented advertising to convey messages about their products and services and attract customers. 2. Image and advocacy advertising to build their brand image among customers by providing information about the company. 3. Public service advertising which is typically done by non-profits and governments to raise awareness for issues like health causes. Vodafone spent $50 million to transition their brand in India and differentiate themselves through value-added services while maintaining the charm of their previous Hutch ads.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Vodafone India Strategy:

    Type of advertising:
    Product oriented advertising:
    In this type of advertisement company advertise their product, idea or service. The main
    object of it is to convey the message to consumers about product or service and attract them
    to sell or use the product and service.
    Image and advocacy advertising:
    In this type of advertising company does advertising to make its image among customers.
    Company provides information about its employees, profit, and infrastructure and share price.
    Firstly Vodafone used this advertisement by their Pug advertisement campaign.

    Public service advertising:


    Mostly these types of advertisements are done by non-profit organizations and the
    government such as Polio drops, AIDS, consumer protection (Kotler & Keller, 2008)

    Link:
    http://www.scribd.com/doc/34387909/Vodafone-s-Advertisement-Strategy-in-India

    This is the detailed business research plan for Vodafone india strategy... it has sample questions also
    will help us in making the document.

    But as rightly pointed out by Harit Nagpal, chief marketing officer, Vodafone India, the success is not defined solely by the number of fans, but
    also by the extent of engagement that it will build with the consumers.

    Vodafone spent around 50 million USD ( 250 Crores INR) for this brand transitioning. Vodafone very well understood that
    Hutch dog represents the network and communicated the change to Vodafone beautifully without losing the charm present in
    earlier Hutch ads.
    Vodafone differentiates itself from other telecom operators through its value added services (VAS) and it wanted to educate
    the customers about it.

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