TOP FRANCHISE BUSINESS

MINUTE BURGER:
Minute Burger
combines
globally-
sourced
ingredients and
world-class
manufacturing
practices to
ensure that
their products
are among the
best in the
market.
Theirfranchise system is designed to simplify business for
their franchise partners. For instance, the central
commissary will provide franchisees with everything they
will need in the business, and through the company’s
automated supply chain software, franchisees can focus on
opening and operating multiple stores rather than worrying
about keeping their stores stocked.

The Minute Burger Franchisee has many great benefits like the following:

• Training and Operations Support. Minute Burger provide franchisee with a Franchise Operators
Manual and provide them further training and orientation on how to manage and operate the
business.

• Marketing and Promotional Support. Minute Burger marketing and promotions experts will
help franchisee in implementing the Local Store Marketing Programs.

• Continuing Supervision. Minute Burger management team will conduct regular visits to
franchisee’s store to help and monitor outlet’s performance. On site business advice and financial
guidance will also be provided to ensure a smooth and efficient business environment. As
needed, they also provide a refresher training session for new products and services.

What is the franchise package?

1. Business Operations Support• Assistance in Site Evaluation
• Supervision in Store construction
• Facilitation in purchasing Store Signages
• Guidance in securing necessary business permits
• Logistics – Stock Delivery
• Access to the central commissary
• Regular store audits
• Franchise Operations Manual
• Periodic review of finances
• Automated Store Management System

2. Management Training Services

• Training in Management, Sales and Finance Operations for Franchisee
• Training in Product Knowledge and Customer Service for Store Crew
• On-site inspection to ensure the highest standard of Customer service

3. Marketing and Promotional Support

• Advertising and promotional services
• Monthly company newsletter
• Regular meetings/conferences with fellow Franchisees
• Local store marketing
• Grand Opening assistance

In applying for a franchise, an applicant should consider the viability of proposed location/site,
and the personal and financial qualifications. The required investment is approximately
PhP200,000.00 per store with a refundable package. Details will be discussed when application
is approved. Business success largely depends on location but the company will try to select sites
that can give the applicant no more than 2 years to get full return on investment. If money
permits, an applicant can apply and operate up to 5 stores.

If the applicant’s site is available and all necessary permits are secured, franchise approval and
store set up is just only 2 to 4 weeks. With regards to hiring personnel, the Minute Burger will
not hire personnel for the franchisee but the company will provide training and certification for
the crew.

You may also send your contact information to:

Leslie Corporation
Food Service Division
4 Dama de Noche St.
United Paranaque Subdivision 4,
Paranaque, Metro Manila
Philippines 1712
Franchising Department
[email protected]
www.minuteburger.com

LUGAW REPUBLIC:
Lugaw Republic was
conceptualized to offer an
all time pinoy favorite
food, the  high quality
delicious Lugaw and its
best paired pinoy dimsum. 
With 28 franchisees in
almost two years in the
business,  Lugaw Republic
is now one of the fastest
growing food cart/kiosk to
provide line of quality
products and services that
will respond to the growing needs of their partners and customers.

Join Lugaw Republic as they expand their network of outlets nationwide! Their strong product
line up, the biggest profit margin among other players , their marketing support and their concept
that gives an opportunity for your own business.  Lugar Republic invite you to be a part of their
vision to be the one of the leading provider of quality Filipino food in the market and find it why
its is called TUBONG LUGAW!!!!!

Franchise Details:

Franchise Package :   Php150,000.00 to Php250 ,000.00 (may vary depending on the site)

Inclusive of:

 Franchise fee
 Feasibility study
 Design and construction of the Cart/Kiosk
 Kitchen equipment
 Kiosk equipment (from stove to kutsilyo and etc.)
  Signage, menu board and outlet decors
 Training of crew
 Initial Manpower
 Operations manual
 Business Name
 Business system
 Marketing Assistance
 Pre-opening Assistance
 Grand opening Assistance
 Post opening Assistance
 Miscellaneous and others

Terms :  3 Years Contract/Renewable

Royalty Fee :   No Royalty

Franchising Requirements

To qualify for a Lugaw Republic franchise, applicants must pass the following requirements:

 Financial capability
 Good health
 Ability to operate the outlet in full time
 Commitment
 Hardwork

Requirements:

 Letter of Intent
 Proposed Site or Location
 2 ID Pictures
 Latest Community Tax Certificate
 Payment
  Training

Contact Information:

LUGAW REPUBLIC
15 A. Gen.Tibo St. Marulas, Valenzuela
Mr. Benjo M. Cruz
Franchisor
Landline No.:  (02) 468-5693
Mobile No.:  09209795251 / 09228619132
Email: [email protected]; [email protected]; ojneb_22@yahoocom
Website: www.lugawrepublic.com.ph

MASTER SIOMAI:
Master Siomai is a food cart business developed
by Masterrific Foods, a 9 year old company that
started supplying processed meat products such
as Ham, Bacon, Burger Patties, and especially
Siomai to hotels, restaurants, and market places
in Metro Manila and nearby provinces.

The company’s modest success in the food processing and distribution business gave the
company the impetus to venture into another highly promising business endeavor which isFood
Cart franchising in 2007.

Master Siomai’s rapid growth despite being in the franchising business for just over a year can
be attributed to its mouth watering and pioneering Japanes siomai, which is a specially made
pork siomai wrapped in authentic Japanese seaweed, topped with crabstick, and its very
attractive and Japanese inspiredfood cart … Aside from its pioneering Japanese siomai it also
boasts of its Pork And Shrimp, and Beef Siomai and its thirst quenching Gulaman Pandan drink.

Advantage:

 Proven popular product with a Japanese twist

 We’re an establishment food company that supplies high quality food products to 5 star
hotels and groceries.
 Low total investment
 Fast ROI
 Continues research and development

Complete Food Cart Franchise Business Package = Php 280,000

 1 unit Japanese inspired food cart

 1 unit 5 cu. ft. chest freezer
 1 unit stainless siomai steamer
 1 unit single burner electric stove
 1 acrylic plastic juicer
 complete food cart kitchen wares and plastic wares
 initial food and paper products (approx. P 7,000)
 complete set of crew uniforms
 cleaning supplies
 marketing collaterals

Contact

Tel: (02) 282-4941, 351-1854, 281-3635

Email: [email protected]
Web: www.mastersiomai.com

BIBINGKINITAN:
Bibingkinitan is the softest and most moist bibingka
in the country. Our focus on giving our customers
the best quality products and excellent customer
service had allowed us to be the fastest growing
bibingka chain in the country!
FoodAsia's continuous upsurge in sales revenues in all of its brands especially in times of
economic difficulty was made possible through the creation of strategies that adapt their product
to the changing market. Richard devised a marketing strategy as a quick response to the global
economic crisis. For Bibingkinitan, Richard focused on communicating value for money in all its
national and local marketing collaterals. Despite the rising costs of production, raw materials and
distribution, Richard have retained Bibingkinitan's selling price since 2006 and he also created
quick-redemption loyalty programs to encourage customers to come back and ultimately
abandon competition. For Richard's franchising business, he targeted retrenched executives and
OFWs and communicated that Bibingkinitan offers an average of rate of return of 12 months
(one year). This in turn enabled FoodAsia Corporation to distribute and build their brand in the
provincial towns and cities.

To date, Bibingkinitan is currently negotiating to open their first offshore branch in Jakarta,
Indonesia targeting the mainstream market, not just Filipinos. This is the first step in Richard's
long-term goal of making Filipinos proud by introducing Philippine delicacies to the entire world
via Bibingkinitan.

Franchise Packages (All In)

Cart Setup (2-4 sq.m.) – P317,500

Counter with seating (10-25 sq.m.) – P566,000
Roadside (10-25 sq.m.) – P786,000

Inclusion of Franchise Package

 Use of logos and trademarks, operations manual, proprietary products, etc.

 Complete store setup including signage, equipment, etc.
 Site evaluation assistance
 Classroom and on-site training
 Uniforms for crew
 Store opening assistance
 On-going operations and marketing support

Franchise Features:

 3-Year franchise term, renewable

 No royalty. Projected ROI is 8-12 months

Example
 - A typical gross sales of a Bibingkinitan outlet ranges to 4,000 – 7,000 pesos per day;
120,000 – 210,000 pesos per month; 1,440,000 – 2,520,000 pesos per year

 High profit margin, low food cost

 Strong and established nationwide brand

Contact:

Food Asia Corporation

9/F Page 1 Bldg. Madrigal Business Park, Muntinlupa City
Tel: (02) 809-0884/3333/6893
Email: [email protected]
Web: www.bibingkinitan.com

BINALOT:
Filipinos love to eat, which explains why
practically every major global food brand is in
the country; fast food brands, especially. These
international franchises and their local imitations
dominate. Filipino dining taste, in turn, has
become very Western.

It was this way until a band of young entre-

Pinoys realized, in 1996, that the Philippines has as much to contribute to the culinary world as
burgers & french fries, pizzas & spaghettis, plastic spoons & styropacks. Their Filipino pride
pursued the rebirth of Pinoy classics - adobo & bistek, tapa & tocino, sisig & longganisa, even
salted egg & tomato against the foreign fast food concept.

Their flash of inspiration led to the re-discovery of an age-old but very clever Filipino dining
practice much better than styro lunch packs – banana leaves! Equally clever, their “banana
insight” inspired the birth of BINALOT Fiesta Foods.

Today, the “adobo pride” is being proven right. In just a little more than 10 years (and without
the international financial resources of multinationals), BINALOT has grown from a humble
stall in Shaw to a 35 store-strong major franchise player competing with the fastfood icons. 8 out
of 10 are franchise stores, proof of the solid BINALOT franchise formula. An early testament to
its potential was mall giant SM’s offer in 1998 to locate in SM Southmall and SM Megamall,
just 2 years old in the business.

Its “All-Time Pinoy-Vorites” main menu – 10 of the most popular Pinoy dishes – now gives
Filipino consumers affordability and value for money. And the “banana leaves” are a welcome
refreshing substitute to the non-biodegradable styro box.
BINALOT’s ultimate vision to become the number one, truly Filipino fast food restaurant (or as
it creatively puts it “ANG PAMBANSANG TSIBUGAN”) reflects not so much its business
ambition as its belief, its ADVOCACY in fact, that Filipino food is among the best, that local
menu is world-class menu and that a truly Filipino fast food concept (not just the clones) can go
global.

The same Advocacy believes also in developing young small-to-medium entre-Pinoys, just as
they were in 1996, to propagate wealth. Hence, BINALOT franchise packages have been so
designed as to multiply individual entrepreneurship – the real key to national economic progress.

Beyond cuisine, however, BINALOT is really about advocating Pinoy values & culture, the best
in and of the Filipino (his humor included). With culinary excellence, BINALOT aims to
advance Pinoy excellence.

The fast food market, locally and globally, has been longing and is ready for a truly Filipino
recipe-based fast food and BINALOT, “ANG PAMBANSANG TSIBUGAN” is championing
for “adobo” recognition.

Franchise Packages

Estimated Total Investment

Store Type Franchise Fee Contract Term
(Inclusive of Franchise Fee)

1.8 Million – 2.8 Million

Initial / Franchise Fee
Full Store / Restaurant
500,000.00 6 years Kitchen Equipment, Utensils, Cookware, POS
80 – 140 sqm
Renovation / Construction
Signage / Menu board / Murals

1.8 Million – 2.5 Million

Initial / Franchise Fee
In line “Stall”
500,000.00 6 years Kitchen Equipment, Utensils, Cookware, POS
35 – 80 sqm
Renovation / Construction
Signage / Menu board / Murals

1.2 Million – 1.8 Million

Initial / Franchise Fee
In line “Kiosk”
500,000.00 6 years Kitchen Equipment, Utensils, Cookware, POS
11 – 25 sqm
Renovation / Construction
Signage / Menu board / Murals

Franchise Fee Inclusions

For Marketing (Php 30,000.00) – Opening Assistance

 Banners & streamers
 Leaflets

 Giveaways
  Opening promos
 Food & Beverage
 Press Release

Personnel
 Commissary
o Initial Inventory – worth P50, 000.00

 Operations – Opening Team

o Supervisor – duty for 2 weeks

o Two (2) Service Crew – duty for 2 weeks

 Training
o Initial Staff (maximum of 5) training fee to be shouldered by BFFI (including
training of the Franchisee & the Bookkeeper)

Contact Information:

Address:
3841 Daffodil Street
Sun Valley Drive
Parañaque City

Mobile:
+(63922) 866 5130

Phone:
+(632) 821 0509
+(632) 824 7014

Email:
[email protected]

Website:
www.binalot.com

CANDY CORNER:
Candy Corner is the first retail outlet in the Philippines to combine the pick and mix concept
with the traditional packaged and novelty confectionery.

Being in the retail confectionery business for the last six (8) years, we have gone all over the
world meeting manufacturers and discovering the ins and outs of every candy. With our passion
to what our customers want, we choose the right flavor, color and consistency, meeting the
demands of the most discriminating palate.

As a matter of fact, our sales associates are trained to suggest what product will best suit your
craving, as well as suggest great gifts for your loved ones waiting at home.

Candy Corner, the first pick-and-mix confectionery retail concept in the Philippines, has over
300 varieties in stock and access to 2,000 varieties worldwide. After 4 years in this retail trade,
and 50 company outlets to date both company owned and franchise, it is now offering franchises
in various formats

Highlights

 48 Candy Varieties
 Imported products sold at an average of 45% off.
 Royalty Fee is 4% of Monthly Gross Sales.
 Items must be exclusively bought from Candy Corner.
 Training and familiarization course including on-site training.
 Site selection support.

Package #1:

 Start-Up Franchise Package for a Candy Corner Cart Operation

 Franchise Package (Four-year Term)
 24 Candy Bins (with or without dividers)
 1,000 pieces of Candy Bags
 Cart with Panaflex Signage
 Inventory in Stock
 48 Scoops and Tongs
 2 Sets of Staff Uniform
 Weighing Scale (Digi)
 Franchise Fee
  Basic Training Course including on-site training
 Site selection support
 Cashier’s Table

Total Franchise Package: P 350,000

Package #2:

 Start-Up Franchise Package for a Candy Corner Kiosk/Counter Operation

 Franchise Package (Four-year Term)
 52 Acrylic Bins
 1,000 pieces of Candy Bags
 Kiosk/Counter Units
 Inventory in Stock (estimate)
 104 Scoops and Tongs
 6 Sets of Staff Uniforms
 Weighing Scale (Digi)
 Franchise Fee
 Basic Training Course including on-site training
 Site selection support
 Cashier’s Table

Total Franchise Package: P 550,000

Initial Requirements:

1. Letter of Intent addressed to:

Mr. Ricardo T. Andres – President

Candy Corner Franchising Corp.
#1 Saint Augustine Street, Brgy. Oranbo, Pasig City
Telephones :  (02) 632.7741/0379
Fax : (02) 913-5378
Email: [email protected]
Web:  www.candycorner.ph
 WAFFLE TIME:
Waffle Time started on September of
1998 in the province of Iloilo,
Philippines as a simple business
venture.

The first outlet was in The Atrium Mall,

Gen. Luna St., Iloilo City. On June
2002, Waffle Time started to penetrate
the Metro Manila market. Afterwhich, we opened outlets in Cebu, Cagayan De Oro, Davao, and
Dagupan.

Waffle Time opened its door to franchising on March 2004. After then Waffle Time Outlets
mushroomed all over the Philippine Islands. This proves on our popularity and acceptance by our
customers of all ages. And we'll still be opening more outlets as we continue to deliver delicious,
nutritious and reasonably-priced waffles to everyone.

Franchise Investment:

Package Cost : P 250,000 (net of taxes)

Security Deposit : P 50,000 – refundable upon expiration of the franchise agreement with no
interest.
Monthly Service Fee : 5 % of the outlet’s monthly gross sales
Renewal Fee : P 50,000
Franchise Duration : Three (3) years
Package Inclusion:

 Use of the Waffle Time Trade Name Marks

 Business Operations System
 Mobilization Set-up
 Cart and Signage
 Equipment and Small wares
 Marketing Support
  Operational and Technical Support

Contact:

The Franchise Officer, Waffle Time – Manila Office

63 San Luis St., Pasay City
Tel: (2) 550-6569/9912
Mobile: 0920-962-2389
Email: [email protected]
Web: www.waffletime.com