DINA$TY

(EL CAJON &

POINT LOMA)
By
Rosemae Dyer, Rajonae Jones, Ringnyuh Shey, MeChelle Williams,
Briana Gant, Keira Boothe, & Alexis Nunn

Professor Mayasa
Black Studies 116
May 31, 2016

www.diinasty.weebly.com

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TABLE OF CONTENTS

MEMBERS LISTING
FIELD RESEARCH LOCATION AREAS
ORGANIZATIONAL MISSION STATEMENT
COMMUNITY STAKEHOLDERS
COMMUNITY PROFILE & WELL-BEING ANALYSIS
DEMOGRAPHICS
ASSESSMENT INSTRUMENTS
OBSERVED & COMMUNITY SURVEYED NEEDS
COMMUNITY STRENGTHS/CHALLENGES/ALTERNATIVE OUTLETS
ACTION PLAN
PROBLEM STATEMENT
PROJECT MANAGER
ANTICIPATED IMPACT/CHANGES
EVALUATION INSTRUMENT
REFLECTIONS
SPOKEN WORD
WORK CITED

COMMUNITY TRANSFORMATIONS
WHY SHOULD WE CARE?
Total budget: 4,002,000
Housing PL: 3,499,000
Empty Lot EC: 459,000 (1.04 acres)
Soil testing: 4,000
Equipment for tilling: 500
Water irrigation/water bill: 3,000
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Storage: 40,000
Donators: Grocery stores
Donation for hand tools crops/seeds building supplies
Estimated People to Start: 100 people

With close to 9,000 homeless people in San Diego, according to an LA times article as of
2014, something must be done to combat the issue. Homelessness can take a toll on a neighborhood
decreasing it's value, and creating other negative problems within the community. Places with a high
homeless population tend to see more crime, mentally ill members of the community, and substance
abuse. Controlling and possibly eliminating the homeless can lower all those issues. Dina$ty wants to
start a small trail in Point Loma to see the growth within the community, by creating permanent
housing for the homeless and turning them into productive members of society. In El Cajon Dina$ty
would like to create a community garden on 1.04 acres of land. This will help bring back healthy
foods in the community. We plan on convicting parents, children, and adults to contribute to the
garden. The earnings the community makes from selling these items can go towards creating a similar
homeless trail in their community. The initial cost of permanent housing is expensive, but is much
cheaper than a shelter in the long run. Once we have taken people off the streets and into stable homes
we will help them find local jobs. The money will more than likely stay in the community. As far
housing we can have something similar to section 8, by allowing people to pay at a reduced rate.
Ideally we want to help the most affect by homelessness, assisting the physically and mentally
disabled first, and working to continue ending homeless in San Diego. The sample would be 1000
people within 5 years. Our goal is to replicate Proven Solutions in New York City
(http://www.coalitionforthehomeless.org/). We plan to work with preexisting homeless groups to bring
in people and help them get the help they need. With doing this we plan to combine both methods in
both communities within the time frame of 20 years. We're hoping socializing and networking that's
helps lower issues such as crime rates and poverty and substance abuse, and instead create a more
efficient, safe, loving environment for all that live in it.
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ORGANIZATION PROFILE
MEMBER LISTING

Rosemae Dyer Team Manager

Rajonae Jones - Researcher
Ringnyuh Shey - Editors
MeChelle Williams - Editors
Briana Gant Photographer/ Video Editor
Keira Boothe Data Analysis
Alexis Nunn - Editor
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FIELD RESEARCH LOCATION AREAS

El Cajon
Downtown El Cajon.
El Cajon Library
El Cajon Transit Center
Point Loma
Liberty Public Market
Cabrillo Monument
Ocean Beach

As a group we traveled to each community to get data for the project. We had two team
leaders for each community. Rajonae Jones and Alexis Nunn were the team leaders for El
Cajon; Keira Boothe and Rosemae Dyer were the team leaders for Point Loma, sharing
our knowledge with our other team members. Rajonae and Alexis walked us through El
Cajon informing us about the community and the reoccurring homeless problem.
Whereas Rosemae and Keira took the group through different areas of Point Loma to
showing us the frequently visited areas and the homeless issue by the beach.

ORGANIZATIONAL MISSION STATEMENT

When walking around San Diego you see a lot of people either strung out, lost in
thought or just trying to make ends meet. Not many people stop to help out the young or
the elder which results in a lot of hopeless strangers also known as homeless on the
streets endlessly wandering around. Dina$ty hopes to change all of that by making and or
building a place of protection that will help homeless veterans, families or individuals
feel as though they have a place of serenity. The mission of Dina$ty is to help cultivate
the community as one and to let the ones who are outsiders become one with their
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community as well. One of the key objectives of Dina$ty is to help insure the welfare of
our homeless by making sure they have everything that is needed meaning providing
small blessing bags that contain; soap, lotion, toothbrushes, toothpaste, water etc. The
next step in dynasty mission to save the homeless is to provide housing to those who
cannot receive it through the government or any other support by doing this a home is
being given back to those who was all too often kicked out of their own homes and
forced to live on the streets. A mission with a purpose is what Dina$ty is fulfilling
helping the young get educated and the elderly get the respect they deserve as well as
showing love to not only the veterans that fought for our country but to everyone who
hasn't been shown any love.

COMMUNITY STAKEHOLDERS
For the business proposal of the Homeless Housing plan to get homeless off the streets
we have eight stakeholders who are a part of the development. Then we have the
homeless which are the beneficiaries of this plan and the contributors who helped
contribute blessing bags to the homeless; including the essentials for everyday life.

Stakeholders:
Rosemae Dyer
Keira Boothe
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Rajonae Jones
Briana Gant
Alexis Nunn
Ringnyuh Shey
MeChelle Williams
Thekima Mayasa

Residents / Beneficiaries:
Homeless Men and Women who are in need of assistance for getting back on their
feet; in a stable living space and over time a job.

Contributors:
Janice Miller
Rosemae Dyer (Luceina Rose Embroidery)

COMMUNITY PROFILE & WELL-BEING ANALYSIS

COMMUNITY RESOURCES & DEMOGRAPHICS

Point Loma

El Cajon

Population:

Population:

49,017

101,444

Household Info:

Household Info:

92107

92019

Average Income ~ $72,791

Average income ~ $75,475

Person per Household ~ 1.99

Persons per Household ~ 2.85

Businesses:

92016

Average Income ~ $89,213

Hookah Lounge
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Person per Household ~ 2.29

Businesses:

Liquor Store

Fast Food & Restaurant

Liberty Public Market

Chaldean Owned Businesses

Swap Meet

Police Station & Court House

Fast Food/Restaurants

Parkway Mall

Adult Industries

Airport

Anza Elementary School

Liquor Stores

Avocado Elementary School

Sports Arena

Blossom Valley Elementary School

Chase Avenue Elementary School

School:

School:

Grant Elementary

Crest Elementary School

Pioneer Day School (Private School)

Fuerte Elementary School

Cabrillo Elementary School

Jamacha Elementary School

Rock Academy (K-12)

Johnson Elementary School

High Tech Elementary

Lexington Elementary School

Warren-Walker (K-8 Private School)

Madison Elementary School

Explorer Elementary

Magnolia Elementary School

Sunset View Elementary School

Meridian Elementary School

Loma Portal Elementary School

Naranca Elemetary School

Sliver Gate Elementary

Rancho San Diego Elementary School

Dewey Elementary School

Rios Elementary School

Barnard Elementary School

Vista Grande Elementary School

Fremont Elementary School

WD Hall Elementary School

Ocean Beach Elementary School

Cajon Valley Middle School

Bay Park Elementary School

Emerald Middle School

Point Loma High School

Greenfield Middle School

High Tech High

Hillsdale Middle School

Rock Academy (K-12)

Montgomery Middle School

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College:

Foothills Christian High School

Point Loma Nazarene University

El Cajon Valley High School

Hospitals

Granite Hills High School

Veterinarians

Recreational:
Parks

College:

Grossmont Community College

Recreational:

Swimming pools

Parkway Plaza Mall

Beaches

Hookah Lounge

Chucky cheese

Youth Centers (2)

Cabrillo the Slath Cemetery

Community Parks

Point Loma Nazera Sub Base

Baseball fields

Waste Water Treatment

Skate Parks

Boot Camp

Public Library

Point Loma Light House

Boardwalk (Bowling)

Cabrillo Monument

Community Support:

Ultra-Zone

Community Events- On specified days

of the week and holidays the
community puts together public
attractions that influence residents to
bring the family out and enjoy these
special performances, displays, and/or
activities.

Sports Arena

Wednesdays

Library
Community Support:

"We want fried chicken"

The community supports the football

players in many ways. Businesses agree to give
discounted rates to the community. They have
done the coupon book for many years. The book
sells for $20 and can save 100s of dollars for
popular businesses in the community.

Liberty Public Market

Thursday
-

PLHS Let's Go Pointers!

Farmer's Market

Fridays
-

Car Show

Free Concert

Halloween

Truck or Treat

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A place for small businesses to get a start in the

not only the community, but the rest of San
Diego.

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ASSESSMENT INSTRUMENTS
In Point Loma we will be determining success based on how quickly and
efficiently we can get citizens off the street. We will also determine it by allowing Point
Lomas residents and the homeless peoples to rate our programs success. Dina$ty
welcomes helpful criticism from and will be more than happy to make changes to please
the majority. A before and after survey will be created to a sure that or project is creating
only positivity in the neighborhood. Our goal is to help those in need get back on their
feet and off the street. For those with a history of mental illness, we will determine the
difference in productivity as well as behavior. This will also allow to create an eligibility
test to help those who will be more inclined to take advantage of resources provided to
them. Now let's try this with El Cajon.
In El Cajon we will be determining success based on how quickly and efficiently
we can grow and sell crops in the garden. All profits will be donated to helping the
homeless get off the streets. We will also determine it by allowing El Cajons residents
take a survey. Dina$ty welcomes helpful criticism from and will be more than happy to
make changes to please the majority. A before and after survey will be created to a sure
that or project is creating only positivity in the neighborhood. Our goal is to help those in
need get back on their feet and off the street. We would also like to track school
performance and attendance, to prove that healthy foods at home benefit children.
Dina$ty will also be taking a close look at crime rates to see if it affects the community in
anyway. We would also like to see social networking within the community and more of
an effort to keep the money within the community to prevent further economic decline.

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OBSERVED & COMMUNITY SURVEYED NEEDS

Interview:
Officer Andrew

There is actually a lot of prostitution here in El Cajon; its something I see a lot of.
Officer Andrew talk about how there is a lot of sex trafficking in El Cajon, but people
dont necessarily know it because they do not know what to look for. Explaining that sex
is a sacred thing and he would like to stop this reoccurring issue in El Cajon.

Homeless Male

There isnt much support for us out here

The homeless man was explaining that Point Loma does not support the homeless
community and that they are on their own to make it.

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COMMUNITY
STRENGTHS/CHALLENGES/ALTERNATIVE OUTLETS
Point Loma truly has a loving community. Neighbors know each other, parents are
involved in school and extracurricular activities, children volunteer, and other small
things you wouldn't except to see when you live in a big city. They aren't cut off from the
rest of San Diego, but to them Point Loma is home, and home should be well cared for
and be a loving, safe environment. When other neighborhoods try to bring their violent
behaviors into theirs they take action and stop it immediately. Also over the years Point
Loma has lost several lives. There, ALL lives matter; race, sex, or religion does not
exempt anyone from getting the community support they need to get through troubling
times. The community does not allow death to separate them, but they allow to unite.
Although cancer isn't a big problem, when a neighbor is diagnosed they encourage
everyday activity to continue. Children continue in sports and school and hanging out
friends; adults continue to work and have social lives. This is not a perfect community,
but no community is.
Issues in Point Loma include homelessness, substance abuse, and child deaths.
Since it is a beach community the homeless primarily conjugate there and walk the fast
food strips for a quick and cheap meal. Typically, they are ignored and not seen as a part
of the community, but tourist tend to be a lot nicer and spare change when they can. Drug
addiction is subtle, but present. According to residents prescription abuse and marijuana
is used as a way to relax when one is stressed. Only a handful of people have this
problem, but it would be preferred no one did. Lastly, death of children (21 and younger).
This is a problem that can't really fix, since each situation is different. The reasons could
be anything from illness to a natural disaster to a drunk driver to gang violence. Schools
and parents do their best to educate and prevent these unfortunate situations, but with a
mix of heavy rain in the winter, tourist in the summer, and occasionally associating
themselves with gang members who want to leave gangs and get help, you can only warn
the kids to be careful.
El Cajon like any community has both strengths and challenges. These strengths
and challenges shape the community and how people see it. First let us take a look at the
positives that make this city great! From a push to get all street lights changed to LED
lights to a strong support system within, El Cajon has been moving towards growing into
a strong community. Although many issues have arisen throughout the years one positive
thing about El Cajon is how the community gathers together to support each other in
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times of need. For example, while going out and talking to members of the community
we learned there was a huge support system coming from churches. Some churches hold
meetings allowing people to express not only concerns but also praises about their
communities. Then after hearing what people have to say as a group they come up with
ideas to try and fix the problems that are popping up. Some of these concerns bring us
into the challenges El Cajon has. Although there are strong church ties there is also a
huge presence of people looking the other way when problems arise. For example, we
learned about a huge issue involving not only prostitution but sex trafficking arising in
the streets. Whether the community is turning a blind eye or that they honestly just are
not informed about these situations, it is rapidly growing concern taking over the streets
affecting more than we know. El Cajon does have its issues from what was just discussed
to the high rates of homeless and families being evicted from housing. As a town it is
pushing to better itself for the residents around.

PROPOSED ACTION PLAN

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PROBLEM STATEMENT

Some issues of concern/ challenges faced by the community that we identified

were the large amount of homelessness in the communities of Point Loma and El
Cajon. High priced housing causes lower income families to have financial issues.
This results in more homeless families/person(s). In El Cajon more expensive housing
is being built and this results in the raise of rent in those areas. Point Loma's situation
although semi different is still producing the same results. Point Loma is pushing to
remove Section 8 housing resulting in low income families being forced to move or
even in some cases to become homeless.

ACTION PLAN
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Dina$ty organization consist of seven individuals finding problems in our

communities, creating solutions and doing the work to get results. Each
community has its own sub issues. As a group we decided that even though both
communities are different, this is a major similarity that cannot be ignored. Our
project will provide more opportunities. The community will come to see all the
benefits it brings to them. Thus, addresses housing prices and the community push
out of lower income families resulting in homelessness. For example, it will help
lower the amount of homeless people on the streets. It would give the community
more revenue which provides more money being spent in the neighborhoods. This
will in turn better the neighborhood itself and making it a richer area. The
community will also have healthier and abler bodies people who can work jobs
and can also create businesses which will create jobs for other people. Because of
this, crime would go down in the community which again makes it a healthier
place to live. It will benefit the youth in the community because they can come
and help support their community and learn skills that can help themselves as well
as help others. They will be able to learn skills such as practical math skills and
basic business principles.
Excess food can also be sold to other neighborhoods. It will also create a green space
which in turn would be helping the environment greatly.

REVENUE SOURCES

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Businesses are a useful tool for our plan because they generally want to
help due to their statuses in the neighborhoods. For example, grocery stores tend
to want to fund more and thats how we can get credibility for the community and
help get donations and things of that sort. We can use the government as well and
turn places into section 8 housing so that the homeless people can have a better
living situation. In addition, we can also go to elementary schools, middle schools
and high schools to get kids to contribute as volunteers. This is great because
schools have mandatory volunteer work for the kids and we can use that as an
advantage to convince kids to come and help. We can also use the residents that
live in these neighborhoods and help teach the residents all the same things that
the students are learning so they can interact side by side to help better the
communities. The more people that are involved, the better. We can help
strengthen our manpower by using companies like Starbucks to also get more
adults involved in this project.

DURATION OF ACTION PLAN

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The duration of the proposed plan will take approximately 3-5 years.
Time Period:
1 week: We plan to build the layout plan and propose the plan to the community
and city.
1 month: Start to find funding for the plan so we have backing to move forward.
1 year: Get permits to begin the building process, finish building housing, and etc.

PROJECT MANAGER

In order to be approved and begin working on the plan we will need approval
from the city council of Point Loma and El Cajon. We will also need correct
permits to be able to start building and permits for any community rallies we may
decide to have.

ANTICIPATED IMPACT/CHANGES
The impact or changers in the community will be big because this plan
will help change the communitys image, but with any change there will be
supporters and non-supporters. From what we know, community members of
Point Loma might be upset. They may try and use the NIMBY act (Not in My
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Back Yard) to slow the progress. The NIMBY act is an opposition by residents to
a proposal for a new development, like our own, because it is close to them. Some
residents believe that yes developments are needed in the communities but should
be further away. These residents are often called Nimbies. Our plan and what we
proposed is one of the examples most likely to be opposed because it falls in the
category of any kind of housing development. But although people may be upset
we believe that many people will be supportive of it as well because things like
Section 8 housing is already something well known in Point Loma. But we are
aware that because of all the homeless people there, there needs to be more
section 8 housing there to help to really diminish the amount of homeless people
there.

EVALUATION INSTRUMENT
We will be able to evaluate measure and determine if our project is working by
collecting data of how many people we have helped within the year and how much
homelessness has gone down since the start of the program. With this data we will have
something to measure and compare for the years to come and by doing so we will be able
to make conclusions on if the project is actually working to help communities.
Here are some reflections of how we perceived El Cajon and Point Loma
before and after going to the communities.
Before this project I did not know much about the dangers of El Cajon. I always
saw it as a lower class neighborhood with cute shops and fun hookah lounges. Growing
up I had lived near El Cajon at one point of my life but my innocent mind just saw it as a
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cute random town I would go with my granny. From doing this project I have learned that
there is a lot of prostitution and auto theft crimes, that are unrecognized. Rosemae
Dyer
Upon finishing this project I have a new insight of El Cajon, overall my view of
my community has changed slightly. It is nice to see community traditions and efficient
environmental changes that can/do have an effect of my everyday life. Living in El Cajon
has given me a more diverse look at things such as food, clothing, music,
beliefs/practices etc. There are many issues in El Cajon, although they are not show
boated and put on front page, there are people in the community trying to make a
change Rajonae Jones
Before researching and going more deep into these communities I had very
biased views. For El Cajon I thought the only problems we had were drugs and a large
population of homeless people. Before the project my views of Point Loma were sweet
and innocent, a community with little problems and great views Alexis Nunn
These are just a few reflections, for more you may go to our website;
www.diinasty.weebly.com.

SPOKEN WORD

How rough is your life? was it rougher than mine did you have a mother that
loved you? Do you have to forge for food everyday?
Are you constantly looked at with disgust or fear?
Is there a roof over your head?
Or are you just sleeping in a makeshift bed on the cold hard floor?
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The government turns the other eye when asked for help
But will then turn around and use us as a publicity stunt
How rough is your life?
Is it tougher than me?
Have you ever had to beg someone for money just so you can eat a decent
meal?
Did you have to look into the eyes of your love ones and lie telling them
everything will be alright?
Being homeless ain't no joke
But every once and awhile someone will come along
To give a blessing that was well needed
San Diego the place to be
But under all the flashing lights are people just trying to make a life
Trynna make a dollar outta fifteen cents knowing it don't make any sen

Works Cited
Citation. "Crime Rate in El Cajon, California (CA): Murders, Rapes, Robberies, Assaults, Burglaries,
Thefts, Auto Thefts, Arson, Law Enforcement Employees, Police Officers, Crime Map." Crime in El
Cajon, California (CA): Murders, Rapes, Robberies, Assaults, Burglaries, Thefts, Auto Thefts, Arson,
Law Enforcement Employees, Police Officers, Crime Map. N.p., n.d. Web. 03 June 2016.Citation. "El
Cajon, CA : Home." El Cajon, CA : Home. N.p., n.d. Web. 03 June 2016.
Citation. "El Cajon, California." Wikipedia. Wikimedia Foundation, n.d. Web. 03 June 2016.
Citation. "Megan's Law." California. N.p., 2009. Web. 03 June 2016.
Citation. "Point Loma, San Diego." Wikipedia. Wikimedia Foundation, n.d. Web. 03 June 2016.

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