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    Likert

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    Saravana Kadirvel
    The Likert scale is a psychometric scale commonly used in questionnaires to measure attitudes or opinions. It involves multiple response choices, usually 5 or 7, that express the level of agreement or disagreement with a statement. Rensis Likert first introduced the concept in 1932 to measure attitudes. It provides quantitative data that can be analyzed statistically and allows for comparison within and between data sets. While useful, Likert scales have limitations such as only providing limited response choices and potentially influencing responses with previous questions.

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    Likert

    Uploaded by

    Saravana Kadirvel
    94 views10 pages
    The Likert scale is a psychometric scale commonly used in questionnaires to measure attitudes or opinions. It involves multiple response choices, usually 5 or 7, that express the level of agreement or disagreement with a statement. Rensis Likert first introduced the concept in 1932 to measure attitudes. It provides quantitative data that can be analyzed statistically and allows for comparison within and between data sets. While useful, Likert scales have limitations such as only providing limited response choices and potentially influencing responses with previous questions.

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    Likert

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    The Likert scale is a psychometric scale commonly used in questionnaires to measure attitudes or opinions. It involves multiple response choices, usually 5 or 7, that express the level of agreement or disagreement with a statement. Rensis Likert first introduced the concept in 1932 to measure attitudes. It provides quantitative data that can be analyzed statistically and allows for comparison within and between data sets. While useful, Likert scales have limitations such as only providing limited response choices and potentially influencing responses with previous questions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    94 views10 pages

    Likert

    Uploaded by

    Saravana Kadirvel
    The Likert scale is a psychometric scale commonly used in questionnaires to measure attitudes or opinions. It involves multiple response choices, usually 5 or 7, that express the level of agreement or disagreement with a statement. Rensis Likert first introduced the concept in 1932 to measure attitudes. It provides quantitative data that can be analyzed statistically and allows for comparison within and between data sets. While useful, Likert scales have limitations such as only providing limited response choices and potentially influencing responses with previous questions.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 10

    LIKERT SCALE

    ORIGIN OF LIKERT SCALE

    The original idea for the likert scale is


    found in Rensis Likerts 1932 article in
    Archive of psychology titled A
    technique for the measurement of
    Attitudes.
    Likert-type or frequency scales use fixed
    choice response formats and are designed to
    measure attitudes or opinions

    WHAT IS LIKERT SCALE?

    It is a psychometric scale commonly involved


    in research that employs questionnaires.
    It is the most widely used approach to
    scaling responses in survey research.
    Likert scales are a non-comparative scaling
    technique and are one-dimensional in
    nature.
    When responding to a Likert questionnaire
    item respondents specify their level of
    agreement or disagreement on a symmetric
    agree-disagree scale for a series of
    statements.

    THE FORMAT OF A TYPICAL SEVEN-LEVEL


    LIKERT ITEM

    THE FORMAT OF A TYPICAL


    FIVE-LEVEL LIKERT ITEM

    I believe that ecological questions are the


    most important issues facing human beings
    today.
    Strongly agree / agree / dont know /
    disagree / strongly disagree
    Each of the five (or seven) responses would
    have a numerical value which would be used
    to measure the attitude under investigation.

    WHEN TO USE LIKERT SCALES

    We can use it to get an overall measurement


    of a particular topic, opinion, or experience
    and also collect specific data on contributing
    factors.
    Choose a particular scale (3 point, 5 point, 7
    point, etc) and use it as your standard to cut
    down on potential confusion and fatigue.
    This will also allow for comparisons within
    and between your data sets.

    ADVANTAGES

    Likert Scale questions use psychometric


    testing to measure beliefs, attitudes and
    opinion.
    Working with quantitative data, it is easy to
    draw conclusions, reports, results and graphs
    from the responses.
    Likert Scale questions use a scale, & people
    are not forced to express an either-or
    opinion, rather it allows them to be neutral.
    It is very easy and quick type of survey and it
    can be sent out through all modes of
    communication, including even text
    messages.

    LIMITATIONS

    They are uni-dimensional, because they only


    give a certain amount of choices.

    Previous questions will have influenced


    responses to any further questions that have
    been asked.

    Participants may not be completely honest which may be intentional or unintentional.

    CONTD

    Participants may base answers on feelings


    toward surveyor or subject.

    Scale requires a great deal of decisionmaking.

    can take a long time to analyze the data

    THANK YOU

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