Importance of Business Communication in Fashion Industry

The fashion industry is very complicated. There are no standard fashion companies.
The
industry is made up of various kinds of companies like retailers, design source and selling
companies, apparel manufacturers etc. The fashion industry profits by setting trends in
clothing, and then inducing consumers to follow those trends. This process leads us to treat
clothing as a status-conferring good to be replaced once the fashion changes, rather than as a
durable good to be replaced only when all the buttons fall off.
The network allows individuals the opportunity to develop personal profiles to highlight their
professional experience in the fashion industry. Certainly, the fashion industry would not
function without warehousing and distribution. Essentially, any business function that is
directly relevant to the fashion industry or textile industry is welcome at the Fashion Industry
Network. The primary goal of the network is to bring together members of the fashion
industry in a friendly setting so that they that they can have open dialog regarding business
matters.
Communication is the passing on of ideas and information. In business we need good, clear
communication. The contact may be between people, organisations or places and can be in a
number of forms, such as speech, writing, actions and gestures. Organisations need to be
structured in such a way as to maximise the benefits of communication processes. This is
why team structures are so useful because they open up a multi-flow channel of
communications. Modern communication systems stress the importance of empowerment,
and multi-flow communications. There are a range of media for flows of communication in a
modern organisation including:
•team briefings
•team discussions
•meetings
•informal talk
•e-mail
•discussion boards, etc.
Large organisations like Wall mart recognise the importance of multi-channel

communications and have therefore created team working structures. Teams are organised
into multi-disciplinary groups in order to draw on a range of expertise. The teams are
encouraged to make decisions rather than to wait for commands from above. Formal
communications are those that involve the officially recognised communication channels
within an organisation. Informal communication involves other forms of interactions
between organisational members. Good communication is an important person to person
skill in an organisation. Employees are most likely to be well motivated and to work hard for
organisations where there are well organised multi-directional communication flows. In any
organization, meetings are a vital part of the organization of work and the flow of
information. They act as a mechanism for gathering together resources from many sources
and pooling then towards a common objective. A meeting is the ultimate form of business
communication. One can organize the information and structure of the meeting to support the
effective communication of the participants. Thus proper business communication whether
through writing or verbal i.e. through meetings can do wonders to the business. All that is
needed is a skillful, flawless and effective way of business communication. Communication
flows in a number of directions:
 Downward communication: It involves the passing of commands from higher levels

in a hierarchy to lower levels. This is sometimes referred to as top-down
communication.
 Upward communication: It involves the feedback of ideas from lower down in the
organisation to higher levels. This sort of communication flow is important in the
consultation of employees, and enables managers to draw on good ideas from those
working at grassroots levels in an organisation.
 Sideways communication: It involves the exchange of ideas and information
between those at the same level in an organisation e.g. between the various functions.
 Multi-channel communication: It involves a range of flows of information.
Information and Communications technology and the resultant networking systems
enable effective multi-channel communication.
There are all sorts of ways of organising effective communications between members of an
organisation:
•Team briefings - enable team leaders and managers to communicate and consult with their
staff. Team briefings may take place on a daily basis or less frequently.
•Formal meetings - enable a more formalised approach to communication.
•Face-to-face communications - enable a free and frank exchange of ideas.
There are many other ways of communicating such as e-mail, electronic notice boards,
physical notice boards, newsletters, phone, fax, videoconferencing etc. The type of
communication channel used needs to be appropriate to the message being conveyed. For
example, if an exchange of ideas is required some sort of face-to-face meeting will be most
appropriate. The communication of information can be done by newsletter, or notice board.
Team working encourages a range of different types of communication and can lead to high
levels of motivation. The structure of business organisations usually alters as they grow.
When a company is very small, a manager tends to take on most managerial functions. As a
company grows, it often introduces new layers of management and organizes itself into
specialist departments. For example As asos.com has expanded, it has developed a more
hierarchical organisational structure, with individual departments responsible for specific
functions such as warehousing, product design and merchandising.
Organization like apparel manufacturers, designers and retailers the merchandisers and
administrative personals keep the following things in the mind during business
communication within the organization or outside the organization :
1. Plan and organize: One should have clear objectives while writing an email or a business
letter. It should include everything that you are intended to write to give information to the
reader in order to attain your objectives of proper and clear business communication.
2. Build the business communication infrastructure: In business communication through
emails, letters and memos write thanks, commendation and genuine statements of good that
will build teams and partnership with clients. Use the tone and level of formality that fits the
objectives and the reader, and convey your thoughts straight and firmly.
3. Prepare the reader for proper business communication: Write the email or letter
subject lines using words that alert the reader to contents, required action or critical
information in the email. In the introduction explain everything readers need to know to
understand fully why they are receiving the document. Describe all actions the reader is
expected to perform, actions you will perform and any critical information that reader is
expected to know. Summarize conclusions at the beginning. Write clear statements of
contents at the end o introduction so that readers know what to expect and prepare them for
reading, which will transform it from just communication to business communication.

Importance of Business Communication in Fashion Industry

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Importance of Business Communication in Fashion Industry

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What are the different types of communication flows in an organization?

What are some ways to organize effective communication between members of an organization?

The fashion industry is very complicated. There are no standard fashion companies.

Large organisations like Wall mart recognise the importance of multi-channel

 Downward communication: It involves the passing of commands from higher levels

•Formal meetings - enable a more formalised approach to communication.

•Face-to-face communications - enable a free and frank exchange of ideas.

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