Scribd Logo
Upload

Welcome to Scribd!

  • 112 views

    Aldi Sales and Distribution Management

    Uploaded by

    sonu kumar
    ALDI is a German grocery store chain that opened its first store in Dortmund in 1962. It operates over 8,500 stores across 8 countries. ALDI pursues a competitive strategy of limited product assortment, focusing only on the most frequently purchased items. It keeps overhead costs low through strategies like eliminating baggers and loyalty programs. ALDI is able to offer high quality private label products at much lower prices than competitors due to strategic alliances and relationships with suppliers. ALDI focuses more on developing and maintaining strong vendor relationships than cultivating customer loyalty.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Aldi Sales and Distribution Management

    Uploaded by

    sonu kumar
    112 views8 pages
    ALDI is a German grocery store chain that opened its first store in Dortmund in 1962. It operates over 8,500 stores across 8 countries. ALDI pursues a competitive strategy of limited product assortment, focusing only on the most frequently purchased items. It keeps overhead costs low through strategies like eliminating baggers and loyalty programs. ALDI is able to offer high quality private label products at much lower prices than competitors due to strategic alliances and relationships with suppliers. ALDI focuses more on developing and maintaining strong vendor relationships than cultivating customer loyalty.

    Original Description:

    ppt for aldi

    Original Title

    Aldi sales and distribution management

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    ALDI is a German grocery store chain that opened its first store in Dortmund in 1962. It operates over 8,500 stores across 8 countries. ALDI pursues a competitive strategy of limited product assortment, focusing only on the most frequently purchased items. It keeps overhead costs low through strategies like eliminating baggers and loyalty programs. ALDI is able to offer high quality private label products at much lower prices than competitors due to strategic alliances and relationships with suppliers. ALDI focuses more on developing and maintaining strong vendor relationships than cultivating customer loyalty.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    112 views8 pages

    Aldi Sales and Distribution Management

    Uploaded by

    sonu kumar
    ALDI is a German grocery store chain that opened its first store in Dortmund in 1962. It operates over 8,500 stores across 8 countries. ALDI pursues a competitive strategy of limited product assortment, focusing only on the most frequently purchased items. It keeps overhead costs low through strategies like eliminating baggers and loyalty programs. ALDI is able to offer high quality private label products at much lower prices than competitors due to strategic alliances and relationships with suppliers. ALDI focuses more on developing and maintaining strong vendor relationships than cultivating customer loyalty.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    ALDI

    Superior consumer value through strategic


    channel alliances

    Presented by:Sonu Kumar


    70044

    INTRODUCTION
    O Opened as a small food store In 1914 in

    Essen, Germany.
    O In 1948, their son took over the
    business.
    O 1961 split their business.
    O First ALDI store opened in Dortmund in
    1962.
    O Operates in 8 countries with over 8,500
    stores

    Competitive Advantages
    O Limited assortment

    Manage only 700-1500 SKUs


    Focuses on the most frequently used product.
    No promotional strategy like no baggers, fancy

    display, Customer loyalty programme etc.


    Minimum number of staff.

    Operational efficiencies

    O Low overhead, high volume and heavy use of private

    goods
    O Superior relationship with suppliers.
    O High quality product at much lower price.
    O Inventory turnover is very high.

    O Private label advantage

    High quality at much lower prices

    O Relationship marketing

    Focuses more on its vendors than its customer.

    Q1. Do you think ALDI could pursue its


    business model without developing strategic
    alliances with channel members? Discuss.

    No, as it is focuses more on its vendors than its customer.


    ALDI thinking is that customer will stick with them as long as
    it provide high quality goods at the lowest possible prices.
    Strategic alliances with their vendors help ALDI to encourage
    them to develop packages that they are easy to handle for
    logistic provider as well as for store.
    Alliances with their private label manufacturer keep them
    motivated to produce high quality product which sometime
    exceeds the national name brand standard.

    Q 2. D I SCU S S T HE CO NCEP T O F WI N-WI N I N T H E


    C ON TE XT OF ST RAT EG I C ALL I ANCE I N MA R KE TI NG
    CH ANNE L S.
    ALDI gives contract to local manufacturer for certain
    period of time as long as they maintain their quality.
    ALDI get minimum price guarantee.
    Manufacturer or vendor can focus and allocate their
    resources for a long period of time and effectively.

    THANK
    YOU

    You might also like