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    Retail (FoodWorld CAse)

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    satish0000000000001
    Food World began in 1996 in Chennai with one store and grew to 19 stores across Chennai, Bangalore, and Hyderabad by 1998, achieving a turnover of 520 million rupees. The case study presentation discusses Food World's transformation, marketing strategy of targeting the middle and upper class while offering a mass market experience, and their strategy of positioning themselves through store ambience and top brands.

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    Retail (FoodWorld CAse)

    Uploaded by

    satish0000000000001
    2K views4 pages
    Food World began in 1996 in Chennai with one store and grew to 19 stores across Chennai, Bangalore, and Hyderabad by 1998, achieving a turnover of 520 million rupees. The case study presentation discusses Food World's transformation, marketing strategy of targeting the middle and upper class while offering a mass market experience, and their strategy of positioning themselves through store ambience and top brands.

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    satish

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    Retail ( FoodWorld CAse)

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    Food World began in 1996 in Chennai with one store and grew to 19 stores across Chennai, Bangalore, and Hyderabad by 1998, achieving a turnover of 520 million rupees. The case study presentation discusses Food World's transformation, marketing strategy of targeting the middle and upper class while offering a mass market experience, and their strategy of positioning themselves through store ambience and top brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views4 pages

    Retail (FoodWorld CAse)

    Uploaded by

    satish0000000000001
    Food World began in 1996 in Chennai with one store and grew to 19 stores across Chennai, Bangalore, and Hyderabad by 1998, achieving a turnover of 520 million rupees. The case study presentation discusses Food World's transformation, marketing strategy of targeting the middle and upper class while offering a mass market experience, and their strategy of positioning themselves through store ambience and top brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 4

    A

    Case Study
    Presentation
    On
    FoodWorld – A
    Market Entry Strategy
    About Food World-A
     Food World store was modest beginning in R.A
    Puram in Chennai( 9 May 1996)
     By November 1998, FoodWorld retail outlets
    reached19, in 3 large cities
    - Chennai (6)
    - Bangalore (8)
    - Hyderabad (5)
     First year turnover 1996-97 was Rs.210 million
     Projected turnover for 1998-99 was R. 870 million
    and by November 1998, a turnover of Rs. 520
    million already been achieved
    Food World-A
     Transformation
     Company strategy
     Location decision terminology
     Customer perception
     Demand exploration
     Customer behavioral analysis
    Food World-A
     Marketing strategy
     Target segment
    Middleand upper class
    Mass market phenomenon

     Positioning strategy
    Storeambience
    Top brands offered

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