Our logos are protected by copyright and by UK trade mark registrations. However, the ‘OS’ brand consists of more than just our logo.
Ordnance Survey Limited is the proprietor of a large number of UK and Community Trade Mark registrations. These include the names ‘Ordnance Survey’ and ‘OS’; the ‘OS MasterMap’ suite of product names to represent our most detailed, current and comprehensive mapping datasets of Great Britain, and the names ‘Explorer’ and ‘Landranger’ for our iconic, world renowned, paper maps.
The use of our trade marks on products, services and solutions provides customers with a clear indication that those products and services originate from Ordnance Survey, or include OS content, or have our endorsement.
We have established significant goodwill and repute in our corporate colours, our ‘get up’ and other elements of our brand. Our verbal brand sums up what we stand for and who we are as an organisation, who we want to be, where we see our future, and the values we stand for. These elements of our identity are protected by copyright, trade mark law and the law of passing off.