Loose Women's Coleen Nolan was so "excited" about today's show and guests on the programme that she ditched her clothes and went naked for the occasion.
Teasing what was to come on Monday's episode (October 21), Ruth Langsford spoke to Cat Deeley and Ben Shephard on This Morning about what viewers could expect - including a star appearance from actress Emily Atack.
The Inbetweeners star is currently starring in Rivals on Disney +. Emily appears on the fan favourite wearing absolutely nothing. In Support of Emily, Coleen boldly went naked in the preview clip, leaving Ben in the ITV studio blushing.
Ruth kicked off announcing: "You might wonder as I said, why we are standing behind this hedge, well we are loving telly's newest bonk-buster Rivals."
She added: "Emily Atack is here to give us all the behind the scenes gossip and someone here is very excited."
Coleen popped up with a cheeky grin, barring her naked shoulders as she asked: "Anyone for tennis Ben?" As she shot a tennis ball across the studio.
Hitting back, the Tipping Point host smacked the ball with his own tennis racket in the This Morning HQ declaring: "Never trust Coleen with balls. They can go everywhere"
Everyone burst into laughter as the Nolan's hitmaker aired: "Don't you know it." Making sure Coleen didn't suffer a red faced moment, Ben prompted: "Ladies your hedge has dropped," as they quickly lifted it up again.
Confirming she was naked, Coleen quipped in response: "You don't need to see these." It isn't Coleen's first naked stint on-air after she'd previously taken part in Ashley Banjo's The Real Full Monty, taking off her kit in the spirit of charity and raising awareness for Breast Cancer in support of her two sisters.
Sadly, Bernie lost her battle with the disease in 2013, but Coleen's other sister Linda battles another day after being told earlier this year her cancer had now spread to her brain.
Back in September last year, Coleen also appeared on social media in the buff to promote her upcoming tour. She had been teasing that she had something to share with her fans and then finally revealed all - quite literally.
On Instagram, Coleen revealed that her first solo tour was about to commence in 2024. She also shared a poster for the show that detailed several different dates across the country and showed her completely starkers as she sat back in a giant teacup emblazoned with the word 'naked.'
She announced: "Hi everybody, so I’ve got some really exciting news to share with you all! For the first time in my life I’m going on tour with my very own show! 16 dates across the UK in 2024!"
Coleen followed up with: "Please come and join us for an evening of music, life and laughter! Tickets go on sale at 9.00am."
The ITV star divided fans with the post but one person she could rely on to have her back was son Shane Nolan. He quickly reshared his mum's post chiming: "Here we go then, can't wait to support @NolanColeen on tour."
Loose Women airs on ITV1, from 12:30pm, weekdays.