Strategic Content.
Our strategic content services offer organisations the chance to add that little bit ‘extra’ to their content – whether it’s vamping up a piece of thought leadership, connecting with existing or potential new customers, or communicating your key messaging to decision-makers across the IT industry – we work with clients to provide added value.
Our team of skilled professionals aim to deliver data-rich campaigns and generate content with a unique edge, tailoring it in line with your strategic approach and delivering a Return on Investment. Each campaign we work on is bespoke and tailored to clients’ own goals, creating content that best connects with their target audience.
What we can deliver.
Case study and Licensing
Case studies offer clients the opportunity to tell their story and showcase their products and services by discussing how they have enhanced their customer’s digital capabilities. We position the story on the cover of one of our leading IT publications – generating brand awareness and appealing to a broad scope of IT professionals. The content is then published across our social media channels. There is also the option to ‘license’ the copy which is a great marketing tool, allowing you to distribute the story as a standalone piece rather than as part of the magazine.
Campaign Content
We work with you to craft compelling thought leadership content that is then placed in the relevant brand publication as well as across our website(s) and on social media. We collaborate with you in the initial stages to craft questions that will serve as the backbone of your article. We then conduct either a written Q&A or a video interview to ensure we communicate your passion project / area of interest in a way that is most effective and compelling for our readership.
Vendor Cover Story
This is a chance to chance to position your company’s chosen spokesperson on the cover of one of our magazine publications. Again, we would work with you to tailor questions that best suit the spokesperson in line with their job title and role at the company, as well as their career background. This opportunity offers the chance to spotlight your company and its market movements within the IT industry as well as emphasise that all-important brand awareness element. This is a unique opportunity in itself as we do not usually feature vendors on the cover of our publications.
Intelligent Briefings
Our video brand is widely recognised as a hub for industry leaders to discuss hot topics and give their views on industry initiatives and recent developments. We conduct various styles of interview so whether you’re attending an event and prefer to be given your own platform, or you’re a vendor or customer wishing to have a two-way discussion with one of our journalists, our video platform gives everyone the chance to be heard. These video interviews are often transcribed into written articles so are an efficient and useful tool for producing more than one type of content.
Alongside this, we also host digital forums – so if you’re interested in talking to us as part of a group discussion and wish to have your partners or colleagues join, then this is the option for you. We also have the option to host an interactive webinar to spread your message further.
Integration
Our video interviews can be used to highlight special projects and are promoted across our digital platforms, or we can use this bespoke content as part of an integrated campaign to generate and deliver leads based on your target criteria. So, whether you’re looking to increase brand awareness or find new leads, our video solutions provide engaging content that can help leave a lasting impression.
At C-Level Podcast
Our podcast is a more recent initiative which stemmed from wanting to connect with industry leaders on a more relaxed and informal level. This is a unique opportunity which bodes well with IT executives who want to focus less on the business and more on how their career journey began, the catalyst that brought them to where they are now, their management style and advice that has shaped them into who they are today. We also find out how they lead a team to success. The podcast can be found on Spotify and Google.
Event Support
We can provide coverage around industry events in order to appeal to a wider audience and potentially generate interest from new customers and partners within the IT space. We conduct video interviews with our top-of-the-range recording equipment, which we then promote on our website(s) and social media pages. We can also create noise around the event itself both pre- and post-show through social media promotion, digital advertising and event listing on our websites – positioning your event as one to attend. We can also attend keynotes to create exclusive content based on your key messages, which is then promoted across our platforms and essentially helps to enhance the coverage even further.
Case study and Licensing
Case studies offer clients the opportunity to tell their story and showcase their products and services by discussing how they have enhanced their customer’s digital capabilities. We position the story on the cover of one of our leading IT publications – generating brand awareness and appealing to a broad scope of IT professionals. The content is then published across our social media channels. There is also the option to ‘license’ the copy which is a great marketing tool, allowing you to distribute the story as a standalone piece rather than as part of the magazine.
Campaign Content
We work with you to craft compelling thought leadership content that is then placed in the relevant brand publication as well as across our website(s) and on social media. We collaborate with you in the initial stages to craft questions that will serve as the backbone of your article. We then conduct either a written Q&A or a video interview to ensure we communicate your passion project / area of interest in a way that is most effective and compelling for our readership.
Vendor Cover Story
This is a chance to chance to position your company’s chosen spokesperson on the cover of one of our magazine publications. Again, we would work with you to tailor questions that best suit the spokesperson in line with their job title and role at the company, as well as their career background. This opportunity offers the chance to spotlight your company and its market movements within the IT industry as well as emphasise that all-important brand awareness element. This is a unique opportunity in itself as we do not usually feature vendors on the cover of our publications.
Intelligent Briefings
Our video brand is widely recognised as a hub for industry leaders to discuss hot topics and give their views on industry initiatives and recent developments. We conduct various styles of interview so whether you’re attending an event and prefer to be given your own platform, or you’re a vendor or customer wishing to have a two-way discussion with one of our journalists, our video platform gives everyone the chance to be heard. These video interviews are often transcribed into written articles so are an efficient and useful tool for producing more than one type of content.
Alongside this, we also host digital forums – so if you’re interested in talking to us as part of a group discussion and wish to have your partners or colleagues join, then this is the option for you. We also have the option to host an interactive webinar to spread your message further.
Integration
Our video interviews can be used to highlight special projects and are promoted across our digital platforms, or we can use this bespoke content as part of an integrated campaign to generate and deliver leads based on your target criteria. So, whether you’re looking to increase brand awareness or find new leads, our video solutions provide engaging content that can help leave a lasting impression.
At C-Level Podcast
Our podcast is a more recent initiative which stemmed from wanting to connect with industry leaders on a more relaxed and informal level. This is a unique opportunity which bodes well with IT executives who want to focus less on the business and more on how their career journey began, the catalyst that brought them to where they are now, their management style and advice that has shaped them into who they are today. We also find out how they lead a team to success. The podcast can be found on Spotify and Google.
Event Support
We can provide coverage around industry events in order to appeal to a wider audience and potentially generate interest from new customers and partners within the IT space. We conduct video interviews with our top-of-the-range recording equipment, which we then promote on our website(s) and social media pages. We can also create noise around the event itself both pre- and post-show through social media promotion, digital advertising and event listing on our websites – positioning your event as one to attend. We can also attend keynotes to create exclusive content based on your key messages, which is then promoted across our platforms and essentially helps to enhance the coverage even further.
Case study and Licensing
Case studies offer clients the opportunity to tell their story and showcase their products and services by discussing how they have enhanced their customer’s digital capabilities. We position the story on the cover of one of our leading IT publications – generating brand awareness and appealing to a broad scope of IT professionals. The content is then published across our social media channels. There is also the option to ‘license’ the copy which is a great marketing tool, allowing you to distribute the story as a standalone piece rather than as part of the magazine.
Campaign Content
We work with you to craft compelling thought leadership content that is then placed in the relevant brand publication as well as across our website(s) and on social media. We collaborate with you in the initial stages to craft questions that will serve as the backbone of your article. We then conduct either a written Q&A or a video interview to ensure we communicate your passion project / area of interest in a way that is most effective and compelling for our readership.
Vendor Cover Story
This is a chance to chance to position your company’s chosen spokesperson on the cover of one of our magazine publications. Again, we would work with you to tailor questions that best suit the spokesperson in line with their job title and role at the company, as well as their career background. This opportunity offers the chance to spotlight your company and its market movements within the IT industry as well as emphasise that all-important brand awareness element. This is a unique opportunity in itself as we do not usually feature vendors on the cover of our publications.
Intelligent Briefings
Our video brand is widely recognised as a hub for industry leaders to discuss hot topics and give their views on industry initiatives and recent developments. We conduct various styles of interview so whether you’re attending an event and prefer to be given your own platform, or you’re a vendor or customer wishing to have a two-way discussion with one of our journalists, our video platform gives everyone the chance to be heard. These video interviews are often transcribed into written articles so are an efficient and useful tool for producing more than one type of content.
Alongside this, we also host digital forums – so if you’re interested in talking to us as part of a group discussion and wish to have your partners or colleagues join, then this is the option for you. We also have the option to host an interactive webinar to spread your message further.
Integration
Our video interviews can be used to highlight special projects and are promoted across our digital platforms, or we can use this bespoke content as part of an integrated campaign to generate and deliver leads based on your target criteria. So, whether you’re looking to increase brand awareness or find new leads, our video solutions provide engaging content that can help leave a lasting impression.
At C-Level Podcast
Our podcast is a more recent initiative which stemmed from wanting to connect with industry leaders on a more relaxed and informal level. This is a unique opportunity which bodes well with IT executives who want to focus less on the business and more on how their career journey began, the catalyst that brought them to where they are now, their management style and advice that has shaped them into who they are today. We also find out how they lead a team to success. The podcast can be found on Spotify and Google.
Event Support
We can provide coverage around industry events in order to appeal to a wider audience and potentially generate interest from new customers and partners within the IT space. We conduct video interviews with our top-of-the-range recording equipment, which we then promote on our website(s) and social media pages. We can also create noise around the event itself both pre- and post-show through social media promotion, digital advertising and event listing on our websites – positioning your event as one to attend. We can also attend keynotes to create exclusive content based on your key messages, which is then promoted across our platforms and essentially helps to enhance the coverage even further.
Strategic Content Example
Client name: Fortinet
Fortinet wanted to create original content that would resonate with its target market and opted for a series of videos that would position key executives as experts and provide a new engagement tool.
The Lynchpin Media team worked with the client and agency to prepare questions for three Q&A videos that would unlock the campaign’s key messaging. The virtual interviews comprised of one-to-one interviews as well as a Digital Forum featuring two of the client’s key speakers.
We then used the video content to generate 180 leads based on the client’s chosen criteria. Once the lead generation element was complete, the interviews were subsequently shared on social media and used to create thought leadership content that ran across the relevant brand magazine, website and newsletters.