Rob McPherson

Ex-P&G/Sandoz/Kraft Foods/Bacardi - NOW POSTING EXCLUSIVELY ON SUBSTACK (all the best stuff)

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My 2021 Predictions for Canadian Cannabis

My 2021 Predictions for Canadian Cannabis

July 27, 2021

4 likes

2021 predictions for Canadian cannabis

2021 predictions for Canadian cannabis

May 4, 2021

12 likes

Cannabis Branding - Consumer Definition and…

July 13, 2019

64 likes11 comments

Understanding Consumers, Shoppers, as well…

February 13, 2016

39 likes5 comments

A Strategic Framework for the Canadian Medical Marijuana Industry

A Strategic Framework for the Canadian…

June 26, 2015

21 likes15 comments

Done Well, Brand Stretching Means More…

May 8, 2015

9 likes

So Your Consumer is Shallow - Embrace It

So Your Consumer is Shallow - Embrace It

April 26, 2015

17 likes3 comments

Up in Smoke or In the Drink? Pot vs. Booze

Up in Smoke or In the Drink? Pot vs. Booze

April 8, 2015

6 likes5 comments

There is No Such Thing as Customer Marketing

There is No Such Thing as Customer Marketing

April 8, 2015

4 likes

A Global Marketing Primer of Do's and Dont's

A Global Marketing Primer of Do's and Dont's

April 7, 2015

2 likes

Who is Your Brand Spending Time With?

April 7, 2015

3 likes1 comment

Effectively Leveraging Longevity: Don't Mistake Old for Relevant

Effectively Leveraging Longevity: Don't…

April 6, 2015

1 like

Want to Become a Great Marketer? Become a Great Voyeur

Want to Become a Great Marketer? Become a…

April 5, 2015

36 likes4 comments

Is it OK to Offend People Outside Your Target?

Is it OK to Offend People Outside Your…

April 4, 2015

115 likes28 comments

How Great QSR's Make Branding Choices

How Great QSR's Make Branding Choices

April 1, 2015

3 likes