Michelle Niedziela, PhD

🧠 Passionate Behavioral Neuroscience Expert | Bridging Science and Consumer Insights 🌍

View articles by Michelle Niedziela, PhD

Integrating Applied Neuroscience with Traditional Market Research to Optimize Product and Advertising Impact (7/19/2017)

Integrating Applied Neuroscience with…

July 6, 2017

6 likes1 comment

The Empathetic Consumer Product

The Empathetic Consumer Product

November 28, 2016

21 likes6 comments

Getting More Out of Consumer Research

Getting More Out of Consumer Research

October 6, 2016

2 likes

Building (or Destroying) your Brand:…

June 1, 2016

1 like

Define your Sensory Footprint: A Webinar for Utilizing Applied Consumer Neuroscience

Define your Sensory Footprint: A Webinar for…

March 22, 2016

Beauty from Within: The Emotional and Perceptual Measure of the Consumer Experience

Beauty from Within: The Emotional and…

October 14, 2015

6 likes1 comment

Upcoming Webinar: Innovating in 5D - Sensory Marketing

Upcoming Webinar: Innovating in 5D - Sensory…

June 5, 2015

1 comment

Marketing Synergy: The Psychology and Neuroscience of Branding

Marketing Synergy: The Psychology and…

May 1, 2015