Jean-Pierre Baeyens

Jean-Pierre Baeyens

Strategic Spicer at SPICE UP, Professor Emeritus at Solvay Brussels School of Economics & Management (ULB)

View articles by Jean-Pierre Baeyens

EMBRACE THE MAGIC OF CHRISTMAS 
IN YOUR PROFESSIONAL ACTIVITY 
ALL YEAR-ROUND

EMBRACE THE MAGIC OF CHRISTMAS  IN YOUR…

December 25, 2024

1 like

BUILD MARKETS or FIGHT FOR SHARE ?

BUILD MARKETS or FIGHT FOR SHARE ?

December 18, 2024

7 likes

CUSTOMER ? NO, PARTNER !

CUSTOMER ? NO, PARTNER !

December 10, 2024

8 likes

DON'T SELL, SHARE INSTEAD

DON'T SELL, SHARE INSTEAD

December 4, 2024

11 likes3 comments

MARKETING IS NOT SELLING. SELLING IS NOT MARKETING

MARKETING IS NOT SELLING. SELLING IS NOT…

November 27, 2024

11 likes

HOW WILL ARTIFICIAL INTELLIGENCE
IMPACT BOTH STRATEGIC AND OPERATIONAL MARKETING ?

HOW WILL ARTIFICIAL INTELLIGENCE IMPACT BOTH…

November 20, 2024

20 likes2 comments

5 ways to personalize your relationships !

5 ways to personalize your relationships !

February 15, 2019

8 likes

Winning or playing great : what is best ?

Winning or playing great : what is best ?

July 19, 2018

3 likes

Panthers vs elephants ! How many banks will avoid the Kodak syndrome ?

Panthers vs elephants ! How many banks will…

November 23, 2017

11 likes2 comments

Send the 4 P’s to the museum of marketing !

Send the 4 P’s to the museum of marketing !

September 26, 2017

21 likes

SPICE UP your strategy !

SPICE UP your strategy !

September 16, 2017

5 likes

Where is your mentor ?

Where is your mentor ?

May 28, 2017

66 likes11 comments

FINTECH, the new playground for marketing professionals

FINTECH, the new playground for marketing…

April 27, 2017

1 like

7 principles of customer satisfaction

7 principles of customer satisfaction

March 21, 2017

21 likes2 comments

My seven rules for today great marketers

My seven rules for today great marketers

March 11, 2017

47 likes4 comments

Why we should bring the customer back into the boardroom

Why we should bring the customer back into…

March 5, 2017

8 likes2 comments

The five facets of “Positive Consumption”

The five facets of “Positive Consumption”

February 19, 2017

13 likes

We’re in business for people, not for money !

We’re in business for people, not for money !

February 14, 2017

36 likes6 comments

10 reasons why business needs creative minds

10 reasons why business needs creative minds

February 4, 2017

132 likes18 comments

Storytelling: avez-vous une vraie stratégie ?

Storytelling: avez-vous une vraie stratégie ?

January 29, 2017

17 likes2 comments