Elizabeth R.

Taking B2B social media from Basic to Brilliant with Innovative, ROI-driven Strategies | Fractional Social Media Director

View articles by Elizabeth R.

Is SEO Dead? How AI-Driven Search is Reshaping B2B Content Strategy

Is SEO Dead? How AI-Driven Search is…

December 7, 2024

18 likes7 comments

Black Friday Deals Every Marketing Professional Should Be Looking Out For

Black Friday Deals Every Marketing…

November 23, 2024

13 likes1 comment

Breaking the Mold: 7 Unconventional Ways for B2B Brands to Leverage Social Media in 2025

Breaking the Mold: 7 Unconventional Ways for…

November 11, 2024

31 likes7 comments

Why White Papers aren't the Gold Standard in B2B Digital Marketing

Why White Papers aren't the Gold Standard in…

July 8, 2024

23 likes11 comments

Why Impressions Aren't Impressive: The Real Metrics B2B Brands Should be Focused On

Why Impressions Aren't Impressive: The Real…

June 19, 2024

30 likes5 comments

New year, new trends; what B2B marketers need to know about social media in 2024

New year, new trends; what B2B marketers…

January 1, 2024

37 likes8 comments

Top 5 Reasons B2B Social Media Strategies Fail – And How to Avoid Them

Top 5 Reasons B2B Social Media Strategies…

November 12, 2023

35 likes8 comments

Here's why Business Brands Should Stop Creating Content for Their Target Audience on Social Media

Here's why Business Brands Should Stop…

October 9, 2023

27 likes10 comments

Follow These Steps to Algorithm Proof your Social Media Strategy

Follow These Steps to Algorithm Proof your…

September 25, 2023

49 likes7 comments

Confessions of a Social Media Strategist: Exposing Overrated Tactics

Confessions of a Social Media Strategist:…

September 10, 2023

45 likes7 comments

Authentic or Real: How is your brand showing…

September 4, 2023

26 likes10 comments

Why chasing leads on social media is a losing game - and what you can do instead.

Why chasing leads on social media is a…

August 27, 2023

62 likes15 comments

AI: A Marketer's Friend or Foe?

AI: A Marketer's Friend or Foe?

June 9, 2023

36 likes14 comments

How ChatGPT beat the competition to dominate the AI copywriting market...and key takeaways for B2B Brands

How ChatGPT beat the competition to dominate…

January 23, 2023

42 likes11 comments

The Hidden Formula to Write Social Media Headlines that Convert

The Hidden Formula to Write Social Media…

July 28, 2022

46 likes8 comments

Plan your Holiday Campaigns Like a Marketing Pro

Plan your Holiday Campaigns Like a Marketing…

July 7, 2022

37 likes1 comment

Stop doing these 3 things if you want people to open your emails

Stop doing these 3 things if you want people…

June 3, 2022

44 likes13 comments

3 Steps to Build a Content Marketing Strategy that Converts

3 Steps to Build a Content Marketing…

April 10, 2022

57 likes13 comments

3 Key Factors to Build a Solid Foundation for Digital Marketing

3 Key Factors to Build a Solid Foundation…

March 20, 2022

65 likes12 comments

What is Marketing Mindset and Why Every Business Owner Needs It

What is Marketing Mindset and Why Every…

February 28, 2022

47 likes6 comments