Wisconsin Small Business Development Center (SBDC) at UW-Madison

Thank you Chris Malina for sharing our story, and to the whole Alumni team for helping to share what we do with the entrepreneurial community!

We are thrilled to be featured in the Fall 2024 edition of the Wisconsin School of Business' Update magazine! It is always exciting to share our little slice of the #WisconsinIdea and the stories of the thousands of entrepreneurs - including Fetch, Natural Contract Manufacturing, and Fortune Favors - we've worked with over the years. Thank you for sharing our story!

🚨 Small businesses are no longer required to meet the January 1, 2025, Beneficial Ownership Information (BOI) reporting deadline, which required them to disclose key details about their owners. A federal court has ruled the Corporate Transparency Act (CTA) and its BOI reporting rule likely unconstitutional, temporarily blocking enforcement nationwide. Learn more here: https://lnkd.in/eJKFPVHf

Thank you for sharing a little of our story. We're a small but mighty team, made up of Michelle Somes-Booher, Anne (Sorensen) Inman, Amy Bruner Zimmerman, Christine Gruneberg, Stephanie Achten and Heather Ferguson.

🛍️ Bidding’s Open! Join our colleagues at Dane Buy Local in their Online Auction! We’re thrilled to support the "Buy Local" movement by donating an item to this special event. From November 14-21, you can bid anytime, day or night, to score incredible local treasures, including a gift certificate to one of our courses! Every bid fuels efforts to promote local businesses through the holiday season and into 2025! Check it out here: https://lnkd.in/gzTKpY53. Let’s make a local impact together!

Make sure to have your gift cards stocked when preparing for Small Business Saturday. Some customers may want to support your business but might not be ready to make a purchase decision on the spot. Gift cards offer customers a flexible option to buy later but still make them feel good for supporting your small business on that day. For more Small Business Saturday financial tips, check out this Square Blog Post https://lnkd.in/gBMeW_3E Or sign up to join our Intermediate Financial Management class to learn more about keeping track of your finances this holiday season! https://lnkd.in/gNYdPngi

𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗣𝗲𝗼𝗽𝗹𝗲: 𝗛𝗼𝘄 𝘁𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 Defining and understanding your target audience can help you create more effective sales and marketing strategies, build stronger customer relationships, and ultimately achieve greater success. This session will feature practical exercises and real-world examples to help you learn how to create effective marketing strategies that resonate with your customers. Deep-diving into one well-known local brand to understand how to redefine a target audience and its impact, this session works to help you define your own audience profile. Presented by Justine Kessler, Director at B2B Marketing Strategy at Labcorp 𝗙𝗼𝗿 𝘁𝗵𝗶𝘀 𝗰𝗼𝘂𝗿𝘀𝗲 & 𝘁𝗵𝗿𝗲𝗲 𝗹𝗶𝗸𝗲 𝗶𝘁, 𝘀𝗶𝗴𝗻 𝘂𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝗻𝗲-𝗱𝗮𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗼𝗻 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟭! https://lnkd.in/gu3DMB8t #digitalmarketing #ai #SEO

Registration is now open for #MarketplaceWI—the Governor’s Conference on Diverse Business Development. Attendees will have the opportunity to connect with business professionals and government representatives to form new partnerships. https://lnkd.in/gvsJRShn #MarketplaceWI

While prepping your business for Small Business Saturday, make sure to stock up on popular or high-volume items. Ensure you have ample stock of your best-selling products to avoid disappointing customers with stockouts. Sales forecasting and understanding expected sales volume in advance will let you avoid overselling. With these insights, your suppliers will thank you for giving them enough lead time prior to Small Business Saturday.  For more Small Business Saturday financial tips, check out this Square Blog Post https://lnkd.in/gBMeW_3E Or sign up to join our Intermediate Financial Management class to learn more about keeping track of your finances this holiday season! https://lnkd.in/gNYdPngi

𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 Do you know how well your ads are performing? The Facebook Ads Manager is where ads should be built, tested and monitored. It provides you tools and insights far beyond what you can find in the Ads Center. In this session, we’ll cover building audiences, how to develop and A/B test creative, navigating your analytics to ensure you’re getting the most for your money and much more. Presented by Josh Klemons, Digital Storyteller/Strategist and the founder of Reverbal Communications 𝗙𝗼𝗿 𝘁𝗵𝗶𝘀 𝗰𝗼𝘂𝗿𝘀𝗲 & 𝘁𝗵𝗿𝗲𝗲 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲 𝗶𝘁, 𝘀𝗶𝗴𝗻 𝘂𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝗻𝗲-𝗱𝗮𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗼𝗻 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟭! https://lnkd.in/gu3DMB8t #digitalmarketing #ai #SEO