AI: The Ultimate Healthcare HireSolving the Clinical Staffing Shortage http://dlvr.it/TGsPJb
Virtual Chief Marketing Officer Mark Donnigan
Business Consulting and Services
I build tech startup companies by closing the marketing execution gap.
About us
A Virtual CMO, or vCMO, is an emerging role in marketing where an external consultant serves as an outsourced Chief Marketing Officer for a company. Learn more: https://growthstage.marketing As more businesses look to optimize their marketing operations, the Virtual CMO model has been growing in popularity. A vCMO (Virtual CMO) typically takes on the high-level marketing strategy and planning that a traditional CMO would handle. This can include developing marketing plans, managing campaigns and budgets, providing leadership for in-house marketers, and reporting on ROI. The role is typically retainer-based and extends for 24-36 months if not longer, to ensure full assimilation and a proper transfer to a traditional “full-time hire.” Virtual CMOs offer the experience of a Chief Marketing Officer and a strategic perspective without the cost and commitment required with a full-time hire. This gives startups access to high-level marketing leadership they may not otherwise be able to afford. It also allows larger companies to fill an experience gap and handle fluctuating workloads. Companies hire vCMOs when they need an interim CMO, have a strategic project requiring CMO-level guidance, need to fill a knowledge or experience gap in their marketing team, or want to test the CMO model before making a full hire. How do you find and select a CMO? Look for specialized experience relevant to your industry. Communicate your business goals and assess cultural fit. Ask for case studies and references to evaluate past performance.
- Website
-
https://growthstage.marketing
External link for Virtual Chief Marketing Officer Mark Donnigan
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Founded
- 2000
- Specialties
- marketing, b2b marketing, marketing consultant, virtual cmo, fractional cmo, startup marketing consultant, go to market consultant, business consultant, digital marketing consultant, startup business consultant, chief marketing officer, virtual chief marketing officer, and fractional chief marketing officer
Updates
-
How AI Will Transform Accounting: A $100B Opportunity Explained http://dlvr.it/TGrZDz
-
AI is Coming for the $100B Accounting Industry http://dlvr.it/TGrCFQ
-
Answer Investor Questions Like a Pro: Tips for Startup Founders: Innovators often encounter resistance from individuals or groups—referred to as "saboteurs"—who hinder progress and adoption of new ideas. To effectively navigate and overcome these challenges, read this article. The post Answer Investor Questions Like a Pro: Tips for Startup Founders appeared first on Growth Stage Marketing. http://dlvr.it/TGq8lG
-
-
When Regulation Becomes Code http://dlvr.it/TGq25Z
-
Building a $20B+ Open Source Business with MongoDB's Eliot Horowitz http://dlvr.it/TGmRfW
-
How To Avoid "Swiping Left" On a Legendary Business Partner: Connect on your core values, not a rigid checklist. http://dlvr.it/TGmNfP
-
-
Mastering Your Data with Sajith Wickramasekara http://dlvr.it/TGlL1Z
-
Jobs of the Future: Where Hardware Meets Software http://dlvr.it/TGlD03
-
How Zapier Became Profitable in 3 Years and Scaled to $5B with Wade Foster http://dlvr.it/TGkGkt