TelevisaUnivision Advertising

Univision is set to finish the year as the no. 1 Spanish-language network across broadcast and cable, leading in Total Viewers, Adults 25-54, Adults 18-49 and Adults 18-34. The network of choice for entertainment, news and sports among U.S. Hispanics, Univision boasts double-digit advantages over Telemundo, and will finish 2024 in the top 5 most-watched broadcast networks in primetime, regardless of language. More: https://lnkd.in/eSrXFBXC

The holiday season is in full swing, and Hispanic Americans are proving to be a pivotal consumer group for brands to engage with. 39% of Hispanic Americans plan to spend more this year, compared to just 24% of non-Hispanic Americans. And it's not too late to influence what they purchase: 34% have yet to start shopping! Include Hispanics in your holiday marketing campaigns and ensure brand growth. Check out the full CivicScience report here: https://lnkd.in/gJuEsv7W

As the #1 most-social Spanish-language broadcast network, we have the winning equation, combining our massive scale with trusted voices to deliver results you won’t find anywhere else— like generating 45% higher purchase consideration among influential Gen Zers.

The holidays offer brands a unique chance to resonate with the Hispanic community by celebrating the core values of family, tradition, and quality time with loved ones. At TelevisaUnivision, we understand the power of these connections. That’s why we partner with top Hispanic Creators who excel at storytelling and engaging Hispanic America in meaningful ways. Together, we help brands connect with this dynamic audience and drive impact where it matters most.

Our Leslie Koch, SVP of Así Creators & Social Strategy, joined Brand Innovators Evolution of Media & Marketing Through AI Summit today alongside 🌍 Toby Coulthard, Chief Product Officer at Jacquard; Rob Master, Adjunct Professor; Kathleen N., Associate Vice President of Sales at Teads; and Jay Altschuler, Senior Vice President of Global Media at Mastercard. The session "Creative Media Strategies: How AI is Reshaping Storytelling & Experiences" explored how AI is revolutionizing storytelling and creating new opportunities for deeper impact.

We'll help you take gifting from screen to cart with impactful solutions that drive results. Our social branded campaigns with on-air integrations deliver an incredible 83% higher click-through rate. Don’t just engage—convert with TelevisaUnivision.

TelevisaUnivision spotlights 2024 HispanicAd Thought Leader Steve D. Ducòs, Head of Culturally Inclusive and Relevant Marketing at Johnson & Johnson, who credits "Surge Como Tú"—their collaboration with TelevisaUnivision- as best-in-class multicultural outreach and Hispanic marketing. The omni-channel campaign delivered millions of psoriasis (PsO)-dedicated impressions and serves as a powerful example of how inclusive marketing drives meaningful health equity efforts. Read more here: https://lnkd.in/eMJfEukm

Informing and entertaining Hispanic America while celebrating La Cultura is what TelevisaUnivision does best. This holiday season and beyond, we are your bridge to authentic connection that resonates in-culture and in-language. 

This Crohn’s and Colitis Awareness Week, we’re proud to recognize our partner Johnson & Johnson for their dedication to supporting patients living with Crohn’s disease and ulcerative colitis through innovations like Stelara, whose in-language, in-culture marketing campaign made an immediate impact among Hispanics living with Crohn’s and colitis. For pharmaceutical brands looking to get started in this Hispanic marketing journey, see how Stelara did it here: https://lnkd.in/erxnnuxm

🚀 Big news: Our Advanced Solutions are ready to take you further. Explore our redesigned page showcasing how we connect brands to consumers through the power of culture and innovation. From representative identity to proven success and advanced ad formats, learn how to make your message resonate here: https://lnkd.in/eMnT982V