Marketers, did you know that partnering with editorial businesses like Southern California News Group to create native advertising campaigns will significantly increase brand awareness and purchase intent? Research shows that 75% of consumers trust editorial sites, which makes our SCNG properties excellent places to advertise native content. Native advertising provides value without disrupting the user experience by blending promotional content that matches the platforms where the ads are placed. It’s a modern approach to advertising that resonates with consumers by offering relevant and engaging information. Continue reading this guide to learn more about SCNG Advertising's native advertising solutions. #nativeadvertising #advertisingtips #digitalmarketing
SCNG Advertising
Advertising Services
Irvine, California 225 followers
Advertising tips and best practices for businesses.
About us
SCNG Advertising is the marketing and advertising division of Southern California News Group, one of the most influential news organizations in the U.S. with legacy publications. Our mission is to connect communities by providing readers with the area's best local news coverage while providing advertisers with unprecedented access to one of the world's most diverse and dynamic audiences in Southern California. Get your ads in front of 11 million potential consumers. Start advertising with us by clicking on our site link below or filling out the Lead Gen form.
- Website
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https://socalnewsgroup.com/mediakitrequestform/
External link for SCNG Advertising
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Irvine, California
- Founded
- 2016
Updates
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Did you know Facebook is the most popular social media platform for nonprofits to raise funds? It's true, and we have the details. Nonprofit marketers know the difficulties of spreading the word about your organization and reaching your donation goals in this highly competitive fundraising marketplace. However, Facebook fundraising allows marketers to reach their goals and increase awareness of their organization's cause. The social media conglomerate offers nonprofits vast tools and resources to help them achieve their campaign goals. Click the link to read more about Facebook Ads for nonprofits and read our guide to Facebook Fundraising. ➡️ https://lnkd.in/gy6PhvCn #FacebookAds #MetaAdvertising #FacebookFundraising
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Personalization isn’t just a nice-to-have anymore—it’s a must-have for modern marketing: https://lnkd.in/gGJ_QnXU Small businesses and marketers everywhere are leveraging personalization to build stronger customer relationships, improve conversions, and stand out from larger competitors. Some of the most effective strategies today include: 📌 Data-driven insights: Use purchase history and preferences to craft hyper-relevant experiences. 📌 AI-powered results: Predictive analytics and chatbots deliver personalized touchpoints at scale. 📌 Interactive content: Quizzes, personalized videos, and dynamic email campaigns grab customer attention. Wondering how your business can integrate these strategies without breaking the bank? From email personalization to creating unique website experiences, our latest blog post discusses how to make personalization work for you: https://lnkd.in/gGJ_QnXU #Personalization #MarketingTips #SmallBusiness
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Nonprofit organizations need to enhance their online presence to increase awareness, and Google Ad Grants provide an effective solution for nonprofit marketers. Google Ad Grants offer another advertising opportunity for nonprofits to connect with a broader audience, promote their cause, and attract donors and volunteers. To assist nonprofits in building and managing their campaigns, collaborating with local media outlets—such as the Southern California News Group—can significantly improve the effectiveness of Google Ad Grants campaigns. Read our latest LinkedIn article: "A Guide for Nonprofit Marketers on Google Ad Grants," to learn the benefits and best tips for maximizing Google's nonprofit advertising platform. #googleadgrants #nonprofitmarketing #googleads #fundraising
A Guide for Nonprofit Marketers on Google Ad Grants
SCNG Advertising on LinkedIn
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It's almost 2025, and we've curated some key fundraising statistics and strategies nonprofit marketers must know in the New Year. Nonprofit organizations dedicate themselves to creating positive change. However, reaching volunteers and donors in a saturated fundraising environment can be challenging. To learn and read the complete list of statistics and marketing tips for nonprofit organizations, click the link ➡️ : https://lnkd.in/gEFUshtR #nonprofitmarketing #fundraisingtips #givingseason
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Sports marketing is evolving—is your strategy keeping up? From the rise of women's sports viewership to the growing power of personalization, we’re breaking down 10 key stats shaping the industry in 2025. Don’t miss out—read the blog here: https://lnkd.in/ePq8vMFS #SportsMarketing #MarketingTips #BrandStrategy
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How do you make your brand stand out in a world full of noise? Check out our latest blog: https://lnkd.in/gBN4yDTE For small businesses and startups, building brand awareness is the game-changer you need to differentiate yourself and connect deeply with your audience. Our latest post highlights 5 key strategies to elevate your brand’s presence, including: 🎯 Creating engaging social media content 🎯 Partnering with micro-influencers 🎯 Enhancing customer experience with personalized marketing 🎯 Leveraging out-of-home (OOH) advertising 🎯 Showcasing expertise through content marketing Where do you face the most challenges in your marketing strategy? Share your thoughts below! #BrandAwareness #MarketingTips
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We're gifting you the knowledge of influencer marketing. 🎁 The holiday season is a golden opportunity for businesses to boost sales. Marketers can implement a holiday influencer marketing strategy to enhance their marketing efforts significantly. According to research, 89% of shoppers say a brand's social media content directly influences holiday purchasing decisions. As more consumers are increasingly swayed by influencers, leveraging their power can elevate your holiday campaigns to remarkable heights and increase brand revenue. Click the link to read more about the latest influencer marketing trends to implement into your holiday campaigns. ➡️ https://lnkd.in/gmA9fENr Are you interested in partnering with Skyline Studio? Contact Max Ramírez for more information on our advertising solutions. #holidaymarketing #influencermarketing #contentcreation #brandpartnerships
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Ready to cut through the noise? In today's screen-dominated world, audio advertising offers a unique edge: https://lnkd.in/gNgn-_Cf Here are just a few reasons why audio should be part of your marketing strategy: 🎤 Audio ad revenue is skyrocketing, outpacing other channels. 🎤 Audiences find audio ads more engaging and trustworthy. 🎤 Podcasts and streaming audio deliver high ROI and authentic connections. 🎤 With less competition, audio channels provide a fresh space to reach your target audience effectively. 🔗 Discover how integrating audio ads can revolutionize your marketing approach in our latest blog: https://lnkd.in/gNgn-_Cf #AudioAdvertising #MarketingStrategy #MarketingStatistics #PodcastAdvertising
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Are you tailoring your social media strategy to each generation in your audience? The truth is, "one size fits all" doesn't work with social media. Each generation—from Baby Boomers to Gen Z—engages with it differently. Understanding these nuances can make or break your marketing strategy. Curious about generational marketing? Discover how to tailor your strategy for maximum impact. 👉 Read our blog post to learn more: https://lnkd.in/gPGiRcF2 #MarketingStrategy #GenerationalMarketing