Comperemedia

This week's 5 things you NEED TO KNOW if you're in the financial services industry: 🏡 Bilt Rewards launches points on home purchases 👀 Rumors surface that Ally Financial is selling its cards business 🔸 Discover’s new Offer Dashboard at Amazon 💻 PayPal promotes 5% cash back on tech purchases 💳 Eddie Bauer ramps up marketing for its new card Check out Andrew Davidson's Lightbulb Moments now! https://bit.ly/4gf0Zr1

What's the future of BNPL? 🤔 Who are the competitors for BNPL? What opportunities does BNPL present for both consumers and marketers? Andrew Davidson asked Jinal Shah of Zip Co. all that and more. 🎧 Listen to the full episode wherever you get your podcasts! #BNPL

Lierin Melvin (Ehmke) shared her insights on our 2025 Financial Services Marketing Trends with The Financial Brand - check it out! https://bit.ly/409w6PD

"We're seeing double-digit growth year-over-year at Citi Travel," said Anthony Merola, Head of Proprietary Products for Citi Branded Cards. Merola recently sat down with Comperemedia's Andrew Davidson to discuss Citi's vision for its credit card products, and the rise of travel credit cards. They also discussed the importance of customer feedback in driving product innovation, and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry. Listen to the Mintel Little Conversation podcast for more!

Loved to see our Comperemedia team out and about last month! Spotted at Money20/20 in Las Vegas, and a Citi/Live Nation Entertainment Sound Vault event in New York City 🤩

🇨🇦 The Canadian financial system needs new competition and a fresh boost. 📈 Rising economic pressures and a lack of competition in the financial ecosystem have led consumers to seek alternatives. What's to be done? Check out three innovative fintech solutions that brands can implement in Canada: https://bit.ly/3WzuMnu

Ready to transform your marketing approach? Download the 2025 Insurance Marketing Trends Report for FREE today for an in-depth analysis of our core trend, ‘DM Me’. 📲 Gain insights into key insurance marketing trends, explore leading brand case studies, and stay informed on what’s happening now and what’s coming next. Be inspired to lead innovation in insurance marketing! https://bit.ly/48wICL7

The wealth management and investment landscape in the United States is rapidly evolving. 🚀 For new investors, particularly Gen Zs and Millennials, non-traditional investment offerings like crypto, AI-powered advisors, and social investing functions are gaining popularity. These innovative products are not just a trend, but a sign of the times, as trust in these options grows. Learn more about Navigating the Evolving Landscape of Wealth Management and Investment in Marisa Frys's blog: https://bit.ly/3X9Rym3

Our 2025 Omnichannel Marketing Trends are rooted in competitive intelligence, industry expertise, and consumer behavior. Developed by the collective genius of Mintel and Comperemedia analysts, consultants, and thought leaders, it's a crucial forecast of what will come in the year ahead. Visit our website to download the report for FREE now!

🏗️ Building trust is one of the key trends identified as defining the fintech sector in 2024, and shaping its future trajectory. ⚖️ Fintech companies that can balance innovation with trust-building will be best positioned for long-term success in this dynamic market. Learn more: https://bit.ly/3Soshl3