BACKND

A Developer’s Journey - Choice and Challenges Between Golang Vs. Rust During the rebuild of our chatting services, we encountered performance issues with user registration, mainly due to the scrypt function. While the production servers were more resilient to the load than the development servers, registration was still slower than expectations. To improve performance, we decided to move scrypting to a dedicated server, which sparked a debate between Go and Rust. Go offered better consistency and readability with our existing infrastructure, but Rust excelled at both speeding up and saving memory. We initially implemented Go, but persistent memory problems led us to rewrite the scrypt server in Rust, which eventually solved the problem. This journey underlined the importance of choosing the right tool for the job. The balance between performance and long term maintainability is important. At BACKND, we see these experiences as part of our ongoing journey to build better and better products. We are committed to learning from these challenges and working to improve our solutions going forward. Learn more about our experience with Golang and Rust: https://lnkd.in/gBY7HxSG #DevOps #GoLang #Rust #BackendDevelopment #Programming #SoftwareEngineering #PerformanceOptimization #MemoryManagement #TechStack #TeamCollaboration #BACKND

🌏 Curious About Entering the South Korean Game Market? Here’s Your Guide! [Part 1] The South Korean game market is a global powerhouse, ranking 4th worldwide and shaping trends across mobile, PC, and esports. With its high player expectations, the market is full of unique opportunities—and challenges—for global developers. Ever wondered why Korean gamers are so demanding or which genres thrive here? Our latest blog explores key insights, from in-app spending trends to localization strategies, to help you succeed in Korea’s competitive scene. And stay tuned—this is only Part 1 of our multi-part series! Read more: https://lnkd.in/gndy5E_B Congratulations to South Korean professional League of Legends player Faker, who makes history by winning his 5th League of Legends Championship. (img source from Oneesports.gg) #GameDevelopment #KoreanMarket #MobileGames #GlobalGaming #BACKND

💸 Increase Your Profits: A Financial Guide for Indie Game CEOs 💡 Indie Game Developers often dream big, but succeeding in the competitive mobile gaming market requires mastering financial strategies. In-app purchases, ads, and subscriptions are key revenue streams, but cost optimization and tax management can turn losses into profits. Learn from the fictional case study of how Pixel Komodo went from struggling to earning $45K a month? Find out how they did it by making smart financial moves, like reducing server costs and lowering the cost of acquiring customers. 🎮 Success isn't just about gameplay. Get your finances right! https://lnkd.in/gXmRCyk4 #IndieDev #GameDevelopment #FinancialStrategy #MobileGames #BACKND

Meet us at Gamescom Asia 2024! BC03 in the B2B area on Thursday and Friday!😀

📝 B2B PMs Share The Secrets to Capturing Customer Insights 🗣️ In B2B product development, it’s not the founders or development teams that determine Product-Market Fit (PMF)—it’s the customers and sales teams. At BACKND, we’ve learned that success comes from building strong customer relationships and actively engaging with them for feedback. In our latest blog, we share real examples and practical strategies to gather and apply customer insights for product improvement. 🚀 Read more here: https://lnkd.in/gGa36yjW #B2B #ProductDevelopment #PMF #CustomerFeedback #BACKND

We recently revisited an interview with Monster Planet🎮!! And it remains one of our favorite stories. We believe it might be helpful for those who enjoy and follow our blog, especially for anyone interested in idle game development Monster Planet shared their inspiring journey of developing Mr. Hero, their first idle RPG had a great result in multiple countries! 🌍 They talk about how they transitioned from hyper-casual games, overcame challenges like balancing an idle game’s economy, and managed to grow a loyal player base globally. Their success story is a must-read for any game developer looking to make an impact on a worldwide stage. 🔗 https://lnkd.in/gGTWmtg3 Let’s talk about game development, user acquisition, and everything in between. Your feedback is always welcome! 😊 #gamedev #mobilegames #indiedev #idleRPG #globalgaming #MonsterPlanet #backnd;

🎮 What makes a game truly engaging? The balance between 'Core' and 'Meta' elements is the KEY🗝️ BACKND's latest blog post explores the key concepts of 'core' and 'meta' in games. Using 'Crown Rumble' as an example, learn how core gameplay provides instant fun while meta elements keep players engaged for longer. Whether you're a game developer or just a curious gamer, this post will give you an insight into how to create a long-lasting and immersive experience for your players. Check out the full post here: https://lnkd.in/gBc5-n7R #GameDesign #CoreAndMeta #BACKND #GameDevelopment #IndieDev

We’ve got an exciting read for you! One of our incredible booth staff members from Gamescom 2024 in Cologne has written a vibrant, firsthand account of the event. This external essay captures the buzz and energy of Gamescom from behind the scenes at the BACKND booth. Plus, you can explore some amazing photos from the event! 📸 Want to experience the magic of Gamescom? Read the full post here: https://lnkd.in/eAAM6nrU #Gamescom2024 #BACKND #EventRecap #GameDev #IndieDev #GamingCommunity 🎮

🚀 Ready to boost your game's success in 2024? At BACKND, we've focused on delivering essential SEO strategies to enhance your game's online presence. Discover how to find the right keywords and create compelling content to elevate your game's visibility in our latest blog post. Whether you're an indie developer or part of a larger team, these insights are designed to help you reach more players. Curious to learn more? https://lnkd.in/g9AAAFtT #GameDevelopment #SEO #ContentMarketing #BACKND #IndieDev

🚀 Unlocking B2B Growth Through Strategic A/B Testing 🚀 At BACKND, we've focused on understanding our customers better through thoughtful A/B testing, even with a limited user base. While B2B testing comes with its own set of challenges, it's critical to bridging the gap between product developers and end users. We've learned that even tests that disprove our hypotheses provide invaluable insights. A/B testing isn't just for B2C - B2B products can also benefit greatly. It's all about making data-driven decisions to better serve your customers. 💡 Curious about how we did it? https://lnkd.in/gbFVvtmK #B2B #ABTesting #SaaS #ProductDevelopment #CustomerInsights #Growth P.S.  Our blog has traditionally focused more on improving gaming products and talking about the gaming industry, but we will also be sharing more insights into the processes that improve BACKND in the future! 😁