Your remote team is struggling to manage social media. How can you help them?
Matt Bailey
Digital Marketing Instructor to the world's biggest brands and most prestigious universities | M.Ed. Instructional Design & Technology | OMCP® Certified Instructor
Here's what you should do:
Define your strategy - Define your target audience, objectives, tone of voice, content pillars.
Use a content calendar - Read on for more information
Communicate regularly - Communicate expectations, receive and give feedback.
Automate and optimize - Utilize automatic publishing tools. Create, edit, and publish in bulk!
Encourage collaboration and creativity - Brainstorm, discuss, and learn from each other.
What is a content calendar?
A content calendar is a tool that helps you:
plan, organize, and schedule your social media posts across different platforms.
help you track your team's progress, assign responsibilities, and avoid duplication or gaps.
You can use a spreadsheet, a project management software, or a dedicated social media tool to create and share your content calendar with your remote team.
Why is it important?
A content calendar is essential.
It should include:
search trends within your industry alongside, events, holidays, and other annual content.
everyday helpful content, and monthly or quarterly content designed to deepen engagement.
What else do I need to know about content calendars?
Create 1-2 big campaigns throughout the year to extend your brand reach.
Prioritize high demand content from keyword research and plan on 3-4 months to get the content on your site, develop links to the content, and start to appear in search results.
Plan for needed resources, such as video production, graphics, industry expertise, or outside help.
Factor in production, development, and approval deadlines.
Identify who will edit, publish, distribute, and curate your content on each channel.
How can I learn more about content creation?
Coming up with content day after day, week after week, month after month is drudgery. Good ideas are used up quickly and measurement is difficult! Learn how to create a long-term content plan with clear measurement goals that connect to action with SiteLogic's NEW Content Marketing course!
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Community & Connection, with Matcha | Founder, CMO, CEO, Podcast Host, Mom.
10moTool tip: social Media managers can use Nut Tree to turn your small, remote tams into major brand players by making it easy for their supporters, advocates, advisors to pitch in. (i.e. stop sending tons of DMs or slack messages that no one likes anyways)
Helping Motivated IT Professionals to Take Advantage of Advanced English Communication Skills to Improve Their Job Performance| Business English Communication Coach | Entrepreneur
10moThe social media maze can be tough for remote teams, Matt Bailey! One approach I've found effective is to apply communication strategies from the classroom to the digital realm. Encouraging clear, concise messaging and regular check-ins can truly help here. It's all about leveraging those communication skills to keep the team connected and inspired. :)
Social Selling for B2B Teams | CEO & Founder @ Teamfluence™ | The Linkedin Myth Buster ⚗️👨🏼🔬
10moThanks for asking Matt Bailey 😍 If my remote team is a team of B2B sellers, then of course I tell them to use: https://myteamfluence.com 👈🏻🚀