Are you free for a quick call?

Do you have a question about your next prize promotion?

We are collating the ultimate FAQ list for you to find many of the questions marketeers ask us.

Visit https://epicactivation.co.uk/faq and keep watching as it grows to become the ultimate place to ask?

In the meantime, we are posting our top 5 questions of the week!

All questions are genuine from prospective clients and current clients about their projects. No names will be disclosed or any details about the project it is for but we will add context so it make sense. This will offer an insight into typical questions so that you realise that ‘There’s no such thing as a stupid question’. As long as it is genuine and not ‘What colour is an orange?’ and preferable related to promotional marketing, then there really is no stupid question out there and if you have thought of it then we are pretty sure someone else has!

All questions are genuine from prospective clients and current clients about their projects. No names will be disclosed or any details about the project it is for but will add context so it make sense. This will offer an insight into typical questions so that you realise that ‘There’s no such thing as a stupid question’. As long as it is genuine and not ‘What colour is an orange?’ and preferable related to promotional marketing, then there really is no stupid question out there and if you have thought of it then we are pretty sure someone else has!

Some questions are about our particular products and services while others are general campaign questions. So let’s get cracking with this week’s genuine questions

1. Can you approve my neck collars?

Sounds a bit odd but obviously out of context, it is. At Epic we write legal terms and conditions for promotional campaigns. Our experts are qualified solicitors who have vast experience in the promotional marketing sector and knowledge of the relevant advertising codes. We write compliant terms and conditions, review pack artwork and approve before they go to print. Hence the question we received this week.

2. Should we put customer support contact on our promotion?

This is a big yes to support the integrity of a promotion and share with the consumer that it is a legitimate competition and one where there is support if a customer needs it. What better way than to give confidence and build rapport. When running a campaign to increase sales, loyalty and brand awareness, offering a way to communicate adds to the story of wanting to engage more with the people who want to buy and do buy your products.

In a promotion, you could have a phone number for support and need to make sure there is someone on hand. This is unlikely to be someone in the organisation directly unless you already have a customer service team, but it might be an outsourced team who are trained to answer questions specifically about the promotion and can then take this on. This is the same for email but again, you just need to make sure that the emails will be responded to otherwise the positive perception of the company will be damaged.

3. What would you suggest for prizes and how much should I spend on it?

This question came up in one of our discovery calls this week, which can be booked at https://epicactivation.co.uk/book-a-call/

The marketing director for a baby food brand was keen to improve on a campaign they ran last year where they offered vouchers in a prize draw. For me there are several factors that can vary the success of a competition and we can’t just look at one aspect. Prizes are key as it has to be something people want so money off vouchers for baby products sounds great. But they could have had a top prize of something a bit ‘meatier’. Something like a spa break at a baby friendly retreat with creche facilities for example. With the vouchers on top that seems more appealing and certainly is from a creative point of view.

With regards to the numbers, that will come down to budget. The pretty obvious rule is the more you can put towards prizes, the more engagement you will get as consumers believe they have more chance of winning and the prize is more valuable. We’d certainly tell you if we thought the prize pool wouldn’t excite enough to attract the customers giving you a poor ROI.

Also to consider is the fact that at Epic Activation we strongly feel that instant winning moments competitions are more engaging than prize draws. That is a discussion for another day but get in touch if you want to know more. But the point is, it is always a combination of factors. They prize types and volumes are important but also the way in which people can claim them can make or break the success of a promotional campaign.

4.    Can you make the page look like our current web site competitions

We have 2 offerings, a bespoke build where we can do anything. This often refers to creating built web pages based on supplied psd (photoshop) designs where we recreate the look into working web pages. We can create the designs based on a look of other competitions or just with the supply of design assets offering a full creative design solution.

For our template promotions platform Promotix Lite, the design options are a little more rigid. The user journey is set and the form of the layout is set but we can put a creative banner at the top that can have anything within it. We can also set the colours for the background, fonts and buttons that represent the brand and instantly associate the promotion to that brand.

We can also create new templates that are closer in design to existing competition layouts.  

5. Are you free for a quick call?

Another out of context question but quite simply put, we are on hand for our customers. Whether an agency trying to finalise a proposal for a client wanting our verbal approval that a concept they are looking at would work or a brand trying to create the foundations of the promotion, we are on hand to help out. As experts in the field with over 20 years’ experience, I would be surprised if they didn’t pick our brains on best practice.