X (Twitter) Ventures into Content Services: Launches Video Streaming and Partnership Programme
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Elon Musk Tests New Streaming Services for X
X owner Elon Musk stated that the new streaming service on X, previously known as Twitter, is functional.
X is working on new services and deals to improve content creation competing with mainstream content platforms such as YouTube.
Musk live-streamed himself while playing a video game called Diablo IV for 52 minutes showing that the new X services for streaming will be a viable option.
Live Streaming’s Growth and Popularity
One of the services offered by the internet in recent years is live streaming. It is a form of content creation where the streamer’s audience tunes in while they are live recording themselves doing various things such as talking to their viewers, playing games, or watching videos and TV with their audience.
Streaming platforms gained a decent amount of popularity and diversity recently. Twitch is known as the king of streaming platforms, but many competitors are trying to push their new streaming services such as YouTube, Facebook, and TikTok.
Elon Musk chose to invest in this upcoming trend and create his streaming platform giving X users the ability to communicate with their audience via live streaming. This shows that he is well educated and informed about the current trends and exponential growth in video game streaming as he invented an important aspect that will promise gamers a new platform to enjoy their games and interact with their target audience.
After testing the game streamer system on X, Musk said, “It works!”. He is always known for giving updates about new services and this service is no exception. It is anticipated that very soon, users will continue to learn more about the new video streaming services on X.
X is also investing in Creativity and Partnership
X is starting to invest heavily in different kinds of content creation. Recently, they announced a deal with the famous pop artist Paris Hilton making her the first artist to make a deal with X for exclusive content.
The deal involves her participating in four different video programs for X each year, at least for the next two years. Additionally, Hilton will also start serving as a launch partner for a variety of new X products, services, and features helping them with their promotion and reaching a wider audience.
Elon Musk’s investments were dedicated to technological advancements such as his Space X company which works on improving space exploration. He is also known for taking an interest in artificial intelligence (AI) enhancements and the development of his automotive company, Tesla. It is nice to see him invest in creativity starting with the new streaming services and giving deal offers to content creators to partner with X. With the latest AI technology, investors are looking to invest in human creativity to unlock more of the potential of the new generation caused by AI advancements.
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